🚀 𝐈 𝐚𝐝𝐯𝐢𝐬𝐞 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬, 𝐂𝐄𝐎𝐬, & 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐨𝐧 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 & 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐀𝐈 𝐆𝐫𝐨𝐰𝐭𝐡 𝐄𝐧𝐠𝐢𝐧𝐞𝐬 𝐭𝐨 $𝟏𝟎𝟎𝐌+ | 𝐂𝐡𝐢𝐞𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐎𝐟𝐟𝐢𝐜𝐞𝐫, 𝐂𝐡𝐢𝐞𝐟 𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐟𝐟𝐢𝐜𝐞𝐫, & 𝐂𝐡𝐢𝐞𝐟 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐎𝐟𝐟𝐢𝐜𝐞𝐫 | 𝐊𝐞𝐲𝐧𝐨𝐭𝐞 𝐒𝐩𝐞𝐚𝐤𝐞𝐫 | 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐌𝐞𝐧𝐭𝐨𝐫

I am the Founder & CEO @ Aetheris Ventures: building AI-powered growth engines that turn early stage potential into market leaders. I've architected revenue strategies that have scaled companies from pre-seed to IPO, including one unicorn exit! 🦄 

🔗 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲: https://angeleymullins.org/advisory
🔗 𝐒𝐩𝐞𝐚𝐤𝐢𝐧𝐠 : https://angeleymullins.org/speaking
🔗 𝐌𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠 : https://angeleymullins.org/mentoring

I have been a Chief Commercial Officer, Chief Marketing Officer, and Chief Growth Officer building 4X scale ups in addition to leading revenue-generating engines for some of the world's most successful technology brands, including Amazon, Intuit, and GoDaddy. I was recognised by Crunchbase, as one of the most influential women in sales, highlighting my ability to use an inbound demand generation engine to scale digital revenue growth. My revenue strategies are perfect for: 

✅ B2B SaaS and E-Commerce Founders & CEOs scaling GTM & Revenue from $0 to $50M ARR
✅ Companies looking to build a brand or grow brand awareness to generate revenue
✅ CEO's who want to increase pipeline conversion out of existing revenue engines to $100M+ ARR

I have a passion for Brand & Content to drive revenue and have been featured in Forbes, VentureBeat, The Drum, and other leading media and publications. I am also a frequent keynote speaker and podcaster with communities including: SaaStock, Turing Fest, SaaSiest, ARRtist, SheCanCode, CMO Alliance, Cognism, and many others.

I am passionate about scaling purpose- driven tech, using technology to give back to the community and mentoring the next generation of leaders. I hold multiple board and advisory roles including: World Bicycle Relief, The Female Factor, Coders Beyond Borders, and The Revenue Marketing Alliance among many others. I have a special interest for advancing the conversation around women in leadership and diversity at the executive level.

✅ Follow me for actionable insights on: 

➡️ GTM & AI Growth Strategy in both B2B SaaS & D2C
➡️ Commercial Leadership & Revenue Scaling
➡️ Marketing & Brand Positioning
➡️ AI in Marketing & Content Engines 
➡️ Women in Leadership & Women in Tech
➡️ Pitch Decks & Winning Investment

Angeley Mullins

Beginning 2026 with gratitude in reaching over 10,000 followers!! 🔥 

This milestone is not so much about the number itself but what it represents. It's about the depth of conversations, the quality of connections, and the opportunities we create together to lift each other up. ❤️ 

My career has given me so many incredible gifts: 
🎁 The opportunity to roll up my sleeves with Founders and CEOs, building go-to-market engines that drive real revenue and sustainable growth
🎁 The privilege to speak in so many different cities about: Technology, AI, GTM, and Women in Leadership
🎁 The chance to mentor so many professionals navigating the complexities of the tech world. Every breakthrough, every "aha moment," every success story, and every moment of encouragement creates ripple effects of change and inspiration

In 2026 I am looking forward to empowering people to see what's possible and giving them the tools to get there. Thank you all for being part of this journey. The conversations, questions, and collaborations that have come from this community continue to inspire me every day.

If you're working on something interesting or just want to connect, my door is always open. I'm grateful for every message, every insight shared, and every opportunity to learn from this incredible community. 

