Angela Snyder

Founder & Digital Content Manager

Nonprofit Tech Shop

Nonprofit Tech Shop is an extension of Digital Reach, created to help mission-driven organizations maximize their impact through smarter technology, automation, and data-driven strategies.

Creative Director

SkillPop

Register for my first class here: https://www.skillpop.com/classes/13372

Instructor - LinkedIn for Beginners

Digital Reach Online Solutions

• Oversees the development, production, and final approval of all content and creative assets—including ads, blogs, ebooks, landing pages, and print materials—to ensure consistency and excellence.
• Leads the creative team in executing marketing and branding campaigns that drive innovative and impactful results for clients.
• Plans, coordinates, and manages all company events, conferences, webinars, and HubSpot User Group (HUG) virtual events, handling logistics, promotion, and execution.
• Owns the event budget, overseeing purchases for swag, booth materials, catering, and venue costs while ensuring cost-effective planning.
• Manages relationships with vendors, freelancers, and agencies for creative and event-related work, ensuring alignment with company goals and quality standards.

Initially reported to the co-founder, currently reporting to Head of Client Delivery and Strategy.

Influence by Verbatim

• Partners with brands to increase their visibility and credibility through compelling sponsored content.
• Fosters an engaged community by responding to all comments and messages; analyzes engagement metrics.

Content Creator

Illume

• Wrote LinkedIn content for entrepreneurs and CEOs, effectively communicating their expertise and insights. 
• Crafted brand messaging and copywriting strategies tailored to clients' personal brand and thought leadership goals.

Copywriter

Canopy

Role was eliminated due to company restructuring.

• Developed personalized outreach for email and LinkedIn, achieving a 33% response rate.
• Collaborated with stakeholders to understand customer needs and create slide decks, blog posts, and 1-pagers.
• Analyzed intent signals, website visitors, and email engagement to identify high-potential accounts within our ICP.
• Conducted market research to identify growth opportunities and industry gaps, leading to targeted campaigns.
• Utilized ZoomInfo and Salesforce CRM to analyze data, campaign performance, and prospect behavior.

Reported to the Head of Marketing.

Account Marketing Strategist

• Increased company's LinkedIn following by 47% in first 30 days and 186% in 6 months, resulting in increased brand awareness.
• Secured 21 guest appearances for 6 colleagues on 17 different podcasts in 6 months, positioning them as thought leaders.
• Nominated company for an industry award and secured the win; wrote and published press release.
• Increased company's visibility through storytelling; ensured alignment with brand voice and business goals.
• Developed a strong employer brand that reflected the company’s values, mission, and culture.
• Created the social media strategy, managed company profiles, and maintained a social calendar.

Initially reported to the co-founder/CTO, then to the Head of People.

Social Influencer

Anne Arundel County Public Schools

Returned to AACPS after living abroad for 2 years. Left teaching and broke into tech in the fall of 2022.

Educator & Curriculum Developer

Diversity, Equity, and Inclusion Lead

Amsterdam Social Kickball League

• Increased paid membership by 615% in less than 12 weeks through organic social media and word-of-mouth.
• Coordinated more than 40 large-scale events, effectively leading to the recruitment of 300+ active participants.
• Developed and executed social media and email marketing campaigns, managed email lists and subscribers.

Founder & Head of Digital Content

Florencius B.V.

• Achieved an 88% rise in enrollment through strategic marketing and engagement initiatives.
• Designed and implemented lead-generation initiatives, events, and partnerships to attract prospective families.
• Acted as a brand ambassador; fostered community relations through active participation and hosting of events.

Social Media & Events

• Established school and instructed first and only international class in 2018.
• Launched new international wing at a second location in 2019.
• Improved client retention, evidenced by an 83% renewal rate, leading to increased revenue growth and profitability.
• Facilitated onboarding for all new families, collaborating with HR to streamline lead-to-enrollment transitions.

Lead International Educator 

In August 2018, I took a leave of absence and moved abroad.

Instructional Team Lead

Educator

I drive engagement and growth through content, relationships, and branding | GTM | Digital marketer | Content creator | Community builder | Storyteller | Personal brand strategist | World traveler and obsessed dog mom 🐶

Hi, I'm Angela!👋🏻 I’ve been a writer for as long as I could hold a pencil. I’m happiest when I'm building relationships, empowering others, and cuddling with my dog. I’ve explored 33 countries so far and am always looking forward to my next adventure!✈️

Before pivoting into tech, I was an elementary educator for 8 years. I even established an international school in Europe! Living and working abroad really strengthened my confidence, empathy, and self-awareness.🌎

I’m a self-starter with a growth mindset and can-do attitude. I believe everything is “figureoutable”. I enjoy being creative and taking risks. My love of writing, personal branding, and community building led me to marketing. 

