Thunk

Alongside you, and your teams, we create, improve, and reimagine digital products, and services. Sharing our design-led processes, and acting as digital innovation strategy consultants, we work in close collaboration with your company to get tangible results. We don’t just swoop in, disappear for six weeks, and return with the goods. This is a collaboration, and we’re here for you in the long-term (in a non-scary way).

Commercial Director

Ryman Limited

Implemented Ryman’s strategic product shift towards a comprehensive integrated in-store services offering. Directed large-scale operations across Ryman, Robert Dyas and London Graphics Centre.

Group Head of Business Services

Epson UK Ltd

Channel Development Manager

Samsung Electronics

We help organisations with the thinking they need to make progress especially when they’re stuck somewhere between BAU and the next big bet.

Thunk isn't full of consultants who drop a deck and disappear. We’re sleeves-rolled-up partners working side by side with organisations to get clarity, build momentum, and make meaningful change happen.

Often that means digital product design - creating, improving or rethinking the tools and services people actually use. Sometimes it’s upstream: aligning leadership, mapping opportunities, and getting people on board with a shared direction. Either way, we help make progress real.

Our best work happens with companies who’ve got plenty of ambition, but not enough capacity, capability, or headspace to move forward. Maybe the ideas are stuck in slides. Maybe they’ve tried innovation sprints that led nowhere. Maybe they’re being told to “do AI” but don’t know where to start.

That’s where we come in.

We’ve helped scaleups build new digital services, supported healthcare teams in crisis, and worked with enterprise organisations connect research with action.

If you’re under pressure to deliver change and not sure what’s getting in the way, let’s talk.

https://calendar.notion.so/meet/andywardleworth/45-mins

Andy Wardleworth

Sport Head Originals Team

SHOT is a community focused sports brand that brings sport to more people and bridges the gap between athletes and fans.; with an emphasis on backing the underdog.

SHOT has two distinct operations

SHOT United Community Interest Company
Registered as a company limited by guarantee without share capital, SHOT United embodies the true spirit of 'not for profit' for SHOT Kicks and all other sports we aim to deliver services, sessions and activities for.
With no shareholders or shares, our structure ensures that we can't and won't distribute dividends. Instead, every penny of profit is reinvested into creating more opportunities for community sport participation.
Our commitment is to ensure that everyone, regardless of background or ability, gets their chance to play, grow, and thrive.

Sport Head Originals Team (SHOT) Ltd
Registered as a Ltd company for sport technology and fashion brand focused on innovating the premium streetwear industry with products that represent the underdog, and support SHOT United.

Founding CEO & Football Coach 

XP Group

At XP, we believe that exceptional experiences are the cornerstone of success for businesses and individuals alike. These experiences are crafted through innovative workplaces, cutting-edge technology, and a commitment to environmental sustainability.

Through our five pillars of capability —Engineering Excellence, Exceptional Experiences, Enterprise Evolution, Engaged Ecosystems, and Empowered Ethics, and with 150+ people across the group, we focus on:

Employee Experience: Enhance the workplace experience through data-driven insights, digital solutions, and automation to boost productivity and satisfaction.

Customer Experience: Elevate consumer interactions with cutting-edge technology, exceptional design, and seamless digital experiences.

Citizen Experience: Develop lean, efficient, and impactful community-oriented models driven by digital evolution, sustainable practices, and optimised processes.

Our commitment:

Impact on Business and Society: Drive positive change by building the right things at the right time, leveraging data for informed decisions, and automating processes to reduce wastage and enhance efficiency.

Environmental Sustainability: Foster eco-friendly practices to create a sustainable future.

Positive Change: Empower businesses and individuals to thrive in a rapidly evolving digital landscape.

At XP, impactful experiences are at the heart of everything we do, driving positive change for businesses, society, and the environment.

Founder & Managing Director, Consulting

Mechanical Rock

Leading the UK business, with Mechanical Rock UK forming part of XP Group as a core component in our Engineering Excellence pillar.

We are here to solve the problems that most teams lose sleep over. A collective of elite developers, designers, and tech trailblazers united by a shared mission: To continuously reimagine what's possible at the horizon of an ever changing tech landscape.

We're explorers, early adopters, innovators, and craftspeople dedicated to perfecting every stage of the software development process.

Our team lives and breathes the DevOps philosophy. When it comes to code, design, data, and user testing; every move we make is with intention. Creating technology that enables humanity to thrive. 

Our clients engage us to achieve high priority outcomes at speed, which we do. But more than that, we deliver in a way that gives our clients the confidence to innovate and try new things. By contributing software of substance to leading enterprises, we help our clients stay ahead of the competition. Allowing them to operate confidently, even in the presence of doubt, while always moving forward, reassured by the technical expertise and cultural presence of our team.

We are the creative minds behind https://devops.games/ and the team responsible for https://wayfinder.ninja/

We are Mechanical Rock.

Director Consulting, UK (XP Member)

What Is Next - WIN

How to bring ideas to life
Branding (Logo Design, Messaging, Brand Assets)
Website Design & Build
Strategy & Planning
Ongoing Support

Start Up Advisory & Investment 

birdspot

A home for birding enthusiasts to learn about birds, top spots, latest news and purchase the market-leading BIRDPACK, 190+ Adobe Lightroom presets, carefully handcrafted for bird photographers.

https://birdspot.com/products/birdpack

BIRD FAMILY PACK
This jumbo pack includes 115 presets grouped by bird type.
Pack includes Kingfishers, Jays, Crows, Pigeons, Doves, Shorebirds, Sparrows, Starlings, Swifts, Swallows, Thrushes, Waterfowl, Falcons, Eagles, Vultures, Hawks, Owls, Tits, Robins, Warblers, Wrens, Finches, Hummingbirds, and Woodpeckers, you will quickly be able to enhance your images based on the unique features of each bird.