Here's to the next 10k, 20k, 50k, and 100k followers... and to empowering even more leaders, dreamers, and change makers along the way. ⭐ W/ Fernanda Bosmediano, Stefanie Burkert (Joubert), Mayuri Reddy, Steven Lewandowski, Andreas Iatridis, Joy Corkery, Stefania Guglielmetto, ✨Ananya Chattaraj, Cindy Fiorella Rojas, Franziska Heyde, Adriana Carmona Beltran, Dr. Nora Timme, Sina Landorff, Busayomi Omotosho, Sophie Ludwig, Sara Campagna, Agrima Sharma, SARAH JANE SEATHERTON, Andrea Brandt, Anastasia Albert 🇺🇦, Branko Djurkovic, Chris Roe, Haley Glass, Tamara Perry, Harry Lee, Ishaan Pulast, Mythili M., Anais Cisneros, Sophia H., Michal Lasman, Atita Arora, and many more than can be listed here... thank you to everyone in this fabulous community! 😍 
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👋 Hi, I'm Angeley! I work with Founders & CEOs to build & scale their AI Marketing and Revenue Engines. I am also a public speaker and love inspiring audiences around the world about the future of technology and women in leadership
🔗 You can learn more about me here: https://lnkd.in/dpq3Y-GV

Founder & CEO @ Aetheris Ventures: I help CEOs build and scale their growth engines to $100M+ | Keynote Speaker, AI GTM & Marketing Strategist, Board Member, Empowering Female Leaders, Crunchbase Most Influential Women

What an amazing panel and wonderful gathering yesterday evening at the latest 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐕𝐚𝐥𝐮𝐞 𝐚𝐧𝐝 𝐁𝐞𝐲𝐨𝐧𝐝 session hosted by addressable value and HubSpot 🔥 🎤 

We came together to discuss all things regarding Customer Value, Value Engineering, AI tools, and more! I had the absolute pleasure of moderating the panel with the wonderful: Pavel Novák, Caroline Dépierre, & Balaji Kannadasan. We also had some great insights from the fabulous Steven Lewandowski and Stefan Krumnow ⭐ 

Some of key discussion topics included: 
1️⃣ How do you balance the use of AI and Human Intelligence in Customer Success and Value Engineering? 
2️⃣ How do you ensure that you have C-Level support of customer topics in order to drive revenue and value? 
3️⃣ What are the best AI tools on the market today and which companies are really leading the way on CS? 

Thanks to all the amazing people to came to the event who gave such fabulous questions and insights, and contributed to such a great evening!! I'm already looking forward to the next one! 🚀 ❤️ 
w/ Ambre Jeanneau, Tatjana Pohl, Chadha Amara, Michaela Munitzk, Stefania Guglielmetto, Vishal Sharma, Elena Wachsmuth Ponce, Pauline Henaff, and so many others!!

What a great kickoff to 2026 with an amazing event in Paris 🇫🇷 🇫🇷 🇫🇷 with Founders and Operators from Weglot to support the "Go Global" program!!! We are helping some the leading startups and scale-ups expand internationally and the event was so much fun! 😀 . 

If you are an early stage tech company dreaming of going global, international expansion is possible. However I have watched too many brilliant founders stumble. During the event I had the chance to give some tips on International expansion. 

Here are the biggest mistakes I see Founders and CEOs make: 

🌍 𝐓𝐡𝐞𝐲 𝐟𝐚𝐢𝐥 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬: What works in your country might fail in another market. This is one of biggest mistakes that companies make. It doesn't matter if you are a European company trying to expand to the US, or you are a US or UK company trying to expand into Europe, the understanding of cultural differences can make or break your success. 
🌍 𝐓𝐡𝐞𝐲 𝐚𝐬𝐬𝐮𝐦𝐞 𝐭𝐡𝐞𝐢𝐫 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤 𝐰𝐢𝐥𝐥 𝐰𝐨𝐫𝐤 𝐞𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞: Your growth hack that worked in San Francisco? It might fall completely flat in Singapore. Your brilliant GTM strategy that worked in London? It might crash and burn in Berlin. Playbooks are best when they are customised. 
🌍 𝐓𝐡𝐞𝐲 𝐭𝐫𝐲 𝐭𝐨 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐇𝐐: Parachuting in strategies without local voices is a fast track to blind spots. Your first hire in a new market is not just an employee, they are your cultural translator, your reality check, your bridge to customers you have not met yet. Build with locals, not for them.
🌍 𝐓𝐡𝐞𝐲 𝐬𝐩𝐫𝐞𝐚𝐝 𝐭𝐨𝐨 𝐭𝐡𝐢𝐧, 𝐭𝐨𝐨 𝐟𝐚𝐬𝐭: Ten countries sounds impressive, but one market where you truly understand your customers beats ten where you are guessing. Start small, learn deeply, win there, then expand. Depth before breadth always wins.

