Microtek International Pvt  Ltd.

I lead the Integrated Marketing function,  ° Currently heading Marketing, Digital marketing, content, social media marketing, performance marketing focusing on   user acquisition, Website, Growth hack and hyper personalized campaigns in consumers digital journey by seamlessly weaving channel orchestration and marketing automation 

° Repositioned Microtek, India’s #1 HUPS brand across digital and offline channels achieving 360 Brand Refresh 

° Driving performance and brand marketing campaigns for inverters, Online UPS, Wires & cables and Solar 

° Driving revenue of D2C channel and ecommerce platforms including managing marketing and revenue of Amazon and Flipkart 

° Led demand gen campaigns for Online UPS and Line Interactive UPS  

° Responsible for optimization of awareness campaigns and effective lead acquisitions from SEM, SEO, Meta, Google and programmatic platforms

Head of Marketing

Kurate Digital Consulting

B2B and B2C ; Digital Marketing, Campaign management,  Programmatic advertising, Enterprise software sales, Solution selling and Digital strategy. 

Currently spearheading the end to end marketing automation for a eye hospital chain.

Senior Partner

The Parentinc

Heading Programmatic sales and  Automated revenue for Asia
Heading Performance Marketing for Asia
In charge of IN and Sri Lanka operations

Dy Country Manager

HOOQ

HOOQ is a jv between Warner Bros, Sony pctures and Singtel. I launched the brand in India and was heading Growth, performance marketing, Brand strategy, marketing revenue PR, experiential and CRM

Marketing Head

Ireo Private Limited.

Leading the digital leg of the brand  with key emphasis on framing the digital strategy for 2016, Lead management,revamping the websites and key digital assets and contributing to the brands foray into new segments.
Preparing for new project launch

VP Marketing & Digital

Dish TV

• As VP Marketing - Dishtv I played a key role for managing strategic equity. The brand grew from 5Mn to 15Mn subscribers during my tenure making it Asia’s #1 DTH brand
 • I led the creation of current brand identity of Dishtv visible across India and Sri Lanka. My tenure has seen the launch of ongoing ‘Dish Sawaar Hai’ positioning for the brand. I oversaw all sponsorship associations and was responsible for inking KKR IPL sponsorship from start to end
• Managed  industry first launches like HD Box, Recorder Box, Dishonline, Dishonwheels, One such intervention-Zing, the SD Box with state specific content has been unmatched by competition and has strengthened the leadership position

Dentsu

Managed P&L and a team of 22 people for Honda Cars/Motorcycles, Toshiba laptops/Washing Machine. Daikin and IFFCO Tokio. I managed to exceed the revenue by more than 30% YoY

Vice President

J. Walter Thompson Worldwide

Managed three of the strongest youth brands in the country ESPN, Hero Honda and Lay’s. Successfully managed the Frito Lay portfolio (Lay’s, Cheetos, Uncle Chips, Quaker Oats and Lehar namkeen) for 7 years. During my stint all the brands became power brands and the snack division was voted as the best performing region 5 years in a row   
• I played a key role in executing one of the most successful running campaign of Lay’s- ‘No one can eat just one’ which straddled across existing and new variants with Saif as ambassador
•Supported Cheetos school program through activations involving Pokémon, Beyblade, Zenga

Client Services Director

FCB Ulka Advertising

Handled LML scooters one of the biggest and operationally heavy accounts in Delhi. Successfully supervised the account and it went on to push Bajaj to the second spot in the metros. Played a key role in the national launch of Panasonic audio products

Account Supervisor

B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

As a seasoned marketing professional with a proven track record of driving growth and innovation in the digital space. I currently lead the Integrated Marketing function at Microtek International Pvt Ltd, where I oversee a range of marketing disciplines, including ATL, digital marketing, content, ecommerce, social media marketing, and performance marketing. My focus is on user acquisition, website optimization, and hyper-personalized campaigns that enhance the consumer's digital journey.

In my previous roles, I have successfully repositioned brands, driven revenue through D2C channels and ecommerce platforms, and led demand generation campaigns for B2B and B2C clients. I am also skilled in programmatic advertising, enterprise software sales, solution selling, and digital strategy. I hold certifications in Blockchain, HTML5 design and coding, and data-driven planning, which enable me to utilise cutting-edge technologies to deliver impactful marketing solutions. My goal is to continue pushing the boundaries of what is possible in the digital marketing landscape.

Animesh Misra

Nordea

Senior Marketing Automation Specialist

MediaDoer

MediaDoer® is a small personal marketing agency that makes companies more visible online, started in 2022 in Uppsala, Sweden.

MediaDoer is a personal marketing agency that collaborates with small and medium-sized companies throughout Sweden and internationally. MediaDoer offers services in social media, digital advertising, content marketing, copywriting, search engine optimization, strategy and more.

With the right strategy, method and message, companies can become more visible and reach their audience. We simply simplify digital marketing.

Marketing Consultant

Folklistan

Managed social media and digital marketing for Folklistan.

Folklistan, which translates to "The People's List" in English, was a Swedish electoral alliance formed in April 2024 to participate in the European Parliament elections of that year. It was not a traditional political party, but rather a coalition of individual candidates from various political backgrounds. The alliance was co-founded by two prominent figures in Swedish politics: Jan Emanuel, a former Member of Parliament from the Social Democratic Party and Sara Skyttedal, a Member of the European Parliament who had previously represented the Christian Democrats.

Digital Marketing Manager

MnO International AB

MnO International AB is a leading distribution company in the Scandinavian market, specializing in sports, outdoor, and fashion brands.

The internship was a part of my marketing automation program at Medieinstitutet 2023-2024.

Marketing Automation & Marketing Intern

Arval BNP Paribas Group

Regional Marketing Specialist and CSR coordinator for Arval - BNP Paribas Group, with responsibility for marketing, communication and quality at Arval Sweden and Arval Nordics. Long history of working in the financial services and automotive industry. Working expertise in marketing, digital marketing, marketing and sales strategy and budgeting, communications, quality, social media management, copywriting, lead generation, SEA, SEO, press relations, project and product management, market research, design, web, advertising, events, CSR, ISO 14001 and more.

Marketing Specialist

In this role, I managed the contract installation of leased vehicles and rental cars for clients. As Marketing Specialist, I was responsible for developing and executing marketing campaigns and communications to promote the company's products and services.

Purchase & Daily Rental Specialist and Marketing Specialist

Operations specialist, marketing and web specialist.

Installation Specialist

GE Capital

GE Capital was the financial services arm of General Electric, once a powerhouse in the banking and finance sector. At its peak, it employed over 35,000 people worldwide, operated in more than 40 countries, and managed assets totaling $499 billion. Founded during Jack Welch's tenure as GE's CEO.

Fuel Operations Specialist

GE Commercial Finance Fleet Services

Fleet Administrator

PostNord Sverige

Employee

LW Sport

Shop Assistant

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗲𝗻𝗲𝗿𝗮𝗹𝗶𝘀𝘁 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 | Digital Marketing | SEO | Content | Ads | E-Mail Marketing | Strategy | AI-chatbots | Marketing Automation | 𝙁𝙀𝙀𝙇 𝙁𝙍𝙀𝙀 𝙏𝙊 𝘾𝙊𝙉𝙉𝙀𝘾𝙏 🖇️

Marketing Automation and Digital Marketing.

Experience in various marketing automation tools.

Lean & Brainstorming Specialist Certified.

All opinions, content, and comments shared here are my own and do not reflect the views or positions of my employer or clients.

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Animesh Misra

Antti Ekström

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