Microtek International Pvt  Ltd.

I lead the Integrated Marketing function,  ° Currently heading Marketing, Digital marketing, content, social media marketing, performance marketing focusing on   user acquisition, Website, Growth hack and hyper personalized campaigns in consumers digital journey by seamlessly weaving channel orchestration and marketing automation 

° Repositioned Microtek, India’s #1 HUPS brand across digital and offline channels achieving 360 Brand Refresh 

° Driving performance and brand marketing campaigns for inverters, Online UPS, Wires & cables and Solar 

° Driving revenue of D2C channel and ecommerce platforms including managing marketing and revenue of Amazon and Flipkart 

° Led demand gen campaigns for Online UPS and Line Interactive UPS  

° Responsible for optimization of awareness campaigns and effective lead acquisitions from SEM, SEO, Meta, Google and programmatic platforms

Head of Marketing

Kurate Digital Consulting

B2B and B2C ; Digital Marketing, Campaign management,  Programmatic advertising, Enterprise software sales, Solution selling and Digital strategy. 

Currently spearheading the end to end marketing automation for a eye hospital chain.

Senior Partner

The Parentinc

Heading Programmatic sales and  Automated revenue for Asia
Heading Performance Marketing for Asia
In charge of IN and Sri Lanka operations

Dy Country Manager

HOOQ

HOOQ is a jv between Warner Bros, Sony pctures and Singtel. I launched the brand in India and was heading Growth, performance marketing, Brand strategy, marketing revenue PR, experiential and CRM

Marketing Head

Ireo Private Limited.

Leading the digital leg of the brand  with key emphasis on framing the digital strategy for 2016, Lead management,revamping the websites and key digital assets and contributing to the brands foray into new segments.
Preparing for new project launch

VP Marketing & Digital

Dish TV

• As VP Marketing - Dishtv I played a key role for managing strategic equity. The brand grew from 5Mn to 15Mn subscribers during my tenure making it Asia’s #1 DTH brand
 • I led the creation of current brand identity of Dishtv visible across India and Sri Lanka. My tenure has seen the launch of ongoing ‘Dish Sawaar Hai’ positioning for the brand. I oversaw all sponsorship associations and was responsible for inking KKR IPL sponsorship from start to end
• Managed  industry first launches like HD Box, Recorder Box, Dishonline, Dishonwheels, One such intervention-Zing, the SD Box with state specific content has been unmatched by competition and has strengthened the leadership position

Dentsu

Managed P&L and a team of 22 people for Honda Cars/Motorcycles, Toshiba laptops/Washing Machine. Daikin and IFFCO Tokio. I managed to exceed the revenue by more than 30% YoY

Vice President

J. Walter Thompson Worldwide

Managed three of the strongest youth brands in the country ESPN, Hero Honda and Lay’s. Successfully managed the Frito Lay portfolio (Lay’s, Cheetos, Uncle Chips, Quaker Oats and Lehar namkeen) for 7 years. During my stint all the brands became power brands and the snack division was voted as the best performing region 5 years in a row   
• I played a key role in executing one of the most successful running campaign of Lay’s- ‘No one can eat just one’ which straddled across existing and new variants with Saif as ambassador
•Supported Cheetos school program through activations involving Pokémon, Beyblade, Zenga

Client Services Director

FCB Ulka Advertising

Handled LML scooters one of the biggest and operationally heavy accounts in Delhi. Successfully supervised the account and it went on to push Bajaj to the second spot in the metros. Played a key role in the national launch of Panasonic audio products

Account Supervisor

B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

As a seasoned marketing professional with a proven track record of driving growth and innovation in the digital space. I currently lead the Integrated Marketing function at Microtek International Pvt Ltd, where I oversee a range of marketing disciplines, including ATL, digital marketing, content, ecommerce, social media marketing, and performance marketing. My focus is on user acquisition, website optimization, and hyper-personalized campaigns that enhance the consumer's digital journey.

In my previous roles, I have successfully repositioned brands, driven revenue through D2C channels and ecommerce platforms, and led demand generation campaigns for B2B and B2C clients. I am also skilled in programmatic advertising, enterprise software sales, solution selling, and digital strategy. I hold certifications in Blockchain, HTML5 design and coding, and data-driven planning, which enable me to utilise cutting-edge technologies to deliver impactful marketing solutions. My goal is to continue pushing the boundaries of what is possible in the digital marketing landscape.