I’ve worked at 2 startups: one in education and one in B2B SaaS. Though I’ve worn many hats, at my core I’m a storyteller and brand strategist who believes in relationship-led growth.🤝

As a lifelong learner, I’m always eager to tackle new challenges and add new tools to my tool belt! My greatest strengths are communication, collaboration, adaptability, and perseverance. I strive to have a positive impact on the lives of others and to leave the world a better place than I found it.✨

💻Tech stack: Salesforce, HubSpot, ZoomInfo, Notion, Slack, Teamwork, ClickUp, Figma, WordPress, Contentful, Canva, Loom, Google Suite, Microsoft 365, Zoom, LinkedIn Navigator, Lucidchart

Areas: Account-Based Marketing (ABM), Content Marketing, Product Marketing, Email Marketing, Lead Generation, Sales Enablement

• Develops and executes strategic account marketing plans to drive client acquisition and revenue.
• Creates personalized and relevant messaging for outbound LinkedIn and email sequences.
• Collaborates with the revenue team to align marketing initiatives with account-based sales strategies.
• Builds and maintains strong relationships with key stakeholders and prospective clients.

I saw a post this week basically saying people should accept every LinkedIn connection request they get.😳

Their argument was it “takes 0.3 seconds and costs nothing”.

And I totally get where that sentiment comes from.

But here’s something a lot of people don’t know: LinkedIn has a 30,000 connection limit.
 Once you hit it, that’s it.
No more connections. No exceptions.

If I accepted every single invite I received, I would have reached the limit a good year or two ago.

Here’s why I’m selective (and why it’s okay if you are too):

→ I want a network that’s meaningful. A network where people engage, support, collaborate, comment, share, and learn from each other.

→ If I connect with hundreds of random, irrelevant profiles that never interact or aren’t aligned with anything I do, those spots are now gone. And they could’ve gone to people who would’ve genuinely benefited from being here (and vice versa).

It’s not about being “exclusive.” It’s not about thinking you’re better than anyone else.
 It’s about treating your LinkedIn network like the limited resource it actually is.

You only get 30k of these little slots. Make them count.🎯

So no, you don’t have to accept every invite.
In fact, I urge you NOT to.
 Curate your space. Protect the quality of your network.
 Say “no” when something or someone doesn’t align.

Because LinkedIn works best when connections are intentional, not random.

So, how do you decide who to accept on LinkedIn?👀

Helping you build authority + influence on LinkedIn✨ Content creator, ghostwriter, personal brand strategist | Solopreneur sharing insights on personal branding & LinkedIn growth | World traveler & obsessed dog mom🐾

No alternative text description for this image

Yesterday, my amazing father turned 70 years old. My sister and I drove down to Savannah to surprise him.🥰

And last night, my mom pulled off the surprise party of the year! He had NO idea.

My sister and I read him this poem:

“Tonight we’re celebrating seventy years of you,
Our favorite guy, we’re grateful for all you do

You're one of nine, and it's a motley crew,
Smack in the middle, of course you're the glue

From caddying on the golf course to selling at USG,
Solving crosswords in the man cave is where you like to be

From Disney to Wildwood and The Great White's big thrill,
So many memories made, we're collecting them still

You’re happiest with Gina, your partner for life,
Thirty-eight years strong — best friend and wife

You're "Poppy" to Elle Jae, who loves you so much,
Golf cart rides and belly rubs — she can't get enough

We appreciate your handyman skills and financial advice,
Knowing you are always there to help is really nice

Whether you're golfing, bowling, or singing "Maggie May",
You're the life of the party in every single way

You’ve taught us humor, hard work, loyalty, and grace,
And most importantly, family always comes in first place

We hit the jackpot having you as our dad,
You're the best role model we could ever have

We’re lucky beyond measure, and blessed each year,
Happy 70th, Dad — we’re so glad you’re here!”❤️

SOOO grateful for my dad, the greatest guy I know. He always supports me and my endeavors. And I’m grateful that being my own boss means I can show up for the people who mean everything to me, wherever and whenever.🥹

Today was my 4th live speaking event since launching my own business 11 weeks ago!🎙️

I sat on an "Inside the Interview" panel and had so much fun talking about personal branding and leveraging LinkedIn to stand out and attract opportunities.

One of the biggest takeaways I shared: the interview starts wayyy before you walk into the room.🚶🏻‍♀️

Recruiters and hiring managers are checking your LinkedIn profile, forming opinions, and deciding if you're the right fit before you ever say a word.

Your online presence is part of your interview now.

Whether you want a job, client, investor, or partner — make sure your LinkedIn profile is working FOR you, 24/7!

An interview is a moment in time. Your personal brand is forever. Your presence here shouldn’t be an afterthought.

Big thanks to the UNC Charlotte Career Center for having me and to the students who showed up with great questions!🙌🏻

Yesterday, a founder and CEO posted something on LinkedIn that I couldn’t disagree more with.
...Did you see it too?🤯

They shared 5 LinkedIn actions that will “instantly disqualify candidates”.

And I sincerely hope they only posted it to get a rise out of people and boost engagement.

Because if this is actually how a founder and CEO thinks? We’re all doomed.

I won’t share all five. Three of them were just “eh.”

But here are the two that made my skin crawl: 1️⃣ Using perfect grammar in your posts 2️⃣ Having the “Open to Work” banner turned on

They went on to say two people with similar backgrounds applied to their company.
 One had the “Open to Work” banner on and wrote well on LinkedIn. The other had a three-line bio (which, I guess, we’re supposed to assume had grammar mistakes?).😅

The second person supposedly got the interview.

