LumiereHub

Building LumiereHub - AI that makes marketing human again. Obsessed with helping brands tell their stories and connect with their audiences in a meaningful way. I'm fascinated by human behavior and always on the lookout for marketing that truly resonates.

Founder

Optirank.co

I bridge the gap between brands and their audiences through compelling storytelling and data-driven digital strategies. 

With a background in psychology, I specialize in crafting persuasive copy, designing user-centric websites, and building engaging social media campaigns that resonate with your ideal customers.

Owner

Brown Brown CPAs P.A.

Accounting & Marketing Manager

Founder @ LumiereHub 💡 | AI-Powered Content Creation That Feels Human | Let's Connect!

LumiereHub is where my journey in humanizing AI in marketing unfolds. Our team's narrative weaves the insights from my BBA in Marketing at Université du Québec à Trois-Rivières with a deep-seated passion for human behavior and its impact on consumer engagement. We're pioneering in creating content that not only leverages data but also strikes a chord on a personal level.

As an owner, my focus is on deploying digital strategies that resonate with core human values. It's about crafting stories that align with audience experiences, reflecting a commitment to authenticity in every campaign we craft and every interaction we facilitate. Our approach is transforming how brands connect, ensuring that each story told is as unique as the audience it reaches.

Anik Beauchemin

I Build Companies That Sell For Millions And Teach Founders How to Do the Same

Pre-order my new book in my featured section. ⬇️

1994:  Born in London and sent to live in Ghana.
Age 11: Came back to South London living on a 4th floor council estate.
Age 14: Started tutoring biz. Made £500 (woop).
Age 17: Started EntrepreneurXpress (sold for £110,000 wooop).
Age 21: Started Fanbytes with my friends in uni.
Age 21 - 27: A blur. Grew the team to 80 people, raised $2m in funding. Won clients like Deliveroo, Samsung and the UK Government.
Age 27: Sold the company to independent agency Brainlabs in a multi 8 figure deal (wooooop).
Age 29: Brokered two more business exits.
Age 30:  Building more sellable companies with great founders.

_

Two years ago, I started writing the book I wish I had when I was 18. 

Growing up I had big dream but also bigger doubts.

→ I didn’t know how to start. I didn’t know who to call,
→ I didn’t know if I was even capable.

That’s why I wrote 𝘞𝘩𝘢𝘵’𝘴 𝘚𝘵𝘰𝘱𝘱𝘪𝘯𝘨 𝘠𝘰𝘶?.

Eleven chapters, each one a cheat code. Things like

→ How to build a network from nothing.
→ How to stop living by other people’s scorecards.
→ How to take action before you feel ready.

These are the same cheat codes that took me from being an anxious, self doubting, self hating kid in South London… 

...to building and selling a company for tens of millions, and now running a portfolio that does £47 million a year.

I wrote this book for one reason: to help you get out of your own way.

What’s Stopping You is available to pre-order now. And I’d be grateful if you did.

Everything I wish I knew when I started.

Pre-order the book in the featured section. ⬇️

Timothy Armoo

If you want to make money, go niche.

Earlier this week I went to a Teachable creator event, and what I saw was wild.

It reminded me just how much power there is in niches.

A few examples:

1. A guy had built a dog-training community so specific that his content was tailored to individual dog breeds. The more specific the breed, the higher the conversions. A whole operation built on hyper-niche dog behaviour.

2. A woman teaching Excel had quietly amassed 30,000 students on Teachable alone!!

3. A ton of language communities with people building MASSIVE communities around helping people learn languages.

Where there is passion, there is community.
Where there is community, there is a business.

I’ve believed for a long time that this is the future of marketing.

Seeing it up close made me even more certain.

Smart move by Teachable to lean into what I think is the next era of online business.


P.S. If you're building something in a niche community/interest, I'd love to chat.

#TeachablePartner

Pre-Order My New Book “What’s Stopping You?” In My Featured Section ⬇️

This is what they don’t teach you in school.

