LumiereHub

Building LumiereHub - AI that makes marketing human again. Obsessed with helping brands tell their stories and connect with their audiences in a meaningful way. I'm fascinated by human behavior and always on the lookout for marketing that truly resonates.

Founder

Optirank.co

I bridge the gap between brands and their audiences through compelling storytelling and data-driven digital strategies. 

With a background in psychology, I specialize in crafting persuasive copy, designing user-centric websites, and building engaging social media campaigns that resonate with your ideal customers.

Owner

Brown Brown CPAs P.A.

Accounting & Marketing Manager

Founder @ LumiereHub 💡 | AI-Powered Content Creation That Feels Human | Let's Connect!

LumiereHub is where my journey in humanizing AI in marketing unfolds. Our team's narrative weaves the insights from my BBA in Marketing at Université du Québec à Trois-Rivières with a deep-seated passion for human behavior and its impact on consumer engagement. We're pioneering in creating content that not only leverages data but also strikes a chord on a personal level.

As an owner, my focus is on deploying digital strategies that resonate with core human values. It's about crafting stories that align with audience experiences, reflecting a commitment to authenticity in every campaign we craft and every interaction we facilitate. Our approach is transforming how brands connect, ensuring that each story told is as unique as the audience it reaches.

Anik Beauchemin

Let AI do the heavy lifting for your Revenue.

Your sales team is drowning in manual tasks: prospecting, lead research, CRM hygiene. 
They’re busy, but not productive. And your pipeline shows it.

Every hour wasted on boring and tedious tasks is a deal not closed.
You’re paying top talent to do what AI could handle in seconds. 

Meanwhile, your competitors are already automating and scaling with precision. 
Fall behind, and it’s game over.

TC9 builds AI-powered GTM engines that do the heavy lifting, so your team can focus on closing, not clicking. 

We blend strategy, automation, and intent signals to unlock growth at scale.
No fluff. Just efficiency at every level.

Ready to join the modern sales, without burning out your team?

Jérémy Grandillon

What a blast!
Yesterday, we hosted the last event of Varun's European tour.
 
2 years ago I was playing around with my first Clay tables, feeling like I was onto something special.
 
Yesterday, Paris was the center of the GTM world for a few hours.
 
Let's start with our star for the night: Varun.
 
I teased him for being late, he teased me back saying my questions were too prepared.
 
We ended up having a smooth fireside chat, dropping gem after gem.
 
BREAKING: Something new is coming out next week from Clay.
First time you heard it was in Paris! 😄
 
Next were two great panels:
 
→ Valentin and Pierre-Baptiste sharing insights about data enrichment, a.k.a the fuel of any GTM initiative.
 
→ Charles and Frank have blown our minds with the latest trends in outbound and sales prospecting.
 
I feel like I'm the luckiest guy in France today.
This event was such a great experience.
 
I want to thank Bill for hosting this event with me, it was an absolute pleasure to share the stage with you, man!
 
And special thanks to the team who worked behind the scenes to make it happen: Theo, Julia, Siya, Tess 🙏
 
And of course, thanks to everybody who was there yesterday! 

You gave us the energy 🔥

Varun, cofounder at Clay, extended his European tour to add Paris.
The call for French croissants was too strong.

Or it's the incredible French Clay community that got him excited.

Probably both.

Anyway, we had to make it count!

So we decided to go big, and to involve some major actors in the GTM industry!

Here are the (amazing) speakers:

​- Varun Anand (ofc) - CEO and Cofounder Clay
- ​Charles Tenot - CEO lemlist
- ​Frank Sondors 🥓 - CEO Salesforge 🔥
- ​Pierre-Baptiste Landoin - CEO Icypeas
- ​Valentin W. - Founder Findymail

I'll be honored to host this event with the Clay Club Paris 🇫🇷 and with Bill Stathopoulos from SalesCaptain.

Two years ago, I was playing around with my first Clay tables.

Next week, I’m co-hosting an event that would’ve blown my mind.

This is happening next week, Dec 4th at 6:00 pm, in Paris.

Agenda, details, and registration, here: https://luma.com/tq2hsysp

Don't miss out!

The SDR role isn’t dying. It’s transforming fast.
Humans doing robot work is how you fail.

Working in Sales is tough.
I know, I've been doing it for years.

But sales reps lives don't have to be miserable.
Same as your growth.

The GTM Engine changes the game.
I know that too, first hand!