A huge thanks to everyone on the Weglot team for their support w/ Elodie L., Pierre FERTOUT, Noemie R., Merve Alsan, Elizabeth P., Thomas Fanchin, Augustin P., Rayne A., and all the amazing members on the team! 😍 

Also thanks to the amazing Founders, CEOs, and GTM Leaders who building and scaling internationally: w/ Saber Naceur, Maeva Giani Marshall, Bill Stathopoulos, Fabian Hartmann, Cecilia T., Batiste Pasquet, Ruta Sudmantaite, Emma Davies, Jennifer Hoffman, Julian Philipp Nagel, Ishaan Pulast, Michal Lasman, ✨Ananya Chattaraj, Stefania Guglielmetto, Franziska Heyde, Cynthia Mensah-Neglokpe, Gina Neumann, Monika Vo, and so many other great leaders!! 
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👋 Hi, I'm Angeley! I work with Founders & CEOs to build & scale their AI Marketing and Revenue Engines. I am also a public speaker and love inspiring audiences around the world about the future of technology and women in leadership
🔗 You can learn more about me here: https://lnkd.in/dpq3Y-GV

Looking to supercharge your marketing strategy in 2026? 🚀  Here are my pics on the top 10 essential AI tools every marketer should know about:

𝗗𝗥𝗘𝗔𝗠 𝗜𝗧:
✅ Jasper: Transform your boldest content ideas into reality
✅ AirOps: Turn scattered thoughts into streamlined content workflows
✅ Claude: Your AI partner that thinks alongside you, not for you

𝗕𝗨𝗜𝗟𝗗 𝗜𝗧:
✅ Surfer: Rank where you deserve to be, backed by data that works ( SEO/AEO/GEO) 
✅ Canva: Design like a pro, even if you never thought you could
✅ Synthesia: Create stunning videos without cameras, crews, or complexity

𝗦𝗖𝗔𝗟𝗘 𝗜𝗧:
✅ Zapier: Multiply your impact by connecting everything that matters
✅ AdCreative.ai: Launch campaigns that capture hearts and minds
✅ Windsor.ai:See the full picture of what's actually driving results
✅ Ocoya: Be everywhere your audience is, effortlessly

These tools don't replace your creativity, vision, or strategic mind. They amplify it. 🔥 🔥 🔥 They free you from the mundane so you can focus on the meaningful. They turn "What if?" into "Watch this."

The marketers thriving in 2026 are not the ones with the biggest budgets, they are the ones who learned how to balance their vision with the best AI tools in order to help themselves and their teams become more efficient! 

As always giving a shout out to some of the amazing marketing leaders out there paving the way: w/ Islam Gouda, Monika Vo, Julieta Varsano, Ulrike Grandi-Haferstroh, Jennifer Hoffman, Joy Corkery, Anastasia Albert 🇺🇦, Mayuri Reddy, Janina Schütz, Gina Neumann, Claire Connell, Johanna Kassing, Agrima Sharma, Emiliia Karpiuk, Megan Thudium, Elisheva Marcus, Stefania Guglielmetto, ✨Ananya Chattaraj, Cindy Fiorella Rojas, Alicia Smith, Cecilia T., and so many amazing others!!! 

Want more insights on Marketing & AI? Follow for regular updates on the latest tools and strategies! 

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👋 Hi, I'm Angeley! I work with Founders & CEOs to build & scale their AI Marketing and Revenue Engines. I am also a public speaker and love inspiring audiences around the world about the future of technology and women in leadership
🔗 You can learn more about me here: https://lnkd.in/dpq3Y-GV

Most of your marketing tools will be legacy tech by 2027!!! 😱 The half-life of marketing technology is shrinking fast. What felt innovative in 2023 are table stakes in 2026. And here's what's wild: lean teams are now outperforming entire departments. Solo founders are launching campaigns that used to require agencies. The shift is real...

In my latest article for Weglot, titled " 𝐓𝐡𝐞 𝐓𝐨𝐩 𝐀𝐈 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐆𝐓𝐌 𝐓𝐨𝐨𝐥𝐬 𝐟𝐨𝐫 2026" I talk about the new GTM reality and which categories of tools you will need in this new era. 

