Director of Growth @ Node Media | Performance Marketing Expert | Scaling US-Based Brands from 1x to 10x

📌I currently manage growth for Hume Health Body Pod while overseeing $8M+ monthly ad spends, across US, CA, AUS, UK and other Key English Markets. 

📩 amishra@cubert.co 
📞 Book a call: https://calendly.com/talk-to-ani

Get my Meta Ads Toolkit for all the valuable resources: https://ani7ruddha.gumroad.com/l/ultimate-meta-ads-toolkit

Aniruddha Mishra

I've trained and upskilled 25+ Creatives Strategist. 💪 
Steal this framework on 
"How to Train Your Team to Create Winning Ad Creatives"
 
As a performance marketer, I get it. 
You know what works, 
but the creatives from your team aren't hitting the mark. 
 
So, how do you create an effective loop to find winning angles? 
 
Here’s the strategy that works: 
1️⃣ Define Creative Pillars 
2️⃣ Assess Awareness Stages 
3️⃣ Craft Targeted Hooks 
4️⃣ Track & Refine 
5️⃣ Clarify Roles 
 
🔄 Implement these steps and watch your team excel! 
 
*Giveaway is over*
Pls DM me if you commented before and 
didn't get the resource for some reason.

Director of Growth @ Hume Health | English Markets

2 months back, we were gifted with our first baby 🎉

And life has quietly (and loudly) changed.

1. My digital feed is now all about babies and all ads towards parenting products

2. Our schedule is crunched for sleep like crazy

3. Getting deja-vu from all mom and dad statements “You will only understand this, when you have your kid”. 

4. Every plan now comes with a silent disclaimer: “subject to baby mood.”

5. I’ve 10x more respect for all you ladies out there - for all you do. 

PS: Grateful to God and our family for all the love and support. ❤️

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🚨REDDIT is a goldmine for creative insights. And I have curated 30+ handpicked prompts for detailed analysis. 👇 

✅ These prompts are segmented into:
 • Audience psychology
 • Pain points & objections
 • Language & inside jokes
 • Competitor perception
 • Hooks, ads & content ideas
 • Emotional triggers

✅ Designed for:
 • Meta & TikTok creatives
 • DTC & app marketers
 • Creative strategists tired of “vibes-based” research

*giveaway over*
If you commented already and didn’t get my resource for any reason pls DM me “Reddit”

11 years ago, when I started my career,
I was honestly lost.

I was studying Chemical Engineering,
and felt a quiet fear every single day.

“What if I’m stuck doing this forever?”

I spent 3 years coding websites,
telling myself I was learning a skill.

Truth was, I was just tweaking templates
and pretending I had it figured out.

I knew I didn’t want to work
with big IT tech giants.

But I also had no clue
what I wanted instead.

That uncertainty was heavy.
Watching others seem confident,
while I kept guessing.

The only thing I was sure about
was wanting to work with startups.

Fast. Messy. Real work.

Eventually, digital marketing found me.
Not as a plan - just an opportunity.

A rare mix of creativity,
numbers, and real feedback.

Slowly, the fog began to clear.

Looking back, this stands out:

Clarity doesn’t always come
from knowing what you want.

Sometimes it comes from being honest
about what drains you.

PS: That’s a 14-years-younger me,
back in undergrad.
Confused. Insecure. Still trying.

Most brands in 2026
aren’t losing because of bad ads. ❌ 

They’re losing because
their learning loop is broken.

They find one winner.
Then try to force-scale it.

🫠 Same format.
🫠 Same angle.
🫠 Same hook.

The algorithm learns fast.
The audience gets bored faster.

Creative diversity isn’t about
making the algo happy.

It’s about answering
multiple questions at once:
- What format sells trust?
- What angle creates intent?
- What hook stops the scroll?
- What proof removes friction?

If every ad answers
the same question,

You’re not testing.
You’re just spending.

The fastest-scaling brands I see
run creatives like experiments.

Each batch is designed to learn
something new, not repeat a win.

That’s how you turn ads into
a compounding system.

Not one lucky creative.
But a portfolio that keeps paying.

In our Creative Strategy bootcamp
for 6 weeks we tap on each of these pillars. 
DM me if you want to get a link to the course. 

