Authentic Marketer

Authentic Marketer specializes in crafting customized marketing strategies for service-based businesses that build trust, attract leads, and generate sales.

We've worked with a wide range of small businesses and leading brands such as Bean Ninjas, SYSTEMology, Realise Business, and Hub Australia. Our work has been featured in leading publications such as Forbes, Inc., Valiant CEO, and Huffington Post.
 
Our services include:
- Developing marketing strategies and ongoing coaching
- Writing compelling articles that rank on Google
- Getting authors and business owners booked on podcasts to promote their work

Want some help to level up your marketing in 2023? DM me to schedule a complimentary 15-min marketing blastoff call.

Fractional CMO & Marketing Consultant

The Trusted Voice

The Trusted Voice is a membership that helps you build your marketing, personal brand, and increase your sales online. You’ll get access to a supportive community and proven marketing strategies designed for success.

I coach TTV members through monthly check-ins and Content Lab workshops to help them build visibility, publish consistently, and grow their personal brand.

Marketing Coach

Our Kinds

Our Kinds is an innovative startup and movement dedicated to shifting consumption culture through supply chain redesign. Our first goal is to make the single-use takeaway cup redundant globally by fostering community partnerships and leveraging technology.

I'm excited to join the team as Chief Marketing Officer. I will lead the marketing strategy for raising capital and communications and also influence the culture, systems, and ways of working.

Fractional CMO

Academy of Entrepreneurs

At the Academy of Entrepreneurs, we redefine education. 

Our International Business College offers students a unique experience: learning directly from entrepreneurs, engaging in real projects, networking with top leaders, exchanging ideas with like-minded peers, and receiving coaching, public speaking, and investor pitch training. Join us and access our extensive investor network.

Award-winning programs:
- BSB50120 Diploma of Business
- BSB60120 Advanced Diploma of Business

As a mentor and lecturer, my role is to guide and support aspiring entrepreneurs in developing real-world marketing and business skills.

Lecturer and Mentor (Digital Marketing)

Birchal

Birchal simplifies fundraising so that forward-thinking businesses can build communities of engaged supporters and get back to shaping the future we all want to see.

Birchal is a market-leading equity crowdfunding platform. Early-stage businesses have now raised over $289 million across 380 successful CSF offers through the CSF platform since it commenced in 2018.

As Fractional CMO at Birchal, I lead strategic planning and hands-on execution one day per week. My role includes overseeing marketing KPIs, guiding team management, resource allocation, campaign execution, and delivering progress reports.

Heatseeker

Heatseeker is an AI-powered SaaS platform that helps scale-ups and start-ups quickly run experiments and navigate through data to enhance market fit, validate new features, and identify customer segments.

As Head of Marketing at Heatseeker.ai, I develop our GTM strategy and lead a dynamic team in crafting compelling narratives, executing data-driven campaigns, and enhancing our market presence and growth. (In other words, making sure we're the hottest thing in town 😉)

Head of Marketing

Journey

As a Growth Marketing Mentor at Journey, I supported the growth marketers on our team by providing coaching and guidance. I helped them navigate client relationships, manage workload challenges, and develop problem-solving strategies. My role was to offer support, share insights, and help them build confidence in delivering effective marketing solutions while balancing their responsibilities.

Growth Marketing Mentor

Helping Saas companies scale revenue and build a rockstar brand in the accounting industry.

Journey is a global consulting firm with a decade of experience. We help Saas providers succeed in the accounting industry all over the world.

We exist to help you accelerate sales, product adoption and brand awareness within the accounting community.

As Growth Marketer, my primary objective is to assist Journey clients in maximizing their revenue by enhancing their pre and post-sales funnels. I am responsible for creating and fine-tuning persuasive email marketing campaigns and optimizing content at various stages of the customer journey, all aiming to drive higher conversion rates.

Growth Marketer

The Growth Hub Global

The Growth Hub helps property professionals grow their businesses through outsourcing with virtual assistants so that they can focus on the things in their business that matter most. Creating greater freedom, more impact, and fulfilling your purpose in business and life.

