Fractional CMO, Marketing Consultant, and Content Creator for 6-figure+ Accounting & Real Estate firms. | Follow for posts about authentic marketing, online business & personal wealth

Some people think of marketing as just getting more eyeballs on something. But the best marketing doesn’t just grab attention—it teaches, builds trust, and creates real connections. That’s the kind of work I do.

I’ve:
✔ Helped 200+ students across nine schools in Laos develop leadership & problem-solving skills through hands-on learning (DFC Laos).
✔ Grown organic traffic by 400% in six months for an online bookkeeping service by refining its content, SEO, and podcast strategy.
✔ Hosted a virtual summit with 500+ attendees and 25 speakers, bringing global experts together to discuss remote business growth.
✔ Led marketing strategy for innovative companies Hub Australia, Birchal, Heatseeker.ai, and Our Kinds—helping them scale, attract high-quality leads, and build sustainable growth engines.


⭐ What I Actually Do ⭐

I help mission-driven organisations create impact through education, content, and community. 

Sometimes, that looks like:
🎯 Facilitating a workshop that helps founders cut through marketing overwhelm.
✍️ Creating content that simplifies complex ideas so people actually engage with it.
🤝 Building communities that feel like real conversations—not just another Slack group that everyone forgets about.

I’ve worked with Digital Marketing Collective, Frank Team, and Realise Business, helped Bean Ninjas scale their Financial Literacy for Xero Users course, and built learning experiences that connect, educate, and inspire.

I’ve shared my approaches in Forbes, Inc., Valiant CEO, Agorapulse’s Agency Summit, and The Content Byte podcast. I believe marketing isn’t just selling—it’s about teaching and creating lasting value.

⭐ What I’m Focused on Now ⭐

I’m moving from fractional CMO work to teaching, coaching, writing, and community-building—work that better aligns with my Projector Human Design.

🌍 Community for Migrant & Minority Professionals – Exploring workshops & memberships to help professionals grow wealth in career, business & life.
🎤 Teaching & Speaking – Leading digital marketing & business courses with academies & organisations.
✍️ Writing & Content – Writing for major publications, finishing my books Dare to Escape & Trust Signals.
🚀 Coaching Startups – Helping founders build content engines with hands-on strategy & execution.
🏡 Tiny Home Life – Planning an off-grid move for more freedom & sustainability.

⭐ What’s Next? ⭐

Are you looking to create impact through education? Whether you need a facilitator, writer, or strategist to help bring your ideas to life, let’s chat.

📩 DM me, and let’s explore how we can work together.

Anf Chans ☕

I need 5 volunteers to help me pull off something special in Sydney on April 28 (evening)

12/3 𝑼𝑷𝑫𝑨𝑻𝑬 - 𝑾𝒆’𝒗𝒆 𝒉𝒂𝒅 𝒂 𝒈𝒓𝒆𝒂𝒕 𝒓𝒆𝒔𝒑𝒐𝒏𝒔𝒆 𝒇𝒐𝒓 𝒈𝒆𝒏𝒆𝒓𝒂𝒍 𝒗𝒐𝒍𝒖𝒏𝒕𝒆𝒆𝒓𝒔 𝒂𝒏𝒅 𝒂𝒓𝒆 𝒏𝒐𝒘 𝒔𝒑𝒆𝒄𝒊𝒇𝒊𝒄𝒂𝒍𝒍𝒚 𝒔𝒆𝒆𝒌𝒊𝒏𝒈 𝒂 𝒗𝒐𝒍𝒖𝒏𝒕𝒆𝒆𝒓 𝒑𝒉𝒐𝒕𝒐𝒈𝒓𝒂𝒑𝒉𝒆𝒓 𝒂𝒏𝒅 𝒗𝒊𝒅𝒆𝒐𝒈𝒓𝒂𝒑𝒉𝒆𝒓.

...

Migrant Wealth Builders is hosting Community Capital Exchange — a 60-person event connecting people with migrant backgrounds and the allies who support them to build wealth beyond money. 

Such as getting startup funding, buying a home, getting fit, starting a side project, landing a promotion, finding a mentor, growing a business, learning something new, or simply expanding your world.

To make it happen, we need:
🙌 3 all-rounders (heavy lifting may be involved)
📸 1 photographer
🎬 1 videographer (film on the night + edit a short recap after)

We also have opportunities for 4 community partners to come onboard. 

This is grassroots. Real people, real connections, real impact.
If you want to be part of building something meaningful — this is your chance.

