Microtek International Pvt  Ltd.

I lead the Integrated Marketing function,  ° Currently heading Marketing, Digital marketing, content, social media marketing, performance marketing focusing on   user acquisition, Website, Growth hack and hyper personalized campaigns in consumers digital journey by seamlessly weaving channel orchestration and marketing automation 

° Repositioned Microtek, India’s #1 HUPS brand across digital and offline channels achieving 360 Brand Refresh 

° Driving performance and brand marketing campaigns for inverters, Online UPS, Wires & cables and Solar 

° Driving revenue of D2C channel and ecommerce platforms including managing marketing and revenue of Amazon and Flipkart 

° Led demand gen campaigns for Online UPS and Line Interactive UPS  

° Responsible for optimization of awareness campaigns and effective lead acquisitions from SEM, SEO, Meta, Google and programmatic platforms

Head of Marketing

Kurate Digital Consulting

B2B and B2C ; Digital Marketing, Campaign management,  Programmatic advertising, Enterprise software sales, Solution selling and Digital strategy. 

Currently spearheading the end to end marketing automation for a eye hospital chain.

Senior Partner

The Parentinc

Heading Programmatic sales and  Automated revenue for Asia
Heading Performance Marketing for Asia
In charge of IN and Sri Lanka operations

Dy Country Manager

HOOQ

HOOQ is a jv between Warner Bros, Sony pctures and Singtel. I launched the brand in India and was heading Growth, performance marketing, Brand strategy, marketing revenue PR, experiential and CRM

Marketing Head

Ireo Private Limited.

Leading the digital leg of the brand  with key emphasis on framing the digital strategy for 2016, Lead management,revamping the websites and key digital assets and contributing to the brands foray into new segments.
Preparing for new project launch

VP Marketing & Digital

Dish TV

• As VP Marketing - Dishtv I played a key role for managing strategic equity. The brand grew from 5Mn to 15Mn subscribers during my tenure making it Asia’s #1 DTH brand
 • I led the creation of current brand identity of Dishtv visible across India and Sri Lanka. My tenure has seen the launch of ongoing ‘Dish Sawaar Hai’ positioning for the brand. I oversaw all sponsorship associations and was responsible for inking KKR IPL sponsorship from start to end
• Managed  industry first launches like HD Box, Recorder Box, Dishonline, Dishonwheels, One such intervention-Zing, the SD Box with state specific content has been unmatched by competition and has strengthened the leadership position

Dentsu

Managed P&L and a team of 22 people for Honda Cars/Motorcycles, Toshiba laptops/Washing Machine. Daikin and IFFCO Tokio. I managed to exceed the revenue by more than 30% YoY

Vice President

J. Walter Thompson Worldwide

Managed three of the strongest youth brands in the country ESPN, Hero Honda and Lay’s. Successfully managed the Frito Lay portfolio (Lay’s, Cheetos, Uncle Chips, Quaker Oats and Lehar namkeen) for 7 years. During my stint all the brands became power brands and the snack division was voted as the best performing region 5 years in a row   
• I played a key role in executing one of the most successful running campaign of Lay’s- ‘No one can eat just one’ which straddled across existing and new variants with Saif as ambassador
•Supported Cheetos school program through activations involving Pokémon, Beyblade, Zenga

Client Services Director

FCB Ulka Advertising

Handled LML scooters one of the biggest and operationally heavy accounts in Delhi. Successfully supervised the account and it went on to push Bajaj to the second spot in the metros. Played a key role in the national launch of Panasonic audio products

Account Supervisor

B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

As a seasoned marketing professional with a proven track record of driving growth and innovation in the digital space. I currently lead the Integrated Marketing function at Microtek International Pvt Ltd, where I oversee a range of marketing disciplines, including ATL, digital marketing, content, ecommerce, social media marketing, and performance marketing. My focus is on user acquisition, website optimization, and hyper-personalized campaigns that enhance the consumer's digital journey.

