LumiereHub

Building LumiereHub - AI that makes marketing human again. Obsessed with helping brands tell their stories and connect with their audiences in a meaningful way. I'm fascinated by human behavior and always on the lookout for marketing that truly resonates.

Founder

Optirank.co

I bridge the gap between brands and their audiences through compelling storytelling and data-driven digital strategies. 

With a background in psychology, I specialize in crafting persuasive copy, designing user-centric websites, and building engaging social media campaigns that resonate with your ideal customers.

Owner

Brown Brown CPAs P.A.

Accounting & Marketing Manager

Founder @ LumiereHub 💡 | AI-Powered Content Creation That Feels Human | Let's Connect!

LumiereHub is where my journey in humanizing AI in marketing unfolds. Our team's narrative weaves the insights from my BBA in Marketing at Université du Québec à Trois-Rivières with a deep-seated passion for human behavior and its impact on consumer engagement. We're pioneering in creating content that not only leverages data but also strikes a chord on a personal level.

As an owner, my focus is on deploying digital strategies that resonate with core human values. It's about crafting stories that align with audience experiences, reflecting a commitment to authenticity in every campaign we craft and every interaction we facilitate. Our approach is transforming how brands connect, ensuring that each story told is as unique as the audience it reaches.

Anik Beauchemin

Founder of 1% Better™ | Former accountant, future author | Follow me for the best self-development content on LinkedIn

Former accountant.
Future author.

I share actionable, educational, and entertaining self-development content to help my readers live their best lives.

Join 65K+ receiving my top 5 discoveries every week:

https://colbynewsletter.ck.page

Colby Kultgen

One of the best things you can do in life…

Develop a bias for action.

Harsh truth:
Waiting for the 'right time' often means missing the time entirely.

We think later will be better, easier, or more convenient—but that’s not how life works.

Remember, there’s always a clock ticking that you can’t see.

Send that message.
Book that flight.
Start that project.
Tell people how you feel.

“Ready” isn’t a feeling, it’s a decision.
One that you can make right now.

If you're struggling, try this:

1️⃣ Set decision deadlines — Give yourself a time limit so decisions don’t drag on. Here’s a good rule of thumb: 24 hours for small decisions, one week for big ones.

2️⃣ Focus on the minimum viable action — Identify the smallest step you can take right now. Write one sentence. Open the document. Make the call. Action creates clarity.

3️⃣ Commit publicly — Tell a friend, post an update, or add it to your calendar. Once others know, your brain shifts from “should I?” to “how do I?”.

The clock keeps ticking whether you act or not.
So why not take action now?

♻️ Repost this if it resonated.
image credit: librarymindset on IG

I dealt with negative self-talk for years.

And believe me when I say, It's no fun going through life as your own worst enemy.

That's why I love simple reframes like this.

They’re the tiny course corrections that, over months and years, can completely transform the way you speak to yourself.

Source: Coral Santoro on Instagram

The cost of going for it scares you.

I get it.

Investing in a course. 
Hiring a coach. 
Putting money into something that might not work out.

It feels risky.

But let me ask you this: What's the cost of not going for it?

Another year at a job you're lukewarm about. 
Another year saying "someday I'll start." 
Another year watching people with half your talent build the life you want because they took the leap.

Here's what I've learned: 
Waiting until you're ready is the most expensive decision you'll ever make.

Because "ready" never comes. 

You just wake up one day and realize you spent years preparing for a moment that required you to start messy.

The fastest way to stop paying the price of inaction? Get in a room with people who are already moving.

That's what Archimedes is.

A private community for people who want to build and monetize a personal brand—without doing it alone.

Inside, we give you the systems, templates, and coaching to level up your content, grow your audience, and turn your personal brand into real leverage.

Apply right now: joinarchimedes.com

Not ready to apply yet?
That's ok.

We're hosting a free live training on November 18th, where we’ll show you exactly how to:
- Define your niche
- Position yourself clearly
- Create content that attracts the right opportunities

Attend live and get $200+ in free bonuses:
✅ Brand Blueprint Workbook ($67 value)
✅ AI Branding Tool ($47 value)
✅ 25 LinkedIn Algorithm Hacks for 2026 ($97 value)

Can’t make it live? 
Sign up anyway, and we’ll send you the replay.

Register free here (takes 60 seconds): https://luma.com/198qalwa

Can't wait to see you there!