🔗 🔗 🔗 You can read the article here: https://lnkd.in/d9pmt7uA

I have broken down the six essential categories every modern GTM stack needs: 
1️⃣ Content Intelligence that maintains your brand voice at scale 
2️⃣ Customer Data platforms that predict buying behavior 
3️⃣ Sales Enablement that personalises outreach without the manual work 
4️⃣ Personalisation engines that deliver tailored experiences
5️⃣ Analytics that finally connect activities to revenue 
6️⃣ GTM Orchestration that coordinates everything seamlessly

In the article I outline the standout platforms for 2026: from Clay's game changing data enrichment to Jasper's brand consistent content creation, from Warmly,'s real time visitor identification to HockeyStack multi-touch attribution that actually makes sense. I also talk about Perplexity, AirOps, 6sense, Outreach, HockeyStack, and other great tools! 

The future of GTM isn't about doing more. It's about doing what matters, with tools that multiply your impact. 🚀 

Thanks to the wonderful team at Weglot for supporting founders and companies to not just expand but to "Go Global" 🌎  w/ Elizabeth P., Elodie L., Thomas Fanchin, Eugene Ernoult, Merve Alsan, Noemie R., Rayne A., Augustin P., Pierre FERTOUT, Thomas Fanchin, and everyone else on the team! 

Here's to all the great GTM leaders out there who are paving the way through the balance of AI tools and GTM excellence: w/ Bill Stathopoulos, Macklin Buckler, Steven Lewandowski, Fernanda Bosmediano, Batiste Pasquet, Ekaterina Parashina, Busayomi Omotosho, Magdolin Harmina, Mayuri Reddy, Franziska Heyde, Haley Glass, Isabel Delgado, Fabian Hartmann, Ruta Donovan, Stefania Guglielmetto, ✨Ananya Chattaraj, Cindy Fiorella Rojas, Adriana Carmona Beltran, Tatjana Pohl, Agrima Sharma, and so many other fabulous leaders!!

The best brands don't win by shouting louder, they win by telling stories that matter. 📢 ⭐  That's why i'm so excited to be joining the The Customer Conference in London 🇬🇧 this January to speak about what I believe will be one of the most important GTM topics this year: 𝐖𝐡𝐲 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐭𝐡𝐞 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐆𝐓𝐌 & 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐌𝐨𝐭𝐢𝐨𝐧 𝐨𝐟 2026.  I will be doing this incredible fireside chat alongside the amazing Steven Lewandowski of addressable value. 

📍 The Customer Conference | London 🇬🇧 
📅 January 28-29, 2026
🎟️ Register here:  https://lnkd.in/d_JTtFSS and use the discount code: TCC4SPEAKERS

Here is what we are already seeing with so many AI tools...a world drowning in features, specs, and noise. The companies that will thrive are those that understand something profound: 𝑷𝒆𝒐𝒑𝒍𝒆 𝒅𝒐𝒏'𝒕 𝒃𝒖𝒚 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒔, 𝒕𝒉𝒆𝒚 𝒃𝒖𝒚 𝒊𝒏𝒕𝒐 𝒔𝒕𝒐𝒓𝒊𝒆𝒔. 𝑻𝒉𝒆𝒚 𝒊𝒏𝒗𝒆𝒔𝒕 𝒊𝒏 𝒗𝒊𝒔𝒊𝒐𝒏𝒔. 𝑻𝒉𝒆𝒚 𝒄𝒐𝒎𝒎𝒊𝒕 𝒕𝒐 𝒋𝒐𝒖𝒓𝒏𝒆𝒚𝒔 𝒕𝒉𝒆𝒚 𝒄𝒂𝒏 𝒔𝒆𝒆 𝒕𝒉𝒆𝒎𝒔𝒆𝒍𝒗𝒆𝒔 𝒊𝒏. 🔥 

We are at an inflection point where authenticity is not just nice to have, it's the competitive advantage. Where emotional resonance drives revenue. Where the narrative you craft can be the difference between a logo on a slide and a customer who becomes your evangelist. This is not just a "nice to have" or a theory...This is the future unfolding right now.

Join us as we explore: 
✅ How to break through the noise with narratives that captivate
✅ How to transform sales conversations from transactional to transformational 
✅ How to turn every customer interaction into a chapter in an ongoing story of mutual success

Whether you are building a company, leading a team, or shaping a go-to-market strategy (GTM), this conversation is for anyone who believes that connection beats competition, and stories beats specs.