They ended their post by saying your LinkedIn profile isn’t a resume (true) and that hiring managers want stories and proof you’re a real person doing real work (also true).

But having good grammar and the courage to put yourself out there as a jobseeker has nothing to do with any of that.

It blew my mind that I could agree with this person on some things and disagree so strongly on others.

So if you’re job searching right now, pleaseee don’t let posts like that make you feel small.

Take every hot take with a grain of salt (or in this case, a bucket full!).🧂

There’s nothing wrong with writing well. And there’s absolutely NOTHING wrong with being “Open to Work.” 

You’re allowed to show up as yourself and still be taken seriously. In fact, that’s what LinkedIn is all about.

And honestly, if a founder’s first instinct is to judge someone for using correct grammar or being transparent about their job search, that says a lot more about THEM than it does about you.🙄

*steps off soapbox*

Three and a half years ago, I was burnt out and ready for a change. I had NO IDEA LinkedIn would change my life.🤯
 I was an elementary school teacher. 8 years and 2 degrees under my belt.

I had zero tech experience and no network outside of education. I didn't know what my options were.

So I did the only thing I could think of: I started showing up on LinkedIn.

I was still teaching full-time. Working with kids all day, then coming home and posting on LinkedIn at night.✍️

I shared my thoughts on education and the job market. I wrote about my life, my dog, and how I lived abroad and established an international school. I talked about resigning but not knowing what was next. 

I was honest, consistent, and genuinely myself. I didn't hold back or worry about what others would think of me.🤷🏻‍♀️

And slowly, things started to happen:
→ I built a network of 15K+ people in 6 months → Founders and hiring managers started reaching out → People I'd never met were messaging me about opportunities → I landed 3 inbound job offers within 100 days of leaving teaching

10 months after I started showing up on LinkedIn, I started a new career in tech and marketing. I nearly doubled my salary and went from in-person to remote.

But leveraging LinkedIn led to SO👏MUCH👏MORE👏 than a new career. 
Freelance clients. Podcast features. Speaking gigs. Paid brand partnerships.  And now? I run my own business helping founders, entrepreneurs, and execs build the same kind of personal brand that changed everything for me.

I'm not where I am because I'm special (though my mom might tell you that). I'm here because I showed up consistently, shared my story, and built real relationships.

I was myself.💁🏻‍♀️

So if you're thinking about building your personal brand but don't know where to start — trust me, I've been there.

And I can help you figure it out.

You don’t need to post every single day to build authority. Consistency > frequency.

Instead, focus on:
 ✔️ Sharing practical insights your audience can actually use
 ✔️ Engaging with other people’s posts and adding value where you can
 ✔️ Showing your personality and telling your story

The right content, shared consistently, will get you noticed WAY more than daily posts that feel forced. Don’t be afraid to be vulnerable.

Don’t post for the sake of posting.🙅🏻‍♀️
It shouldn’t be a box to check each day.

On LinkedIn, you can’t (and shouldn’t) write for “everyone”.
You’re writing for your target audience. Your “people”.

So keep your unique value at the forefront.
Your skills, your experiences, your perspectives.

Your story.📖

YOU are the differentiator. 
Lean into that. Own it.💪🏻

You’ve got this!!!

———
👋🏻 Hey, I’m Angela! I help leaders use LinkedIn strategically to expand reach, build authority, and grow their business.📈

Bogdan Zlatkov 👈

Growth Hack Your Career

GrowthHackYourCareer.com
At GHYC I teach mid-career professionals how to:
- Optimize their resumes with our data-backed approach
- Network the right way to land more interviews 
- Improve their interview skills with guided coaching
- And ultimately land their next job faster!

Book a free call and let's chat about your job search (see link in the header section)

Founder & Lead Instructor

Aurora Solar

Aurora is the #1 solar software to design and sell advanced solar systems.
- Grew marketing-influenced pipeline from $2m to $23M 
- Scaled webinar program from 7 webinars to 125 webinars per year
- Hired and managed a team of marketers
- Surpassed lead goals y/y for 3 consecutive years

Sr. Content Marketing Manager

Crypto Safari

Every week we bring you two new crypto currencies, answer your listener questions, and cover the latest cryptocurrency news. Listen at cryptosafari.us

Co-Host

LinkedIn

LinkedIn Learning is the leading online learning platform with 14,000+ courses taught by industry experts.

- Leveraged LinkedIn data to create content that ranked as the #4 highest performing asset of 2019
- Worked with sales enablement team to improve activations by 19% resulting in 105,000 additional learners joining the platform in 60 days.
- Led multi-channel campaign based on influencer course across 14+ channels and surpassed our lead-gen goal by 140%
- Led video shoots with Fortune 500 partners to create customer story videos that humanize the LinkedIn Learning brand

Content Marketing Manager, Enterprise - Linkedin Learning

NextRoll, Inc. (formerly AdRoll Group)

RollWorks is a B2B marketing platform enabling precision targeting, account-based marketing, sales-cycle acceleration, and transparent reporting.

