Microtek International Pvt  Ltd.

I lead the Integrated Marketing function,  ° Currently heading Marketing, Digital marketing, content, social media marketing, performance marketing focusing on   user acquisition, Website, Growth hack and hyper personalized campaigns in consumers digital journey by seamlessly weaving channel orchestration and marketing automation 

° Repositioned Microtek, India’s #1 HUPS brand across digital and offline channels achieving 360 Brand Refresh 

° Driving performance and brand marketing campaigns for inverters, Online UPS, Wires & cables and Solar 

° Driving revenue of D2C channel and ecommerce platforms including managing marketing and revenue of Amazon and Flipkart 

° Led demand gen campaigns for Online UPS and Line Interactive UPS  

° Responsible for optimization of awareness campaigns and effective lead acquisitions from SEM, SEO, Meta, Google and programmatic platforms

Head of Marketing

Kurate Digital Consulting

B2B and B2C ; Digital Marketing, Campaign management,  Programmatic advertising, Enterprise software sales, Solution selling and Digital strategy. 

Currently spearheading the end to end marketing automation for a eye hospital chain.

Senior Partner

The Parentinc

Heading Programmatic sales and  Automated revenue for Asia
Heading Performance Marketing for Asia
In charge of IN and Sri Lanka operations

Dy Country Manager

HOOQ

HOOQ is a jv between Warner Bros, Sony pctures and Singtel. I launched the brand in India and was heading Growth, performance marketing, Brand strategy, marketing revenue PR, experiential and CRM

Marketing Head

Ireo Private Limited.

Leading the digital leg of the brand  with key emphasis on framing the digital strategy for 2016, Lead management,revamping the websites and key digital assets and contributing to the brands foray into new segments.
Preparing for new project launch

VP Marketing & Digital

Dish TV

• As VP Marketing - Dishtv I played a key role for managing strategic equity. The brand grew from 5Mn to 15Mn subscribers during my tenure making it Asia’s #1 DTH brand
 • I led the creation of current brand identity of Dishtv visible across India and Sri Lanka. My tenure has seen the launch of ongoing ‘Dish Sawaar Hai’ positioning for the brand. I oversaw all sponsorship associations and was responsible for inking KKR IPL sponsorship from start to end
• Managed  industry first launches like HD Box, Recorder Box, Dishonline, Dishonwheels, One such intervention-Zing, the SD Box with state specific content has been unmatched by competition and has strengthened the leadership position

Dentsu

Managed P&L and a team of 22 people for Honda Cars/Motorcycles, Toshiba laptops/Washing Machine. Daikin and IFFCO Tokio. I managed to exceed the revenue by more than 30% YoY

Vice President

J. Walter Thompson Worldwide

Managed three of the strongest youth brands in the country ESPN, Hero Honda and Lay’s. Successfully managed the Frito Lay portfolio (Lay’s, Cheetos, Uncle Chips, Quaker Oats and Lehar namkeen) for 7 years. During my stint all the brands became power brands and the snack division was voted as the best performing region 5 years in a row   
• I played a key role in executing one of the most successful running campaign of Lay’s- ‘No one can eat just one’ which straddled across existing and new variants with Saif as ambassador
•Supported Cheetos school program through activations involving Pokémon, Beyblade, Zenga

Client Services Director

FCB Ulka Advertising

Handled LML scooters one of the biggest and operationally heavy accounts in Delhi. Successfully supervised the account and it went on to push Bajaj to the second spot in the metros. Played a key role in the national launch of Panasonic audio products

Account Supervisor

B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

As a seasoned marketing professional with a proven track record of driving growth and innovation in the digital space. I currently lead the Integrated Marketing function at Microtek International Pvt Ltd, where I oversee a range of marketing disciplines, including ATL, digital marketing, content, ecommerce, social media marketing, and performance marketing. My focus is on user acquisition, website optimization, and hyper-personalized campaigns that enhance the consumer's digital journey.

In my previous roles, I have successfully repositioned brands, driven revenue through D2C channels and ecommerce platforms, and led demand generation campaigns for B2B and B2C clients. I am also skilled in programmatic advertising, enterprise software sales, solution selling, and digital strategy. I hold certifications in Blockchain, HTML5 design and coding, and data-driven planning, which enable me to utilise cutting-edge technologies to deliver impactful marketing solutions. My goal is to continue pushing the boundaries of what is possible in the digital marketing landscape.

