Authentic Marketer

Authentic Marketer specializes in crafting customized marketing strategies for service-based businesses that build trust, attract leads, and generate sales.

We've worked with a wide range of small businesses and leading brands such as Bean Ninjas, SYSTEMology, Realise Business, and Hub Australia. Our work has been featured in leading publications such as Forbes, Inc., Valiant CEO, and Huffington Post.
 
Our services include:
- Developing marketing strategies and ongoing coaching
- Writing compelling articles that rank on Google
- Getting authors and business owners booked on podcasts to promote their work

Want some help to level up your marketing in 2023? DM me to schedule a complimentary 15-min marketing blastoff call.

Fractional CMO & Marketing Consultant

The Trusted Voice

The Trusted Voice is a membership that helps you build your marketing, personal brand, and increase your sales online. You’ll get access to a supportive community and proven marketing strategies designed for success.

I coach TTV members through monthly check-ins and Content Lab workshops to help them build visibility, publish consistently, and grow their personal brand.

Marketing Coach

Our Kinds

Our Kinds is an innovative startup and movement dedicated to shifting consumption culture through supply chain redesign. Our first goal is to make the single-use takeaway cup redundant globally by fostering community partnerships and leveraging technology.

I'm excited to join the team as Chief Marketing Officer. I will lead the marketing strategy for raising capital and communications and also influence the culture, systems, and ways of working.

Fractional CMO

Academy of Entrepreneurs

At the Academy of Entrepreneurs, we redefine education. 

Our International Business College offers students a unique experience: learning directly from entrepreneurs, engaging in real projects, networking with top leaders, exchanging ideas with like-minded peers, and receiving coaching, public speaking, and investor pitch training. Join us and access our extensive investor network.

Award-winning programs:
- BSB50120 Diploma of Business
- BSB60120 Advanced Diploma of Business

As a mentor and lecturer, my role is to guide and support aspiring entrepreneurs in developing real-world marketing and business skills.

Lecturer and Mentor (Digital Marketing)

Birchal

Birchal simplifies fundraising so that forward-thinking businesses can build communities of engaged supporters and get back to shaping the future we all want to see.

Birchal is a market-leading equity crowdfunding platform. Early-stage businesses have now raised over $289 million across 380 successful CSF offers through the CSF platform since it commenced in 2018.

As Fractional CMO at Birchal, I lead strategic planning and hands-on execution one day per week. My role includes overseeing marketing KPIs, guiding team management, resource allocation, campaign execution, and delivering progress reports.

Heatseeker

Heatseeker is an AI-powered SaaS platform that helps scale-ups and start-ups quickly run experiments and navigate through data to enhance market fit, validate new features, and identify customer segments.

As Head of Marketing at Heatseeker.ai, I develop our GTM strategy and lead a dynamic team in crafting compelling narratives, executing data-driven campaigns, and enhancing our market presence and growth. (In other words, making sure we're the hottest thing in town 😉)

Head of Marketing

Journey

As a Growth Marketing Mentor at Journey, I supported the growth marketers on our team by providing coaching and guidance. I helped them navigate client relationships, manage workload challenges, and develop problem-solving strategies. My role was to offer support, share insights, and help them build confidence in delivering effective marketing solutions while balancing their responsibilities.

Growth Marketing Mentor

Helping Saas companies scale revenue and build a rockstar brand in the accounting industry.

Journey is a global consulting firm with a decade of experience. We help Saas providers succeed in the accounting industry all over the world.

We exist to help you accelerate sales, product adoption and brand awareness within the accounting community.

As Growth Marketer, my primary objective is to assist Journey clients in maximizing their revenue by enhancing their pre and post-sales funnels. I am responsible for creating and fine-tuning persuasive email marketing campaigns and optimizing content at various stages of the customer journey, all aiming to drive higher conversion rates.

Growth Marketer

The Growth Hub Global

The Growth Hub helps property professionals grow their businesses through outsourcing with virtual assistants so that they can focus on the things in their business that matter most. Creating greater freedom, more impact, and fulfilling your purpose in business and life.

