Crawford Partners, LLC

Delivers strategic consulting in marketing, strategy, leadership, organizational design, business transformation, executive coaching, and employee experience for private organizations focused on growth.  

I also partner with many leadership development, coaching, and organizational development firms to provide shared experience and solutions for a wide range of clients.

President

Thomas More University

Provided strategic leadership in adult enrollment and marketing for the university.  Designed new revenue models and channels to drive growth.  Responsible for all advertising, media placement, digital marketing and strategic initiatives.

Vice President for Digital, Graduate & Professional Programs

Founding Dean of the College of Business

Taught strategy, innovation, marketing, MBA skills, organizational behavior, etc., at undergraduate and graduate levels.

Assistant Professor

Weatherhead School of Management at Case Western Reserve University

Assisted doctorate students in designing meaningful research.

Research Advisor for Doctorate of Management Students

Direct Opinions

Provided marketing strategy, sales, employee experience, customer research and analytics for clients across retail, healthcare, consumer products, and manufacturing.

Chief Marketing Officer

Convergys

Successfully provided cross-functional marketing leadership in creating solutions, designing business transformation, and developing innovative strategies that lead to growth.  Responsible for all value proposition creation, packaging, positioning, digital marketing, branding, creative services, web redesign, lead generation, sales center of excellence consulting services and voice of the client research.

Senior Director Marketing Strategy

University of Cincinnati

Enjoyed teaching Business Ethics and Quality Management Tools courses to students by designing a highly interactive curriculum.

Adjunct Business Management Instructor

Citigroup

Led sales and marketing business transformation efforts for private label cards, retention, and mortgage across seven sites.  Managed $230M in annual revenue, driving year over year continued growth.

Senior Vice President, Regional Sales Director

AmTrust Bank

Traveled throughout the country studying contact center best practices.  Designed, developed, implemented and managed all aspects of the retail banking contact center, internet web customer service and the B2B mortgage contact center.  The program won the National Teleprofessional Award for Call Center Excellence (ACCE).

Vice President

Partnering with Leaders to Define SUCCESS and Achieve It.

Thank you for visiting my profile.  I'm Angela Crawford, a strategist and leadership consultant who empowers people and organizations to grow through authentic connection and a relentless commitment to helping others succeed.

With over 20 years of strategic leadership experience, I provide organizational consulting, along with coaching and leadership development through my customizable Leaders SUCCEED Together© system.

Let's work together to define success for yourself and your organization--and achieve it!

Who I Help:
- C-Suite Executives in privately owned companies
- Senior Leaders tackling new challenges
- HR Professionals seeking leadership development solutions
- Education and Healthcare Administrators

How I Can Help:
- Provide consulting services across organizational development, HR, sales, marketing, and operations.
- Design custom leadership programs to attract and retain top talent
- Serve as your confidential sounding board with fresh perspectives
- Enhance team dynamics and performance with tailored solutions
- Navigate the unique challenges of education and healthcare leadership

Why Choose Crawford Partners?
- Extensive cross-industry experience
- Proven, research-backed Leaders SUCCEED Together© System
- Flexible, client-focused approach
- Deep commitment to your success
- Over 13 years of delivering results

Ready to grow your organization like never before?  Let's connect.

P.S. Even if leadership development isn't your current focus, feel free to pass my information along to someone who might benefit. I'm passionate about helping leaders become the best versions of themselves.

Angela Crawford

➡️ Here's what most leaders miss about organizational culture:

They think culture change happens from the top down through mission statements and company values.

The reality?

73% of culture transformation initiatives fail because leaders diagnose the stated culture instead of the enacted culture.

After studying Cameron & Quinn's Competing Values Framework and Schein's organizational culture theory, I've adapted a 4-phase diagnostic that reveals what's actually happening:

The Framework:

✅ Phase 1: Behavioral Evidence Gathering (Weeks 1-3)
→ Track decision patterns, not policy documents
→ Observe meeting dynamics, not org charts

✅ Phase 2: Informal Culture Assessment (Weeks 4-6)
→ Map promotion patterns vs. stated values
→ Analyze crisis responses vs. company principles

✅ Phase 3: Force Field Analysis (Weeks 7-9)
→ Identify reinforcing vs. disruptive cultural forces
→ Calculate net change pressure

✅ Phase 4: Integration & Action Planning (Weeks 10-12)
→ Plot cultural reality gaps
→ Design evidence-based evolution strategy

The difference? Companies using behavioral diagnostics see 3x higher success rates in culture transformation.

You know you've succeeded when: Your promotion patterns, resource allocation, and crisis responses actually match your stated values.

Which assumption about your company culture needs challenging?

Share your biggest culture gap discovery below. ⬇️

—

👉 DM me “GROWTH” to book a free 30-minute strategy call.

And get actionable leadership tips right in your inbox every Wednesday.

(Newsletter link in my bio).

Angela Crawford, PhD

Business Owner, Consultant & Executive Coach | Guiding Senior Leaders to Overcome Challenges & Drive Growth l Author of Leaders SUCCEED Together©

Stop trying to find your one "authentic" leadership style.

Start being the leader your team actually needs you to be in the moment.

Conventional wisdom tells us to be consistent. But what if that consistency is the very thing holding your team back?

A single leadership style applied to every person and situation is a recipe for failure.

→ Your brand-new intern feels lost because you're too hands-off.
→ Your senior expert feels micromanaged because you're too hands-on.

The most effective leaders don't have one style; they are leadership chameleons. They use the Situational Leadership Model to accurately diagnose and adapt to the needs of their people.

It’s about flexing between four distinct approaches based on your team member's competence and commitment to a specific task.

🎨 The 4 Leadership Styles:

1. Directing (S1) 🎯
→ You provide clear, step-by-step instructions.
Perfect for the Enthusiastic Beginner (D1) who is eager but inexperienced.