Here's how your SDRs lives should look in 2026:

9:00 AM
❌ Open tabs? Manual scraping? No bueno.
✅ You log in to warm leads, ready to work.

10:30 AM
❌ No more LinkedIn + Google combo searches.
✅ Intent data is enriched, sorted, and waiting.

1:00 PM
❌ You’re not writing from scratch anymore.
✅ Smart outreach is queued. You fine-tune, not rebuild.

3:00 PM
❌ Manual follow-ups are over.
✅ Behavior triggers everything. CRM stays in sync.

5:30 PM
❌ 40 touchpoints, 1 good convo? Brutal.
✅ Fewer hours, better volume, actual momentum.

Same role. Different reality.

AI isn’t replacing SDRs.

It’s deleting the noise that was killing them.

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How SDRs Will Work In 2026

AI isn’t the future anymore. It’s today’s top priority.
Adoption is now the real challenge.

After the discovery phase comes the adoption one.

Most teams are still figuring out how to use AI.

Last week, NVIDIA invited me to join the biggest event about AI adoption, in Paris!

Here are my takeaways:

1 - It's adoption time
AI isn't R&D anymore. We need it in action.
And this was the core message at Adopt AI Paris.

2 - The ecosystem is evolving at lightning speed
Structure. Investment. Deployment.
And NVIDIA is playing a central role in this acceleration.

3 - Startups are closing the gap in sales workflows
I've seen many innovations you can actually use.
Not nice to have, real must-have.

Adoption isn’t optional anymore.

The winners are the teams building with AI now.

Not experimenting. Not waiting.
Implementing.

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Stop treating your prospects like a mass audience.
They’ll notice.

Shift from a "1 to many" mindset to genuine 1-1 communication.

Your emails should feel like they were crafted specifically for each recipient

Not just another mass outreach attempt.

Here are 9 ways to improve your cold emails:

1️⃣ Research the prospect’s industry

Understand the specific challenges and trends in their industry.

Mention these in your email to show you’ve done your homework.

2️⃣ Address their pain points

Identify what keeps them up at night.

Tailor your message to address these issues directly
Offering a solution that fits their needs.

3️⃣ Highlight common interests

Find common ground.

Whether you went to the same school or have a mutual connection.

Mentioning this can make your email stand out.

4️⃣ Reference their work

Mention a recent project or achievement of theirs.

This shows you’re genuinely interested in them.
Not just looking to sell something.

5️⃣ Keep it short and sweet

No one has time to read a novel.
Be concise and get to the point quickly.
Respect their time.

6️⃣ Follow up thoughtfully

If you don’t get a response, send a follow-up email.
Reference your previous email.

Add something new to keep the conversation going.

7️⃣ Be authentic

People can sense when you’re not being genuine.
Let your personality shine in your emails.
Be yourself.

8️⃣ Offer value

Give them a reason to respond.
Offer something of value to them.

Whether it’s a free resource, advice, or some work you did.

9️⃣ End with a clear Call to Action

Tell them exactly what you want them to do next.
Make it clear and easy for them to respond.

Today's outbound isn't about mass anymore. 

We have the skills and tools to do 1-to-1 email, at scale. 

And that's how you should do it too 👌

How To Quit The Spray And Pray Approach

Generating leads isn't enough.
You need to seal the deal 🤝

But, handling objections and fierce competition can be overwhelming.

So what should you do?
As always → Build trust 

Here are 24 advanced ChatGPT prompts that can turn your leads into loyal customers 👇

24 ChatGPT Prompts to Finish Strong and Close Deals

How to fail your cold email campaigns:
(and what to do instead)

In cold email, your opening lines are crucial.

Besides your subject line, this is what will make your prospect read your email (or not).

Some of the best lines to be sure to fail:

→ "Let me introduce myself."
→ "I am sorry to disturb you."
→ "Did you enjoy your weekend?"
→ "I hope this email finds you well."
→ "Did you know that [random fact]?"
→ “I saw your page and decided to reach out."
→ "Would you be interested in [your services]?"

Now, instead of these clichés, here are a few tips so you are relevant to your prospects:

→ Do thorough research (or let AI do it for you)
→ Include a clear and low-commitment CTA
→ Demonstrate industry knowledge
→ Offer a free (and good) resource
→ Highlight unique selling points
→ Be a teacher, not a preacher
→ Personalize your approach
→ Focus on their pain points
→ Provide value upfront
→ Be concise and clear
→ Use social proof
→ Be human

I hope this helps! 🙌

Winning campaigns start with boring fundamentals.
Most skip the basics.
 