- Created multi-channel content including guides, webinars, blog posts, and interactive campaigns
- Built the RollWorks blog from scratch to ranking as the #1 result on Google in 3 months
- Took on Product Marketing responsibilities to develop new product messaging
- Collaborated on the RollWorks rebrand to define voice and tone guidelines

Content Marketing Manager & PMM, RollWorks

Pixel Press Digital

Pixel Press is a Telly award-winning content agency for SaaS & Tech companies that want the best return from their content marketing campaigns.

- Coordinated multi-channel campaigns for social media, email marketing, and content platforms
- Developed and ran webinars with influencers and partners
- Created content and SEO strategies for multiple SaaS and tech companies
- Sourced and managed creative teams who could execute on strategy set forth by executive team

Director of Content Strategy

Miles

Miles Media is one of the leading agencies in the tourism industry with a focus on creating forward-thinking online, mobile, and email content marketing solutions. 

- Produced over 200+ videos for multi-channel international markets
- Developed new pre-production system for consistent results
- Created derivative assets for social media and external distribution channels
- Coordinated post production teams to complete deliverables on time

Director of Photography

Label Creative

Label Creative is a branding agency that produces crowdfunding and brand identity content along with educational tutorials

- Managed in-house creatives and writing team
- Led organic growth team on facebook, twitter, and instagram
- Improved existing systems to help streamline content
- Created crowdfunding campaign assets to fund projects

Content Marketing Lead

Risking Gravity

The Risking Gravity Campaign is a non-profit campaign promoting youth health awareness. The video series is about extreme-sport athletes in 3 cities throughout Europe who push the limits of what other’s consider to be possible. The campaign tells the athletes’ stories, why they choose to take risks, what excites them about their sport, and how it’s helped them with the rest of their lives.

We want this campaign to inspire young people to get up and go after what they admire. We want to show that these athletes aren’t daredevils, they’re just regular people who choose not to limit themselves to the standards set by others.

Production Lead

The John Kerwin Show

The John Kerwin Show is multiple-award winning talk show with guests such as Brian McKnight, Steve Wozniak, Tom Bergeron, and many more.

- Solved production problems in real time during live-tapings
- Coordinated live camera crew during show and intermissions
- Helped manage studio audience participation
- Attended pre-production meetings to improve preparation

🏆 LinkedIn Top Voice | Join the Guaranteed Hire Program (yes really!) | Contributor: Wall Street Journal, FastCompany, MSNBC, Thrive Global, HR Dive, HR.com

"There are decades where nothing happens and then there are days where decades happen."

My story begins when I had just $60 in my bank account. I didn't have any savings stashed away. No 401k to fall back on. Just broke and jobless.

That day I went down to Uber in downtown San Francisco and signed up to be a driver. For the next 9 months I drove Uber from 6am-12pm and then job searched from 12pm-5pm every single day.

I didn't land a job for 9 months. It wasn't the bad economy or the ATS, it was because I was doing what everyone else does: Updating my resume over and over again. Messaging people on LinkedIn.  Sending 100 applications a week.

Eventually I decided to do something different. 

I messaged every friend of mine who was a recruiter. Not to ask for a job, but to ask for advice.

I was shocked at what they told me. 

"I only spend 10 seconds reading a resume. How long is your resume? 850 words? That's too long. Cut it down to 450."

After a few weeks of listening to them and applying their advice I started landing interviews & jobs.
That first job search took me 14 months.
The next job search took me 4 months.
The next job search took me 3 weeks.

Hi 🖐 My name is Bogdan. Today I help mid-career professionals land better jobs faster at GrowthHackYourCareer.com (GHYC). 

👉 I've helped over 162,285+ job seekers through my FREE courses. 
👉 I've also helped hundreds of other job seekers through my coaching program. 
👉 I'm also the author of the Ultimate Guide to Job Hunting, ranked #1 on Google. 

Over the last 7+ years I've learned the best job search strategies and inside my community I'll share them with you so you can get hired faster too.

At GHYC you'll find help with:
✍ Writing a resume (that actually lands interviews)
🧙‍♂️ Understanding the myths of the ATS
👀 Crafting eye-catching bullet points
🤓 Mastering the 4 stages of the interview process
💻 Networking (without being spammy)
💲 Negotiating (without being salesy)
And much, much more!

Take a look at our free courses, get a free resume review, or sign up for some 1-on-1 coaching at growthhackyourcareer.com and I look forward to seeing you in our community!


P.S. Send me a DM mentioning this LinkedIn bio and I'll send you my Interview Toolkit 😉 




_

Aurora is the #1 software to design and sell advanced solar systems.

My job search schedule saved me.

I had applied to 325 jobs. I landed 7 interviews, but didn't get an offer.

I noticed I was starting to become robotic. Just churning out application after application without being thoughtful.

I was pushing, but not pushing forward anymore.

Then I decided to create a batching system. Here's what it looked like:

1️⃣ SEARCH | 7pm-8pm
 ↳ Sit on the couch in my post-dinner coma
 ↳ Look at jobs & save them to my tracker (I used Teal)
 ↳ Rank them in order of priority (3 categories)

Then the next day...

