Microtek International Pvt  Ltd.

I lead the Integrated Marketing function,  ° Currently heading Marketing, Digital marketing, content, social media marketing, performance marketing focusing on   user acquisition, Website, Growth hack and hyper personalized campaigns in consumers digital journey by seamlessly weaving channel orchestration and marketing automation 

° Repositioned Microtek, India’s #1 HUPS brand across digital and offline channels achieving 360 Brand Refresh 

° Driving performance and brand marketing campaigns for inverters, Online UPS, Wires & cables and Solar 

° Driving revenue of D2C channel and ecommerce platforms including managing marketing and revenue of Amazon and Flipkart 

° Led demand gen campaigns for Online UPS and Line Interactive UPS  

° Responsible for optimization of awareness campaigns and effective lead acquisitions from SEM, SEO, Meta, Google and programmatic platforms

Head of Marketing

Kurate Digital Consulting

B2B and B2C ; Digital Marketing, Campaign management,  Programmatic advertising, Enterprise software sales, Solution selling and Digital strategy. 

Currently spearheading the end to end marketing automation for a eye hospital chain.

Senior Partner

The Parentinc

Heading Programmatic sales and  Automated revenue for Asia
Heading Performance Marketing for Asia
In charge of IN and Sri Lanka operations

Dy Country Manager

HOOQ

HOOQ is a jv between Warner Bros, Sony pctures and Singtel. I launched the brand in India and was heading Growth, performance marketing, Brand strategy, marketing revenue PR, experiential and CRM

Marketing Head

Ireo Private Limited.

Leading the digital leg of the brand  with key emphasis on framing the digital strategy for 2016, Lead management,revamping the websites and key digital assets and contributing to the brands foray into new segments.
Preparing for new project launch

VP Marketing & Digital

Dish TV

• As VP Marketing - Dishtv I played a key role for managing strategic equity. The brand grew from 5Mn to 15Mn subscribers during my tenure making it Asia’s #1 DTH brand
 • I led the creation of current brand identity of Dishtv visible across India and Sri Lanka. My tenure has seen the launch of ongoing ‘Dish Sawaar Hai’ positioning for the brand. I oversaw all sponsorship associations and was responsible for inking KKR IPL sponsorship from start to end
• Managed  industry first launches like HD Box, Recorder Box, Dishonline, Dishonwheels, One such intervention-Zing, the SD Box with state specific content has been unmatched by competition and has strengthened the leadership position

Dentsu

Managed P&L and a team of 22 people for Honda Cars/Motorcycles, Toshiba laptops/Washing Machine. Daikin and IFFCO Tokio. I managed to exceed the revenue by more than 30% YoY

Vice President

J. Walter Thompson Worldwide

Managed three of the strongest youth brands in the country ESPN, Hero Honda and Lay’s. Successfully managed the Frito Lay portfolio (Lay’s, Cheetos, Uncle Chips, Quaker Oats and Lehar namkeen) for 7 years. During my stint all the brands became power brands and the snack division was voted as the best performing region 5 years in a row   
• I played a key role in executing one of the most successful running campaign of Lay’s- ‘No one can eat just one’ which straddled across existing and new variants with Saif as ambassador
•Supported Cheetos school program through activations involving Pokémon, Beyblade, Zenga

Client Services Director

FCB Ulka Advertising

Handled LML scooters one of the biggest and operationally heavy accounts in Delhi. Successfully supervised the account and it went on to push Bajaj to the second spot in the metros. Played a key role in the national launch of Panasonic audio products

Account Supervisor

B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

As a seasoned marketing professional with a proven track record of driving growth and innovation in the digital space. I currently lead the Integrated Marketing function at Microtek International Pvt Ltd, where I oversee a range of marketing disciplines, including ATL, digital marketing, content, ecommerce, social media marketing, and performance marketing. My focus is on user acquisition, website optimization, and hyper-personalized campaigns that enhance the consumer's digital journey.