With our specialized marketing strategy session, you can leverage TGH's framework to identify areas of improvement in your marketing efforts and create a custom 30/60/90-day action plan tailored to your specific growth goals.

Get in touch if you'd like to learn more.

Marketing Strategist

The Growth Hub is a strategic growth partner for Australian real estate companies. Our experienced growth experts and virtual assistants support real estate professionals in optimizing their businesses for growth, freeing up their time to focus on the things that matter most. 

Our holistic approach positions us as a true virtual growth hub for scaling real estate businesses, providing the support and resources needed to drive growth and achieve business goals. 

As fractional CMO, I am responsible for developing and implementing marketing strategies that support the company's growth. This includes leading the marketing team, driving brand awareness, generating leads, and establishing The Growth Hub as an invaluable real estate services industry resource.

SmartQMS

SmartQMS helps Australian scientific laboratories and medical tech companies build smart quality management systems that improve compliance and quality. All while enabling them to obtain and maintain ISO certification easily. 

As CMO (Chief Marketing Officer) at SmartQMS, I'm responsible for developing and executing the company's marketing strategy, focusing on increasing brand awareness, generating leads, and driving revenue growth through effective marketing campaigns and initiatives.

Bean Ninjas

Bean Ninjas offers best-in-class bookkeeping, accounting, virtual CFO, and tax services for 7 and 8-figure eCommerce businesses looking to scale.

The Bean Ninjas Podcast provides insights and case studies to help 7-figure and 8-figure eCommerce businesses scale and reach an exit by improving their eCommerce finances and accounting. 

As Podcast Producer, Anfernee oversees the entire production process of the podcast, including planning, recording, editing, publishing, and promoting the episodes.

Podcast Producer

Bean Ninjas offers best-in-class bookkeeping, accounting, virtual CFO, and tax services for 7 and 8-figure eCommerce businesses looking to scale.

As Learning & Community Lead, Anfernee was responsible for devising strategies to consistently attract and retain new clients, positioning the Bean Ninjas brand as a trusted resource for financial training and community among digital entrepreneurs. His efforts aimed to deepen client relationships, ensuring they remained engaged and found enhanced value over time.

Results:
- Launched and organised a series of bi-weekly learning webinars with expert speakers for BN community at the start of COVID
- Launched BN community slack group and managed engagement with members
- Designed and facilitated an internal cohort-based Emerging Leaders training program for the BN team
- Designed, launched and promoted a Xero Financial Literacy course (DIY and cohort-based) 
- Produced the BN podcast, incl. sourcing and booking expert guests and promoting the podcast

Marketing Coordinator / Learning & Community Lead 

Fractional CMO, Marketing Consultant, and Content Creator for 6-figure+ Accounting & Real Estate firms. | Follow for posts about authentic marketing, online business & personal wealth

Some people think of marketing as just getting more eyeballs on something. But the best marketing doesn’t just grab attention—it teaches, builds trust, and creates real connections. That’s the kind of work I do.

I’ve:
✔ Helped 200+ students across nine schools in Laos develop leadership & problem-solving skills through hands-on learning (DFC Laos).
✔ Grown organic traffic by 400% in six months for an online bookkeeping service by refining its content, SEO, and podcast strategy.
✔ Hosted a virtual summit with 500+ attendees and 25 speakers, bringing global experts together to discuss remote business growth.
✔ Led marketing strategy for innovative companies Hub Australia, Birchal, Heatseeker.ai, and Our Kinds—helping them scale, attract high-quality leads, and build sustainable growth engines.


⭐ What I Actually Do ⭐

I help mission-driven organisations create impact through education, content, and community. 

Sometimes, that looks like:
🎯 Facilitating a workshop that helps founders cut through marketing overwhelm.
✍️ Creating content that simplifies complex ideas so people actually engage with it.
🤝 Building communities that feel like real conversations—not just another Slack group that everyone forgets about.

I’ve worked with Digital Marketing Collective, Frank Team, and Realise Business, helped Bean Ninjas scale their Financial Literacy for Xero Users course, and built learning experiences that connect, educate, and inspire.