2️⃣ APPLY | 9am-11am
 ↳ Take my Priority 1 jobs
 ↳ Customize my resume (15 min for each)
 ↳ Send the application
 ↳ Move on to Priority 2 jobs, repeat.


🌮 11am-1pm
 ↳ Rest & Lunch


3️⃣ NETWORK | 1pm-2pm
 ↳ Find an EMPLOYEE at each company (not a recruiter)
 ↳ Send a networking message

🌳 2pm-8pm
 ↳ Go do something other than job search


By batching my activities I was not only able to speed up my applications, but I was also sending better QUALITY applications out.

Your schedule doesn't have to look like this. 

What matters is having a schedule (and sticking to it).

This job market is a marathon, not a sprint.

We need to pace ourselves accordingly.




______
P.S. I'm doing a free workshop on this technique next week. Just give my profile a follow and I'll share the invite.


P.P.S. If you're not sure what to say for your networking messages, let me know below and I'm happy to send you the template I used.






_

🏆 LinkedIn Top Voice | I help mid-to-late-career professionals bounce back fast, land better jobs, and earn more | Learn about our Guaranteed Hire Program at growthhackyourcareer.com

After 7 long hard months...

I finally landed an offer😊 I owe it to 3 questions that helped me stand out from the 50+ other candidates...


1️⃣ PROBLEM DISCOVERY
"What’s the biggest problem you’re facing that you’re hoping the person taking on this role to solve?"

☝ This question will reveal more in 3 minutes than doing 3 hours of "research" on the company. 


2️⃣ PRIORITIES
"This role seems to include both (Skill #1) and (Skill #2). How would you say those two responsibilities are split up for this role? 50/50? 70/30?

☝Every role can be done 100 different ways. Asking this helped me figure out which parts of my skillset to focus on.


3️⃣ POSITIVE PSYCHOLOGY
"What’s your favorite thing about the team you work on?"

☝ This one seems simple, but it taps into deep human psychology. When someone has a positive conversation, they associate that positive feeling with you.


I failed my first 17 interviews partly because I was so focused on answering every question "correctly."

I didn't realize that the questions I asked were MORE important than the answers I was giving.

Once I added these to my arsenal, everything changed.

My method became:
 ↳ Find the problem
 ↳ Focus on one skillset
 ↳ Leave on a positive note

Rinse, repeat, and rock that interview 😉 



_______
P.S. Do you have any favorite interview questions you like to ask? Share them below and let's make a list of great interview questions!





_

Let me re-introduce myself.

Hi, I'm Bogdan🖐 Some things you might not know about me:

💡1) I'm originally from Bulgaria...
 ...We moved to California in 1994 when my mom was invited to share her research at Stanford. We spent 8 (stressful) years living on visas.

💡2) My mom was an amazing woman...
 ...She was a single mom, raising 2 wild boys by herself. She was always underpaid (because she was an immigrant) and worked 3 jobs at a time. I learned a lot of my work ethic from her.

💡3) We grew up in Palo Alto...
 ...during the tech boom I met incredibly smart people who wanted to improve the world. This grew my ambitions to do something big someday.

💡4) I went to school in San Diego...
 ...where I discovered my love for storytelling and helping people. I decided to move to L.A. to do both.

💡5) L.A. was not what I imagined...
 ...I worked on some big shows for History Channel & MSNBC, but while the job was a dream, the culture wasn't. I learned: Culture > Job Title.


💡6) I moved to San Francisco...
 ...to start a new career. It took me 14 months to make a pivot from entertainment into tech. It was a brutal job search. I learned a lot about humility.

💡7) I finally landed a job...
...and decided to write up my learnings from my job search. Over 35k people said it was helpful. So I decided to make a course (you can get it for free on my site).

💡8) I created GrowthHackYourCareer in 2017...
 ...to help more job seekers who were struggling like me. The first 3 years, no one really came to my site. I was reaching another low point.

💡9) In 2019 my mom was fighting cancer for a 3rd time...
...I wanted to shut everything down, but she wouldn't let me. She told me the work I was doing was important. She said I can't help her, but I can help others. In 2020 she passed away.

💡10) In 2024 my daughter was born...
...but when I got back from paternity leave I was laid off. I realized life was pushing me away from tech and pulling me in another direction.

💡11) So that year I launched The Guaranteed Hire Program...
...I hired a team of 9 incredible coaches. We started landing people better jobs faster than anyone else. We've helped over 1,500 job seekers so far.

What will happen next? I'm not sure.

👉 But there's one quote that consistently helps me:
"There are decades where nothing happens.
And then there are days where decades happen."

Things can feel hard.
Things can feel stagnant.
Things can feel impossible.

And then one day, everything changes.

I'm sure you've had this happen in your life too.
Remember that feeling.

Don't give up. Your day is coming.



_______
🖐P.S. If you haven't introduced yourself, send me a message, I'd love to meet you too.





_

I recently opened a role, here's what I saw
 ↳ 789 people applied to the job
 ↳ 124 met the basic requirements
 ↳ 23 were highly qualified

Our recruiter looked through their LinkedIn profiles and determined 13 were a great fit.