Animesh Misra

Kay sukumar

Commercial film director and cinematographer working with brands such as Esteé Lauder, ASOS, Bvlgari, MANGO to name a few

Commercial film Director

Kay Sukumar Photography 

As a fashion photographer and director I shoot editorials regularly for global magazines such as  Vogue, Harpers Bazaar, Elle, Schön and work closely with International clients such as ASOS, Debenhams, KOOVS, Steven Khalil to name a few......

Photographer

Verve Portraits

Full time photographer at Verve Portraits.

Kay Sukumar is an Australian-Indian Creative Director / Commercial Film Director and Cinematographer who first began making fashion and model videos for modelling agencies in Sydney, Australia in 2008. Since then, he has worked extensively in London, New York, LA, Paris, Milan and very recently Mumbai, directing and shooting for large brands such as Esteé Lauder, Bulgari, Jo Malone London, Forever New, MANGO, Nautica, Clinique, Olay, SmashBox to name a few. 

Artistic Philosophy

At the core of Kay's philosophy lies a deep-seated passion for storytelling. He believes in crafting content that not only engages but resonates deeply with viewers. His commitment to the principle that form should accentuate content is evident in his use of metaphors and similes, adding layers of interest and interactivity to his narratives. This meticulous attention to detail extends to his pre-planning and rehearsal processes, ensuring each film is executed with unrivalled precision and accuracy.

Kay Sukumar

Frames from our new film for @wellbeing.nutrition with the lovely @sharvari 🌟✨ 

No limits, no excuses, just @sharvari & pure domination🌪️ 

Directed by your’s truly 🙌 
DOP : @sachingadankush 🎥 

Producer : @vivekvshah 
Project Manager : @punit_gwalani 
Production agency : @thecuttingcrewstudio 

Chief AD & DA : @shivanijoshi__25 
Line producer: @kabira_ashu @azizmomin1329 
AD team : Sneha,Pratik, Sansir, Pratik 

PD : @manasi_chaware 
Hair by @hot.hair.balloon 🎈 
Make up by @stacygomes 
Styles by @tanghavri 

First AC - Johnson Devassia
Gaffer - Om Yadav
Steadycam - Arbaaz
Focus Pullers - Govinda Shridhankar / Nikhil Gangurde
Lights - Monalisa
Grips - Light n Light
Cameras - Kshitij Entertainment

Post-Production: @thecuttingcrewstudio 

 Chief editor and music creator: Shaamik Shah @shaamik_s 🎧 
 Edit team- Zulfiqar merchant & Kavish 
Post producer: Ashok
Color Grading - Rahil Merchant ( Adventure Post Production ) @rahilmerchant 

#wellbeingnutrition #kaysukumar #directedbykaysukumar #sharvari #fitnessmotivation #fitnessfilm

Creative Direction | Commercial Film Director

Behind the scenes = Behind the thinking On the surface , these three shoots might look completely different:

a skincare film where every detail hand to feel soft, human, and intimate.
a wellness supplement brand spot that needed energy, optimisim, and momentum. a hotel film that had to balance aspiration with approachability.

But here's the constant: clarity of intent before the camera rolls.

its not just thinking about lighting,lenses,or locations. i'm asking myself:

What's the feeling this brand wants the viewer to leave with?

Where's the human truth we can anchor the story to ?

What do we need to remove so the core message isn't lost in noise?

Every shot is just an answer to those questions.

That's why BTS isn't just about seeing gear or sets, it's about seeing the thought process that makes a brand film actually work. Because beautiful images are easy. 
Clarity is rare.

#kaysukumar

Directing actors isn't about control it's about trust.

here's how i do it..


#kaysukmar

A brand film that talks to everyone, connects with no one! 

#kaysukumar

if youare a brand or planning a brand film start with what you want the viewers to feel after watching the film and shape the story around that feeling.

#kaysukumar

What if in the next 90 seconds ill show you how to rebuild your creative confidence in next 90 days....

#kaysukumar

taplio

The Battle

Animesh Misra

Kay Sukumar

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taplio

The Battle

Animesh Misra

Kay Sukumar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kay Sukumar's LinkedIn Performance

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Performance ScoreKay Sukumar's LinkedIn Performance