Authentic Marketer

Authentic Marketer specializes in crafting customized marketing strategies for service-based businesses that build trust, attract leads, and generate sales.

We've worked with a wide range of small businesses and leading brands such as Bean Ninjas, SYSTEMology, Realise Business, and Hub Australia. Our work has been featured in leading publications such as Forbes, Inc., Valiant CEO, and Huffington Post.
 
Our services include:
- Developing marketing strategies and ongoing coaching
- Writing compelling articles that rank on Google
- Getting authors and business owners booked on podcasts to promote their work

Want some help to level up your marketing in 2023? DM me to schedule a complimentary 15-min marketing blastoff call.

Fractional CMO & Marketing Consultant

The Trusted Voice

The Trusted Voice is a membership that helps you build your marketing, personal brand, and increase your sales online. You’ll get access to a supportive community and proven marketing strategies designed for success.

I coach TTV members through monthly check-ins and Content Lab workshops to help them build visibility, publish consistently, and grow their personal brand.

Marketing Coach

Our Kinds

Our Kinds is an innovative startup and movement dedicated to shifting consumption culture through supply chain redesign. Our first goal is to make the single-use takeaway cup redundant globally by fostering community partnerships and leveraging technology.

I'm excited to join the team as Chief Marketing Officer. I will lead the marketing strategy for raising capital and communications and also influence the culture, systems, and ways of working.

Fractional CMO

Academy of Entrepreneurs

At the Academy of Entrepreneurs, we redefine education. 

Our International Business College offers students a unique experience: learning directly from entrepreneurs, engaging in real projects, networking with top leaders, exchanging ideas with like-minded peers, and receiving coaching, public speaking, and investor pitch training. Join us and access our extensive investor network.

Award-winning programs:
- BSB50120 Diploma of Business
- BSB60120 Advanced Diploma of Business

As a mentor and lecturer, my role is to guide and support aspiring entrepreneurs in developing real-world marketing and business skills.

Lecturer and Mentor (Digital Marketing)

Birchal

Birchal simplifies fundraising so that forward-thinking businesses can build communities of engaged supporters and get back to shaping the future we all want to see.

Birchal is a market-leading equity crowdfunding platform. Early-stage businesses have now raised over $289 million across 380 successful CSF offers through the CSF platform since it commenced in 2018.

As Fractional CMO at Birchal, I lead strategic planning and hands-on execution one day per week. My role includes overseeing marketing KPIs, guiding team management, resource allocation, campaign execution, and delivering progress reports.

Heatseeker

Heatseeker is an AI-powered SaaS platform that helps scale-ups and start-ups quickly run experiments and navigate through data to enhance market fit, validate new features, and identify customer segments.

As Head of Marketing at Heatseeker.ai, I develop our GTM strategy and lead a dynamic team in crafting compelling narratives, executing data-driven campaigns, and enhancing our market presence and growth. (In other words, making sure we're the hottest thing in town 😉)

Head of Marketing

Journey

As a Growth Marketing Mentor at Journey, I supported the growth marketers on our team by providing coaching and guidance. I helped them navigate client relationships, manage workload challenges, and develop problem-solving strategies. My role was to offer support, share insights, and help them build confidence in delivering effective marketing solutions while balancing their responsibilities.

Growth Marketing Mentor

Helping Saas companies scale revenue and build a rockstar brand in the accounting industry.

Journey is a global consulting firm with a decade of experience. We help Saas providers succeed in the accounting industry all over the world.

We exist to help you accelerate sales, product adoption and brand awareness within the accounting community.

As Growth Marketer, my primary objective is to assist Journey clients in maximizing their revenue by enhancing their pre and post-sales funnels. I am responsible for creating and fine-tuning persuasive email marketing campaigns and optimizing content at various stages of the customer journey, all aiming to drive higher conversion rates.

Growth Marketer

The Growth Hub Global

The Growth Hub helps property professionals grow their businesses through outsourcing with virtual assistants so that they can focus on the things in their business that matter most. Creating greater freedom, more impact, and fulfilling your purpose in business and life.

With our specialized marketing strategy session, you can leverage TGH's framework to identify areas of improvement in your marketing efforts and create a custom 30/60/90-day action plan tailored to your specific growth goals.

Get in touch if you'd like to learn more.

Marketing Strategist

The Growth Hub is a strategic growth partner for Australian real estate companies. Our experienced growth experts and virtual assistants support real estate professionals in optimizing their businesses for growth, freeing up their time to focus on the things that matter most. 