MOODS PACK
This pack adds 40 presets based on the bird's attitude.
Whether the bird is Fierce or Fluffy, Playful or Nesting, Singing or Wet, these presets will capture the bird's emotions as well as the feeling of the ambience.

TONES PACK
This pack comprises 9 presets that accentuate one color.
With one click, you can bring out the red (or blue, or yellow, or green, etc.) and turn the rest of the image to black and white.

SCENERY PACK
This pack contains 26 presets that adjust for lighting and grain.
Whether the bird is in the Garden, Woodland, In the Water, In the Air, Overexposed, or Underexposed, you can stack these presets with any of the other presets.

Owner

MOIMO

At MOIMO, we envision a future where job roles fluidly align with technological evolution and personal aspirations. Harnessing the power of Open AI's GenAI and LLMs, we aim to decode and map personal skill sets against global trends. The method provides valuable insights into changing market demands and potential career trajectories.
The overarching objective is to proactively equip individuals and organisations to navigate the ever-changing job landscape, ensuring preparedness for forthcoming challenges and opportunities while maintaining a harmonious balance between soft skills and AI integration.

For Individuals: Embark on a journey of self-discovery, where you can analyse your soft and hard skills and stay informed on emerging technologies. The goal is to balance technological understanding with essential soft skills and to help you navigate and excel in an ever-evolving world. Check out our iOS app, it's free https://apps.apple.com/gb/app/moimo/id6469349579

For Organisations: Join our CoPilot program to play a vital role in co-creating a holistic overview of your talent and gaining insights into the global talent landscape. As we refine and expand our offerings for organisations, we actively seek partners like you to participate in our pilot program. Your involvement will directly contribute to bridging talent gaps and connecting diverse skill sets across borders, enhancing the adaptability of the global workforce.

Advisory Shareholder 

Alirity

Listed as one of the top fastest-growing companies in Europe by the FT in 2022, Alirity work with organisations to make positive, impactful change through their data, strategic choices, people & capabilities.

We support and provide expertise to organisations and personnel on their change and digitalisation journeys. Ensuring they are able to adapt, respond and thrive through the utilisation of talent and technology.

From idea to outcome, we provide a set of complimentary services to identify and deliver impactful change.

Strategy | Design & Delivery | Data, Digital & Technology

Advisory Shareholder (XP Member)

ACUE

Advsior

TPXimpact

Managing Director - Private Sector

NTT DATA UK

Member of the UK Senior Leadership Team and Global Engineering CoE, responsible for establishing and leading the engineering excellence consulting and delivery practice for NTT DATA UK.

Significant achievements:

► Led the MagenTys management team, directly responsible for setting the vision and executing the strategy for developing a leading DevOps Consultancy
► Successfully initiated and executed the acquisition of MagenTys by NTT DATA
► Established strategic partnerships with technology vendors such as Atlassian, Hashicorp, Azure, AWS, Docker and Cucumber as well as the wider community to develop capabilities and skills
► Delivered solutions for SMEs and enterprise organisations such as Ustwo, Pillar, Hiscox, M&S, Missguided, Photobox, Channel 4, Companies House and EE

Senior Director & Practice Lead, DevOps

Led the strategic and commercial aspects of MagenTys to grow the business from 5 people to a multi-£m business working with clients such as UsTwo, Ford, M&S, Bank of America, L&G, Companies House and Aldermore Bank to deliver Agile Software Engineering / Cloud / DevOps consultancy

Initiated the acquisition by NTT DATA and executed the integration over the following 2 years.

Managing Director & Co-Owner, MagenTys

As an entrepreneur and leader, I excel in connecting dots, challenging norms, and making things happen. I create opportunities for people to succeed, whether they are employees, partners, clients, or anyone who needs a chance to make a difference.

Passionate about creativity, perseverance, collaboration, and giving back, I strive to make a positive impact across various domains.

I am currently the Managing Partner & Founder of XP Group and CEO & Founder of SHOT. 

SHOT aims to be the most authentic sports brand on the planet, combining edge with ethics. As a high-end digital lifestyle brand, SHOT values the underdog and invests in grassroots initiatives through SHOT Kicks and SHOT Hubs. We launched our not-for-profit in 2024 and already have over 100 kids playing football each week, with plans to expand into other sports and launch our elite offering. All apparel is exclusively available through our app, creating a unique and desirable brand experience that impacts lives through grassroots sport. SHOT bridges the gap between athletes and fans, supporting the underdog and delivering personalised, community-driven experiences.

___

At XP, we believe exceptional experiences are the cornerstone of success for businesses and individuals alike. Our three focus areas are enhancing Employee Experience, elevating Customer Experience, and developing Citizen Experience. We achieve this through innovative workplaces, cutting-edge technology, and a commitment to environmental sustainability. Our five pillars—Engineering Excellence, Exceptional Experiences, Enterprise Evolution, Engaged Ecosystems, and Empowered Ethics—guide our efforts.

Additionally, I am a Director at Mechanical Rock, expanding its Australian business to the UK in collaboration with XP Group.

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I am also the Owner of BirdSpot, an e-commerce platform for birding enthusiasts with thousands of customers who use our trademarked presets to improve bird photography.

taplio

The Battle

Andy Wardleworth

Liam McDowell

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