I’ve shared my approaches in Forbes, Inc., Valiant CEO, Agorapulse’s Agency Summit, and The Content Byte podcast. I believe marketing isn’t just selling—it’s about teaching and creating lasting value.

⭐ What I’m Focused on Now ⭐

I’m moving from fractional CMO work to teaching, coaching, writing, and community-building—work that better aligns with my Projector Human Design.

🌍 Community for Migrant & Minority Professionals – Exploring workshops & memberships to help professionals grow wealth in career, business & life.
🎤 Teaching & Speaking – Leading digital marketing & business courses with academies & organisations.
✍️ Writing & Content – Writing for major publications, finishing my books Dare to Escape & Trust Signals.
🚀 Coaching Startups – Helping founders build content engines with hands-on strategy & execution.
🏡 Tiny Home Life – Planning an off-grid move for more freedom & sustainability.

⭐ What’s Next? ⭐

Are you looking to create impact through education? Whether you need a facilitator, writer, or strategist to help bring your ideas to life, let’s chat.

📩 DM me, and let’s explore how we can work together.

Anf Chans ☕

MarketingSense

At Marketing Sense we deliver fresh, innovative and smart marketing initiatives to help businesses grow. 

Specifically, we work with organisations to develop marketing capability to build strong and distinctive brands that create better customer value and help drive sustainable and profitable growth.

We partner with our clients to offer senior marketing expertise as and when they need it. This is ideal for many businesses that don’t have the need or budget to employ a full time marketing specialist, but still need strategic marketing planning and implementation to help their business grow. 

Marketing Sense can take a fresh look at your marketing strategy and vision to reveal new insights and different approaches.

Our systematic approach delivers real results, on time and on budget whilst building your marketing capability.

Some of the clients I have worked with:

Community Links 
Workforce XS
SCO Recruitment
Office of Environment and Heritage
Pulse Marketing
Access Community Group (Digital Enterprise Program)
ProPac Packaging
Mark Nolan Photography
Lighthouse
Mount Sinai School and Preschool
Thirroul Neighbourhood Centre
School of Social Entrepreneurs

Client Testimonials:

“We especially liked the flexibility of outsourcing and having access to your expertise as and when we needed. For an organisation like us, this really meant we were able to manage our budget accordingly and not have to worry about the ongoing costs of hiring permanent staff or indeed finding a desk!” 

Laura Wren, Business Manager, Mount Sinai College

'Sara - with her perceptive listening, ability to pluck entertaining anecdotes from the depths of her previous experience to illustrate a point and thoroughly energetic problem-solving approach, is like a bright magnifying glass, right onto our blind spot.' 

Mimi Han, Owner, Honest Coffee

Client testimonials:
http://www.marketingsense.com.au/client-love/

Owner/Founder

Realise Business

Business Support Program Manager and Senior Business Advisor & Coach for disruption projects as a result of:

Digital disruption (professional service sector, food and beverage sector and retail sector and taxi industry)

Major infrastructure projects - TfNSW- Sydney Light Right, Parramatta Light Rail & Transgrid                             

Economic Development - Kirrawee South Village (Sutherland Council), Lindfield (Ku-ring-gai Council)

Natural Disaster - Bushfire Recovery - Bega and Ulladulla

COVID-19 - Specialist support for businesses impacted by COVID-19 - scenario planning, subsidies, regulations, resilience and mental health

Business Advisor - Disrupted Industries Specialist

This contract position was in the member retention team and included the management, coordination and implementation of both trigger and direct marketing and outbound sales campaigns to strengthen relationships to reduce membership defection.

Marketing Contractor

Access Community Group

The Access Community Group is a not-for-profit organisation focused on assisting job-seekers facing personal barriers into employment.  

This position was dual focused and included marketing and business development of the social enterprise, with a very limited budget.  This necessitated generating low cost and free publicity through the writing of stories and press releases for the local media and the development of an advertising campaign for the local press and radio station. 

The other focus was on building relationships with local business for employment opportunities. I also developed and delivered pre-employment training programs and conducted one-on-one job search interviews, counselling and mentoring.