Our holistic approach positions us as a true virtual growth hub for scaling real estate businesses, providing the support and resources needed to drive growth and achieve business goals. 

As fractional CMO, I am responsible for developing and implementing marketing strategies that support the company's growth. This includes leading the marketing team, driving brand awareness, generating leads, and establishing The Growth Hub as an invaluable real estate services industry resource.

SmartQMS

SmartQMS helps Australian scientific laboratories and medical tech companies build smart quality management systems that improve compliance and quality. All while enabling them to obtain and maintain ISO certification easily. 

As CMO (Chief Marketing Officer) at SmartQMS, I'm responsible for developing and executing the company's marketing strategy, focusing on increasing brand awareness, generating leads, and driving revenue growth through effective marketing campaigns and initiatives.

Bean Ninjas

Bean Ninjas offers best-in-class bookkeeping, accounting, virtual CFO, and tax services for 7 and 8-figure eCommerce businesses looking to scale.

The Bean Ninjas Podcast provides insights and case studies to help 7-figure and 8-figure eCommerce businesses scale and reach an exit by improving their eCommerce finances and accounting. 

As Podcast Producer, Anfernee oversees the entire production process of the podcast, including planning, recording, editing, publishing, and promoting the episodes.

Podcast Producer

Bean Ninjas offers best-in-class bookkeeping, accounting, virtual CFO, and tax services for 7 and 8-figure eCommerce businesses looking to scale.

As Learning & Community Lead, Anfernee was responsible for devising strategies to consistently attract and retain new clients, positioning the Bean Ninjas brand as a trusted resource for financial training and community among digital entrepreneurs. His efforts aimed to deepen client relationships, ensuring they remained engaged and found enhanced value over time.

Results:
- Launched and organised a series of bi-weekly learning webinars with expert speakers for BN community at the start of COVID
- Launched BN community slack group and managed engagement with members
- Designed and facilitated an internal cohort-based Emerging Leaders training program for the BN team
- Designed, launched and promoted a Xero Financial Literacy course (DIY and cohort-based) 
- Produced the BN podcast, incl. sourcing and booking expert guests and promoting the podcast

Marketing Coordinator / Learning & Community Lead 

Fractional CMO, Marketing Consultant, and Content Creator for 6-figure+ Accounting & Real Estate firms. | Follow for posts about authentic marketing, online business & personal wealth

Some people think of marketing as just getting more eyeballs on something. But the best marketing doesn’t just grab attention—it teaches, builds trust, and creates real connections. That’s the kind of work I do.

I’ve:
✔ Helped 200+ students across nine schools in Laos develop leadership & problem-solving skills through hands-on learning (DFC Laos).
✔ Grown organic traffic by 400% in six months for an online bookkeeping service by refining its content, SEO, and podcast strategy.
✔ Hosted a virtual summit with 500+ attendees and 25 speakers, bringing global experts together to discuss remote business growth.
✔ Led marketing strategy for innovative companies Hub Australia, Birchal, Heatseeker.ai, and Our Kinds—helping them scale, attract high-quality leads, and build sustainable growth engines.


⭐ What I Actually Do ⭐

I help mission-driven organisations create impact through education, content, and community. 

Sometimes, that looks like:
🎯 Facilitating a workshop that helps founders cut through marketing overwhelm.
✍️ Creating content that simplifies complex ideas so people actually engage with it.
🤝 Building communities that feel like real conversations—not just another Slack group that everyone forgets about.

I’ve worked with Digital Marketing Collective, Frank Team, and Realise Business, helped Bean Ninjas scale their Financial Literacy for Xero Users course, and built learning experiences that connect, educate, and inspire.

I’ve shared my approaches in Forbes, Inc., Valiant CEO, Agorapulse’s Agency Summit, and The Content Byte podcast. I believe marketing isn’t just selling—it’s about teaching and creating lasting value.

⭐ What I’m Focused on Now ⭐

I’m moving from fractional CMO work to teaching, coaching, writing, and community-building—work that better aligns with my Projector Human Design.

🌍 Community for Migrant & Minority Professionals – Exploring workshops & memberships to help professionals grow wealth in career, business & life.
🎤 Teaching & Speaking – Leading digital marketing & business courses with academies & organisations.
✍️ Writing & Content – Writing for major publications, finishing my books Dare to Escape & Trust Signals.
🚀 Coaching Startups – Helping founders build content engines with hands-on strategy & execution.
🏡 Tiny Home Life – Planning an off-grid move for more freedom & sustainability.

⭐ What’s Next? ⭐

Are you looking to create impact through education? Whether you need a facilitator, writer, or strategist to help bring your ideas to life, let’s chat.