In my previous roles, I have successfully repositioned brands, driven revenue through D2C channels and ecommerce platforms, and led demand generation campaigns for B2B and B2C clients. I am also skilled in programmatic advertising, enterprise software sales, solution selling, and digital strategy. I hold certifications in Blockchain, HTML5 design and coding, and data-driven planning, which enable me to utilise cutting-edge technologies to deliver impactful marketing solutions. My goal is to continue pushing the boundaries of what is possible in the digital marketing landscape.

Animesh Misra

Chetana's Institute of Management & Research

Key Responsibilities:

    Teaching and Instruction:
        Develop and deliver courses in various management disciplines such as Marketing, Finance, Operations, Human Resources, Strategic Management, and other relevant areas.
        Employ innovative teaching methodologies, including case studies, simulations, and interactive sessions to enhance student engagement and learning outcomes.
        Evaluate student performance through assessments, assignments, and examinations.

    Research and Publication:
        Conduct high-quality research in management and related fields, with the aim of publishing in Scopus-indexed journals and other recognized academic platforms.
        Participate in conferences, seminars, and workshops to present research findings and stay updated with the latest developments in the field.
        Collaborate with industry partners and other academic institutions to drive applied research projects.

    Curriculum Development:
        Contribute to the design and continuous improvement of the management curriculum, ensuring that it remains relevant to the evolving business landscape.
        Develop new courses and programs that address emerging trends in management and business practices.

    Student Mentorship:
        Guide and mentor students in their academic pursuits, including thesis supervision, project guidance, and career counseling.
        Support student activities such as clubs, competitions, and events that promote holistic development.

    Institutional Contribution:
        Participate actively in the administrative and academic processes of the institute, including committee work, accreditation efforts, and quality assurance initiatives.
        Engage in community outreach and extension activities that align with CIMR’s mission and values.

Faculty of Management

Symbiosis Centre for Distance Learning

Teaching and Curriculum Development:

    Expert Educator: Delivering in-depth classes on Consumer Behaviour, CRM for Services Marketing, E-CRM, Email Marketing, Mobile SEO, and Marketing Principles.
    Innovative Curriculum Designer: Crafting engaging and practical course materials to inspire and educate MBA and BBA students.

Content Creation and Curation:

    Strategic Thinker: Developing comprehensive content for Strategic Management & Governance, Strategic Implementation & Evaluation, Business Management & Strategy, and Sustainable Business Strategy.
    Educational Content Creator: Designing detailed question banks to support robust academic assessments.

Review and Evaluation:

    Module Reviewer: Providing expert insights as a reviewer for self-learning modules in Services Marketing, Business Management & Strategy, and Strategic Management & Governance.

Additional Highlights:

    Academic Excellence: Committed to delivering top-notch education and fostering student success in higher education.
    Pedagogical Innovator: Employing the latest teaching strategies to enhance learning experiences and outcomes.
    Engagement Champion: Excelling in student engagement and interactive teaching methodologies.
    Thought Leader: Sharing valuable knowledge and insights in the fields of marketing, management, and sustainable business practices.
    Dedicated Mentor: Guiding students through complex concepts and supporting their academic and professional growth.

Visiting Professor

Shoolini University

In-Person Teaching Excellence:

    Marketing Strategy Specialist: Delivering comprehensive and interactive classes on Marketing Strategy to empower future business leaders.
    Online Marketing Guru: Educating students on cutting-edge online marketing techniques and trends.
    Business Academician: Providing in-depth knowledge and practical insights into the business world.

Skills Development and Mentorship:

    Job Skills Mentor: Guiding students in developing essential job skills to enhance their employability and career readiness.
    Leadership Trainer: Cultivating leadership abilities and team management skills through experiential learning and hands-on activities.

Strategic Expertise:

    Strategic Partnerships Facilitator: Teaching the nuances of forming and maintaining strategic partnerships in the corporate world.
    Corporate Strategy Advisor: Instructing students on the principles of corporate strategy and its application in real-world scenarios.
    Strategic Alliances Educator: Focusing on the creation and management of strategic alliances to drive business success.
    Strategy Advocate: Promoting strategic thinking and planning as fundamental tools for achieving organizational goals.