In my previous roles, I have successfully repositioned brands, driven revenue through D2C channels and ecommerce platforms, and led demand generation campaigns for B2B and B2C clients. I am also skilled in programmatic advertising, enterprise software sales, solution selling, and digital strategy. I hold certifications in Blockchain, HTML5 design and coding, and data-driven planning, which enable me to utilise cutting-edge technologies to deliver impactful marketing solutions. My goal is to continue pushing the boundaries of what is possible in the digital marketing landscape.

Animesh Misra

Leadhaste

LeadHaste is a B2B Lead Generation Agency that specializes at sending hyper-personalized cold emails at scale.

Founder & CEO

Smartlead

Smartlead Certified Partner

Podder

Podder is the podcast growth acceleration platform. We equip show creators to rapidly boost audience reach without extra manual effort by translating listening data into personalized marketing strategies.

Our unfair advantage? Access to rich consumption analytics across every imaginable podcast category. This intelligence fuels an AI Growth Strategist that reverse engineers niche-specific success frameworks for exponential expansion tailored to each show.

Co-Founder & CMO

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

Masters Academy

Startup Masters is a leading digital marketing agency  and online learning platform (Masters Academy) for marketing in Europe. I’m responsible for: 

- Breaking down big marketing projects into smaller tasks. 
- Assigning and reviewing the quality of completed marketing tasks for projects. 
- Ensuring our digital marketing services are delivered on time with uncompromising quality.
- Client acquisition with cold email marketing.

Marketing Project Manager

Startup Masters is a leading digital marketing agency  and online learning platform (Masters Academy) for marketing in Europe. I’m responsible for:

- Creating strategies & building funnels for new digital products.
- Facebook Ads - B2B and B2C
- Landing pages - structure, optimization, and copywriting.
- Email Marketing - B2C. (Automated flows, campaigns with Klaviyo)
- CRO

Digital Marketing Specialist

Stay U-nique

- Ensuring our product is adapted and well spread across various sales channels.
- Measuring, analyzing and optimizing sales across channels
- Constantly integrating new channels
- Solving technical difficulties with our API connections

Sales Channel Specialist

- Creating, analyzing Facebook Ads on monthly basis
- B2B content marketing on weekly basis
- Producing digital & printed content on daily basis
- Website and blog analytics on weekly basics
- Reporting on weekly basis
- Social Media Calendar planning, execution and analysis on daily basis

Digital Marketing Intern

Co-Founder & CEO at LeadHaste - a world-class B2B lead-gen agency that sends you ready-to-buy prospects so your team can spend time on what matters most: closing deals.

Dimitar Petkov📨

The world’s first Clay table that reads your WHOOP recovery and becomes your personal workout coach.

It also checks the weather to decide if you should train indoors or outdoors, and sends everything to your phone.

I made it for Clay World Records because the ideas people are posting are too fun to ignore.

The setup was simple.
- I pulled my WHOOP data.
- I grabbed the day’s weather in my city.
- If the weather at 10am is under 15°C, it plans an indoor workout. Otherwise, it plans an outdoor one.
- I let Clay decide my workout based on recovery, strain, and conditions.
Then I wired it to message me each morning.

Now my WHOOP, the weather, and Clay decide what I should do before I even think about it.

Would you like to see v2 where it also checks my sleep score, last 7 days of data, scans new research on best practices, checks their legitimacy and creates the workout plan for me?

What would you add to make this workflow even smarter?

P.S. The WHOOP app is deleted, so no worries about any API keys shown in the video.

Co-Founder & CEO at LeadHaste | Clay & Smartlead Certified Partner

BLACK FRIDAY FOR OUTBOUND.

3 months of done-for-you cold email.
$0 service fee.

We're giving away 3 months of free cold email outreach from Leadhaste (Smartlead & Clay Certified Partner) to one company.

You only cover software costs in your own accounts.
We handle strategy, scraping, copy, targeting and running the campaigns.

This ties into the session I just did on Smartlead Office Hours.
“From Replies to Revenue: Fixing the Post Reply Gap.”

We talked about how to:
- Turn positive replies into booked calls
- Split responsibilities between agency and in-house sales
- Use reply scripts and pre-call flows to increase show and close rates
- Borrow GTM ideas from top outbound operators

Now I want to put it into practice for someone.