2. Coaching (S2) 🤝
→ You still direct, but also explain the 'why' and encourage them.
Ideal for the Disillusioned Learner (D2) who has hit a roadblock and lost confidence.


3. Supporting (S3) 🤗
→ You empower them to lead the way while you act as a sounding board.
For the Capable but Cautious Performer (D3) who has the skills but is hesitant to own it.

4. Delegating (S4) 🚀
→ You turn over full responsibility and trust them to deliver.
Reserved for the Self-Reliant Achiever (D4) who is a true expert.

Your goal as a leader isn't just to get the task done. It's to develop your people from D1 to D4. That requires you to change your approach as they grow.

Ready to try it?

Try this for one week:
→ Pick one person on your team and one specific task.
→ Diagnose their Development
→ Consciously apply the matching leadership style (S1-S4).

Who's ready to become a more adaptable leader?

—

👉 Get free weekly tips and actionable guides by signing up for my newsletter at the link in my bio.

What if we’ve been wrong about what great leadership looks like?

We celebrate the charismatic, larger-than-life CEOs on the covers of business magazines. But what if the data told a different story?

In his groundbreaking research for Good to Great, Jim Collins and his team discovered something interesting:

The most effective leaders combine personal humility with professional will.

They were Level 5 Leaders.

And the climbing looks like this:

• Level 1: Highly Capable Individual 🧑💼
Makes productive contributions through talent, knowledge, skills, and good work habits.

• Level 2: Contributing Team Member 🤝
Contributes individual capabilities to the achievement of group objectives and works effectively with others in a group setting.

• Level 3: Competent Manager 📈
Organizes people and resources toward the effective and efficient pursuit of predetermined objectives.

• Level 4: Effective Leader 🧭
Catalyzes commitment to and vigorous pursuit of a clear and compelling vision, stimulating higher performance standards.

• Level 5: Executive ✨
Builds enduring greatness through a paradoxical blend of personal humility and professional will.

Greatness is not a function of circumstance.

It is, first and foremost, a matter of conscious choice and discipline. The most powerful choice a leader can make is to subjugate their own ego to the larger goal of building something great and lasting.

You can't "fake" Level 5, but you can consciously cultivate its attributes.

—

👉 Get my free guidebook detailing the 7 essential steps for leadership growth.

Link in bio.

Have you ever seen a great strategy die a slow, silent death?

The year starts with ambitious goals and high energy. By March, the team is buried in the “whirlwind” (endless emails, back-to-back meetings, and urgent fires that keep the business running).

The whirlwind isn’t necessarily a bad thing.
But if left on its own, it can consume 100% of your time and energy.

That’s why most strategies fail. All your resources go battle against the whirlwind.

The 4 Disciplines of Execution (4DX), created by Chris McChesney, Sean Covey, and Jim Huling, is the proven system to fight back.

Before you can win, you must know your enemy:

⚡️ What it is: The energy it takes to run your daily operations. The calls, the reports, the fires.

🚨 Its nature: It is not evil. It is urgent. And urgency will always feel more important than importance.

⚠️ Its power: It can derail any initiative and act on your team every minute of every day.

The 4 Disciplines are your weapons to protect your most important goals from being lost in the storm:

1. Focus on the Wildly Important
2. Act on the Lead Measures
3. Keep a Compelling Scoreboard
4. Create a Cadence of Accountability

What’s your go-to framework to fight the daily whirlwind?

—

👉 Get my free guidebook detailing the 7 essential steps for leadership growth.

Link in bio.

70% of major change initiatives fail.

The dangerous myth? That the new ideas were flawed.

The harsh truth most people miss? It's almost always a failure of leadership.

For decades, we've watched leaders with brilliant visions underestimate the human side of change.

They treat it like a software update, issuing a memo and expecting everyone to comply.

They are unprepared for the inevitable storm of resistance, fear, and inertia.

The result is always the same: wasted money, cynical employees, and a failed initiative that poisons the well for future efforts.

But you don't have to be a statistic. Dr. John Kotter's research provides a proven roadmap for navigating the storm. His 8-Step Model is not a checklist; it's a sequential, disciplined process for leading people through turmoil.

Skipping a step is like leaving a hole in the hull of your ship.

Here is the 8-step voyage to lasting change:

Phase 1: 🌪️ Create a Climate for Change(You can't steer a ship that's tied to the dock.)

→ Step 1: Create Urgency. Make the status quo seem more dangerous than the unknown future.
→ Step 2: Form a Powerful Guiding Coalition. Assemble a credible and influential team to lead the charge.
→ Step 3: Create a Vision for Change. Develop a clear, simple "North Star" to guide every action.

Phase 2: 🤝 Engage and Enable the Organization(Raise the sails and remove the obstacles.)

→ Step 4: Communicate the Vision. Relentlessly, through every channel possible. Then do it again.
→ Step 5: Empower Others to Act. Remove the barriers—be it a legacy system or a resistant manager.
→ Step 6: Create Short-Term Wins. Build momentum and silence the critics with visible successes.

Phase 3: ⚓ Implement and Sustain the Change(Anchor the new way of working in your culture.)

→ Step 7: Consolidate Improvements. Use the credibility from early wins to tackle bigger challenges.
→ Step 8: Anchor in the Culture. Weave the change into "the way we do things around here."

What's your experience?
Which of these 8 steps have you seen leaders skip most often?

—

👉 Get free tips and guidebooks weekly by signing up for my newsletter at the link in my bio.

➡️ The highest-performing teams aren't the smartest, they're the safest.

Most leaders focus on hiring talent but ignore creating environments where that
talent can actually speak up.

