Microtek International Pvt  Ltd.

I lead the Integrated Marketing function,  ° Currently heading Marketing, Digital marketing, content, social media marketing, performance marketing focusing on   user acquisition, Website, Growth hack and hyper personalized campaigns in consumers digital journey by seamlessly weaving channel orchestration and marketing automation 

° Repositioned Microtek, India’s #1 HUPS brand across digital and offline channels achieving 360 Brand Refresh 

° Driving performance and brand marketing campaigns for inverters, Online UPS, Wires & cables and Solar 

° Driving revenue of D2C channel and ecommerce platforms including managing marketing and revenue of Amazon and Flipkart 

° Led demand gen campaigns for Online UPS and Line Interactive UPS  

° Responsible for optimization of awareness campaigns and effective lead acquisitions from SEM, SEO, Meta, Google and programmatic platforms

Head of Marketing

Kurate Digital Consulting

B2B and B2C ; Digital Marketing, Campaign management,  Programmatic advertising, Enterprise software sales, Solution selling and Digital strategy. 

Currently spearheading the end to end marketing automation for a eye hospital chain.

Senior Partner

The Parentinc

Heading Programmatic sales and  Automated revenue for Asia
Heading Performance Marketing for Asia
In charge of IN and Sri Lanka operations

Dy Country Manager

HOOQ

HOOQ is a jv between Warner Bros, Sony pctures and Singtel. I launched the brand in India and was heading Growth, performance marketing, Brand strategy, marketing revenue PR, experiential and CRM

Marketing Head

Ireo Private Limited.

Leading the digital leg of the brand  with key emphasis on framing the digital strategy for 2016, Lead management,revamping the websites and key digital assets and contributing to the brands foray into new segments.
Preparing for new project launch

VP Marketing & Digital

Dish TV

• As VP Marketing - Dishtv I played a key role for managing strategic equity. The brand grew from 5Mn to 15Mn subscribers during my tenure making it Asia’s #1 DTH brand
 • I led the creation of current brand identity of Dishtv visible across India and Sri Lanka. My tenure has seen the launch of ongoing ‘Dish Sawaar Hai’ positioning for the brand. I oversaw all sponsorship associations and was responsible for inking KKR IPL sponsorship from start to end
• Managed  industry first launches like HD Box, Recorder Box, Dishonline, Dishonwheels, One such intervention-Zing, the SD Box with state specific content has been unmatched by competition and has strengthened the leadership position

Dentsu

Managed P&L and a team of 22 people for Honda Cars/Motorcycles, Toshiba laptops/Washing Machine. Daikin and IFFCO Tokio. I managed to exceed the revenue by more than 30% YoY

Vice President

J. Walter Thompson Worldwide

Managed three of the strongest youth brands in the country ESPN, Hero Honda and Lay’s. Successfully managed the Frito Lay portfolio (Lay’s, Cheetos, Uncle Chips, Quaker Oats and Lehar namkeen) for 7 years. During my stint all the brands became power brands and the snack division was voted as the best performing region 5 years in a row   
• I played a key role in executing one of the most successful running campaign of Lay’s- ‘No one can eat just one’ which straddled across existing and new variants with Saif as ambassador
•Supported Cheetos school program through activations involving Pokémon, Beyblade, Zenga

Client Services Director

FCB Ulka Advertising

Handled LML scooters one of the biggest and operationally heavy accounts in Delhi. Successfully supervised the account and it went on to push Bajaj to the second spot in the metros. Played a key role in the national launch of Panasonic audio products

Account Supervisor

B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

As a seasoned marketing professional with a proven track record of driving growth and innovation in the digital space. I currently lead the Integrated Marketing function at Microtek International Pvt Ltd, where I oversee a range of marketing disciplines, including ATL, digital marketing, content, ecommerce, social media marketing, and performance marketing. My focus is on user acquisition, website optimization, and hyper-personalized campaigns that enhance the consumer's digital journey.

In my previous roles, I have successfully repositioned brands, driven revenue through D2C channels and ecommerce platforms, and led demand generation campaigns for B2B and B2C clients. I am also skilled in programmatic advertising, enterprise software sales, solution selling, and digital strategy. I hold certifications in Blockchain, HTML5 design and coding, and data-driven planning, which enable me to utilise cutting-edge technologies to deliver impactful marketing solutions. My goal is to continue pushing the boundaries of what is possible in the digital marketing landscape.

Animesh Misra

ClearPier Performance

Responsible for overseeing and driving the company’s growth and operations across the India, Southeast Asia, and Middle East Africa (IN, SEA, MEA) regions.

Country Manager, IN, SEA, MEA

ClearPier is Canada’s Leading Premium Performance Marketplace. Our mission is to bring efficiency, transparency, and quality back into the ad-trading ecosystem. We offer advertisers a robust programmatic and performance trading solution through our premium supply. 

As the exclusive representative of a diverse portfolio of the world’s top comScore publishers with premium Canadian audiences, advertisers get expansive reach, superior viewability rates, and complete trading transparency.

Vice President of Global Operations

Wootag

At Wootag, we believe video is the tool to help share information and ideas instantly without any barriers. So we decided to revolutionize the in-video experience and take it to a whole other level.

We’ve enhanced analytics, increased functionality and added new engagements to video, so it works beautifully even if you’re an individual looking to promote your works, or a company looking for new ways to engage your audience. And we even made sure the interface stayed simple too.