With our specialized marketing strategy session, you can leverage TGH's framework to identify areas of improvement in your marketing efforts and create a custom 30/60/90-day action plan tailored to your specific growth goals.

Get in touch if you'd like to learn more.

Marketing Strategist

The Growth Hub is a strategic growth partner for Australian real estate companies. Our experienced growth experts and virtual assistants support real estate professionals in optimizing their businesses for growth, freeing up their time to focus on the things that matter most. 

Our holistic approach positions us as a true virtual growth hub for scaling real estate businesses, providing the support and resources needed to drive growth and achieve business goals. 

As fractional CMO, I am responsible for developing and implementing marketing strategies that support the company's growth. This includes leading the marketing team, driving brand awareness, generating leads, and establishing The Growth Hub as an invaluable real estate services industry resource.

SmartQMS

SmartQMS helps Australian scientific laboratories and medical tech companies build smart quality management systems that improve compliance and quality. All while enabling them to obtain and maintain ISO certification easily. 

As CMO (Chief Marketing Officer) at SmartQMS, I'm responsible for developing and executing the company's marketing strategy, focusing on increasing brand awareness, generating leads, and driving revenue growth through effective marketing campaigns and initiatives.

Bean Ninjas

Bean Ninjas offers best-in-class bookkeeping, accounting, virtual CFO, and tax services for 7 and 8-figure eCommerce businesses looking to scale.

The Bean Ninjas Podcast provides insights and case studies to help 7-figure and 8-figure eCommerce businesses scale and reach an exit by improving their eCommerce finances and accounting. 

As Podcast Producer, Anfernee oversees the entire production process of the podcast, including planning, recording, editing, publishing, and promoting the episodes.

Podcast Producer

Bean Ninjas offers best-in-class bookkeeping, accounting, virtual CFO, and tax services for 7 and 8-figure eCommerce businesses looking to scale.

As Learning & Community Lead, Anfernee was responsible for devising strategies to consistently attract and retain new clients, positioning the Bean Ninjas brand as a trusted resource for financial training and community among digital entrepreneurs. His efforts aimed to deepen client relationships, ensuring they remained engaged and found enhanced value over time.

Results:
- Launched and organised a series of bi-weekly learning webinars with expert speakers for BN community at the start of COVID
- Launched BN community slack group and managed engagement with members
- Designed and facilitated an internal cohort-based Emerging Leaders training program for the BN team
- Designed, launched and promoted a Xero Financial Literacy course (DIY and cohort-based) 
- Produced the BN podcast, incl. sourcing and booking expert guests and promoting the podcast

Marketing Coordinator / Learning & Community Lead 

Fractional CMO, Marketing Consultant, and Content Creator for 6-figure+ Accounting & Real Estate firms. | Follow for posts about authentic marketing, online business & personal wealth

Some people think of marketing as just getting more eyeballs on something. But the best marketing doesn’t just grab attention—it teaches, builds trust, and creates real connections. That’s the kind of work I do.

I’ve:
✔ Helped 200+ students across nine schools in Laos develop leadership & problem-solving skills through hands-on learning (DFC Laos).
✔ Grown organic traffic by 400% in six months for an online bookkeeping service by refining its content, SEO, and podcast strategy.
✔ Hosted a virtual summit with 500+ attendees and 25 speakers, bringing global experts together to discuss remote business growth.
✔ Led marketing strategy for innovative companies Hub Australia, Birchal, Heatseeker.ai, and Our Kinds—helping them scale, attract high-quality leads, and build sustainable growth engines.


⭐ What I Actually Do ⭐

I help mission-driven organisations create impact through education, content, and community. 

Sometimes, that looks like:
🎯 Facilitating a workshop that helps founders cut through marketing overwhelm.
✍️ Creating content that simplifies complex ideas so people actually engage with it.
🤝 Building communities that feel like real conversations—not just another Slack group that everyone forgets about.

I’ve worked with Digital Marketing Collective, Frank Team, and Realise Business, helped Bean Ninjas scale their Financial Literacy for Xero Users course, and built learning experiences that connect, educate, and inspire.

