Thunk

Alongside you, and your teams, we create, improve, and reimagine digital products, and services. Sharing our design-led processes, and acting as digital innovation strategy consultants, we work in close collaboration with your company to get tangible results. We don’t just swoop in, disappear for six weeks, and return with the goods. This is a collaboration, and we’re here for you in the long-term (in a non-scary way).

Commercial Director

Ryman Limited

Implemented Ryman’s strategic product shift towards a comprehensive integrated in-store services offering. Directed large-scale operations across Ryman, Robert Dyas and London Graphics Centre.

Group Head of Business Services

Epson UK Ltd

Channel Development Manager

Samsung Electronics

We help organisations with the thinking they need to make progress especially when they’re stuck somewhere between BAU and the next big bet.

Thunk isn't full of consultants who drop a deck and disappear. We’re sleeves-rolled-up partners working side by side with organisations to get clarity, build momentum, and make meaningful change happen.

Often that means digital product design - creating, improving or rethinking the tools and services people actually use. Sometimes it’s upstream: aligning leadership, mapping opportunities, and getting people on board with a shared direction. Either way, we help make progress real.

Our best work happens with companies who’ve got plenty of ambition, but not enough capacity, capability, or headspace to move forward. Maybe the ideas are stuck in slides. Maybe they’ve tried innovation sprints that led nowhere. Maybe they’re being told to “do AI” but don’t know where to start.

That’s where we come in.

We’ve helped scaleups build new digital services, supported healthcare teams in crisis, and worked with enterprise organisations connect research with action.

If you’re under pressure to deliver change and not sure what’s getting in the way, let’s talk.

https://calendar.notion.so/meet/andywardleworth/45-mins

Andy Wardleworth

I help organisations understand people. What drives them, what holds them back, and what truly matters, so they can design change that works in the real world.

My work spans public and private sectors, from government and health to hospitality and sustainability, helping teams see problems differently, test with purpose, and move forward with confidence.

Three principles underpin my approach:
	•	Insight: understanding before deciding.
	•	Collaboration: building ideas together, around evidence.
	•	Impact: making sure research leads to action and measurable outcomes.

For me, innovation isn’t about chasing what’s new. It’s about creating what’s needed, for people and the planet. That’s what drives our work at Thunk.
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Specialties: User Research | Digital Innovation | User Experience | Strategy | Growth | Mentor | Consultant

Paul Hill

How do you find the right problems to solve?

I’ll say that again with a bit more volume.

🔊 How do you find the right problems to solve?

In product. In innovation. In any room where direction is being set, the question of what problem we’re actually solving rarely gets asked out loud.

It generally makes people uncomfortable. Which is usually a sign it matters.

So start by asking what problem we’re solving.
Ask it properly.
See what happens.

Insight & Innovation (Co-Founder) @ Thunk • 25+ yrs in Design Research • Understanding humans to guide ethical, discovery-led innovation • People ​> Tech

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The Battle

Andy Wardleworth

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Hill's LinkedIn Performance

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