Here's how 5 industry leaders master psychological safety:

Google: Project Aristotle discoveries

→ Team diagnostic surveys for psychological safety measurement
→ Blameless post-mortems focusing on systems, not people
→ GTEAM meetings discussing "how we work together"
→ Result: 67% higher performance in psychologically safe teams

Microsoft: Growth mindset transformation

→ Daily pulse surveys for real-time team health monitoring
→ Learning Fridays: 10% time for experimentation
→ Courage Conversations training for difficult discussions
→ Result: 35% increase in employee confidence to speak up

Pixar: The Braintrust model

→ No hierarchy in feedback, junior animators critique directors
→ "Plussing" technique: "Yes, and..." instead of "No, but..."
→ Rapid prototyping with expectation of failure
→ Result: 83% feel safe sharing wild ideas

Netflix: Radical candor at scale

→ "Keeper Test" for transparent performance conversations
→ 360-degree feedback including upward feedback to managers
→ "No Brilliant Jerks" policy, culture matters as much as performance
→ Result: 89% trust their manager to act on feedback

The pattern? All 4 companies:

→ Measure psychological safety consistently
→ Train leaders to model vulnerability
→ Normalize speaking up through structured processes
→ Iterate and improve based on feedback

Amy Edmondson's research shows 4 stages: 

✅ Inclusion Safety
✅ Learner Safety
✅ Contributor Safety
✅ Challenger Safety.

Most teams never reach stage 4, where breakthrough innovation happens.

Which stage is your team at? 

And what's one practice you'll steal from these companies?

—

👉 DM me “GROWTH” to book a free 30-minute strategy call.

And get actionable leadership tips right in your inbox every Wednesday.

(Newsletter link in my bio).

Why do so many brilliant strategies fail?

It’s rarely the strategy itself. It's the organizational 'body' rejecting the transplant.

After years of advising leaders, I've seen the same painful pattern: companies pour months into crafting the perfect strategic plan, only to watch it stall, lose momentum, or die on the vine.

The cause is almost always a hidden misalignment.

A visionary strategy is useless if the organization's internal machinery isn't wired to execute it.
You can't ask for speed and innovation if your systems are built for rigid control.

The most effective leaders think like doctors. They don't just prescribe a treatment (Strategy); they run a full diagnostic MRI to see the entire system. That's the power of the McKinsey 7S Framework.

The old way: (Recipe for failure)
→ Obsess over strategy
→ Shuffle the structure (the org chart)
→ Hope culture and processes magically catch up

The new way: (Roadmap for alignment)
→ Start with shared values (the organization's heart 🤝)
→ Align the "hard" elements: Strategy 📈, Structure 🏢, and Systems ⚙️
→ And the "soft" elements: Skills 💡, Staff 🧑💼, and Style 🎨

When these 7 elements are in harmony, execution feels effortless. When they're misaligned, you get friction, burnout, and failed initiatives. The difference isn't the quality of your strategy, but the health of your organization.

Take 60 seconds to run a quick diagnosis.

Which of the 7S elements is the most misaligned with your company's strategy right now?

—

👉 Sign up for my newsletter and get my free guidebook detailing the 7 essential steps for leadership growth.  Link in bio.

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JSESSIONID

Heidi De Wolf MODA

70% of cultural transformation initiatives fail within the first year.

After working with 100+ leadership teams, I've discovered the pattern: Most organizations skip the diagnostic phase and jump straight to "solutions."

The problem is that you can't fix what you can't see.

Here's what a successful cultural transformation launch actually looks like:

✅ Days 1-30: Foundation Building
→ Complete comprehensive Cultural Assessment
→ Conduct Informal Culture Analysis (observe actual vs. stated behaviors)
→ Map your Cultural Force Field (based on Lewin's Force Field Analysis)
→ Achieve leadership alignment on desired culture using the Competing Values Framework

✅ Days 31-60: System Design
→ Redesign performance management systems
→ Optimize people processes and structures
→ Evolve communication patterns
→ Choose 2-3 strategic change levers

✅ Days 61-90: Launch & Early Measurement
→ Launch pilot programs with 1-2 teams
→ Collect behavioral and outcome data
→ Begin scaling successful elements
→ Develop 2-3 year transformation roadmap

Companies using this systematic approach see early momentum indicators within 30-60 days.

Things like increased awareness, leadership alignment, and initial behavioral experiments.

Reality check: True cultural transformation takes 2-3 years. This 90-day framework gets you started with a solid foundation.

What's one cultural blind spot your organization might be missing?

Drop your thoughts below. ⬇️

—

👉 DM me "GROWTH" to book a free 30-minute strategy call.

And get actionable leadership tips right in your inbox every Wednesday.

(Newsletter link in my bio).

Cultural Transformation Toolkit: Your 90-Day Action Plan

After years of advising leaders on growth, I've seen a dangerous pattern.

Many organizations have a growth hope, not a growth strategy.

They default to one thing: "sell more of what we have."

This leaves them stuck in a saturated market, completely blind to the massive opportunities just over the horizon.

What is the typical pattern across the most successful companies? They navigate it deliberately using a compass.

The best compass for this is the Ansoff Matrix. It's a simple but powerful framework that outlines the four fundamental paths to growth, forcing clarity on your options and the risks involved.

Here are the four cardinal directions every leader must understand:

1. 📈 Market Penetration (Low Risk)
→ The Play: Sell more existing products to your existing market.
→ Think: Coca-Cola launching a new ad campaign to deepen its market share.

2. 🛍️ Product Development (Medium Risk)
→ The Play: Create new products for your loyal, existing customer base.
→ Think: Apple launching the Apple Watch for its massive base of iPhone users.

3. 🌍 Market Development (Medium Risk)
→ The Play: Take your proven products into entirely new markets.
→ Think: Starbucks taking its existing coffee shop model and expanding into China for the first time.

