Microtek International Pvt  Ltd.

I lead the Integrated Marketing function,  ° Currently heading Marketing, Digital marketing, content, social media marketing, performance marketing focusing on   user acquisition, Website, Growth hack and hyper personalized campaigns in consumers digital journey by seamlessly weaving channel orchestration and marketing automation 

° Repositioned Microtek, India’s #1 HUPS brand across digital and offline channels achieving 360 Brand Refresh 

° Driving performance and brand marketing campaigns for inverters, Online UPS, Wires & cables and Solar 

° Driving revenue of D2C channel and ecommerce platforms including managing marketing and revenue of Amazon and Flipkart 

° Led demand gen campaigns for Online UPS and Line Interactive UPS  

° Responsible for optimization of awareness campaigns and effective lead acquisitions from SEM, SEO, Meta, Google and programmatic platforms

Head of Marketing

Kurate Digital Consulting

B2B and B2C ; Digital Marketing, Campaign management,  Programmatic advertising, Enterprise software sales, Solution selling and Digital strategy. 

Currently spearheading the end to end marketing automation for a eye hospital chain.

Senior Partner

The Parentinc

Heading Programmatic sales and  Automated revenue for Asia
Heading Performance Marketing for Asia
In charge of IN and Sri Lanka operations

Dy Country Manager

HOOQ

HOOQ is a jv between Warner Bros, Sony pctures and Singtel. I launched the brand in India and was heading Growth, performance marketing, Brand strategy, marketing revenue PR, experiential and CRM

Marketing Head

Ireo Private Limited.

Leading the digital leg of the brand  with key emphasis on framing the digital strategy for 2016, Lead management,revamping the websites and key digital assets and contributing to the brands foray into new segments.
Preparing for new project launch

VP Marketing & Digital

Dish TV

• As VP Marketing - Dishtv I played a key role for managing strategic equity. The brand grew from 5Mn to 15Mn subscribers during my tenure making it Asia’s #1 DTH brand
 • I led the creation of current brand identity of Dishtv visible across India and Sri Lanka. My tenure has seen the launch of ongoing ‘Dish Sawaar Hai’ positioning for the brand. I oversaw all sponsorship associations and was responsible for inking KKR IPL sponsorship from start to end
• Managed  industry first launches like HD Box, Recorder Box, Dishonline, Dishonwheels, One such intervention-Zing, the SD Box with state specific content has been unmatched by competition and has strengthened the leadership position

Dentsu

Managed P&L and a team of 22 people for Honda Cars/Motorcycles, Toshiba laptops/Washing Machine. Daikin and IFFCO Tokio. I managed to exceed the revenue by more than 30% YoY

Vice President

J. Walter Thompson Worldwide

Managed three of the strongest youth brands in the country ESPN, Hero Honda and Lay’s. Successfully managed the Frito Lay portfolio (Lay’s, Cheetos, Uncle Chips, Quaker Oats and Lehar namkeen) for 7 years. During my stint all the brands became power brands and the snack division was voted as the best performing region 5 years in a row   
• I played a key role in executing one of the most successful running campaign of Lay’s- ‘No one can eat just one’ which straddled across existing and new variants with Saif as ambassador
•Supported Cheetos school program through activations involving Pokémon, Beyblade, Zenga

Client Services Director

FCB Ulka Advertising

Handled LML scooters one of the biggest and operationally heavy accounts in Delhi. Successfully supervised the account and it went on to push Bajaj to the second spot in the metros. Played a key role in the national launch of Panasonic audio products

Account Supervisor

B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

As a seasoned marketing professional with a proven track record of driving growth and innovation in the digital space. I currently lead the Integrated Marketing function at Microtek International Pvt Ltd, where I oversee a range of marketing disciplines, including ATL, digital marketing, content, ecommerce, social media marketing, and performance marketing. My focus is on user acquisition, website optimization, and hyper-personalized campaigns that enhance the consumer's digital journey.