💬 Interested in volunteering? Comment "volunteer" for info or DM our event coordinator Cindy Pham 🍓 directly. 

💬 Interested in being a community partner? Comment "partner" for info.

🏷️ Know someone who might be keen? Tag them below.

Helping founders build content engines that drive growth | Cultural storyteller, advisor & writer | Host, Migrant Wealth Builders

#CommunityShoutouts: Top 7 LI posts this week.
7 posts created by awesome humans 👇

I'm on a mission to spotlight valuable content within my network and showcase individuals who spread positivity, share valuable insights, and impart knowledge.

In no particular order:

1.  It’s rare now to walk into a meeting without an AI note taker quietly or invisibly joining us. by Maya Elise Joseph-Goteiner

https://lnkd.in/gb-YjvSe


2. 50,000 subscribers on YouTube!!! by Kan Huang (黄晓侃)

https://lnkd.in/gq3r3Bw4


3. Age is a number. by Adrian Fowler

https://lnkd.in/gAPDqAJp


4. I’m excited to share two never-before-hired-for roles at Co Ventures. by Alexey Mitko

https://lnkd.in/gn34dvyw


5. My relationship with my cofounder is in shambles.  by Alex Lieberman

https://lnkd.in/g5fbRBiS


6. Here is one improv exercise to try this week: The Clover. by Gary Ware

https://lnkd.in/gqfij8_r


7. Next time you need to efficiently articulate a huge concept—whether it's about love or business or anything—try this by 🇺🇦 Eddie Shleyner

https://lnkd.in/gN6EKcYW


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What was your favourite post from your network this week? Drop it below 👇

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Photo:  Bball in Danang by Anfernee Chansamooth. 

#linkedincreators #anfShoutouts #realhumans

25 skills are rising fast according to LinkedIn's 2026 report. The split between technical and human skills says everything.

LinkedIn just dropped their 2026 Skills on the Rise report.
Five categories. 25 skills total.

Categories: AI and Data. Software and Tech. Communication and Collaboration. Learning and Talent Development. Governance and Ethics.

15 skills are technical, including Prompt Engineering. Full-Stack Development. API Integration. Cloud Infrastructure. Model Training.

10 are soft skills. And that second list? Dominated by communication and leadership.

Visual storytelling. Stakeholder collaboration. Cross-cultural communication. Community building.

That's not a coincidence. That's a signal.

AI is getting better at running systems. What it still can't do well is read a room, build trust across cultures, or know which story will actually land with a specific human being.

The report essentially describes two types of professionals rising in value right now — people who build and run systems, and people who connect and communicate across them.

I've spent 15+ years in B2B marketing, branding and storytelling. Learning how to find the message, shape it for the right audience, and make it move people to action. I recently added formal screen and media (journalism) training on top of that.

None of that feels accidental anymore.

It's also the foundation of what we're building at Migrant Wealth Builders.
A media company and community with one focused outcome — giving people access to the right people, knowledge, and opportunities. The kind of access that changes trajectories.

Cross-cultural communication isn't a module we reference at MWB. It's the context we operate in every single day.

Community building isn't a feature of MWB. It's the foundation everything else sits on.

The technical skills matter. I'm not dismissing them. But if you're a communicator, a connector, a storyteller — the 2026 report is telling you something important.

You're not behind. You're exactly where the work is heading.

What skill are you focused on developing this year — technical or human?

#SkillsOnTheRise #LinkedInNewsAustralia

Open article: LinkedIn Skills on the Rise 2026: The fastest-growing skills in Australia by LinkedIn News Australia • 4 min read

LinkedIn Skills on the Rise 2026: The fastest-growing skills in Australia

🤘 Chad Barnier

Inner West Council

Local Democracy Group - LGBTQ+

Sydney Bi+ Network

Leadership Team

Star Observer

Columnist

Give It To Me Bi

Co-host of "Give It To Me Bi," a podcast dedicated to amplifying bi+ voices. We explore the diverse experiences within the bi+ community through insightful discussions, personal stories, and expert interviews.

Our mission is to create a platform where bi+ individuals feel seen, heard, and valued, while fostering greater understanding and inclusivity. Join us as we dive into the topics that matter most to the bi+ community, and help us celebrate the richness of bi+ identities.

Producer & Podcast Co-Host

The Firm

The Firm serves as a global hub where accountants can connect, share pivotal life lessons, and discuss the experiences and opportunities that have shaped their careers.