Team Management and Leadership:

    Team Management Coach: Providing insights into effective team management practices and fostering a collaborative learning environment.
Additional Highlights:

    Engaging Educator: Creating dynamic and interactive classroom experiences that encourage student participation and engagement.
    Industry Connector: Building strategic alliances with industry partners to enhance learning opportunities and career prospects for students.
    Research Enthusiast: Conducting and supervising impactful research projects that contribute to the field of marketing and strategic management.
    Student Success Advocate: Dedicated to supporting student growth, both academically and professionally.

Professor of Practice

Mahindra Holidays & Resorts India Limited

Responsible for spearheading divisional goals of national level strategic alliances for Mahindra Holidays with all major brands in the country & align digital , BTL and tactical campaigns towards organisation's overall goals .Working with analysts to select and procure offerings that will deliver high ROI throughout the customer journey. Closely measuring and understanding the ROI of campaign and using that to inform on future content and promotion strategies.

Head National Alliances Marketing & Digital Acquisition 

Managing the entire marketing and customer acquisition function of Mahindra Holidays & Resorts India Limited with focus on innovation, growth and cost control. Leading a team of 200+ marketing professional and large call center process that works diligently to achieve organization goals . The portfolio managed by me contributes to more than 53% organization's top line revenues.

Roles and Responsibilities:

1)	Formulation & designing of monthly / quarterly and annual marketing calendar of the entire West Zone to achieve annual targets 
2)	National alliances with major brands to help focus on overall revenue and brand goals 
3)	Spearhead new avenues of activations - digital , below the line and non traditional media 
4)	Run member engagement and referral program within existing base to enrich referral business for the zone
5)	To control and monitor branch marketing activities and the associated costs to ensure member acquisition at optimal costs
6)	Run effective incentives structures for marketing field force and optimal utilisation of budgets 
7)	Co-ordinate with creative agencies towards continuous inflow of fresh designs for all sales aid materials, promo campaigns and sales support activities

Zonal Head Marketing 

Sterling Holiday Resorts Limited

Responsible for 
•	Expanding the penetration of Membership and Direct Room Nights programs in India. 
•	Formulating and executing the alliance market strategy along . Lead a team responsible for supporting performance targets for the function including formulating and executing on go to market plans across the range of business solutions SHRL offers in market.
•	Facilitating the successful deployment of SHRL digital campaigns and B2B platform partnership programs with airlines, Loyalty Partners, Credit cards and Digital Wallet to gain market share and accelerate volume growth and program growth 
•	Digital Marketing:  Develop and execute strategic digital campaign, both web as well as mobile and drive revenue through room night business and membership sales. 
•	Sales – Across offline branch, DSA , onsite and online (marketplaces  & brand sites) and through OTM ( outsourced telemarketing models
Key highlights 
•	Movement of online and offline customer acquisition business from Rs. 2.70 Cr in (FY 2012-13) to 47.6 cr. (FY 2016-17) 
•	Reduced in marketing promotion cost per sale from 10.62 % (FY 2012-13) to 5.38% (FY 2016-17) 
•	Seamless leverage of parent Thomas Cook  and subsidiary SOTC bases and finding various mediums of cross selling room night and membership programs. Business volume being 1.25 cores ( FY 16-17)
•	Reward based campaign with major PSU banks like SBI, Central Bank, Canara Bank and major private banks like HDFC, Indusind Bank. Also used Loylty Rewardz platform for effective use of CRM tool for new customer acquisition. 
•	Campaigns with digital wallet player like Paytm generating business worth Rs 3.75 cores ( FY 16-17)
•	Successful online campaigns with Indigo, Air Asia, Jet Airways , IndusInd Bank, Bajaj Allianz , State Bank, Bank of India being prominent ones .
•	Mutually successful deals on room nights with India’s no. 1 airline- Indigo, adding to the revenue bottom-line by 11% in the current FY 2015-16 and 17% in FY 2016-17

National Manager - Brand Alliances & Customer Aquisition

Everonn Education Limited

Brand Management

• Rebranding exercise of Brand Everonn with JWT .
• Promote brand Everonn across all networks of educational functions for all its retail presence across India.