(11 lessons about building, scaling, and exiting businesses)

I asked 11 of my millionaire friends for their best advice to make more money.

This is what they said 👇



P.S. I’ve got something incredible for you…

On January 10th, myself, Lara Acosta, Chris Donnelly, Daniel Priestley, Simon Squibb, Tim Campbell, Kit Chilvers, and more are hosting the UK’s BIGGEST live event for my book 𝗪𝗵𝗮𝘁’𝘀 𝗦𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗬𝗼𝘂?

→ Win £10,000 in funding
→ Learn from 7 world-class speakers
→ Any question you have (with VIP)
→ Get a TON of pre-order bonuses

Get your free ticket: https://lnkd.in/eAdyFm2p

LinkedIn Sales Navigator

JSESSIONID

li_at

Trish Adudu - bbc | LinkedIn

I Asked 11 Millionaires For Their Best Advice

Join My Book Launch For FREE On January 10th In My Featured Section ⬇️

This brand reached $1.4B valuation by just selling water.

In beer cans with skulls.

(save this post for later)

Liquid Death didn’t ride trends.

It hijacked them.

→ Skull cans
→ Metal riffs
→ The tagline “Murder Your Thirst”

They didn’t win because of ads or influencers. It won because it rewired how people see the category.

It’s viral branding that meets anti-corporate energy.

Most founders would’ve killed the idea before launch.

Wrong packaging.
Wrong tone.
Wrong price.

And yet…

That’s what makes this one worth studying. Not copying (it hit completely flat in the UK), but definitely worth studying.

This 4-step playbook turns your weird into your secret weapon... 👇


♻️ Repost to help another entrepreneur
🔔 Follow Timothy Armoo for frameworks to make more money

This $1.4 Billion Company Just Sells Water

Waiting for validation is the most expensive mistake you'll make.

I learned this the hard way.

When I started FanBytes at 21, practically everyone around me doubted me.

"Influencer marketing? That's not a real business."
"You're too young to run a company."
"This won't scale past uni."

My own relatives told me to get a proper job. Clients we wanted to sign wouldn't return my emails. Prospects laughed us out of meetings.

Basically we were just three kids from uni trying to convince Nike to trust us…

And I just kept waiting for someone credible to say we were onto something.

That validation never came, so we just kept building.

6 years later - we sold for 8-figures.

After the same, those exact same people who didn’t believe in us told everyone they “always knew” we’d make it. Relatives brag about my exit at family dinners. People in the industry suddenly wanted coffee meetings.

It’s wild how success rewrites everyone's memory.

But waiting for their approval would've killed us.

The gap between doubt and belief isn't time.
It's evidence.

Build the evidence.

And one day they'll pretend they believed in you the whole time.

You won't care. You'll be too busy building the next thing they don't understand yet.



📌 Want to unlock your dream life?

I went from growing up in a council estate to building a company and exiting for 8-figures.

On January 10th, myself, Lara Acosta, Chris Donnelly, Daniel Priestley, and more are hosting the UK’s BIGGEST live event for my book What’s Stopping You?

Get your free ticket here: https://lnkd.in/eAdyFm2p

Join My Book Launch On January 10th In My Featured Section ⬇️

I have ADHD and OCD.

This cheatcode is how I built an 8-figure business anyway.

4 years ago, ADHD diagnosis. 3 years ago, OCD joined the party.

I call it my "spicy brain."

During Fanbytes (and even now), I'd get excited about everything. Start 10 projects before finishing one.

What made it easier wasn't any productivity hack.

It was being intentional about surrounding myself with people who could cool me down.

I had to be vulnerable and say: "This is what's going on in my brain. I need your support."

Help me not start 10 different things at once.
Help me see things through.
Help me finish projects.

As the CEO, the "big founder," this felt wrong. I was supposed to have it together. But being open about what I needed was the best thing I ever did.

Because the biggest misconception about ADHD and OCD is that you have to handle it alone.

You don't.

I actively sought out people who could:

See things through when I got distracted
Help me actually finish what I started
Ground me when I got too excited

While everyone's trying to fix their ADHD brain solo, I built a support system around mine.