Let's reimagine what's possible when we put human connection at the center of how we grow. 🚀 

👋 See you in London! 🇬🇧 
W/ Olha Semeikin, Sara Babila, Shay Hakimi, Nisan Bartov, Adrian Beck, Dora K., Chris Singh, Dave J., Sandy Yu, Bob London, Adi Janowitz (she/her), Alejandra Otero, Eleanor O'Neill, Orly Gerassi Ganor, Richard McGuinness and so many others! Also a shout out to the wonderful leaders who are driving GTM growth and focusing on real value w/ Jennifer Hoffman, Rahma Hassan, Ishaan Pulast, Nadia McKay, Anastasia Albert 🇺🇦, Franziska Heyde, Gina Neumann, Ruta Sudmantaite, Emma Davies, Haley Glass, Joy Corkery, Vera Matisovits, Vessela Krissel, Ekaterina Parashina, Mythili M., Louise Alsheimer-Niklasson, Elnura Ashimova, Katie Payne, Ale Wiecek Rojo, Adriana Carmona Beltran, Alexandra Matthews, and so many other wonderful leaders! ✨

2026 is not just another year... It's a reset in the marketing community. The rules of marketing are being rewritten in real time, and the winners are not the ones with the biggest budgets, they are the ones moving fastest. 🔥 

I just had the chance to read the new 2026 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 by Smartly, and they collected data from over 450 Marketing Leaders to give insights on some of the top trends we will see this year: 

1️⃣ 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐰𝐢𝐥𝐥 𝐩𝐫𝐞𝐝𝐢𝐜𝐭 𝐢𝐧𝐬𝐭𝐞𝐚𝐝 𝐨𝐟 𝐫𝐞𝐚𝐜𝐭: 1 in 3 marketers already use AI for predictive modelling and creative validation. They know what will work before spending. This one is a huge leap from the traditional " step by step iteration" into "predictive modelling". 

2️⃣ 𝐓𝐡𝐞𝐲 𝐰𝐢𝐥𝐥 𝐭𝐡𝐢𝐧𝐤 𝐢𝐧 𝐟𝐥𝐨𝐰𝐬, 𝐧𝐨𝐭 𝐟𝐮𝐧𝐧𝐞𝐥𝐬: The customer journey is not linear anymore. It's fluid, unpredictable, and personalised from the very first moment. 92% of marketers agree that AI has fundamentally changed how we think about reaching customers. We will still have our standard funnels however it is no longer about inbound vs outbound or channel X vs Channel Y. It is an "all-bound and all-channel" approach. 

3️⃣ 𝐕𝐢𝐝𝐞𝐨 𝐢𝐬 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧: Video and animation are now becoming the connective tissue for engagement and the universal language of modern advertising

While some marketers debate whether to adopt AI, others are already three steps ahead, turning intelligence into advantage and complexity into clarity.

The best Marketing Leaders in 2026 are "video first", cross channel fluent, and AI intensive. 

This is your moment to be one of them and rock 2026!! 🚀 

Would you like to see the report for yourself? Download the report using the link in the comments. 👇 👇 👇 

Of course giving a shout out to some of the fabulous marketing leaders out there building the future of how we tell our stories and attract clients: Islam Gouda, Michal Lasman, Monika Vo, Mayuri Reddy, Joy Corkery, Cindy Fiorella Rojas, Stefania Guglielmetto, ✨Ananya Chattaraj, Jennifer Hoffman, Julia Goelles, Janina Schütz, Gina Neumann, Megan Thudium, Claire Connell, Alicia Smith, Anastasia Albert 🇺🇦, Emiliia Karpiuk, Richard King, Laura Jenkins, Cecilia T., Julieta Varsano, Ulrike Grandi-Haferstroh, Emma Davies, Ruta Sudmantaite, and so many more!!

Sophie Ludwig

Most sales reps aren’t afraid of cold calling.
They’re afraid of what “no” means.


That was me for a long time. 

What helped me most wasn’t a better script or sharper objection handling.
It was changing how I thought about rejection.
 
Here are the 2 mindset shifts that helped me overcome the fear of no:
 
1. I stopped seeing “no” as rejection and started seeing it as context.
 
When you cold call someone, you’re interrupting their workday.
They didn’t expect your call.
They’re busy, under pressure, or mentally somewhere else.
 
Once I really put myself in the prospect’s shoes, things clicked.
 