Marketing Planning
• Organizing promotional events , both retail and franchisee partner driven.
• Handling appropriate media selection for promotion
• Finding new and innovative platforms for promotion


Accomplishments

• Organization: Set up the entire North, South and West India India marketing team and created their job responsibilities, performance metrics and goals.
• Campaign : Responsible for singularly creating and executing two major branding initiatives – “Edupreneur
– Ambassadors of learning “ – a franchisee development campaign and “ Everonn world – 100% learning
/Unlimited Success “- a student recruitment retail offering campaign.
• Strategy and Media buying: Identified the strategic group Profiled the consumer, segmented the market. Created calendar plan for entire year and special events like Indian Education Congress ( aired on Zee business),Spell Bee ( aired on Ten Sports ) .
• Brand Identity creation: Re-branding and revamp of Everonn mother brand along with JWT  with a complete focus on brand vision and positioning defined goals.
• Brand Manual: Created a focused brand manual for the Everonn World – the flagship retail brand of
Everonn, to ensure effective and correct usage of brand dimensions.
• Website and Digital medium: Creating and developing all the organization websites and ensuring SEO and
SMM campaigns on a regular basis.
• Successfully heading the new channel acquisition promotion campaign – Edupreneur , on a pan India basis, with focus on targeted brand building , enquiry generation and franchisee/ retail network development .
• Handled 35 city pan India Entrepreneur acquisition seminars , including data mining, promotion and on ground activation for Edupreneur campaign.

Deputy General Manager-Marketing and Brand Communication

Mahindra Holidays and Resorts India Limited

Head the East and North East Region for entire marketing function of MHRIL 

Accomplishments

•	Created and executed One Mahindra campaign in South City Mall , that showcased all Mahindra brands during the peak Puja –Diwali 2009 sesaon, resulting in huge brand awareness and enquiry generation.
•	Alliances with Tata Motors, GM India, Hyundai, Aditya Birla Retail, Spencers, Future Group, Citi Financial, Reilance Communications at various capacities for cross promotion, btl activations
•	National level tie ups  with Spencers Retails, HPCL, IOCL, BPCL , VLCC and IMAX for conducting cross promotion campaigns.
•	Mutiliple housing activities with on ground partners like Reliance GSM and Citi Financials to generate database.
•	Cost per sales reduced by 67 % YTD – Marketing Contribution to sales to the national highest of 88% .
•	Outsourced telemarketing team with Adeco , there by reducing standing cost by 22% on marketing manpower spends.
•	Created a new line of business distributiuon in form of mobile /revolving retail units in Class B and C towns ; initiative resulted in 19% incremental business.
•	Presented the Chairman of MHRIL new plan for business development in form of Franchisee- a new concept in time share / leisure holidays .

Marketing Manager-East India

EXIN

South East Asia’s largest Interior Design education organization with retail presence in India, Bangladesh, Nepal , Sri Lanka and USA , my role demanded various functions as summarized below :-

Accomplishments

•	Reduction in ad cost per student registration to 5% for the year 2006-07 and 3.7% in 2005-06.
•	Solely responsible for setting up company SMS portal 7575- first of its kind for an education organization in S.E. Asia.
•	Tied up with Oxford Book store for co branded promotional efforts.
•	Increased in brand visibility by 23% in India.
•	Developed the web-based database generation to registration process, resulting in 17% increase in student population in Jan – July 2007.
•	Increase in print media space booking by 12% without increasing the ad spend budget in the first quarter of 2006-07

Group Product Manager- India, Bangladesh,Nepal

LEISURE SPORTS MANAGEMENT PVT LTD

LSM is the pioneer in the field of Sport Management in India, a subsidiary of the century old Sinclair Group having managed and marketed events like Afro Asian Games, National Games, and National Football League and are the official publicists for Indian Hockey Federation.