The real cheatcode for neurodivergent founders: Stop pretending you can do it alone. Start asking for the support you need.

Your brain doesn't need fixing. It needs the right people around it.


P.S. Ever struggled with mental health?

Join The UK’s Biggest Live Event On January 10th In My Featured Section ⬇️

The riskiest chance you'll ever take?

The one you don't take.

Everyone obsesses over why they can’t do something:

→ "What if I fail?"
→ "What if I lose money?"
→ "What if people judge me?"

But nobody talks about the cost of doing nothing.

Every time you choose safety over possibility, you're voting for a smaller version of yourself.

You're not just avoiding risk. You're also becoming someone who avoids risk…

These are the real questions you need to ask:

→ What if it works and I never tried?
→ What if I'm ready right now?
→ What if regret costs more than failure ever could?

Your future self isn't waiting for you to be ready.

They're waiting for you to be brave.

You thought that dreaming small was keeping you safe. But let me tell you this, it’s the most expensive choice you’ll ever make.

So you only have 2 options:

Take the risk now.
Or pay the price of regret.



📌 Want to unlock your dream life?

I went from growing up in a council estate to building a company and exiting for 8-figures.

On January 10th, myself, Lara Acosta, Chris Donnelly, Daniel Priestley, and more are hosting the UK’s BIGGEST live event for my book 𝗪𝗵𝗮𝘁’𝘀 𝗦𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗬𝗼𝘂?

Get your free ticket here: https://lnkd.in/eAdyFm2p

POV: Your mic cuts out mid-TED Talk in Uganda.

800 people staring at you.

Last week, I was giving this talk about overcoming obstacles (ironic, right?) when the audio just dies. Tech team's scrambling around, giving me the "5 minutes to fix" signal.

Now I've got a choice.

I can either stand there awkwardly while everyone checks their phones, or turn this into a chance to re-energise the room.

"Alright, we've got 5 minutes. Everyone up!"

Next thing, the whole room's on their feet. I love doing this. I love getting everyone to shout and jump.

I also spotted a woman in the back who wanted to pitch her business idea.

By the time my mic comes back, nobody even cares about the technical stuff anymore. We're all just buzzing from what just happened.

Perfect delivery isn't the point of speaking. 

It's about reading the room and working with what you've got.

So, next time something goes wrong, do this:

1️⃣ When something breaks, don't wait for someone else to fix it.

You're responsible for your own life and your own success. Take relentless action to get the best outcome possible.

2️⃣ Don't be afraid to give others the spotlight.

People remember how you made them FEEL. Make them feel like the smartest people in the room.

3️⃣ Your response to failure defines the outcome

In every failure, you have the choice: panic, or pivot. 


The moment when things go wrong can be a massive opportunity to get an even better outcome.


P.S. When was the last time you turned a disaster into a win?



📌 Speaking of turning obstacles into opportunities...

My book What's Stopping You? launches in only 8 weeks.

On January 10th, I'm hosting the UK's BIGGEST live event with 𝗟𝗮𝗿𝗮 𝗔𝗰𝗼𝘀𝘁𝗮, 𝗖𝗵𝗿𝗶𝘀 𝗗𝗼𝗻𝗻𝗲𝗹𝗹𝘆, 𝗦𝗶𝗺𝗼𝗻 𝗦𝗾𝘂𝗶𝗯𝗯, 𝗗𝗮𝗻 𝗣𝗿𝗶𝗲𝘀𝘁𝗹𝗲𝘆, 𝗧𝗶𝗺 𝗖𝗮𝗺𝗽𝗯𝗲𝗹𝗹, and 𝗞𝗶𝘁 𝗖𝗵𝗶𝗹𝘃𝗲𝗿𝘀.

→ Win £10,000 in funding 
→ Learn from 7 world-class speakers 
→ Get answers to YOUR specific challenges

Join the book launch for FREE here: https://lnkd.in/eTGPuv_f

(limited seats available)

Stop reading random business books.