Business Development Manager

Rappoport Conservation Architects

This role involved providing technical and conservation advice, as well as undertaking assessment work and preparing conservation management plans.  Projects included historical archaeological research in Millers Point and Chippendale, Sydney and the preparation of a Statement of Heritage Impact Statement. This role required writing reports in an engaging, concise and entertaining style to recommend heritage preservation.

Heritage Consultant

The Institute of Direct and Digital Marketing (IDM)

I was responsible for the project management of direct marketing training and consultancy programmes which involved close liaison with the clients including The Royal Mail, authors, contributing consultants, editors, and the publishing house.

Project Manager

Commonwealth Bank of Australia

My role within the lending products team involved the management and implementation of two major strategies to deliver an incremental increase in profits through a reduction in profitable customer defections:-

1.  Client Communication Programme -  Development and implementation of a number of initiatives to communicate with customers at key events during the life of their loan. My responsibilities included the development of direct mail campaigns, development of supporting point of sale material and consumer research and data-mining 
	
2.  Loyalty Programme -  As a core member of the Loyalty Project Team, representing home loans, I was involved in the development of the business case to recommend the introduction of all Bank products, in particular, Home Loans into the Bank’s credit card loyalty program, “True Awards”.  My responsibilities included concept research and definition, financial modeling, organisation impact, business rules and system specifications.

Customer Retention and Loyalty Programmes

Traveland (Ansett)

I was involved in project managing the launch of Traveland’s loyalty programme -  Fly Buys, Australia’s largest and most successful loyalty programme with 17 participants including Shell, Coles Myer and National Australia Bank.     

Launch responsibilities included the development & production of:
•	Business rules -procedures & terms and conditions.
•	Marketing - promotional literature, point of sale consumer advertising and public relations.  
•	Internal communication - facilitation of nationwide training sessions (2000 Consultants) and co-ordination of staff advocacy program to over 300 Travel Centres.     

Fly Buys Program Manager responsibilities:
•	Supervision of three full time staff.
•	Development of marketing plans for maximising incremental revenue opportunities.
•	Management of administration and operational procedures.
•	Establishment of an in-house database management system.
•	Management and co-ordination of national and regional marketing communications and advertising.

Club Traveland (in-house loyalty programme)
•	Writing content and sourcing photographs for club magazine 
•	Sourcing travel products from business partners for competitions
•	Organising design, layout and print
•	Co-ordination of the 3% cash back reward programme

Customer Loyalty Manager

Langmas Creative

I was employed to develop the full agency service of the business.  My major achievement involved conducting a new business pitch for a BHP subsidiary.   This comprised a full market study including qualitative research, development of a marketing strategy and finally, after winning the account, the implementation of the marketing plan. This included the development of advertisements for local media and trade publications as well as generating accompanying publicity and press releases.

Marketing Manager

NBS Advertsing & Marketing

Marketing and brand strategy, new business development and account management for the Nuffield Private Hospital Group (now owned by BUPA), Bank of Ireland and Lovell Homes.

Responsibilities included the development of B2C marketing strategies, development of advertising campaigns, media planning and liaising with in-house copywriters and creative.

Account Executive

In my late teens, I had the great fortune to be mentored by some of the original London admen and since that time, creative advertising and marketing has been both my passion and career spanning over 20 years. 

Alongside the development of marketing strategies and campaigns, it has also been both my pleasure and responsibility to work with key stakeholders in order to develop and implement organisational policy and procedures in order to support a smooth transition towards a customer focused organisation.

My career path has encompassed a multitude of industries in both B2B, B2C and Not-For-Profit environments, which has given me the expertise and knowledge to now successfully lead my own outsourced marketing agency - Marketing Sense. 

Our philosophy at Marketing Sense is quite simple – through innovation, collaboration and deep strategic insight, we provide creative business solutions that deliver long term business growth for our clients.
 
My core capabilities include:

Strategic marketing management - Shared Value and Differentiation strategies

Customer Experience  - building a customer focused organisation

Multi channel marketing strategy

Digital marketing strategy (Inbound and content marketing) 

Market research /Customer insight analysis

Brand management

Loyalty and customer relationship marketing

Database development and management

Lifecycle marketing communications

taplio

The Battle

Anf Chans ☕

Sara Berry

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