Sports Event Marketing and Management 	
•	Market and manage various sports and corporate events across the country
•	Look for sponsors for Indian Hockey Team
•	Event management , ground management , branding of collaterals , co-ordination with agencies , brand custodians and the organizing bodies like IHF,IAF,BCCI, BFA, etc. 


Client Servicing	
•	Service all the major sponsoring brands
•	Ensure visibility of the sponsor brands

	Managed and marketed live quiz show of Siddharth Basu.
	Base research and talent co-ordination for 25 episode serial on World Cup Football 2002, aired on DD1 and DD7.
	Event Management, local co-ordinations and marketing of National Games,2002 – Hyderabad and Vizag.
	Generated business over Rs.1.5 crores in sponsorships through SBI, State Bank of Hyderabad, ICICI, Reliance Infocomm, United India Insurance, BSNL,Digjam, Smithkline Beecham, Cocacola for various events.

Executive - Sports Marketing

🎓 Dr. Partha Pratim Chakraborty
🌟 Dual Doctorate Researcher | Distinguished Professor of Marketing | Strategic Leader

I am an educator, researcher, and industry expert dedicated to advancing management knowledge and practice. With a Doctorate in Business Management from the Swiss School of Business Management, Geneva, and leadership training from The Wharton School, I am pursuing a second doctorate through the Fellowship Programme in Management at CIMR, Mumbai. 

🔬 Research Contributions

PhD Paper

Chakraborty, P. P. (2024). The Role of Social Media Influencers, Friends, Peers on Travel Decisions for Travellers in Relation to the Highest Impact Among Them That Affect Purchase Intention. 
https://www.gbis.ch/index.php/gbis/article/view/291

Research Paper

1. Partha Pratim Chakraborty. (2024). Strategic Use of Social Media and Podcasts in Donald Trump’s 2024 Presidential Campaign. European Economic Letters (EEL), 14(4), 705–724. Retrieved from https://www.eelet.org.uk/index.php/journal/article/view/2162

2. Luthia, M., Chakraborty, P. P., & Kedia, M. (2024). Harnessing Social Media Insights: Sentiment Analysis as a Tool for Competitive Advantage. Humanities and Social Science Studies, 13(2), 29.

3. Chakraborty, P. P. (2024). Ethical considerations in deploying AI and data-driven technologies for adaptive education. IPE Journal of Management, 14(27), 44.

Conference Paper 

Employee Assistance Programs Reimagined: Overcoming Barriers and Fostering Mental Health at Work 
ISBN code 978-93-83302-72-7
Link: https://www.sdmimd.ac.in/conferenceproceedings/ihr2024papers/IHR2447.pdf

Journal Contribution 

1. Innovative Formats of Designing and Development of SLM in Online Distance Learning “ has been published in our prestigious “Symbiosis International Research Journal on Online and Distance Learning (SIRJODL) Volume 4 Issue 2 July 2022 ISSN 2582-9009

Book Chapters

1. Chakraborty, P. P. (2025). Ethical Dimensions of AI Development. IGI Global Scientific Publishing. [DOI: 10.4018/979-8-3693-4147-6.ch003]

2. Chakraborty, P. P. (2024). The Role of Technology in Enhancing Sustainable Tourism Practices. IGI Global Scientific Publishing. [DOI: 10.4018/979-8-3693-5903-7.ch011]

3. Chakraborty, P. P. (2024). Tourism in Transition in Sustainable World: Embracing Technology and Sustainability in the Post-Pandemic Era. IGI Global Scientific Publishing. [DOI: 10.4018/979-8-3693-5903-7.ch017]

taplio

The Battle

Animesh Misra

Dr. Partha Pratim Chakraborty

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?