These 5 will give you an unfair advantage.

You don’t actually have a reading problem (even though you have 100s of books on your shelf that you haven’t read yet), you have an implementation problem.

It doesn’t matter how much you read, it matters how much you implement.

This is a list of the best books I’ve ever read.

In my experience, there are two types of entrepreneurs:

1. The ones who read everything, and stay stuck.
2. The ones who go deep on a few books, and build real companies.

The first group gets smarter.
The second group gets rich.

Be the second.

Your next breakthrough probably isn’t a new book. It’s doing the thing you already highlighted and forgot.

And if you do need a new book to read…

These are my recommendations 👇


—

And if something’s still stopping you…

I’ve got a recommendation for you.

I launched my book What’s Stopping You? a month ago.

This isn't about book sales. It's about reaching every person who needs permission to dream bigger.

If you’ve ever got value from my content, I’d love to deliver even more value at the live book launch. I’m hosting the UK’s BIGGEST live event together with Lara Acosta, Daniel Priestley, Chris Donnelly, Tim Campbell, Simon Squibb, and Kit Chilvers.

You can

→ Win £10,000 in funding
→ Learn from 7 world-class speakers
→ Any question you have (with VIP)
→ Get a TON of pre-order bonuses

Get your free ticket here: https://lnkd.in/eAdyFm2p

If You Liked These Books, You'l Love These

You don't rise to your goals.

You fall to your environment.

I grew up on Old Kent Road council estate in South London, where most kids had their ambition beaten out of them before they turned 15.

Then I got a bursary to Christ's Hospital School.

Walking onto those grounds for the first time was wild.

Rugby fields bigger than my entire council estate.
Buildings older than my whole neighbourhood.
Kids casually chatting about ski trips.

I remember standing there, and I thought “There's absolutely no way I can be in this place and stay the same person I was yesterday.”

And that was exactly why I chose it.

Not for the education.

But because I needed to completely change my environment if I wanted a different life.

When you're suddenly surrounded by kids whose parents work in boardrooms instead of building sites, your brain starts working differently.
It changes EVERYTHING…

People always ask me how I went from council estate to selling my company for 8-figures.

It wasn't about working harder.
I just refused to stay in the environment that was keeping me small.

Most people try to build something massive while staying exactly where they are, surrounded by the same people who think their dreams are unrealistic.

That's like trying to get fit while living in McDonald's.

If you actually want different results, you need to physically put yourself in different surroundings.

Your environment is either lifting you up or weighing you down.

There's no middle ground.



📌 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲?

I went from growing up in a council estate, and built a company that sold for 8-figures.

On January 10th, myself, 𝗟𝗮𝗿𝗮 𝗔𝗰𝗼𝘀𝘁𝗮, 𝗖𝗵𝗿𝗶𝘀 𝗗𝗼𝗻𝗻𝗲𝗹𝗹𝘆, 𝗗𝗮𝗻𝗶𝗲𝗹 𝗣𝗿𝗶𝗲𝘀𝘁𝗹𝗲𝘆, 𝗦𝗶𝗺𝗼𝗻 𝗦𝗾𝘂𝗶𝗯𝗯, 𝗞𝗶𝘁 𝗖𝗵𝗶𝗹𝘃𝗲𝗿𝘀, and 𝗧𝗶𝗺 𝗖𝗮𝗺𝗽𝗯𝗲𝗹𝗹 are hosting the UK's BIGGEST live event for my book What's Stopping You?

Get your free ticket here: https://lnkd.in/eAdyFm2p

This Place Changed My Life...

I wish someone told me these 16 truths when I was 20.

Would've saved me years of mistakes.

I wasted years learning these the hard way.

Started at 17, failed 6 businesses, then eventually became successful.

The problem is: I kept taking advice from people who'd never done it.

Your parents mean well but their advice is from 1995 (or older!)
Your friends are great but they're also broke.
The gurus just want to sell you their course.

Meanwhile, the people actually building wealth know these uncomfortable truths:

P.S. Which one resonated most with you?