4. 🚀 Diversification (High Risk)
→ The Play: A leap into the unknown with new products for new markets.
→ Think: Virgin Group expanding from a record label into airlines, telecoms, and finance.

Most businesses live their entire lives in quadrant #1.

But true, sustainable growth requires a conscious strategy that considers all four.

What does your growth plan for the next 18 months look like?
Which of these four quadrants are you actually operating in?

—

👉 Get free leadership guides and tips right in your inbox every Wednesday.  Link in my bio.

Vision, Mission, Values... Do your team statements inspire action or just collect dust?

Most leaders have them, but almost everyone is messing them up.

These aren't just buzzwords. They're the operating system for your team.

Get them right, and you create clarity, alignment, and purpose.

Here's the simple breakdown of the only four statements you need:

1. Vision Statement: Your North Star
→ Dreams big about the future
→ Sets direction for everyone
→ Shows where you want to go

2. Mission Statement: Your Roadmap
→ Explains what you do now
→ Shows how you operate
→ Names who you help

3. Values Statement: Your Guardrails
→ Lists core beliefs
→ Guides behavior
→ Sets cultural standards

4. Purpose Statement: Your "Why"
→ Explains deeper meaning
→ Goes beyond money
→ Connects emotionally

When these four are clear and aligned, everything changes.

You don't just lead a team; you lead a movement.

Which statement does your organization need to revisit first?

Share in the comments! ⬇️

—

👉 DM me “GROWTH” to book a free 30-minute strategy call.

And get actionable leadership tips right in your inbox every Wednesday.

(Newsletter link in my bio).

You hired the best. 

So why do they underperform together?

Here's what I keep seeing after years of executive team development: brilliant individuals thrown together and told to "figure out chemistry."

They rarely do.

→ Personality alone doesn't predict working style
→ Strengths assessments don't reveal values
→ Single-lens tools miss the team system dynamics
→ Individual brilliance ≠ Team excellence

Most teams get one assessment and call it done. 

But that's like diagnosing a patient with only temperature, you miss the complete picture.

What actually changes when you map the full picture:

Before: 

→ Teams talk past each other. 
→ Conflicts feel personal. 
→ Decisions take forever. 
→ Your best people quietly wonder if they belong.

After:

→ Leaders understand why they clash. 
→ Personality differences become productive tension. 
→ Decisions accelerate. 
→ Teams finally function like the sum of their exceptional parts.

The difference?

Four scientifically-validated instruments working together, not one assessment in isolation.

✓ DiSC reveals how they naturally communicate and handle conflict
✓ CliftonStrengths uncovers their natural talents
✓ VIA Character Strengths shows what motivates them
✓ Working Genius identifies their natural role in a project team.

That’s why I developed the Superpower Pyramid.  To create high-performing growth machines.

8 weeks. 4 assessments. 6 facilitated sessions.

📩 DM me "SUPERPOWER" to more.

The Team Performance Paradox

Quick question for leadership teams:

When was the last time you had a real conversation about how you actually work together, not just what you're working on?

Here's what I've observed: Many executive teams spend 100% of their time on strategy, execution, and results. 

And 0% on the operating system that drives all three.

You know the symptoms:

→ Meetings where everyone talks but nothing moves forward
→ The same conflicts surfacing in different forms
→ Talented leaders who seem disengaged or misaligned
→ Decisions that require endless loops of "alignment"

These aren't people problems. 

They're system problems.

Because every leader processes information differently. 

Makes decisions differently. 

Gets energized by different types of work. 

And contributes value in different phases of execution.

What successful teams understand:

Your meeting structure advantages some leaders and silences others. What feels "thorough" to one feels "paralyzed" to another. 

You're asking talented people to operate outside their genius zones.

The problem is that you're running a high-performance team on a one-size-fits-all operating system.

Introducing the Superpower Pyramid.

Through four scientifically-validated assessments (DiSC, CliftonStrengths, VIA Character Strengths, and Working Genius), leadership teams discover the unique combination of personality, talents, values, and working genius that makes each leader exceptional, and how to orchestrate them for maximum impact.

The 8-week program delivers:

✅ Clear understanding of each person's natural "superpower"
✅ A map of how individual strengths complement or conflict
✅ Practical strategies for collaboration that actually work
✅ A sustainable framework for ongoing team development

The measurable results:
→ 25-40% improvement in decision-making speed and collaborative outcomes
→ $100,000+ saved per retained executive leader
→ Enhanced stakeholder relationships through leveraged strengths
→ Accelerated organizational growth through optimized team dynamics

Ready to unlock your team's Combined Superpower?

📩 DM me "SUPERPOWER" to learn how the Superpower Pyramid can transform your leadership team in just 8 weeks.

What If Your Greatest Asset Is Being Underutilized?

From my Thanksgiving table to yours.  Thank you for your continued support, friendship, and engagement.  I am truly grateful and blessed for so many of you who are in my life.

As we look forward to the holiday season, let’s also remember to reach out and help those in need.

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Persuasion isn't manipulation. It's the most underrated leadership superpower.

Having great ideas is common. Getting the buy-in to make them a reality is what separates effective leaders from the rest.

After years of coaching executives, I've learned that the best communicators don't force, they connect.

They use these 8 persuasion secrets to build trust and inspire action:

→ 1. Show Genuine Interest: Remember personal milestones, not just project deadlines. It shows you care about the person, not just their output.

→ 2. Give Strategic Recognition: Praise achievements that directly reflect your team's goals and values. It reinforces what success looks like.

→ 3. Lead With Presence: Your positive energy and open body language set the tone for every interaction. Your team will mirror it.