In my previous roles, I have successfully repositioned brands, driven revenue through D2C channels and ecommerce platforms, and led demand generation campaigns for B2B and B2C clients. I am also skilled in programmatic advertising, enterprise software sales, solution selling, and digital strategy. I hold certifications in Blockchain, HTML5 design and coding, and data-driven planning, which enable me to utilise cutting-edge technologies to deliver impactful marketing solutions. My goal is to continue pushing the boundaries of what is possible in the digital marketing landscape.

Animesh Misra

Salomon

Senior Product Manager

Onepoint

Three Four

CPO Role: Developed game app, Gl!tch.

Strategic & Financial Management: 
• Created strategic plan and managed finances.

Leadership & Team Development: 
• Recruited and led team for innovation.

Negotiation & Partner Relations: 
• Managed contracts and stakeholder relations.

Product Development & Agile Implementation: 
• Managed Gl!tch’s development with Agile.

Market Analysis & Brand Strategy: 
• Conducted market research for strategy.

Quality Assurance & Technology Integration: 
• Handled product enhancement, tech and API integration.

Founder & CEO

Prometee

Prometee is a Swiss consulting boutique grounded in business, empowering companies with Generative AI through strategic consulting, specialized training, and solution development.

Nike

Agile-skilled in retail technology. Leads product teams, implements product culture, increases user engagement, optimizes delivery.

Product Lifecycle Management: 
Directed the development and global implementation of the E-commerce booking tool, enhancing user engagement and operational efficiency.

• Developed tool, enhanced user engagement, deployed in different continents. 
• Increased customer retention by 45%, online traffic by 30%, expanded reach to 10 new markets. 
• Applied Agile and Scrum, reduced release cycles by 25%, system downtime by 40%. 
• Increased ROI by 60% through product performance analysis, market adaptation.

Product Discovery Initiative: 
Implemented AI and ML in Nike’s conversational commerce tools, refining customer interactions and increasing sales conversions.

• Optimized workflows with Agile, Scrum, A/B testing, reduced time-to-market by 20%. 
• Developed AI/ML-based platform, improved customer service, increased sales conversions by 80%. 
• Used data analytics for customer segmentation, improved targeted marketing by 35%, customer acquisition by 25%.

Product Coaching: 
Enhanced product management capabilities, improving project outcomes and team productivity.

• Innovated Product Phase Templates, improved team efficiency by 20%, reduced project delays by 30%.
• Coached PM and PO teams, improved mindset, productivity.

IKEA

As a Product Manager at IKEA, I reduced costs, improved efficiency, launched an AI tool, optimized user experience, adapted to market demands, managed budgets, enhanced sales, and led agile projects.

Product Strategy Execution:
• Reduced operational costs and improved logistics efficiency.
• Achieved a 30% reduction in setup times for new store formats.

Innovation and Development:
• Spearheaded the launch of an AI-enhanced visual search tool.
• Improved product match accuracy by 40% and increased user engagement by 30%.

User Experience Optimization:
• Developed a machine learning algorithm for a customer support chatbot.
• Reduced resolution times from 15 to 2 minutes, significantly enhancing customer satisfaction scores.

Market Adaptation:
• Tailored retail formats to local market demands, expanding urban market penetration by 20%.

Financial Impact:
• Managed budgeting and cost optimization, achieving cost savings of €170M.
• Contributed to a broader €2.4B reduction in operational expenses.

Sales Enhancement:
• Improved operational and customer service protocols, contributing to a €3M increase in annual sales.

Agile Project Management:
• Led cross-functional teams in agile environments, ensuring effective sprint executions and timely delivery of product initiatives.

Product Manager

Analyzed and supported the integration of digital strategies with IKEA’s retail operations to improve efficiencies and customer experience.

Key Achievements:

Digital Roadmap Analysis:
• Evaluated and refined IKEA's digital roadmap to ensure it met evolving retail needs.

Agile Process Management:
• Supported the implementation of Agile methodologies, helping to manage EPICS, sprints, and user stories to align with strategic goals.

Team Support:
• Assisted in maintaining team alignment and motivation during the transition to new digital practices.

Strategic Support:
• Contributed to the advancement of IKEA’s digital capabilities through analytical support and insights.

Results:
Effectively aided in enhancing IKEA’s digital transformation efforts, focusing on operational improvements and enriched customer engagement.