📩 DM me, and let’s explore how we can work together.

Anf Chans ☕

Emma Fialkoff Ghostwriting

Freelance ghostwriter helping professionals achieve the dream of authorship.
Turning scattered ideas into a finished manuscript, ready for publication.

Ghostwriter 

Michael Levin Writing Experience

Work for New York Times bestselling ghostwriter Michael Levin, offering high-quality book-writing and storylining services for aspiring authors. Services include book research, storylining, outlining, book writing, and editing.

• Develop creative storylines based on classic plot structures to express author ideas and message. 
• Draft full manuscripts for fiction and non-fiction books according to author specifications and storyline or outline.
• Perform deep editing for full book manuscripts and other writing, rewriting texts to achieve high levels of clarity and organization.
• Research key information as background for non-fiction books, drawing on business case studies, scientific research, and historical data.
• Copy editing of book manuscripts for grammar, punctuation, and stylistic consistency.

Ghostwriter and Editor

Worktalk Communications Consulting

We are a female-led company that provides ongoing training and leadership development for staff members and managers to improve writing, leadership, and communication skills. We offer continuing education through curstomized training in person and online, writing feedback, and email-based interactive learning. 

• Curriculum design for in-person and online trainings in business writing and communication, utilizing interactivity and applied learning practices.
• Training delivery to groups of 10-40 individuals both in person and online.
• Developed templates for curriculum design process, to increase efficient preparation of training materials.
• Assisted individuals achieve breakthrough strategies in business and personal writing.
• Helped employees master strategies for more efficient and effective business communication.
• Achieved high reviews for engaging and educational course delivery.

Instructional Designer and Corporate Trainer 

Crossroads Center Jerusalem

Non-profit devoted to helping English-speaking teens at risk in Jerusalem and surrounding areas. Provides recreational center, high school GED courses, creative activities and classes, and free therapy for teens.


• Research foundations and grants. Draft Letters of Intent and full-length grant proposals to request funding for non-profit programs. 
• Update donors on progress of funded projects by sending annual or biannual reports.
• Create evaluation methods to determine level of goal attainment.
• Administrative tasks including logging and analyzing numbers, tracking receipts, and sending thank yous to donors.
• Content creation for non-profit including website text, newsletter and others.

Grant Writer and Communications Specialist

WritePoint, Ltd.

Outline and draft user manual and technical documents.

Technical Writer

"Help me turn my jumble of ideas into the masterpiece of my book!"

If this is you, I can help. 

Many people have amazing expertise or ideas, but lack the know-how, time, or skill to put them to paper. They often start trying to write their own books, but quickly get overwhelmed by the process!

A ghostwriter will help you understand what book you're trying to write, clarify your ideas, and turn them into a finished manuscript. 

But how does it work? Here are answers to just a few of the questions I've received over the years from my ghostwriting clients...


HOW WILL YOU MAKE MY BOOK SOUND LIKE ME?

Great question! 

1. We’ll meet to discuss your book and your desired voice. 
2. You’ll share samples of writing in a voice similar to what you're aiming for. 
3. I’ll analyze these and draft a sample piece of writing for you, based on an interview with you about your book.
If you're happy with the voice and want to move forward, great! If not, no hard feelings! Not every ghostwriter is a fit for every aspiring author!



HOW LONG WILL MY BOOK TAKE?

Typically clients can expect to have a first draft within 2-4 months of me receiving all the source material for the book. If you've given a series of lectures and want to convert existing transcripts into a book, that means your first draft can be ready in as little as two months. If we are getting your book's material through interviews, the process will take longer.



WILL THE BOOK BELONG TO ME AT THE END?

Yes. Your book will be fully yours at the end of our work together and you do not need to credit my name in any way. I do not share the names of my clients and will keep our work relationship confidential. 


OTHER QUESTIONS? DM me to set up a consultation to see whether this service is right for you!



P.S. A little about me...
If you're wondering what makes me qualified to write your book for you…

-I've worked as a writer for 13 years, including for a boutique ghostwriting firm where I edited and wrote tens of manuscripts, getting exposure to different styles, topics, and genres of books.

-I've taught grammar, punctuation, and writing skills. I know when to break the rules and when to keep them, and I'll adjust my language for the needs of your book.

-As a Jewish ghostwriter, I often work with Jewish authors, where having a shared language and values is a huge asset. I also bring a wealth of background in Hebrew, Chumash, Jewish philosophy and thought, and can research and source Torah ideas effectively.

taplio

The Battle

Anf Chans ☕

Emma Fialkoff

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