→ 4. Display Your Human Side: Share appropriate vulnerabilities. It builds psychological safety and encourages others to do the same.

→ 5. Make a Personal Connection: Use names. This simple act makes your message more personal and impactful.

→ 6. Address Issues Directly: When you sense resistance, get curious. Ask questions to transform hidden concerns into productive conversations.

→ 7. Create a Positive Culture: Your authentic passion is contagious. It inspires your team and creates a magnetic workplace.

→ 8. Practice Radical Empathy: Actively work to see the situation from your team's perspective. It's the foundation of effective communication.

These aren't tricks; they are trust-building habits.

Master them, and you'll earn commitment.

Which of these 8 secrets will you focus on this week? 👇

—

👉 DM me “GROWTH” to book a free 30-minute strategy call.

And get actionable leadership tips right in your inbox every Wednesday.

(Newsletter link in my bio).

📣 A Quick Update for Those Who Follow My Work

Over the coming months, I’m making a small but meaningful shift in how I show up here on LinkedIn. You’ll still see me posting and sharing insights (I’m not going anywhere!), but my deeper focus will be on pouring even more value into my weekly Leaders Succeed Together newsletter.
Why the shift?

Because it matters to me that I can share sources, external links, research, and practical toolkits—the kind of helpful resources that social platforms don’t always make easy to share.  Posting a quick graphic is simple… but real growth requires depth, context, and access to the right tools.
If you’ve been following me because you care about:
✨ Becoming the leader you were meant to be
 ✨ Building positive, resilient cultures
 ✨ Navigating change with clarity, confidence, and purpose
 ✨ Helping your organization grow like never before

…then I’d love for you to join me on the newsletter side of things. That’s where I can go deeper, share exactly what I think will help you, and build something real with you—not just around you.

Here’s my commitment to you:
✅ No selling your information
✅ No spam
✅ No inbox overload

Just one email every Wednesday at 8 AM EST, filled with actionable insights, valuable links, tools, articles, and resources you can use immediately—or pass along to someone who needs them.

I’m incredibly grateful for the amazing people I’ve met on this journey to 25K+ LinkedIn followers. This next step is about building something even more meaningful—a community where leaders truly succeed together.
If you’d like to be part of that community, you can sign up using the View My Newsletter link in my bio.

Wishing you a wonderful weekend,
 Angela

A sneak peek of my newsletter this week.  Sign up in my bio to get the research-backed insights.

ADHD & Distracted? DM “Yes” to Activate Your Superpower in 4 Min/Day. “It’s the missing piece of the ADHD puzzle” Rated 4.8* Excellent on Trustpilot.

Got time for the 1 Minute Story behind the Expresso ADHD revolution? 

It was 2019 and I was pretty happy with myself

After 14 years of coaching over 800 clients including students, employees and 250 CEOs,  I THOUGHT I knew what I was doing... 

Then I got my "nightmare" client.  A wonderful guy named Joe who wanted to push himself to grow his business. 

Joe was a nice guy, very intelligent and wanted to take action to propel his sales.

I thought Joe would be the perfect client

I was wrong

At first everything seemed to go well. At the end of our first weekly 50 min session, it seemed that Joe had committed to a gamechanger action to transform his life.

Each week however, Joe returned having not done the action. I soon found out why.

Through a mixture of fear and distraction, Joe came up with a rationale by day 2 of each week
about why not to take the action forward

Can you relate?

He was only brought back on track the following week by our next session

I was getting extremely frustrated and really wanted Joe to get results like my other clients

After 2 months of only minor breakthroughs, I had an idea!

"I'm going to break my rules", I told Joe

"Instead of meeting you once a week, I'm going to call you EVERY.....SINGLE....DAY....... Mon-Fri except for Bank Holidays, but, we are only going to speak for 4 minutes.... a micro coaching session"

"Sure, I'll try anything" he said

So I called him every day....

After 2 weeks.... he had taken 12X more action then ever before

I was doing backflips and was thrilled for Joe. 

Expresso Coaching was born!!!

But I wanted to be 100% sure it worked, so we piloted the programme with 30 individuals across 12 months

The results were astounding

One guy gave it to his manager who normally produced £300 per week for his company
Instead he produced £4000 in his first 6 days of working with an Expresso coach

A student who was flunking due to ADHD, achieved top marks in her Uni course

Can you feel the power of this?!!!

Just DM me "YES" or pop a "YES" to david@expressocoaching.com to Book a 15 minute Discovery Call Now and see how an Expresso Coach can help you Transform Your Life Today

Or simply visit Expressocoaching.com 

"Following-through is the only thing that separates dreamers from people that accomplish great things."
~ Gene Hayden

David Citron

The GREATEST GIFT is having the right person by your side. 
ADHD and distracted? Having the right person by your side every day will transform your legacy impact in this world.

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If you only have 30 seconds spare then here is the AI summary of our entire 4.9 star review portfolio:

"Reviewers 𝐨𝐯𝐞𝐫𝐰𝐡𝐞𝐥𝐦𝐢𝐧𝐠𝐥𝐲 𝐡𝐚𝐝 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 with this company. Customers consistently praise the staff for their friendliness and efficiency, highlighting the positive impact on achieving their goals. Consumers appreciate the ongoing support and the tailored approach, which caters to individual needs.

People report a 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐲 and overall user experience. Reviewers find the coaching experience useful for daily life, helping them stay focused and motivated. 𝐓𝐡𝐞 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐢𝐬 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐞𝐝 𝐚 𝐠𝐚𝐦𝐞 𝐜𝐡𝐚𝐧𝐠𝐞𝐫, with many consumers expressing increased self-esteem and a greater sense of capability."