Digital Transformation Analyst

Managed IKEA's sustainability-focused product initiatives, optimizing resource use and improving supplier relationships.

Key Achievements:

Sustainability Audits:
• Conducted audits to reduce energy usage and waste, leading to a 50% cut in energy costs and a 40% improvement in recycling efficiency.

Cost and Contract Management:
• Reduced procurement costs by 20% and contract times by 30% through strategic negotiations, enhancing operational efficiency.

Product Impact and Stakeholder Engagement:
• Launched a new product line that increased the Net Promoter Score by 24%, strengthening customer loyalty and satisfaction.
• Fostered partnerships with local governments and community organizations to promote IKEA’s sustainability efforts.

Results: 
Managed sustainability projects that not only enhanced operational efficiencies but also significantly boosted customer satisfaction and brand reputation.

Led critical sales and operational enhancement projects at IKEA, with a focus on sustainable practices and customer service.

Key Achievements:

Team Leadership:
• Recruited, guided, and coached a team of 12+ coworkers, improving team performance and collaboration significantly.

Operational Efficiency:
• Increased textile department sales by 20%, reducing staff absenteeism from 30% to 5% through effective management and training.

Compliance and Innovation:
• Achieved 100% compliance with IKEA’s international standards, contributing to safer and more efficient operations across multiple stores.

Community Engagement:
• Strengthened community relations and supplier partnerships, enhancing customer satisfaction by 24% through focused sustainability initiatives.

Results:
Led a team that exceeded sales and operational goals, demonstrating strong leadership and commitment to company standards.

Project Manager

SSP Group plc

Oversaw daily financial operations including balance sheet control, cash flow management, and journal entries. Managed monthly closings, bank reconciliations, and treasury reporting. Developed internal controls and policies, enhanced stock and inventory systems.

Accountant

arche

Managed inventory categorization of 10,000 pairs of shoes annually, reducing planned categorization time by 50%; transformed a basement into a fully operational warehouse, enhancing product market reach through strategic sales collaborations.

Business Development Manager

Empower Businesses building products by mapping customer needs | Product Manager | Product Owner | Founder @ The Swiss Product Management Group, join our community of PMs helping each other level up.

Senior Product Manager & Product Owner | AI/E-commerce | Agile Leader

Currently driving product excellence at Salomon, with 15+ years as Product Manager and Product Owner across Nike, IKEA, and high-growth startups. I transform complex requirements into scalable products through agile methodologies, stakeholder alignment, and data-driven decision making.

Core Experience:
Product Owner for 20+ products using Scrum and SAFe frameworks
Managed product backlogs, user stories, and sprint planning for teams of 5-25 engineers
Delivered €2.4B in business value through digital transformation initiatives
Led cross-functional teams across US, Sweden, Netherlands, France, and Switzerland

Key Deliveries:
→ Salomon: Product Owner for global design system and e-commerce platform optimization
→ Nike: Led agile transformation for conversational commerce (100K users, 1700% ROI)
→ IKEA: Product Owner for AR/VR initiatives and IoT implementations (€170M annual savings)
→ Prometee: Defined product roadmap for GenAI solutions using OKRs and continuous discovery
→ Freemi: Built MVP to 10K users in 8 weeks through rapid sprint iterations

Technical Proficiency:
Tools: JIRA, Confluence, Figma, Tableau, Google Analytics, Miro, Asana
Methodologies: Scrum, Kanban, SAFe, Lean Product Management

Skills: User Story Mapping | Backlog Refinement | Sprint Planning | A/B Testing | SQL
Domains: B2B SaaS | B2C E-commerce | Marketplace | Mobile Apps | AI/ML Products

Product Management Approach:
Stakeholder management through continuous alignment. Requirements gathering via user research. Prioritization based on ROI and user impact. Delivery through 2-week sprints with clear acceptance criteria. Success measured by NPS, retention, and revenue metrics.

Available for: Senior Product Manager, Product Owner, CPO roles (fractional or full-time), and product strategy consulting.

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Animesh Misra

Jerome Mottas 💢

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