I’ve shared my approaches in Forbes, Inc., Valiant CEO, Agorapulse’s Agency Summit, and The Content Byte podcast. I believe marketing isn’t just selling—it’s about teaching and creating lasting value.

⭐ What I’m Focused on Now ⭐

I’m moving from fractional CMO work to teaching, coaching, writing, and community-building—work that better aligns with my Projector Human Design.

🌍 Community for Migrant & Minority Professionals – Exploring workshops & memberships to help professionals grow wealth in career, business & life.
🎤 Teaching & Speaking – Leading digital marketing & business courses with academies & organisations.
✍️ Writing & Content – Writing for major publications, finishing my books Dare to Escape & Trust Signals.
🚀 Coaching Startups – Helping founders build content engines with hands-on strategy & execution.
🏡 Tiny Home Life – Planning an off-grid move for more freedom & sustainability.

⭐ What’s Next? ⭐

Are you looking to create impact through education? Whether you need a facilitator, writer, or strategist to help bring your ideas to life, let’s chat.

📩 DM me, and let’s explore how we can work together.

Anf Chans ☕

Meshd Consulting - Combining commercial partnerships with AI agents.

When brands want to increase their reach, improve their credibility and differentiate, I show them how to use strategic marketing partnerships to achieve this goal.

Consulting Clients include:  
* James Hardie
* Universal Fans
* Avocado Consulting
* Easts Group - who own the Sydney Roosters NRL team.
* Endemol Shine - for their Ch 9 show RUSH.
* McGrath Projects (Real Estate ASX: MEA) 
* Sapphire Group Pty Ltd for Glasshouse Fragrance and Circa Home brands.  
* Buddybid social commerce software start up
* miRunners crowd funding race horses  (After Seed Funding)

Motivational Speaking, Facilitator and MC clients include:
* The CEO Institute Conference
* Cairns Crocodiles 
* Delorenzo Conference
* KBDI - Kitchen Bathroom Design Institute
* SFG - Specialist Finance Group
* Interviewing Mark Bouris and Kristina Karlson for Service NSW
* Business Blue Print with Dale Beaumont.
* BNI Awards keynote speaker
* Realise Business for Business Connect and Digital Solutions Programs 
* Macquarie University Incubator - marketing mentor

Motivational Speaker, Facilitator & Consultant 

KMD BOOKS

BEST SELLING BOOK - Available on Booktopia, Amazon, Kindle, Barnes & Noble, Walmart and Target.
https://booktopia.kh4ffx.net/jWgkjv
KINDLE AU https://amzn.to/3u9xzVY
KINDLE US https://amzn.to/34oU8vi

Booktopia Best Seller - Top 10 in Marketing and Top 10 in Small Business Books.
Amazon Best Seller - #1 in Small Business, #1 in Brand Management, #2 in Marketing
ABLE 2022 Book of the Year.
Literary Giants Gold Medal Winner 2022
Book Excellence - Marketing Award winner 2023
Readers Favourite - Voted 5/5

The book is a guide for small businesses to create brand-to-brand collaborations to gain a new audience, increase their industry credibility and improve their profitability - leveraging their assets and expertise instead of cash.

Articles published in Smart Business, Inside Business and Kochie's Business Builders.

Guest on assorted podcasts including:  Rare Conversations, The Content Byte, Build, Authentic Influence and The Good Girl Confessional.

SWAP! Marketing without Money - Best Selling Author of Multi Award winning book

Macquarie University Incubator

When it comes to navigating the road from bright idea to successful, scalable commercialisation, the guidance of someone who’s already been there can completely change the game.

I'm proud to be part of the mentoring team and cohort marketing advisor.  The sessions I have delivered include:
- Marketing Strategy
- Branding Elements
- Digital Marketing

Incubator Cohort Marketing Mentor

Realise Business

The Digital Solutions – Australian Small Business Advisory Services program works with small businesses to make the most of digital tools and offers broader advice specific to your business needs. This service is offered in a one-to-one format, between a Specialist Digital Solutions Advisor and a small business owner.

Business Connect is a dedicated and personalised program that provides trusted advice to help you start, run, adapt or grow your small business.