💡 TAKEAWAY #1
Many recruiters prefer your LinkedIn profile MORE than your resume.

↳ 13 went to the recruiter phone screen
↳ 7 hadn't prepared at all
↳ 6 went to the hiring manager interview (aka me)
↳ 3 stood out

💡 TAKEAWAY #2
The hiring manager interview isn't about checking the boxes, it's about standing out from the other qualified candidates. Here's how:
1️⃣  Go to the company page on LinkedIn
2️⃣ Click "Insights" and see their trends
3️⃣ Prepare thoughtful questions

Those 3 candidates went on to the team interviews.

2 of them were incredible so...

We changed plans and hired them both! 🎉 


💡 THE BIG LESSON
Don't self-disqualify yourself from jobs.

The truth is that the numbers you're seeing on LinkedIn aren't actually accurate.

👉 You're not competing against 786 people, it's more like 23.

Here's what I recommend:
✅ ALWAYS apply to a job if you meet 70% of the requirements
(aim for 10-20 applications per week)

✅ Make sure your LinkedIn Profile is in great shape
(many recruiters prefer it as a "source of truth" vs a resume)

✅ Do real research for your interviews
(use LinkedIn/Glassdoor data vs what's on the company website)

This market is tough, but it definitely not impossible.

You just need to stand out from 23 candidates.

You can and WILL get hired! 



______
P.S. If you're not sure how to update your LinkedIn profile, I'm doing a free LinkedIn workshop next week. Just give my profile a follow and I'll share the invite later this week.






___

750 Total Candidates.
140 Qualified Candidates.
17 1st Round Interviewees.
8 2nd Round Interviewees.
4 3rd Round Interviewees.
2 Final Round Interviewees.
     
1 Person Hired.

I made $30k in 30 seconds.

My mind was 🤯 I used the same exact script 5x and each time it worked...

Here's the thing...

Most people think a salary negotiation has to be this long drawn out chess match.

But the truth is it can be as simple as asking one question.

Here's the exact script I used (feel free to steal it)

🙋‍♀️ Recruiter: We'd like to offer you $120k, plus blah, blah, blah.

🙋‍♂️ Your reply...
"Thank you so much for the offer. I really enjoyed meeting the team and I think I can have a big impact in this role. The only thing is, $120k is a bit lower than the range of $130k-$150k I was targeting for my next role. What do you think we could do to get within that range?"

Here's why it works:

1️⃣ GRATITUDE & FIT
To de-risk the negotiation, open with gratitude. Remember, the recruiter isn't your adversary, they want to make this deal happen too. 

💡Getting your hired is their success metric (and is often tied to their salary/bonus).

2️⃣ RANGE > EXACT NUMBER
Giving a range allows for flexibility. They may come up to $125k, $135k, or even $150k. You leave yourself open to more upside.

💡Adjust this range to start at $10k higher than whatever they offer you. You WILL NOT LOSE THE OFFER. 


3️⃣ OPEN QUESTION
This is a subtle psychology trick.

If you ask "do you think we could..." it triggers the safety part of the brain. "No" is always the safe answer.

💡Instead ask, "what do you think we could do..." this triggers the problem solving part of the brain.

And that's it!

This system means there's...
 ↳ No need to back it up with data (it doesn't work)
 ↳ No need to haggle back and forth
 ↳ No need to risk your offer


Bookmark this post and save it for when you go on your next salary negotiation. It'll be the easiest $10k-$30k you ever make 😉 




_______
P.S. If you're struggling to get to the offer stage, I'm doing a free Interview Workshop next week. Just give my profile a follow and I'll post the invite next week.





_

Salary negotiation script. "Thank you so much for the offer. I really enjoyed meeting the team and I think I can have a big impact in this role. 

The only thing is, $120k is a bit lower than the range of $130k-$150k I was targeting for my next role. What do you think we could do to get within that range?"

I had 0 interviews in 5 months.

Then I landed 7 interviews in 2 weeks. I didn't change any of my qualifications.

Instead, I changed my approach (and it only took 5 minutes)


1️⃣ DECODING JOBS
I used to spend hours customizing my resume to every aspect of the job description.

Then I found out that most of it was fluff. 

💡 I found two better ways:
1) Order - the first 30% of bullet points are their true priorities
2) Frequency - anything mentioned 3+ times is a priority

This cut my customization time to 15 minutes. 

Which is important because...


2️⃣ TIMING > QUALIFICATION
A study found that 90% of candidates who landed interviews had applied within the first 24 hours of the job being posted.

💡 I started applying within 12 hours of the job being posted. My interview rate doubled!


3️⃣ QUESTION EARLY
I kept failing my interviews for roles I was clearly qualified for.

Then I decided to try something new. Instead of saving my questions until the end, I started asking them at the beginning.

💡 My favorite:
"What's the biggest problem you're hoping the person taking on this role will solve for you?"

This focused our conversation on the present problem, rather than just my past experience.


☝ All 3 of these changes took me minutes to implement, but they saved me months of job searching.

This market is tough, but hiring is still happening.

To get different results, sometimes we just need a slightly different approach.