The only way to become the kind of person who can do the thing…is to start doing the thing before you feel like that kind of person.

Read that twice.

Most people get this backwards.

They wait until they feel like a "real" writer to publish.
They wait until they feel like a leader to speak up.

But here’s the thing: 
Identity doesn’t come first, action does.

The evidence you're searching for only shows up after you start.

So if you're feeling stuck right now.

Overthinking. 
Overpreparing. 
Overconsuming.

Ask yourself:
1. What would the “qualified” version of me do today?
2. What small move could I make in that direction?

Then do that.

Act like the person you want to become.
Eventually, you won’t be acting anymore.

The thing you're avoiding isn't hard because you’re incapable.

It's hard because you've never done it before.

Your first time posting online. 
Your first cold email. 
Your first product launch. 
Your first time speaking up in a meeting.

They all feel impossible—until they don't.

The catch? 

You have to walk through the discomfort of being a beginner. 

Here's what I've learned: 
Going into the unfamiliar is 10x easier when you're surrounded by people doing the same thing.

People who are in the arena with you. 

Testing things. 
Failing. 
Adjusting. 
Cheering you on when you post something that bombs.

That's exactly why we built Archimedes.

A private community for people who want to build and monetize a personal brand—without going it alone.

Inside, we give you the systems, templates, and coaching to level up your content, grow your audience, and turn your personal brand into real leverage.

It's run by me, Ben Meer, and Jade Bonacolta—and includes:
✅ Weekly coaching & feedback 
✅ 100+ plug-and-play design templates 
✅ AI tools that speed up content creation 
✅ Member-only workshops and networking 
✅ And the exact strategies we've used to grow audiences and land clients

Haven't applied yet? JoinArchimedes.com
Grab a seat while you still can.

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End-of-year reminder:

You’re allowed to be proud of things that have nothing to do with income or promotions.

The friendships you strengthened.
The habits you kept.
The boundaries you honoured.
The health you protected.
The person you’re becoming.

Success is a much bigger pie than job titles and salaries.

If you grew, healed, learned, showed up for people, or protected your energy this year—that counts.

Celebrate the parts of your life that don’t get LinkedIn announcements.

Image credit: 6secondseq on IG

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a study everyone should know about:

Your brain is lying to you about the past.

Research shows we overestimate how predictable past events were by 30-50% (hindsight bias).

Translation: 
You think you "should have known better" way more often than you actually could have.

When you catch yourself spiraling about a past decision, run it through this filter:

1. Information gap - What did I not know then that I know now?
2. Resource gap - What didn't I have access to? (time, money, support, tools)
3. Awareness gap - What emotional patterns or blind spots hadn't I recognized yet?
4. Growth gap - What skills or wisdom hadn't I developed?

Your brain rewrites history to make past outcomes seem obvious. 

The reality is:
You did the best you could with what you knew. Now you know more. 

That's not failure, that's the whole point.

Remember:

It's better to admit you walked through the wrong door than spend your life in the wrong room.

I see this everywhere. 

The soul-crushing job we keep because it sounds impressive on paper.
The toxic relationship we cling to because leaving feels like giving up.
The outdated belief we defend because we've already invested so much of ourselves into it.

The hard part isn't recognizing this, it’s admitting it.

Because admitting you're in the wrong room means admitting you made a mistake. It means backing out. Confronting the sunk cost. Disappointing people. Starting over.

But here's what nobody tells you: staying costs more.

Every day in the wrong room is a day not spent in the right one.
It's not just wasted time, it's the compounding loss of what could have been.

The opportunities you'll never see. 
The version of yourself you'll never become.

Sometimes the bravest thing you can do in life is simply say: "This isn't right for me anymore.”

And then move on.

I've said it before, and I'll say it again:

Developing a bias for action is one of the most valuable things you can do in life.

This advice isn't anything new, Rumi was preaching the same thing almost 1,000 years ago: "As you start to walk on the way, the way appears."

As far as making this part of your every day working process goes, here are a few ideas:

1. Start every morning with one “move it forward” task. Pick the single smallest action that will advance your most important project, and do it before checking anything reactive.

2. Shrink every task to the next physical step. Not “write the article” but “outline the first three points.” Not “launch the product” but “draft the landing page headline.”

3. End the day by setting tomorrow’s first action. Before you close your laptop, write down the exact task you’ll start with in the morning.