I'm really proud to be part of the Realise Business team offering marketing training, face to face workshops and now I'm part of their advisory team.

To book a 1-to-1 Business Connect session with me that is Govt Funded.
https://realise.business/about/meet-the-team/therese-tarlinton-business-advisor/

Presenter, Business Connect & Digital Solutions Advisor

EndemolShine Australia

I worked on a  brand new series for 2023 with the Commercial Partnerships team at Endemol Shine.  I've always worked to gain product placement on TV shows for the brands I work with, so it was fantastic to be on the other side securing partners and working with the Executive Producers to integrate their stories into this new program.

Endemol Shine Australia’s team comprises proven leaders in television and digital production whose shows have become ratings hits. Endemol Shine Australia’s slate represents the most exciting and popular programming on Australian free-to-air networks and pay TV channels – shows such as MasterChef, Australian Survivor, Big Brother, LEGO Masters, Australian Ninja Warrior, Married at First Sight, Gogglebox Australia and Ambulance Australia as well as acclaimed dramas including Offspring, Peter Allen: Not The Boy Next Door, and INXS: Never Tear Us Apart.

Partnerships Manager

CSR Gyprock

Branding, Partnerships and campaign creation.  Managing a team to create digital transformation, communication strategy, and implement marketing campaigns across all channels while implementing strategic, operational and tactical marketing plans to meet the business units financial and performance objectives.
- Establishing a partnership program with key brands and identities including The Block, Selling Houses Australia to leverage their audience, drive traffic to Gyprock Living and create images, stories and case studies to inspire and drive demand with builders. 
- Created Gyprock Living -  a home owner inspiration portal to drive traffic to the site, educate consumers and build  brand trust.  Incorporating and implementing marketing automation software to keep our brand top of mind. Delivering a database of 154k home owners, and securing a media editorial audience of over 60m, $3.1m in exposure with a ROI of 63:1.
- Club Gyprock loyalty program to increase the uptake of contractors redeeming points and create custom marketing based on their behaviour and buying habits. 
- Launch the 21st edition of The Red Book to architects and designers stimulating demand creating over 10k downloads.
- Devising and executing the #imagyprocker campaign with over 550 entries, 1.4m campaign impressions, 3700 video views driven through 88 reseller doors, with $50k in prizes.
- Establishing the partnership with the Australian Made logo for all 8 CSR manufactured brands.
Achievements:  Delivering CSR Dwelling website - a destination for home owners to learn about building and renovating, incorporating the CSR family of brands.  The launch included sponsorship of The Blockcast podcast series and a $10,000 competition partnering with Freedom for extended reach.

National Marketing Communications & Brand Manager

LG Electronics Australia Pty Ltd

I loved being a Brand Ambassador for LG Electronics Australia.  I signed a one year deal to become their video spokesperson for their home appliances.  You can see me on their YouTube channel demonstrating their premium washing machines and fridges.

Brand Ambassador

Grays Ecommerce Group

96% of Graysonline jewellery auction winners intend to bid on jewellery with us again.
The jewellery category is a growth area for Graysonline, now part of Grays Ecommerce Group (GEG) - Australia's largest ASX listed ecommerce retailer.

In the FY14/15 over $35m worth of fine jewellery was sold at auction - over 25,000 pieces.

GIA Certified Diamonds, Engagement Rings, Precious and Semi-Precious Gemstone jewellery, loose stones, branded watches and vintage pieces are all available starting at $9.

General Manager - Jewellery

GraysOnline is the country's largest ecommerce auctioneer.  Over 1.2 million unique visitors  each month come to the site to grab a quality product at an amazing price.  Grays also purchased established online retailers oo.com.au, dealsdirect.com and topbuy.com.au which pushed the  company to a HALF BILLION dollar turn over - dispatching over 200,000 orders per month.

My role involved different communication aspects - from spokesperson appearances on TV, securing appearances and coverage in the media, along with TV partnerships, sponsorships, community integration, supporting charity involvement and social media.