________
P.S. Thank you to everyone who reached out about the Resume Workshop! I'll post the invite this Friday, so just give my profile a follow and you'll get notified when it goes up 😊 








_
#resume #hiring

A hiring manager finally gave me...

FEEDBACK! And it was the greatest 🎁 ever. What surprised me was that it had nothing to do with my qualifications.

After the interview she called me and said...
"You're definitely qualified for this role. But we had another candidate who had (X, Y) and also experience in (Z)..."

At first, the feedback crushed me.

I didn't apply to jobs for 4 weeks.

But then a💡turned on...

The BEST candidate doesn't get hired.
The candidate who STANDS OUT the best does.

I revamped my entire resume with this in mind.

One of the parts I ditched was my resume summary (that long paragraph at the top).

I switched it out for the resume "hook" you see below.

And guess what...

👉 5x more interviews started rolling in! 

Some questions that can help you write your own hook:
 ↳ What industries have you worked in?
 ↳ How would your friends describe you?
 ↳ What was an early career job you had?
 ↳ What interesting thing happened to you at work?
 ↳ What's a unique hobby you have that others might not?

In THIS market it's not enough to be qualified.
There are simply so many qualified people.
You have to show how you're different.

You ARE unique. That's your secret to getting hired. 

So stop hiding it and start embracing it!




______
P.S. I'm doing a resume workshop on Thursday where I'll share more examples on how to write your hook. To join just follow my profile and use the invite I posted a few days ago.

P.P.S. I may tell the Mark Zuckerberg story at the end if we have time 😉 



_____
#resume #hiring

I landed 7 of my last 9 jobs...

...without networking! I applied online, but instead of futzing with my resume constantly, I focused on these 3 things:


1️⃣ LINKEDIN PROFILE
78% of recruiters use LinkedIn to source candidates and many say they PREFER it over your resume.

💡 Start with your headline:
Target role + Skill #1 + Skill #2 + Skill #3 + Achievement

Content Marketing Manager | B2B | SaaS | Lead-gen | Grew blog traffic by 347% in 3 months with zero budget


2️⃣ WEEKLY QUOTA
When applying online, it's very easy to get burned out.

That's why I set a weekly quota for myself and I didn't apply to more jobs once I hit. Breaks are key.

💡 I recommend starting with 10-20 jobs per week


3️⃣ TIMING
90% of candidates who are landing interviews right now apply within the first 24 hours of the job being posted.

💡 Don't overthink your resume. Customize your "core 5" (see my post from last week) and send it!


Doing these things it only took me 3 months to get hired (my previous search took me 14 months 😅)

So remember...
 ↳ Get your profile in order
 ↳ Set a weekly goal
 ↳ Apply quickly

You can 100% get hired right now!

Please don't give up!



_____
P.S. I'm doing a free LinkedIn Workshop next week where I'll go over exactly how I editing my profile. Just give my profile a follow and you'll get the invite when I post it.




_

Bookmark this post 👇 

📊 "90% of candidates who landed interviews applied within 24 hours of the job being posted."

In this market: Early > Perfect

This is the guide I used to customize my resume in less than 15 minutes (and land 3 offers)

Here's how it works:

1️⃣ TARGET TITLE & HOOK
💡 I add the title from the JD under my name (this instantly tells the recruiter "I made this for you.")

💡 I use a resume "hook" instead of a resume summary (I'll share how to write one on Monday)


2️⃣ SKILLS
💡 I use a "Highlighted Skills" section to showcase my best work right at the top

💡 I use the regular skills section to add my keywords quickly (don't add keywords in your bullet points)


3️⃣ JOB TITLES
💡 This is a bit of a controversial one. If possible, I'll modify my job title to better match the job I'm applying to.

💡 Remember, you don't owe your previous company anything! Make your title reflect what you actually did at your job.


4️⃣ BULLET POINTS
💡 I only modify the bullet points on my most recent job.

💡 Why? Most recruiters will read the first job in more detail and then skim through the rest. Focus on the first job, leave the rest alone.


And that's it!

Remember, it's better to send a good resume that lands at the top of the pile rather than a "perfect" resume that gets lost in the pile.

Quick + Customized = Hired!

You've got this!



_______
P.S. I'm doing a free Resume Workshop next week where I'll go into all of these in more depth. If you'd like to join, just give my profile a follow and I'll post the invite on Monday.







_
#resume #hiring

15 minute resume customization guidelines

We have 51 days until January...

To get hired 🙋‍♀️ here are 3 ways to make the most of them...


1️⃣ GET AGGRESSIVE
Nov/Dec are two of the BEST months to apply to jobs.

That's because everyone takes this time off. Application volume drops and there's less competition. 

💡 Set a weekly application goal (10 apps/week is good)


2️⃣ APPLY QUICKLY
A study found that 90% of people who landed interviews applied within 24-48 hours of the job being posted

Being quick is better than being "perfect."

💡 Spend no more than 15 minutes customizing your resume
 ↳ Adjust your keywords
 ↳ Change your target title
 ↳ Change your "resume hook"
    ⛔Do not rewrite your bullet points


3️⃣ LINKEDIN PROFILE
78% of recruiters use LinkedIn to vet candidates and many prefer a LinkedIn profile OVER a resume.