The greatest gift you can give yourself for 2026?
Get the right person by your side 

We are your sidekick
So you can live your superpower in 2026 and beyond

You cannot transform your life in 30 seconds
But you 𝐜𝐚𝐧 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐭𝐡𝐞 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞 𝐢𝐧 30 𝐬𝐞𝐜𝐨𝐧𝐝𝐬

𝐓𝐚𝐤𝐞 30 𝐬𝐞𝐜𝐨𝐧𝐝𝐬 𝐧𝐨𝐰:
==> www.expressocoaching.com

#ADHD #Neurodiversity #Expressocoaching #Founder #Businessowner #CEO #Director #WFH #Entrepreneurship #Solopreneur #Bestadvice

David Citron 

Got ADHD and Distracted from Your Legacy Goals? Get Better Company.
Get a Daily Expresso Micro-coach to Ensure that You Fill Your Bucket With Dreams Fulfilled ==> www.expressocoaching.com #Expressocoaching

Got ADHD & DISTRACTED by a world which has a different agenda for you?
You have genius talent but 90% of success is showing up. What if there was an easy way to lock that in, every day, for the rest of your life?

Got ADHD? Get Expresso
Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com

It's frustrating 
To know how big an impact you could have
If you would have
Just shown up

It's exciting 
To know that with just 30 seconds of booking a call
That you can change the entire direction of your life
==> www.expressocoaching.com

Just show up this once
And you'll show up
Every day
For the rest of your life

Living your legacy
Building your business
Transforming your routine
Publishing that book
Selling that course
Impacting the world

"Someday I'll
- get into those skinny jeans
- repair my relationship
- blow up my business
- launch that NGO
- Get my MBA dissertation in"

Someday Isle is a non existant Island of Procrastination

Take charge of your life
The Expresso way
Unleash You 3.0
Every day

Replace 
Adhoc, flakey, sometimes
with 
Simplicity, Reliability, Consistency

You cannot change your entire life in 30 seconds
BUT 
You can change the entire direction of your life in 30 seconds
===> www.expressocoaching.com
4.9 Star Raving Reviews across 31 Countries

#Expressocoaching #ADHD #Founder #Businessowner #Solopreneur #Entrepreneurship #WFH #MBA #Dissertation #Sales #Neurodiversity #Recruitment #Bestadvice

ADHD and MISUNDERSTOOD? If you have ADHD, big dreams but massive distractions then you'll know how frustrating it can be to be told 'You're weird!' 'Just get it together!' or 'Why are you SO inconsistent?!'.

Got ADHD? Get Expresso
Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com 

Work with an compassionate, daily Expresso Coach
Who knows how to channel your creative genius

So you can finally

Blow up your business (40% of our clients are business owners)
Publish that book
Build that charity
Max that relationship with your wife
Hand in your MA/MBA dissertation (and get distinction like a recent client who thought she would previously never finish!!)

Check Out Christina's 5 Star Review which came in on Friday!

"Life-changing :)
I can’t recommend Expresso enough, particularly for anyone with ADHD (or possible ADHD for those still figuring out the assessment journey!). It really does feel life-changing; I feel like I’m finally living life in the way I’ve always wanted to.

I was diagnosed with ADHD about 1.5 years ago - in my 30s - and it’s been a journey. I’ve always felt like someone with huge amounts of potential but that I rarely realised my potential or achieved the things I wanted to. I felt ‘broken’ for so long and had no idea why or how to change things. I finally feel like that’s changed, and is changing. Expresso and Abby have been a huge part of that.

I knew in my gut that this was the right format for me when I found the website (and I think for anyone with ADHD) - I knew I would struggle with the standard hour per week format. David also had such great energy when I had the initial call and communication with him - very enthusiastic and passionate and motivating!

My job is really challenging and I generally experience a lot of ADHD-related overwhelm. I think I’d have had a full-on breakdown if it weren’t for Abby! Not only have I not self-combusted but I feel like I’m doing my job well and achieving lots of other things too. Abby is very humble but she’s an incredible coach and person! She feels like the dream coach for me - she’s so brilliant at striking the balance across care, empathy, motivation, accountability, reflection, and growth.

Of course life isn’t suddenly perfect, because it can’t be - especially when your ADHD is on the heavier end of the spectrum! But I feel capable, motivated, supported, understood, and proud in a way I never have before. It’s really something :)"

Ready to feel motivated, supported, understood and proud in a way you never have before?

Take 30 seconds now to transform the next 30 years of your life
==> www.expressocoaching.com 

#Expressocoaching #ADHD #Businessowner #Solopreneur #Startup #Entrepreneur #Sales #Recruitment #MBA #Dissertation #WFH #Whatinspiresme #Bestadvice

Got ADHD? Get the SMART WORK DONE.  TWIN with a MICRO COACH.
If you've been pushing off your dreams the smartest move you can make is to take 1 action that will cause 1000's of actions.

Got ADHD? Get Expresso.
Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com

If you've had enough 
Of seeing people far less capable than you
Achieve so much more

And you want the best for them but...

You
With all your ideas
Are left holding unfulfilled dreams

Why? 

You've got the genius
You've got the energy
But 90% of success is showing up

So take one simple step
To setup the system today
That helps you show up 10x more than ever before
==> www.expressocoaching.com 

Take 30 seconds now to transform the next 30 years of your life
With a compassionate, expert, Expresso coach
Who will be by your side daily
==> www.expressocoaching.com

It's not just you who needs your dreams fulfilled
The world needs you to fulfill your dreams
Every
Single 
Day
==> www.expressocoaching.com
 
#Expressocoaching #ADHD #Businessowner #Startup #Entrepreneurship #Solopreneur #WFH #Sales #Recruitment #Student #MBA #Dissertation #Bestadvice #Whatinspiresme  #Worksmart

GOT ADHD? We've GOT YOUR BACK so YOUR DREAMS are in FRONT 
If you struggle with distraction from your dreams it's time to put the right support in place daily. 