The objective was to secure editorial across all media for the different brands.  From Channel Nine News Sydney, A Current Affair and the Today Show for GraysOnline, along with product integrations with Channel 10's The Living Room. I was also the ambassador or 'FACE' of GraysOutlet.com appearing on Today Tonight, A Current Affair, Ten News and on 2UE and 2GB radio plus loads of editorial on online and print titles.

I orchestrated business development events such as the HIA Home Show and the Good Food and Wine show in Sydney and Melbourne.   One weekend event created over $800,000 in sales.

My passion play was creating sponsorship deals include The Sony Foundation, McGrath Foundation plus numerous smaller charities.

As a ecommerce leader, I create a sales channel using live Facebook Auctions to create new customers, and monetize their presence.  Using Buddybid, I was able to sell over 250,000 bottle of wine on Facebook creating a very profitable sales, branding, social and data insights channel.

Head of Communications, Partnerships & Social Media

Jeep, United Colors of Benetton, Sesame Street Licensee - Born with Styl

I am incredibly proud of creating a self funded global business from scratch into a company turning over $4m in sales pa, with 7 staff, distributors in 5 countries and 3 Asian factories.  

Born with Style was the Licensee for Jeep and United Colors of Benetton.  We created strollers, cots, and accessories for these brands and sold them into leading Australian retailers.

I was also the distributor for Kolcraft baby products, Brother Max feeding products, Baby Cubes feeding basics, Sesame Street hardgoods and Loopa bowl - as seen on USA Today.

I worked with David Jones, Toys R Us, Target, Big W, Franklins and hundreds of independent childrens stores.  I created from scratch full ranges for Toys R Us and Big W that achieved high sales for them and catalogue appearances.

Exporting become the next step with items created in Australia for Jeep and Benetton being sold to South Africa, New Zealand, the UK and Spain.

I sold the company to colleagues within the baby industry.  It was the most amazing professional adventure I have ever had!

Founder, Managing Director, Sales Lead - company was sold

Konica Minolta Business Solutions Nederland BV

Asia pacific Marketing Communications Manager

Therese Tarlinton is a bestselling author, keynote speaker, and expert in strategic marketing partnerships. She has successfully convinced global brands like Jeep, Sesame Street, and United Colors of Benetton to become licensing partners, leveraging the power of collaboration to build her own $10 million business. With experience working alongside billion-dollar ASX companies and innovative start-ups, Therese shares actionable strategies that help businesses of all sizes achieve growth through partnerships.

Her signature keynote, The Collab Growth Hack, reveals how large businesses can effectively leverage external tools, tech, and teams to meet their growth objectives. Therese shares inspiring success stories that encourage audiences to think differently about forming strategic marketing partnerships. Known for her engaging and relatable style, she captivates audiences by distilling complex strategies into clear, practical steps that ignite enthusiasm for collaboration.

Therese’s speaking topics focus on empowering businesses to harness partnerships to drive innovation, accelerate growth, and build sustainable competitive advantages. Her book, *SWAP! Marketing without Money*, outlines her secrets to securing powerful brand partnerships and has become an Amazon bestseller, winning two Gold Medals and being awarded the ABLE 2022 Book of the Year. This has turned into a sought-after keynote for brands hosting events for their business customers, members, or franchise owners.

With nearly 300 five-star Google reviews from business owners, Therese’s sessions are a whirlwind of fun, authenticity, and invaluable insights. She’s not just handing out tools and techniques; she’s sparking curiosity, fostering conversations that lead to action, and equipping every attendee with ideas ready to be unleashed. 

If you’re ready to explore how collaboration can transform your business, let’s connect!

For inquiries about speaking engagements, workshops, or consulting, reach out to me at:

📧 therese@theresetarlinton.com  
📱 0448 097 058  

SWAP! Marketing without Money
- Author of the ABLE 2022 Book of the Year
- #1 Amazon Best Seller in three categories
- Gold Medal from Literary Titans
- Rated 5/5 by Readers Favorite

Therese's Expertise:
- Keynote Speaker
- Workshop facilitator
- Marketing Strategy
- Business Growth 
- Strategic Collaborations

Let’s work together to harness the power of collaboration and drive your business forward!

taplio

The Battle

Anf Chans ☕

Therese Tarlinton - Brand Matchmaker

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