How to get the application link
- Comment “REVENUE” on this post
- Tag a founder or sales leader who should see this

I will reply in your DMs with link to a short form. (We must be connected)

It asks for:
- Name and company
- Your average LTV
- Why you think your offer is a strong fit for cold email

We will pick 1 winner based on last question.
Not on who has the biggest team or LTV.

Deadline to submit is 30 Nov 2025.

I send all form links manually.

If you do not get it within a day or two, feel free to bump me in DMs.

So now that Cloudflare is toasted, does that mean mandatory nap time?

Jokes aside, it's crazy how reliable we are on one piece of internet infrastructure, and how everything can crumble like a house of cards.

APIs love to say "200 OK" even when things are not really OK.

Here is the situation:
- You get a positive reply
- You push that lead into Clay
- Clay creates a Company in HubSpot
- Then creates a Contact
- Then creates a Deal

Then tries to associate all of them

On paper, this looks perfect.

In reality, HubSpot needs a bit of time to catch up.

So Clay gets a successful response for "create contact" and immediately triggers the next column.

That next column tries to associate the Deal with the Contact and Company.
But HubSpot has not fully propagated the contact yet, so the contact ID is not available.

Result: the association column errors out even though the previous step "worked."

In the video I walk through a simple way to fix this by adding a delay between column runs in Clay so that:

HubSpot has time to fully create and populate the records

The next columns can reliably find the IDs they need

You stop chasing random, flaky errors in your workflow. Automate a fix.

Curious if you have other uses cases for column delays in Clay?

Going live with Smartlead in 1 hour. 

Big BLACK FRIDAY surprise at the end. 

See you there.

Open article: From Replies to Revenue: Why Replies Aren’t Enough · Zoom · Luma by luma.com

From Replies to Revenue: Why Replies Aren’t Enough · Zoom · Luma

Replies aren’t revenue.

What happens after the reply is.

Most teams obsess over the opening line.
Almost no one optimizes the first reply.

At LeadHaste we call it the Post-Reply Gap.
It’s the leak between “sounds interesting” and “on the calendar.”

Here’s the simple math I show clients:

100 positives → 20 booked → 16 shows → 3–4 deals.
Drop booking to 10% booked and you get 1–2 deals from the same replies.
At 5% it can be zero.

The fix is not fancy. It’s operational.

Fix 1: Respond fast.
Aim for claim in 5 minutes and first reply in 15 during business hours.

Fix 2: Stop sending calendar-only.
Mirror their question. Add one line of value.
Offer two or three manual times and include your calendar as a fallback.

Fix 3: Follow up twice.
+24h with a small value add.
+48h to pause or pick a time.

Fix 4: Make showing up easy.
Confirmation same day. T-24h, T-2h, T-10m reminders.
Short agenda. Access link above the fold.

That's why at LeadHaste we don’t sell replies.
We build a revenue system.
Both sides drive their half.

What do you track after the reply right now?
And what’s your median time to first response during business hours?

I’m joining Smartlead’s Office Hours as a guest!

We’ll clean up those follow-ups and turn replies into revenue.

Join us live with 400+ attendees, see you there!

Most outbound teams celebrate replies — even when nothing closes.

In this Office Hour, Dimitar Petkov📨, Co-Founder of Leadhaste, shows you how to fix the Post-Reply Gap — the leak between “someone replied” and “someone bought.”

When
🗓️ Thursday, 13th November
⏰ 11 AM EST | 8:30 PM IST | 3 PM GMT

Here's what you'll learn:
✅ Fix the “Post-Reply Gap” that costs 80% of deals
✅ Learn the Smartlead + Clay workflow that turns replies into revenue
✅ Get practical SLAs and benchmarks for faster responses
✅ Walk away with templates and a scorecard to measure outbound health

Save your spot now 👉 https://luma.com/5btur0ug

View event: From Replies to Revenue: Why Replies Aren’t Enough

From Replies to Revenue: Why Replies Aren’t Enough

taplio

The Battle

Animesh Misra

Dimitar Petkov📨

Followers

Posts

Engagements

Likes

Performance ScoreDimitar Petkov📨's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Animesh Misra

Dimitar Petkov📨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dimitar Petkov📨's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDimitar Petkov📨's LinkedIn Performance