Our platform features content that dives deep into the technical, technological, and practice management challenges professionals face today. Whether it's understanding the impact of AI on accounting, tackling M&A complexities, or mastering firm leadership, The Firm connects you with the knowledge you need. 

We prioritise both depth and freshness—ensuring that you either gain deep industry knowledge or discover new insights to apply in your practice.

Podcast Host - Statement Brand

Journey | Saas consultancy for the accounting industry

As the Head of Brand and Creative at Journey, I'm at the forefront of an exhilarating evolution in the growth marketing arena, especially for SaaS and service providers in the accounting industry. Our mission at Journey is not just about marketing; it's about being a catalyst for growth and innovation in a niche yet dynamic sector.

💡 I'm thrilled to be part of this journey, leading a team of creative minds and collaborating with visionaries.

Head of Brand and Creative

Helping Saas companies scale revenue and build a rockstar brand in the accounting industry.

Journey is a global consulting firm with a decade of experience. We help Saas providers succeed in the accounting industry all over the world.

We exist to help you accelerate sales, product adoption and brand awareness within the accounting community.

Growth Marketer

Jono Fleming Group

Creative Director at Jono Fleming Group, where homes and humans collide

Creative Director

Brand Manager

Chad Barnier Design

Owner

Services Australia

Supporting the transformation of Services Australia by actively identifying and implementing innovative improvements to operational processes, team engagement, and communications. Supporting customers contacting Services Australia during COVID-19 crisis, I have enjoyed applying my advanced communication and problem-solving skills to achieve good outcomes for clients and the organisation. My dispute resolution and influencing abilities have been repeatedly demonstrated in this role with clients and staff alike. 

🔹 2021 CEO’s Innovation Challenge - 2nd Place Voting Stage for my innovative idea to reduce  bottlenecks in the Medicare enrolment process and use the full capacity of available software to automate, streamline, manage and track the process.  
🔹 Identified a security issue and supported the design and implementation of a national solution to ensure high-risk customers flagged for Centrelink Services are also identified and addressed when using Medicare services.
🔹 Provided high-quality customer support by translating complicated processes and technical jargon into simple terms to empower them to make informed decisions. 
🔹 Advocated for and contributed to LGBTQIA+ language standards and Hard-of-Hearing accessibility standards for staff training and inductions to align with best practice and evidence-based approaches. 
🔹 Zone Sydney No. 1 Customer Service representative for fourteen consecutive months during COVID-19 response.  
🔹 Provided coaching, mentoring and support for colleagues and staff concerning change and processes, including customer service, digital accessibility, personal development and claims processing.
🔹 Coordinated innovative practices as a Ways of Working Subject Matter Expert to foster team collaboration, resilience, connection, and ultimately, create healthier ways of working.

Customer Service Officer APS 4

Customer Service Officer APS 3

I enjoyed coordinating the internal and external communications of SBN to help this volunteer-run, grassroots organisation continue to improve the lives of bi+ people across Sydney. My work is underpinned by intersectional frameworks, and I use a community-based, person-centred, and evidence-based approach.

Communications Coordinator

🚀 Head of Brand and Creative at Journey | Growth Marketing Enthusiast 🎨

📍 Sydney, Australia

As the Head of Brand and Creative at Journey, my passion lies in the art of branding and the science of growth marketing. Leading a dynamic team, I collaborate closely with growth marketers to forge powerful brand narratives and fuel business growth for our clients in the accounting tech startup space.

🔮 I'm driven by innovation and bold creative ideas. Constantly venturing into new realms of growth marketing and brand development, I advocate for the integration of thoughtful design and strategic storytelling. My leadership style is deeply rooted in empathy and understanding, fostering a collaborative and inspiring environment for my team.

🏆 Proud of our recent punk rebrand at Journey, which you can explore in detail here - https://www.letsjourney.io/blog-post/journey-rebrand

📚 Outside the office, I am an avid collector of vinyl records (particularly musical theatre and showtunes), a reader, an ex-professional musician, a wishful writer of musicals, a passionate activist, a proud father to the cutest kid and ugliest dog, and a devoted partner.

#Branding #GrowthMarketing #CreativeDirection #ThoughtLeadership #EmpatheticLeadership

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Anf Chans ☕

🤘 Chad Barnier

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The Battle

Anf Chans ☕

🤘 Chad Barnier

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anf Chans ☕'s LinkedIn Performance

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