Animesh Misra

Teradata

•	Overseeing and leading the technical services and operations for the ServiceNow platform and about 24 other applications within the Global Customer Services applications portfolio.
•	Communicating information about Incidents & Problems, system patches/changes &Releases.
•	Managing, testing annually, and executing disaster recovery/continuity of business plans.
•	Driving the highest standards of service excellence and continuous improvement across operations, processes and technology, with a strong technical background in ServiceNow.
•	Providing coaching, mentoring, and training for how to best provide technical support.
•	Working with Level 3 groups to identify knowledge and solutions that can be driven by L1/L2 support.
•	Identifying solutions that will remove roadblocks, simplify and optimize the team’s work, and collaborate with management to prioritize tasks.
•	Creating an environment of collaboration within the teams allowing open dialogue and productive solutions for resolving conflicts and communicating organizational impediments to leadership.

IT Manager

S&P Global

•	Overseeing the data governance program with a focus on the improvement of data quality that helps increase consistency and confidence in decision-making for our internal customers. 
•	Serving as a liaison between Business and Technology teams to ensure that data-related business requirements are clearly defined, communicated, and well understood and considered as part of operational prioritization and planning. 
•	Running projects to identify areas of opportunity with regard to data quality, and lead initiatives to resolve long-standing quality issues. 
•	Helping build and improve workflow that intakes Data Issues and Audit requirements from our internal customers.  
•	Providing thought leadership and participating in projects that involve any of the upstream or downstream data flows and processes. 
•	Providing progress reports to senior leadership and overseeing periodic updates to the Data Governance Roadmap. 
•	Providing expertise and insight on complex, non-routine problems/tasks. 
•	Managing & controlling changes to project scope & timelines. 
•	Solving problems and driving project risks to mitigation. 
•	Engaging with internal stakeholders where there will be an influence but not authority. 
•	Working independently under minimal guidance with regular alignment with cross-functional leadership.
•	Experienced in Data Governance, Data Stewardship, Data Quality, Data Lineage, Data Classification, and Data Cataloging.

Senior Manager

Infosys

•	Responsible for scoping and delivering large projects end-to-end.
•	Experience in building high-performance, highly available, and scalable distributed systems.
•	Self-starter, quick learner, and passionate problem resolver.
•	Anticipating bottlenecks, providing escalation management, anticipating, and making tradeoffs, and balancing the business needs versus technical constraints.
•	Skilled in risk management.
•	Passionate for understanding ambiguous, complex problems and driving high-quality, innovative, and robust technical solutions.

Senior Manager Scrum Master

• Guiding the team in interpreting and applying Agile principles and values.
• Guiding the team to become self-organized and cross-functional through retrospective inspection and adaptation.
• Monitoring and tracking each project based on the agreed metrics & milestones.
• Working closely with Customers, Development Managers, QA Managers, Product Owners, and Enterprise Architects & Sr. Leadership.
• Developing a partnership with the Product Owner to gain a strong understanding of objectives, and sustain open dialogue to manage product backlog efficiently
• Proactively measuring and tracking all the metrics and checking the schedule against the capacity whether as a team we can meet the schedule and appropriate goals, raising appropriate risks and issues well ahead of time and acting accordingly.
• Communicating the overall status of the development to the Sr. Leadership.
• Mentoring all the team members for agreed agile practices. 
• Refining and improving agile processes across the organization.

Manager Scrum Master

•	Owner of the Incident, Request, Change, and Escalation processes, ensuring high levels of
performance in these processes, accurate reporting, and establishing service improvement
activities when required. 
•	Monitoring, controlling, and supporting service delivery; ensuring systems, methodologies and
•	procedures are in place and followed.
•	Accountable for the quality of Service and performance; ensuring future demand from
growth and projects is understood and factored into capacity plans for all associated
systems.
•	Driving internal and third-party service review meetings covering performance, service
improvements, quality, and processes.
•	Making recommendations for Service Improvement Plans and ensuring actions are followed
through to completion in a timely manner.
•	Providing regular and accurate management reporting on IT Service performance.
•	Effectively delivering/managing Staff Management including recruitment, mentoring, training,
target setting, and performance assessment.