If your interview rate is <5% it's probably not your resume, it's your LinkedIn profile. Start by rewriting your headline.
 
💡 Use this formula:
Target role + Skill 1 + Skill 2 + Skill 3 + Achievement

💡 Example
Customer Success Manager | B2B | SaaS | Fintech | Reduced ticket times by 34% in less than 6 months


If you're on a long job hunt, this is your opportunity.

Remember:
"There are decades where nothing happens,
and then there are days where decades happen."

Your day is coming.



______
P.S. Thank you for everyone who joined the free Resume Workshop last week. If you missed it, just give my profile a follow and I'll post the replay as soon as it's ready.









_

Ideal number of job apps per week across seniority levels

Had a blast talking about the 5 resume strategies that are working IN THIS MARKET. 

Hope this helps speed up your job search! 🎉

I read 57 job search studies this year

The big takeaway? This market is different in 3 ways...


1️⃣ TIMING > PERFECTION
A study found that 90% of people who landed interviews had applied within 24-48 hours of the job being posted.

💡 Being an early applicant will boost your interview rate higher than ANYTHING else. Aim to apply within 12-24 hours.


2️⃣ LONG GAME > SHORT GAME
The average job search is taking 6-9 months right now. This is a marathon, not a sprint.

A lot of people aren't doing networking because it takes too long. But the truth is, you have time. 

💡Start planting those seeds of conversation today to turn them into interviews in January.


3️⃣ DIFFERENT > BEST
The average job post receives 750+ applications. Of those, about 20% are high quality.

We can't rely on our "years of experience" anymore. We have to find ways to tell our unique story.

Standing out means:
 ↳ Don't only apply LinkedIn
 ↳ Don't use AI to write your resume
 ↳ Don't make your resume exactly like the job description


To be clear, you 100% can get hired right now.

But it takes a different approach.

Remember...
Timing > Perfect
Different > Best
Long game > Short game



______
P.S. I did a resume workshop yesterday that covered how to adapt to these 3 trends. If you missed it, just give my profile a follow and I'll post the replay on Monday






_

This may be controversial but...

You should change your job title to whatever you want.

Why? How? Wait what?

💡 A recent study found that "Title Match" was the #1 factor that determined if candidates landed interviews or not.

📊 Matching titles increased interview rates by 10.6x 🤯 

"But what if my previous employer gave me a title that didn't reflect what I actually did?"

Change it!

Now there is some nuance here. Here are 3 examples of what I mean...


1️⃣ NON-TRADITIONAL
If your previous company gave you a silly title, it's okay to change it.

💡Chief Happiness Officer --> Director of Customer Success


2️⃣ SYNONYMS
If you were the only person running an entire program, you can change your title to reflect that.

💡Content Marketing Manager --> Head of Content Marketing


3️⃣ VERBIAGE
You can take a generic title and make it more specific to fit the jobs you are applying to.

💡Software Engineer  --> Data Engineer


You want the new title to... 
 ↳ Reflect your previous work 
 ↳ And the new jobs you're applying to

So take this as your permission slip.

You don't owe your previous employer anything.

This is YOUR job search.

You own it.




______
P.S. Thank you to everyone who reached out about the LinkedIn Workshop. If you missed the invite, just give my profile a follow and I'll repost it again on Monday.

P.P.S. What do you think about this? Have you ever changed your title without your employer's permission?





_

You don't owe your previous employer anything. Change your job title.

🔴 My longest job search was 14 months.
🟢 My shortest was 3 weeks.
Here are the 5 changes that made the biggest difference...


1️⃣ 24 HOUR APPLY
Applying within 24 hours of the job being posted increased my interview rate 3X. 

Fast > Perfect
☝This was the biggest difference maker.


2️⃣ MAKE IT EASY
I tried to make the recruiter's job easy by...
✅ Shortening my resume to 437 words (350-550 words is best)
✅ Keeping my bullets brief (180 characters max)
✅ Reordering my skills to match the JD


3️⃣ MAKE THEM SMILE
In this market, I realized you can't just be qualified, you have to stand out. So I wrote a unique resume summary. 

💡 Here's what it said...
"Content marketing leader, master of scaling, analytical decision maker, worked at Emmy-award winning production studio, beat Mark Zuckerberg at hockey."


In this market...
✅ Fast > Perfect
✅ Short > Long
✅ Unique > Qualified

You already have what it takes to land a job,
it's just about presenting it in a better way.



_________
👉 P.S. Do any of these surprise you? If so, which ones?

👉 👉 P.P.S. I'm writing a guide on how to write a "resume hook" like the one above. If you'd like it, just give my profile a follow and I'll post it next week.






_
#resume #hiring

taplio

The Battle

Angela Snyder

Bogdan Zlatkov 👈

Followers

Posts

Engagements

Likes

Performance ScoreAngela Snyder's LinkedIn Performance

Performance ScoreBogdan Zlatkov 👈's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Angela Snyder

Bogdan Zlatkov 👈

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Angela Snyder's LinkedIn Performance

Performance ScoreBogdan Zlatkov 👈's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAngela Snyder's LinkedIn Performance