📌 Speaking of turning obstacles into opportunities...

My book 𝙒𝙝𝙖𝙩'𝙨 𝙎𝙩𝙤𝙥𝙥𝙞𝙣𝙜 𝙔𝙤𝙪? launches on January 10th!

To launch it, I'm hosting the UK's BIGGEST live event with 𝗟𝗮𝗿𝗮 𝗔𝗰𝗼𝘀𝘁𝗮, 𝗦𝗶𝗺𝗼𝗻 𝗦𝗾𝘂𝗶𝗯𝗯, 𝗗𝗮𝗻 𝗣𝗿𝗶𝗲𝘀𝘁𝗹𝗲𝘆, 𝗖𝗵𝗿𝗶𝘀 𝗗𝗼𝗻𝗻𝗲𝗹𝗹𝘆, 𝗧𝗶𝗺 𝗖𝗮𝗺𝗽𝗯𝗲𝗹𝗹, 𝗞𝗶𝘁 𝗖𝗵𝗶𝗹𝘃𝗲𝗿𝘀.

→ Win £10,000 in funding 
→ Learn from 7 world-class speakers 
→ Get answers to YOUR specific challenges

Join the book launch:

These 16 Controversial Truths Will Make You Rich

Most people think they need the perfect job to build the perfect life.

The smart ones build what nobody can take away.

Let's be really clear about something.

You're not behind.
You're just building the wrong things.

Truth is: You're investing in stuff that disappears.

→ Job titles vanish in restructures. 
→ Company perks end with layoffs. 
→ Someone else's dream was never yours.

I've watched people lose everything except the character they built inside themselves.
They always come back stronger.

Build yourself.

Start today.


📌 Want to unlock your dream life?

I went from growing up in a council estate to building a company and exiting for 8-figures.
On January 10th, myself, Lara Acosta, Chris Donnelly, Daniel Priestley, and more are hosting the UK’s BIGGEST live event for my book What’s Stopping You?

Get your free ticket here: https://lnkd.in/eAdyFm2p

I built an 8-figure business.

But before that, I was told 13 times to give up.

This was an email I got in the 1st year of building Fanbytes. He was the 4th person to reject me, and the first person to tell me to give up.

At that point, I had two choices:

1. Walk away.
2. Or double down.

I bet on us.

Six years later, we’d built a team of 80, and generated tens of millions in revenue.

And that “small lifestyle business” grew beyond anything they predicted. 

Now - I exited that same company for multiple 8-figures, I'm an investor, and I wrote a book with all the cheatcodes I wish I knew when I was young.

If that investor had backed us, he would’ve made 54x his money.

But here’s the truth:
Rejection only sticks if you let it.

This is the cheatcode how to turn a “no” into an advantage:

1. Don’t take it personally.
Rejection is information. Use it.

2. Don’t argue.
Prove it. Quiet wins speak louder.

3. Don’t wait for validation.
Back yourself. Make it impossible to miss.

If you’re getting told no right now… keep moving.

Being underestimated is a GIFT.

Go out and use it.

Hot take: Not everyone should have a personal brand.

(read this to get promoted in 2026)

You don’t need a large following, but you do need to be known for SOMETHING.

Here’s the truth: having 10k followers won't get you promoted, but being the AI expert at your company will.

What so many people get wrong is this…

Personal brand isn't posting on LinkedIn.
It's being the person people call when shit breaks.

Pick one gap at your company and learn it for 30 days until you own it completely.

No followers needed.
No content calendar.
Just competence.

And competence gets you opportunities.

While everyone's building their "brand," someone just learned how to train an AI and got promoted.

Be that person.



📌 It took me 10 years to figure out how to get unstuck.

I went from growing up in a council estate to building a company and exiting for 8-figures.
Now my book What's Stopping You? launches in only 8 weeks.