Got ADHD? We've Got Your Back
Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com

You've got big dreams
But your clever brain
Has become a specialist
At pushing them off

Every day 
Pushed off onto the next
Until you found yourself today
With so many months and years passed by

And you know
That if you just treated each day
With the respect it deserves
You could unleash a masterpiece
Which would compound across time 

And unlock your business
                   your charity
                   your book
                   your relationship
                   your skinny jeans 

It's time to let go of the fake you
The one who started identifying 
With never getting things done

It's time to bring out the authentic you
The person who gets more done
In 2 hours than most do in 2 weeks

And have them show up DAILY
Instead of 
Adhoc, illusive and unpredictable

You deserve the predictablility
Of executing daily on your dreams

You deserve the predictability 
Of executing daily on your genius

You deserve
Your very own Expresso Coach
==> www.expressocoaching.com

4.9 Star Reviews 
Sarah 4 days ago wrote
"Expresso has been fantastic and key to my survival these past few years"
Peter calls us
"Honestly gamechanging"
Lesley says:
"Promises made. Promises kept. Everyday I knew there was someone in my corner focused on making that day the best it could be"

Take 30 seconds now to transform the next 30 years of your life
==> www.expressocoaching.com 

“Following-through is the only thing that separates dreamers from people that accomplish great things”
– Gene Hayden 
==> www.expressocoaching.com

WITH YOU EVERY STEP Sometimes it just takes the EXACT right person beside you to live your full life. If you have ADHD, big dreams and the next step just is not happening there is a simple solution.

Got ADHD? Pushing Off Your Dreams? Get Expresso 
Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com

Got ADHD Alzheimers?
You go...
North Monday
South Tuesday
East Wednesday

By Friday you don't know where you've been all week
 
But you know about your genius
You know about your capabilities
You know you are only doing 5% of your potential

90% of success is showing up

Take one action today
That causes you to show up
Every day
For the rest of your life

Take 30 seconds to join Expresso. It's time. The world needs you.
==> www.expressocoaching.com

In a year's time you'll wish you had started today
==> www.expressocoaching.com

#Expressocoaching #ADHD #Founder #Businessowner #Recruitement #Director #Entrepreneurship #Solopreneur #WFH #Sales #MBA #Bestadvice

WITH YOU STEP BY STEP  If you have ADHD and are pushing off your dreams having a coach once a week just won't be enough. To channel your Genius Impact you need someone EVERY. SINGLE. DAY.

Got ADHD? Get Expresso
Unleash Your Superpower in 4 Minutes a Day
==> https://lnkd.in/eg3q7dbb

Take 30 seconds now to channel the next 30 years of your life
==> https://lnkd.in/eg3q7dbb

“Following-through is the only thing that separates dreamers from people that accomplish great things”
– Gene Hayden 

You've got the ability
You've got the skills
You've got it all

But 90% of success is SHOWING UP

We get you showing up on a level you've never seen before
So the world finally experiences your legacy

It's time
No more waiting
No more messing about

Take 1 action now that sets up the channelling system for the 95% that is being lost from your potential each and every day

Want 100% you? Get it now.
==> https://lnkd.in/eg3q7dbb

#Expressocoaching #ADHD #Founder #Seniorleadership #Director #Entrepreneur #Businessowner #Leadership #Csuite #MBA #Dissertation #Student #Solopreneur #WFH #Bestadvice #Whatinspiresme  
==> https://lnkd.in/eg3q7dbb

𝐆𝐨𝐭 𝐀𝐃𝐇𝐃? 𝐆𝐞𝐭 the 𝐑𝐈𝐆𝐇𝐓 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 by your side each day to put the 𝐉𝐎𝐘 back in the 𝐉𝐎urne𝐘.  You've been pushing off your dreams. You know your capabilities. You just haven't been showing up. 𝐓𝐡𝐞𝐧 𝐑𝐞𝐚𝐝 𝐎𝐧!

Got ADHD? Get Expresso.
𝐔𝐧𝐥𝐞𝐚𝐬𝐡 𝐘𝐨𝐮𝐫 𝐒𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫 𝐢𝐧 4 𝐌𝐢𝐧𝐮𝐭𝐞𝐬 𝐚 𝐃𝐚𝐲
==> www.expressocoaching.com

Nothing is more terrifying
Than the realisation 
That you might not be living
Your potential.

Nothing feels as dissapointing
As finishing your 3rd day in a row
Not being 
All you can be.

You've got the genius
You've got the know how
But 90% of success is following through

“𝑭𝒐𝒍𝒍𝒐𝒘𝒊𝒏𝒈-𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒊𝒔 𝒕𝒉𝒆 𝒐𝒏𝒍𝒚 𝒕𝒉𝒊𝒏𝒈 𝒕𝒉𝒂𝒕 𝒔𝒆𝒑𝒂𝒓𝒂𝒕𝒆𝒔 𝒅𝒓𝒆𝒂𝒎𝒆𝒓𝒔 𝒇𝒓𝒐𝒎 𝒑𝒆𝒐𝒑𝒍𝒆 𝒕𝒉𝒂𝒕 𝒂𝒄𝒄𝒐𝒎𝒑𝒍𝒊𝒔𝒉 𝒈𝒓𝒆𝒂𝒕 𝒕𝒉𝒊𝒏𝒈𝒔”
– 𝑮𝒆𝒏𝒆 𝑯𝒂𝒚𝒅𝒆𝒏 

If you have the right company
The 𝐫𝐢𝐠𝐡𝐭 𝐜𝐨𝐚𝐜𝐡
Not once a year, once a month
Or even once a week

But 𝐨𝐧𝐜𝐞 𝐚 𝐝𝐚𝐲
That will be the gamechanger

How do we know?
4.9 star reviews across 31 countries
Read what Christina said in the video below (from 31 seconds onwards)

Join the ADHD revolution
Let's channel your genius today

The world needs you to be all you can be

Whether you need to:
 
- 𝐫𝐨𝐜𝐤𝐞𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬

- 𝐥𝐨𝐬𝐞 30 𝐩𝐨𝐮𝐧𝐝𝐬

- 𝐠𝐚𝐢𝐧 𝐚 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧

𝐨𝐫 

- 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐲𝐨𝐮𝐫 𝐌𝐁𝐀!