♻️ Repost if this resonates.

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An idea that genuinely changed my life…

The Average Tuesday Rule:

The quality of your ordinary Tuesday is the best measure of your life satisfaction.

Think about it.

We spend 80% of our lives on these “nothing special” days, yet we obsess over optimizing the other 20%—weekends, vacations, milestones.

We tolerate miserable Tuesdays while dreaming about spectacular Saturdays.

But when your average Tuesday is an 8/10, everything changes:
↳ You stop counting down to Friday.
↳ Small moments start mattering more than big events.
↳ You start enjoying the entire ride, not just the peaks.

Most self-improvement advice focuses on reaching the ceiling.

The Average Tuesday Rule flips this approach: focus on raising your floor.

Here’s where to start:

➊ Design your ideal ordinary day:
 From wake-up to bedtime, craft a realistic blueprint for an 8/10 Tuesday.

➋ Take small steps to close the gap: 
- Identify one daily friction point and solve it permanently. 
- Add one small joy to your routine and protect it fiercely.
- Subtract one energy leak that consistently drains you. 

❸ Keep doing this until your reality matches your ideal.

Because life isn’t made up of mountaintop moments.

It’s made up of average Tuesdays.

How to remember almost everything you learn (science-backed):

how to remember almost everything you learn

How to do a hard reset on your life before 2026:

How to do a hard reset on your life before 2026

I've spent the last decade obsessing over productivity.

To be honest, most of the advice out there is hustle-bro BS.

Hour long morning routines.
Mainlining caffeine and nicotine.
Tracking your sleep with three different devices.

In reality, it mostly just boils down to this:

Do the hard things as early in the day as possible.

A bit of an oversimplification, yes, but this is really what started moving the needle for me both in my personal and professional life.

Note: This doesn't just apply to entrepreneurs.

The same principle works if you’re climbing the ladder at a 9–5, running a side project, or just trying to build momentum outside of work.

A few ways to make sure this happens:

1. Wake up an hour earlier
Yep, sometimes it’s that simple. You don't need to become a 4am psycho, but an extra hour before the chaos of the day sets in goes a long way.

2. Don't start your day with "busywork"
We want to avoid “rocking horse syndrome” at all costs. Filling your time with admin, organizing files, and clearing notifications might feel productive, but it's just motion without progress.

3. Decide on your "hard thing" the night before
Don't waste your peak morning energy choosing what to work on. Spend 5 minutes tonight identifying tomorrow's most important task, so you can hit the ground running.

4. Kill distractions until you’re done
Phone out of reach. Notifications off. Most people don’t lack time, they just lack the focus to actually use their time effectively.

That’s it.

No 5am cold plunges. No biohacking supplements.

Just do the hard things first.

Make a habit of winning early, and you’ll never end a day feeling behind.

—Colby

♻️ Repost this if it resonated.
💾 Save it to refer back to the tips.

A reframe about health I can't stop thinking about:

“If you switched bodies with the person you love most for a year, how would you take care of their mind & body knowing you'd be giving it back to them? How would you take care of that person you love the most? Now do that for you.”

This idea came at the perfect time for me.

I spent the last week moving into a new apartment.

The good news is I love it.

The bad news is that in the heat of moving, my healthy habits went completely out the window.

UberEats for every meal.
Hardly any gym.
Sleep schedule trashed.

I'm cutting myself some slack because moving is a nightmare. But there's a pattern here I can't ignore:

Whenever life gets hectic, my health habits are always the first thing to slide.

This reframe was the kick in the butt I needed to get back on track.

And the next time I catch myself slipping into this pattern (because there will be a next time), I'll be coming back to this question.

♻️ Repost if this message resonates.

How to unrot your brain (step-by-step)

Reminder:

You don’t have to wait until January 1 to change your life.

Here are 6 questions to close out 2025 strong and hit the ground running in 2026:

6 questions to answer during the last 6 weeks of 2025

30 short habits with a massive return on life:

What would you add to this list?

30 short habits with a massive return on life 

5 non-negotiable daily routines every person should have:

5 non-negotiable daily routines every person should have

A "razor" is a rule of thumb for simplifying complex decisions.

Here are 8 everyone should know:

8 decision-making razors everyone should know

7 productivity tools I use everyday in 2025:

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Anik Beauchemin

Colby Kultgen

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