On January 10th, I'm hosting the UK's BIGGEST live event with 𝗟𝗮𝗿𝗮 𝗔𝗰𝗼𝘀𝘁𝗮, 𝗖𝗵𝗿𝗶𝘀 𝗗𝗼𝗻𝗻𝗲𝗹𝗹𝘆, 𝗦𝗶𝗺𝗼𝗻 𝗦𝗾𝘂𝗶𝗯𝗯, 𝗗𝗮𝗻 𝗣𝗿𝗶𝗲𝘀𝘁𝗹𝗲𝘆, 𝗧𝗶𝗺 𝗖𝗮𝗺𝗽𝗯𝗲𝗹𝗹, and 𝗞𝗶𝘁 𝗖𝗵𝗶𝗹𝘃𝗲𝗿𝘀.

If you like my content, you’ll love this.

We’ll help you overcome the challenges in front of you to unlock the life you’ve always dreamt of.

If you upgrade to VIP…
- You can ask the speaker questions
- You get a chance to win £10,000!

Get your ticket here: https://lnkd.in/eAdyFm2p

10 visuals that will transform your perspective:

(#6 could change everything for you.)

I wish I knew these lessons 15 years ago.

These visuals are from my new book What’s Stopping You?. Pre-order your copy to unlock the life you want: https://lnkd.in/eAdyFm2p

1. Small daily wins lead to big wins
↳ It’s not always the big leaps that change things
↳ The little daily wins stack up faster than you think

2. Do it scared
↳ You won’t always feel ready, and that’s fine
↳ Courage just doing it anyway without knowing whether it’ll work out

Original ideas are often the children of existing ideas
↳ Most great ideas are borrowed, then tweaked
↳ Take what’s out there, make it yours

Create your own luck
↳ Things start happening when you put yourself out there
↳ Luck’s just what shows up when you keep showing up

Take advice only from people living the life you want
↳ People love to give opinions, but most don’t walk the walk
↳ Only listen if they’ve built something you’d actually want

Split tasks in smaller pieces
↳ Big goals feel heavy when you try to do them all at once
↳ Break your big tasks into tiny steps, then just do the next bit

Be a person of value
↳ Doors open quicker for people who show up with something useful
↳ Help first, ask later. It pays off

It’s not that deep
↳ Most things aren’t worth the overthinking
↳ Take a breath, zoom out, and crack on

Keep making progress
↳ You don’t need to sprint, you just need to keep moving
↳ A little progress beats standing still every time

Make asymmetric bets
↳ Some things don’t cost much but could change EVERYTHING
↳ Place more of those bets. You only need one to land.

I'd love to know in the comments:

Which visual stuck out most to you?



P.S. These lessons are all from my book 𝗪𝗵𝗮𝘁’𝘀 𝗦𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗬𝗼𝘂?

This book has all the lessons I learnt in my journey growing up in a council estate to building a company and exiting for 8-figures.

On January 10th, myself, Lara Acosta, Chris Donnelly, Daniel Priestley, and more are hosting the UK’s BIGGEST live event for my book What’s Stopping You?

Get your free ticket here: https://lnkd.in/eAdyFm2p

10 Visuals That Will Change Your Life

There are only 2 types of entrepreneurs starting out:

1. The ones hooked on validation - stuck at £2k months
2. The ones who build simple systems - hitting £10k months

The first group:

- Refresh LinkedIn like it’s a slot machine
- Ask 20 people if their idea’s “good”
- Charge £500 when they know it should be £2k
- Post for praise, then forget to sell

The builders:

- Post at 8am, book calls, start selling
- Launch before it’s pretty
- Raise prices every 3 clients
- Track revenue, not reactions

One group’s still tweaking their logo.
The other just signed client number five.

Not because they’re smarter.
Because they stopped waiting.

The top 1% didn’t ask for permission.
They just built systems that quietly print cash, while everyone else debates what business to start.
It’s the unflashy stuff that gets results:

Cold outreach
Weekly check-ins
Monthly price bumps

Unsexy as hell.
But it works.

Your first £10k month isn't about being ready.
It's about starting before you are.

Skip the dopamine hit.
Send the invoice.