We are here
By your side
Bringing out the best of you 
In 2026 and beyond

𝐓𝐚𝐤𝐞 30 𝐬𝐞𝐜𝐨𝐧𝐝𝐬 𝐧𝐨𝐰 𝐭𝐨 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 30 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞
==> www.expressocoaching.com

Take an Asset Action
With this moment of realisation

Asset Action = An action which produces 1000's more
Positive actions 
Across the coming years

It's time 
To unleash your legacy

It's time
For You 3.0

It's time 
To put the JOY back in your JOurneY

𝐓𝐚𝐤𝐞 𝐘𝐨𝐮𝐫 𝐀𝐬𝐬𝐞𝐭 𝐀𝐜𝐭𝐢𝐨𝐧 𝐍𝐨𝐰
==> www.expressocoaching.com

 #Expressocoaching #ADHD #Businessowner #Solopreneur #Wealthmanager #WFH #Founder #Startup #Director #CEO #Bestadvice  #Dogs

ADHD and Stuck Dreams? Purpose Propels in Partnerships with Productivity People. You know you are only achieving 5% of your genius legacy. Let's access the other 95%.

Got ADHD? Get Expresso
==> Unleash Your Superpower in 4 minutes a Day
                                ==> www.expressocoaching.com

We are in love with YOU 3.0
You KNOW who You 3.0 is
It's the version of you that gets more done in 2 days
Than most do in 2 weeks

But....
You 3.0 is like a wizard
Here today
Gone for 3 weeks

What if you could switch on a human system
That encourages You 3.0 to be there
Every 
Single 
Day?

The compound effect of that
Would lead to a hockey stick difference in your life
==> www.expressocoaching.com

It's painful
Seeing life go by
When you dreams are so big

Let's make those dreams happen
With your very own 
Compassionate, Expert, DAILY, Expresso Coach
==> www.expressocoaching.com

"The missing piece of the puzzle"
"Gamechanger"
"Just try it"
4.9* Trusted Reviews across 31 Countries

It's your turn
Take 1 action today that will cause 1000's of positive actions in your life in the years to come.
==> www.expressocoaching.com

 #Expressocoaching #ADHD #Founder #CEO #Businessowner #Entrepreneurship #Solopreneur #WFH #Student #MBA #Dissertation #Sales #Recruitment #Bestadvice

ADHD? Delaying Dreams? DM ‘YES’ to Unleash Your Superpower in 4 Mins per Day!

Adult ADHD? Feel like you’re not moving the “right” way?

Watch this 👆
Every baby moves differently some crawl, some roll, some shuffle backwards, some sit there smiling like they’ve already won.

None of them are broken.

They’re just discovering their way forward.

ADHD brains are the same. We don’t move in straight lines  we bounce, pause, pivot, loop.

But we still get there.

The problem isn’t the movement, it’s the comparison.

Learn how to move your way
==> https://lnkd.in/eMhnFSRR

Micro-coaching helps you discover your personal operating system.

Not what works “on paper.” What works for you.

You’ve got the creativity.

You’ve got the resilience.

Now it’s time to build your version of consistency.

Take 30 seconds now to start the journey:
==> https://lnkd.in/eMhnFSRR

1,200+ ADHD minds in 31 countries are already moving at their own rhythm.

No judgement. No shame. Just progress that sticks.

Your path doesn’t have to look like anyone else’s
it just has to be yours.

Start today  before another “perfect plan” pulls you off course.
==> https://lnkd.in/eMhnFSRR

#ADHD #ADHDCoaching #Neurodiversity #SelfAcceptance #Productivity #Mindset #ExpressoCoaching #Authenticity #ADHDLife

Adult ADHD? Struggling to stay hydrated on the race to your dreams?

You start out strong, full of vision, energy, and ideas.

But halfway down the track, you miss the water.
Momentum dips. Focus fades.

Then someone behind you reaches out and passes you a bottle.

That’s what daily ADHD coaching feels like a system of support that keeps you moving even when you think you missed an opportunity to grab! 

Unleash your superpower in just 4 minutes a day
https://lnkd.in/eeKuhEN7

Because with ADHD, success isn’t about speed it’s about consistency with backup.

You’ve got the genius.

You’ve got the drive.

Now build the habit that makes follow-through automatic.

Take 30 seconds now to set up your free ADHD strategy call:
https://lnkd.in/eeKuhEN7

We’ve helped 1200+ ADHD minds in 31 countries go from false starts to finish lines with compassionate people who hand you the water every single day.

Your legacy is waiting.

Don’t run this race alone.

Start now, before the next distraction shows up:
https://lnkd.in/eeKuhEN7

#ADHD #ADHDCoaching #Entrepreneurship #Solopreneur #Founder #Productivity #Focus #ExpressoCoaching #BestAdvice

taplio

The Battle

Angela Crawford

David Citron

Followers

Posts

Engagements

Likes

Performance ScoreAngela Crawford's LinkedIn Performance

Performance ScoreDavid Citron's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Angela Crawford

David Citron

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Angela Crawford's LinkedIn Performance

Performance ScoreDavid Citron's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAngela Crawford's LinkedIn Performance