Your campaigns fail to connect.
It feels like wasted time, no replies.
 
Here's how to fix your approach with 6 steps:
 
Step 1: Define target criteria.
Industry, size, role, and ICP alignment.
Sell only to who actually matters.
 
Step 2: Find and verify contacts.
Use data sources and clean your list.
Remove duplicates and bad emails.
 
Step 3: Research for relevance.
Look at activity, job changes, or news.
Detect warm signals from interactions.
 
Step 4: Write the message.
Use triggers, tone, and personalization.
Problem → Value → Clear CTA.
 
Step 5: Send outreach.
Sequence across email, LinkedIn, or phone.
Log campaigns and sync with CRM.
 
Step 6: Refine with feedback.
Track replies and test subject lines.
Feed learnings back into research.
 
Strong campaigns are not creative stunts.
They are disciplined systems repeated daily.
 
This is how you build real pipeline.
 
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Sales teams are quietly splitting into two very different worlds.
And one of them is dying.
 
Old habits block growth.
Leading your Sales reps to burn out fast.
 
Now is the time for smart systems to scale better.
 
The old school way:
→ Reps get stuck with long, costly contracts.
→ Rely on massive SDR teams to hit impossible targets.
→ Churn explodes when exhaustion sets in.
 
The new way:
→ GTM engineers choose flexible, usage-based tools.
→ They build lean sales engines powered by automation.
→ Satisfaction soars with performance that scales.
 
Manual work doesn’t make you valuable.
Automation makes you unstoppable.
 
The best sales pros don’t fear tech.

They design it.

I’ve been doing cold email for the last 7 years.
Many things changed, but not these 3 key principles.

Cold email still works incredibly well.
But most people still do it wrong.

Master these 3 key principles, and you will be future-proof:

(no matter the latest changes from Gmail)

1️⃣ - Get your targeting right

If you’re not sure who you’re talking to, you’re not doing cold email.

You’re spamming.

A clear ICP means reputation saved, easier list building, and relevance.

2️⃣ - Get your technical infrastructure right

Technical setup was always important.
It’s now non-negotiable.

Fix your deliverability or be invisible, no matter how good your offer is.

I used to deal with the technical setup manually.
(and it wasn’t fun)

Today, tools like Zapmail.ai handle everything for me.
I definitely recommend you do the same!

3️⃣ - Get your messages right

A.k.a. being relevant.
Not clever. Not cute. Not vague.

Just real, researched, and resonant.
Anything less gets ignored.

Cold email isn’t dead, it just grew up.

The rules changed. But these principles didn’t.

And today is your chance to upgrade your infrastructure for a ridiculously low price!

Zapmail.ai is going crazy on Black Friday promotions:

→ Super cheap pre-warmed domains + mailboxes
→ $9.99 .COM domains (cheapest anywhere)
→ ZapShield domain protection → lifetime
→ Inbox placement tests → lifetime
→ Zapbox (unified inbox) → free

I rarely promote tools like this, but this one is too good to be ignored!

3 Key Principles After 7 Years Of Cold Email

In case you missed it, I'm proudly hosting an exclusive Clay event on Thursday!

Varun Anand, cofounder of Clay, added Paris to his European tour.

He’s going to drop GTM gems for 2026 and beyond.

And he won't be alone on stage!

The top outbound tools are joining him.
lemlist and Salesforge.ai 🔥 will share the stage.

Two killer data providers are here too.
Icypeas and Findymail are ready to drop insights.

This is the future of GTM, all in one room.

If you’re around, this is the room to be in.

The guest list is almost full. Don't miss out!
It's happening in two days!

Dec 4th at 6:00 pm, in Paris 🇫🇷

Agenda, details, and registration, here: https://luma.com/tq2hsysp

Relationships are powerful, sometimes even gold mines.
But push too hard, and you risk losing them.

Warm outreach feels easier and more natural. Until it isn’t.

One wrong message can turn things awkward fast.

So play it smart! 

Here are 24 prompts to help you navigate warm outreach the right way 👇

taplio

The Battle

Anik Beauchemin

Jérémy Grandillon

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taplio

The Battle

Anik Beauchemin

Jérémy Grandillon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jérémy Grandillon's LinkedIn Performance

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Performance ScoreJérémy Grandillon's LinkedIn Performance