📙 On January 10th, I’m hosting the UK’s biggest live event to help you

On January 10th, I'm hosting the UK's BIGGEST live event with 𝗟𝗮𝗿𝗮 𝗔𝗰𝗼𝘀𝘁𝗮, 𝗖𝗵𝗿𝗶𝘀 𝗗𝗼𝗻𝗻𝗲𝗹𝗹𝘆, 𝗦𝗶𝗺𝗼𝗻 𝗦𝗾𝘂𝗶𝗯𝗯, 𝗗𝗮𝗻 𝗣𝗿𝗶𝗲𝘀𝘁𝗹𝗲𝘆, 𝗧𝗶𝗺 𝗖𝗮𝗺𝗽𝗯𝗲𝗹𝗹, and 𝗞𝗶𝘁 𝗖𝗵𝗶𝗹𝘃𝗲𝗿𝘀.

And if you get VIP:

→ You get a chance to £10,000 in funding
→ You can ask questions directly
→ Get my personal 2026 goal planner
→ Join a private WhatsApp group chat
→ And you get a copy of my book!!!

Get your free ticket here: https://lnkd.in/eAdyFm2p

These businesses will never trend on Twitter.

But they make more than 99% of start-ups.

Everyone's chasing the next AI startup while plumbers are quietly banking £2M a year.
These businesses are insane, and often overlooked.

The pattern is obvious:

- Local service roll-ups
- Boring B2B software
- Unsexy recurring revenue
- Infrastructure nobody thinks about

Steal these business ideas before everyone else catches on. 👇


P.S. If you have a business and you’re thinking of selling in the next 6-24 months, I’ve got something for you. At DealFlowAgent, we help you strategise the path to your exit to get you the best price possible. Send me a message if you want to know more.

These 7 Boring Businesses Make Stupid Money

Dumb founders chase the peak.
Smart ones sell the momentum.
(This is exactly how we sold Fanbytes)

Trying to sell at the very peak is actually the worst strategy. You’re getting tired, growth is plateauing, and your story that could sell the business slowly gets weaker.

Dumb founders = sell at the peak
Smart founders = sell around 70%

Here’s why you should sell around 70%:

→ Revenue is climbing
→ The team is motivated
→ The buyer sees potential

Because when you exit, you’re not selling a business that’s done.

You’re selling the opportunity for someone else to take what you’ve built and grow it even bigger.

They’re asking:

“Is this business still growing?”
“Can we plug this into our own business to make scale it faster?”
“Will this make us more money in less time than building it ourselves?”

If the answer to these 3 questions is yes…

You’re so likely to get a deal.

Would you ever sell your business?


P.S. At DealFlowAgent, we help business owners find the right buyer for their business. If you’re looking to sell in the next 6-24 months, DM me “EXIT” for more info.

Founders - Don't Make This Mistake

As 2025 comes to a close, it’s easy to look at the goals you didn’t hit.

And you feel stuck…

But most progress doesn’t look like giant leaps, it looks like small wins stacked over time.

One corner at a time.
One brick at a time.

Momentum, not magic.

If the task still feels too big, start smaller.
The important thing is that you start.

This is your reminder: Small moves count, they compound.

And they’re how everything big gets built.

What’s one small thing you did this year that made a big difference?


P.S. This is an illustration from my book What’s Stopping You? It contains the 11 cheatcodes to unlock the life you want.

If you like this illustration, I’m 100% sure you’ll love the book. We’re hosting a live event on January 10th - get your free ticket (and a ton of pre-order bonuses!) here: https://lnkd.in/eAdyFm2p

I read 149 business books.

Most were a waste of time.

These 9 are worth it.

Join my live book launch: https://lnkd.in/eAdyFm2p

Most business books are just 300 pages saying what could've been a blog post. Or worse, they're all theory with zero practical application.