Most nos mean:
 • “Not now”
 • “No mental space”
 • “No relevance at this moment”
 
They rarely mean:
 • “I don’t like you”
 • “You’re bad at your job” 

That’s the difference between objection vs. rejection and it’s huge.
 
2. I started collecting nos instead of avoiding them.

Every no became a rep.
Every no made the next one easier to hear.

Over time, I stopped reacting emotionally and started listening better.
Ironically, the more comfortable I got with nos, the better my conversations became.
   
Not because I pushed harder, but because I stayed calmer.
 
Cold calling doesn’t just test your messaging.
It tests your relationship with rejection.

Fix that and the job gets a whole lot easier. Huge for personal life as well. 🙂

#sales #sdr #mangopartners #outbound

Outbound Strategy | Tech-Sales der Früchte trägt

Hot take:

No-shows aren’t bad luck.
They’re delayed feedback.

This took me way too long to learn as an SDR.

I hated no-shows.

You prep.
You show up.
They don’t.

Then you chase.
Rebook.
Handle objections again.
And quietly wonder if the meeting ever mattered to them.

For a long time, I blamed calendars, timing, or “unreliable prospects”.

But the truth was simpler.

No-shows usually happen for two reasons:

Something genuinely important came up. Fair.
The call wasn’t valuable enough to protect the time.

If it’s #1 fine. Life happens.
If it’s #2 that one’s on me.

Not because I didn’t know my ICP.
Not because I skipped account research.

Those are table stakes.

What I underestimated was communication.

Did I really understand my prospect?
Or did I just wait for my turn to pitch?

I learned this the hard way:
You can book meetings and still run bad calls.

And bad calls often turn into no-shows.

Today, I treat no-shows as feedback.
Uncomfortable, but honest.

#sales #sdr #mangopartners #outbound

Most companies say they value SDRs.
Their setup proves the opposite.

Everyone knows the textbook difference.

SDRs “just” do acquisition.
BDRs handle strategy, research, prep.

But here’s the uncomfortable truth:
If your SDR is doing everything, leadership designed it wrong.

At Mango Partners we made a clear call.
We only work with SDRs and we remove everything that stops them from winning.

What that actually looks like:
 • Projects are validated before outreach
 • Lead research is deeply optimized (today’s data stack is wild)
   Fabian keeps raising the bar here 🦾 
 • Regular team check-ins to keep energy + learning high
 • One focus only: outreach
 • Constant training loops: feedback → adjustment → improvement

If your SDRs are struggling,
pressure is rarely the answer.

The setup is.

Because SDRs are the first to hear:
what resonates
what gets rejected
how the market is shifting right now

They’re not “just calling.”
They’re your market signal. 

#sales #sdr #mangopartners #outbound

Meet 21 Savage.


My dog.

He’s also a big reason why I value working remotely as much as I do.

I was already working remotely before we got him, but having a dog changed my perspective.

The flexibility to structure my day intentionally, including short play breaks between meetings, has reinforced how effective remote work can be when done right.

Would I return to a full-time office setup?
Only if dogs were welcome.

I won’t repeat the long list of arguments for and against remote work, they’re well documented by now.

What I do believe is this:
Remote work requires discipline, self-organization, and personal accountability.
 
Some people thrive under these conditions. Others don’t. 
That’s not a weakness. It’s self-awareness.

What still stands out to me is how long this shift has been overdue.
Even back in school, it was clear that much of what we do never required a physical office.

Grateful to be building and working in this era.

I end almost every conversation with:
“Thank you for your time.”


And no, it’s not just a polite habit.

Most people say it automatically.
Very few actually understand what it means.

Because time is the one thing we never have enough of.

Not enough hours in the day.
Not enough sleep.
Not enough time to call someone back.
Not enough time for ourselves.

And man, I don’t even have kids... 

An uncomfortable fact:
Time isn’t missing.
Priorities are.

We don’t “find” time.
We assign it.

So when someone gives me 30 minutes of their day,
they’re not doing me a favor
they’re making a decision.

A decision to pause their world.
A decision to listen.

Especially in sales and business,
time is the first yes.

If you waste it, you lose credibility.
If you respect it, you earn permission.

That’s why I say “Thank you for your time.”
And I mean it.

Because attention is currency.
Time is expensive.

The way someone treats your time
tells you everything you need to know. 

#sales #sdr #mangopartners #outbound

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The Battle

Angeley Mullins

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Angeley Mullins's LinkedIn Performance

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