Service Delivery Manager

•	Acquired data from primary or secondary data sources and maintained databases/data systems.
•	Identifying, analyzing, and interpreting trends or patterns in complex data sets.
•	Working closely with management to prioritize business and information needs.
•	Developing, enhancing, and integrating Data Warehouses/Data Marts and Business Intelligence Solutions.
•	Using Tableau to create reports, dashboards, data visualization reports, etc.
•	Ability to understand and analyze business data requirements to create accurate and flexible logical data models using modeling tools using Power Designer.
•	Performing structured data requirements analysis and data modeling in support of application development for relational and reporting databases.
•	Taking a holistic view of the business and its data, (e.g., maintaining re-usable or enterprise data models) while providing detailed project-specific modeling and analysis support.
•	Designing and implementing process improvements and system enhancements conforming with application and industry best practices to improve effectiveness and efficiency.
•	Identifying and analyzing data discrepancies and data quality issues and working to ensure data consistency and integrity. 
•	Developing proofs of concept to validate ideas or technologies.

Data Analyst/Senior Technology Lead

•	Gathering Requirements and coordinating with various departments to assure satisfactory data content, quality, data integrity, and receipt of desired information.
•	Identifying and documenting business requirements, preparing Functional Specs working with members of the business and IT teams
•	QA testing, Writing Test cases, and Conducting UAT (User acceptance testing)
•	Ensuring all the planning systems are running properly.
•	Working with DBA in making enhancements to the physical DB schema. Coordinating with DBA in creating and managing the table, indexes, tablespaces, triggers, DB links, and privileges.
•	Carrying out Defect Analysis and fixing bugs raised by the Users.
•	Leading critical projects including technical coordination, guiding offshore team members, managing relationships with the customers as well as bottom line responsibility for execution and implementation of the projects.
•	Developing complex SQL queries and stored procedures, Optimization, and tuning of SQL.

Technology Lead

•	Interacting with Business analysts and translating the business requirements into a technical Specification document.
•	Managing and deploying a Data Warehouse. 
•	Creating ETL process flow Scripts and working with Developers to automate data extraction.
•	QA testing, Writing Test cases, and Conducting UAT (User acceptance testing).
•	Well experienced in data migration of Teradata boxes and other data conversions.
•	Designing and Creating data cleansing, data conversion, validation, and External loading scripts like MLOAD and FLOAD for the Teradata warehouse.
•	Experienced in loading data into Data Warehouses/Data Marts using Informatica, Teradata Multiload, Fast load, and BTEQ utilities.

Datewarehouse Developer/Consultant-Technology Analyst

•	Supervising, monitoring, and participating in the development, maintenance, and implementation of reports.
•	Managing and leading a small team to ensure that assignments are delivered with high quality and within the stipulated timeline.
•	Modifying Stored Procedures using PLSQL to support goal calculations and database updates for the Java reports.
•	Created an Excel macro that will create automatic Balancing reports and send them to the business user.
•	Providing production support by monitoring the processes running daily.
•	Converting manual reports to automated documents.
•	Performing data analysis of the source data coming from legacy systems.
•	Participating in the audits for security roles and access.
•	Experienced in relational databases DB2 to compute the calculations by writing DB2 store procedures.

Software Engineer

2x Top Community Voice on LinkedIn 2023, Release/Change Management, Operational & Delivery Management using lean & Agile, Service Delivery (ITIL, SRE), Technical Program/Project Manager,Data Governance, Data Management

With over 17 years of experience in IT, I have successfully led and delivered large and complex projects in data governance, data management, service delivery, and technical program management. I have worked with various teams and clients across the United States and India, applying agile principles and practices to ensure quality, efficiency, and customer satisfaction. I am a certified SAFe Agilist, Scrum Master, and Harappa Education Embracing change learner, and I have a strong background in PMI and Atlassian tools.

As a Senior Technical Project Manager, I was responsible for scoping and delivering end-to-end projects, anticipating and resolving bottlenecks, managing risks, and balancing business and technical requirements. I also oversaw the data governance program for a major client, leading combined teams of technical, business, and quality analysts to improve data quality and consistency. I have excellent team management skills and a passion for understanding and solving ambiguous and complex problems. I am currently available for new opportunities and eager to contribute to the success of your organization.

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Animesh Misra

Naresh Gudla, PMP®,SAFe®,CSM®,ITIL®,SRE

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