These 9 actually solve real problems:

𝗧𝗵𝗲 𝗖𝗼𝘂𝗿𝗮𝗴𝗲 𝗧𝗼 𝗕𝗲 𝗗𝗶𝘀𝗹𝗶𝗸𝗲𝗱 - Kishimi & Koga
Stop needing everyone's approval. This genuinely rewired how I see myself and others. If you're serious about peace of mind, start here.

𝗪𝗵𝗮𝘁'𝘀 𝗦𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗬𝗼𝘂? - Timothy Armoo
All the shortcuts to unlock the life you want. I wrote this after selling my company for 8-figures. Every lesson from zero to exit, no fluff.

𝗕𝘂𝗶𝗹𝘁 𝘁𝗼 𝗦𝗲𝗹𝗹 - John Warrilow
Build a business that runs without you. Standardise everything, reduce your involvement, create something actually sellable. Not sexy, but essential.

𝗧𝗵𝗲 80/20 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲 - Richard Koch 
Find the 20% that drives 80% of your results. Shows you exactly where to focus so you work less and achieve more. 

𝗧𝗵𝗲 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗼𝗳 𝗠𝗼𝗻𝗲𝘆 - Morgan Housel 
Not just about getting rich, but staying rich - both in mindset and money. Makes you rethink every financial decision you've ever made.

𝗢𝘃𝗲𝗿𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 - Daniel Priestley 
Create genuine demand. This is the formula: Right audience → strong message → warm-up → timed launch → scarcity → great delivery. 

𝗧𝗵𝗶𝗻𝗸 𝗙𝗮𝘀𝘁𝗲𝗿, 𝗧𝗮𝗹𝗸 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 - Matt Abrahams 
Handle high-pressure conversations without freezing. Embrace spontaneity, structure your thinking, actually speak better when it matters.

𝗪𝗵𝗮𝘁'𝘀 𝗬𝗼𝘂𝗿 𝗗𝗿𝗲𝗮𝗺 - Simon Squibb 
Get crystal clear on what you actually want andS the excuses holding you back. Gives you the push and steps to finally start moving.

𝗛𝗬𝗣𝗡𝗢-𝗧𝗜$𝗜𝗡𝗚 - Mark Young 
Be more persuasive with a few subtle tweaks without being pushy. Improve your sales through psychology, not pressure.

Each book solves one specific problem.

No theory. 
Just tools.

That's the difference between the 9 and the other 140.

P.S. Which problem are you trying to solve right now?



📌 My book What's Stopping You? launches January 10th.

Join me, Lara Acosta, Chris Donnelly, Daniel Priestley, Simon Squibb, Tim Campbell, and Kit Chilvers at the UK's BIGGEST live event.

→ Win £10,000 in funding with VIP
→ Learn from 7 world-class speakers 
→ Get answers to YOUR specific challenges

Get your ticket and pre-order the book: https://lnkd.in/eAdyFm2p


Design inspiration by Matt Gray.

This guy quit banking to sell sandwiches.

Now makes £28M a year.

Not because he found some secret formula or raised millions in venture capital.
But because lunch is boring.

And boring is predictable.

600,000 office workers in London need to eat lunch every single day, and they're not going anywhere.

Everyone's chasing the next AI unicorn. Meanwhile, someone's quietly building wealth solving the most mundane problem imaginable. Unsexy businesses win.

Corporate lunch.
Dog grooming.
Bin cleaning.

The stuff nobody brags about at dinner parties.

But here's what I've noticed after selling my own company for 8-figures.

The boring problems never go away.

Find one. Own it.

That's where there is real money is.



📌 Feeling stuck in life?

I went from growing up in a council estate to building a company and exiting for 8-figures.

On January 10th, myself, Lara Acosta, Chris Donnelly, Daniel Priestley, and more are hosting the UK’s BIGGEST live event for my book What’s Stopping You?

Get your free ticket here: https://lnkd.in/eAdyFm2p

taplio

The Battle

Anik Beauchemin

Timothy Armoo

Followers

Posts

Engagements

Likes

Performance ScoreTimothy Armoo's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Anik Beauchemin

Timothy Armoo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Timothy Armoo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTimothy Armoo's LinkedIn Performance