With everyone vying for the short attention span of Internet users, you no longer have to fight to keep them interested in knowing more.

Buy products directly from videos, or feed people information they need while engaged in your video. The possibilities are endless, as with our commitment to innovation too.

Head of Customer Success & Analytics

Collectcent

Vice President - Performance Delivery

Affle

Affle is a Singapore headquartered ‘Mobile Audience Intelligence and Analytics’ platform company. 

Affle delivers end-to- end mobile commerce & marketing solutions with greater ROI and transparency for marketers, app developers and publishers through unique intent insights derived from behavioural signals, attribution and transaction data.

•	Leading the operations for app marketing which is the single largest business vertical approx. with a team of 30 with clients like Amazon, Myntra, Makemytrip, Shipt etc
•	Improved gross profit margin by a factor of 8% though cost optimizations
•	Diversified delivery of campaigns for stability and business predictability
•	Created a centralized business analytics using Sisense & Tableau for enhancing team efficiencies
•	Created an automation rules platform to automate day to day optimizations
•	Improved quality of deliver by implementing rules and reduced overall fraud by over 40%

Press release mention: https://affle.com/media/affle_news/affle-appoints-major-sonam-bakshi-as-chief-human-resource-officer/

Director - Data Operations (Head - Performance Marketing)

HOOQ (is a video on demand streaming service. It is a joint-venture of Sony Pictures Entertainment, Warner Bros. and Singtel. HOOQ is Asia's first premium video-on-demand service to launch across the South East Asia and India.

•	Hunting for new partnerships with and farming partnerships for HOOQ in India, Asia’s premium video on demand service.
•	Leading the company's largest deal and an Industry’s first deal of this nature with Hotstar of $10 Mn 
•	Created & Managed Partnerships across Samsung, ACT, Amazon Firestick, Indigo Airlines, OLA prepaid & PhonePe

Associate Director - Partnerships

Heading the Telco, VAS and OEM vertical for Affle generating over Rs 2 Cr in revenues per month within 2 quarters of starting the vertical
Have grown the vertical by over 400% in monthly revenues
Have established a number of innovative solutions to generate new revenue streams
Established the CPL & CPS vertical for affle which hit 70 L per month

Business Director - Partnerships

Aircel

Build alliances to grow the internet users, usage and overall experience of the internet on Aircel

Data Strategic Alliances and Experience

Heading the Digital Content Business for Aircel. Handling a business portfolio of $ 25 Mn of Digital Content, through creation of new business lines, ecosystems and processes. Driving and supporting change in user behavior through relevance, sampling and availability.

Creating a fair ecosystem for business to flourish long term.

Driving non linear growth in business profitability through Gaming, Entertainment, strategic partnerships across the digital and device space stemming from consumer insights and global trends, digital mobile advertising.

Digital advertising management for related products

National Head - Data VAS & New Products (Sr. Manager)

Responsible for driving PAN India growth in the Data revenues, usage, penetrations and users through content  verticals of Music, Videos, Apps, Mobile TV, Instant Messaging etc, on deck revenues & platform management.

Have grown revenues at over 15% month on month since moving into this profile.

Launched over 12 products over a period of 3 months.

Envisaged, designed and Launched industry first concept of Free Feeds content consumption which has seen 350,000 + subscription signups in 2 months.

Mobile marketing integration and optimization for enhanced throughput.

Senior Manager, Data VAS and New Product

Responsible for Prepaid, Postpaid, VAS and Data pricing and profitability. Responsible for Voice Gross Revenue, Net Revenue, RPM, Leg Wise profitability for the cluster Delhi, Punjab and Himachal Pradesh.

Cluster Product & Pricing Head, Aircel (Delhi, Punjab, Himachal Pradesh)

Responsible for VAS for Delhi and Haryana circle

VAS Head Delhi / Haryana

Virgin Mobile India

Responsible for the Voice Platforms - PAN India and surpassed industry benchmarks by 3X.

Rolled out innovations around user experience across platforms which was replicated by competition.

Worked out new content categorization which was an first.

Innovated a dynamic portal which would change as per the time of the day, hour of the day, week day, events etc.

Launched products which were in line with the 'Think Hatke' ideology of the organization.

Senior Manager, VAS - Voice Services

Roamware

Responsible for Digital Media platforms across 7 countries. 
Responsible for revenue enhancement, penetration levels of various services such as Voice SMS in International locations. 
Set up the international backbone for intercountry voice SMS across 7 countries.

Asst Manager

Bharti Telesoft Ltd

Responsible for revenues across multiple platforms including SMSC, USSD, Data, Voice, Subscription services.

Instrumental in building the logic for pre-sales order valuation which became the basis for the sales closure basis the viability and profitability of the deal.

Sr Executive, Revenue Enhancement

Seasoned and distinguished Customer Analytics & Marketing leader with 15+ years of experience in driving user acquisition and profitability for associated MNCs and Startups across IT, Telecom and Advertising sectors through Performance Marketing (CPA, CPC, CPL and CPT) and CX automation. 

Marketing enthusiast, with demonstrated expertise in delivering P&L growth, creating and launching products, streamlining and rolling out Data Analytics on Sisense and Tableau, and designing customer life cycle management systems. 

Currently associated with ClearPier performance, as VP of Global Operations, growing revenues and driving operational efficiencies across the world.

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Animesh Misra

Karan Saigal

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