Curious how others are
structuring their learning loops 👇

Creative Diversity in 2026 

Life of a performance marketer: Meta launched a powerful feature (squencing)

Life of a performance marketer: I tested sequencing for 30 days - here's why it didn't work.

Wish we see more of #2.

They say “Paid ads in 2026 are dead.”
Yeah.

Of course you can handle all this by yourself:

- Attribution accuracy
- Tracking that actually works
- Clean event setup
- Signal quality
- Conversion rates
- Landing pages
- Funnel leaks
- Creative fatigue
- Scaling without breaking efficiency
- Revenue, not vanity metrics

Paid ads aren’t dead.
Amateur systems are.

What’s harder for a performance marketer?
Getting an apology from your partner
OR
Getting one from the Meta Ads team?

At least your partner eventually says:
 “Okay fine, I’m sorry… but you also did something.”

Meta Marketing "PROs" say:
 - Nothing changed on our end.
 - Performance fluctuations are expected.
 - Have you tried broad?

or even worse you are not trying our revolutionary "AI enhancement features"

*rant over*

When performance is down, how your team or agency reacts tells you everything about how invested they are.

Reactive teams wait for numbers to recover.
- They blame seasonality, platforms, or “the algo.”
- They pause or reduce spend, swap creatives randomly, and hope tomorrow looks better.

Proactive teams assume responsibility.
- They diagnose before defending.
- They pull breakdowns, isolate variables, and come to you with a plan not an excuse.

The difference shows up fast:

• Do they surface issues before you ask?
• Do they bring hypotheses, not just reports?
• Do they test with intent, not panic?
• Do they protect learnings even when results dip?

Anyone can manage an account when ROAS is green.

Real test is when you turn that red to green.

They say a performance marketers mood is directly correlated to the performance of their ads. 

How’s your mood now - yay or nay?

80% of paid marketers don’t understand this:
your creative didn’t fail, your market level changed.

When creative fatigues
Most teams respond by

refreshing creatives
- Same claims
- Same angles
- Same thinking

But markets don’t get tired
They get smarter

What worked last quarter
feels invisible today

The real question isn’t
“What new ad should we make?”

It’s
“What level is our market in now?”

Because each stage demands
a different message

Winning brands don’t get stuck because
They stay one level ahead
That’s how you win long term.

Repost if this was valuable.

The latest Meta ads drop has been disastrous. I am finding an interesting pattern. 👇 

Safari UTM capture dropped from ~66-70% to ~50% starting January 9th — a ~17 % point decline.

Root Cause Indicators
1. Safari ITP (Intelligent Tracking Prevention) is likely stripping UTMs on redirect chains or after 7+ days of no user interaction

2. Facebook/Meta Safari traffic hit hardest: -36% session drop with UTMs

3. AppLovin Safari traffic: -23% with proper UTMs

Anyone else noticing this?

This is one of the 100s of ads we produced in-house. Do you think it's a winner or loser? 

And why.

MS Clarity Shopify app developers are so lazy they didn't even care about removing "prod" from the app slug. smh!

I’ve spent years inside Meta’s ecosystem.
Pixels. CAPI. Events. Audiences. Signals.

Platforms see far more than users realize
and far less than marketers wish.

Audrey Chia 🚀

Scale Smarter with AI-Supercharged Copy | 💛 Copywriting + AI + Personal Branding

You don’t need a massive agency
to gain massive leverage.

Most founders I work with hit the same wall.

After a few years in business, growth slows, 
referrals become unpredictable and competitors start showing up. 

They realise that they have a business but they don’t have a brand.
That’s where I come in. 

As your Fractional Content Strategist, I embed directly into your business 
to own the work that matters most— your positioning, strategy, and how it all converts.

No junior handoffs.No rotating agency teams.No fragmented direction.
Just one partner who drives growth. 

Together, we build a brand that doesn’t just look good, 
but works hard for your business—with clear positioning, 
sharp narratives, and human X AI systems designed to compound over time.

In an AI-saturated world, the brands that win aren’t the loudest.

They’re the ones with focus, consistency, and a strategy that holds.

If that’s what you’re building,I’d love to see what we can do together.

Apply to see if we’re a fit: www.closewithcopy.co

—To do good works
Ephesians 2:10 💛

Founder

I run a hybrid human X AI copywriting consultancy. 

The goal is simple — to help you find smarter ways to scale. 

How? By combining the best of human strategy with AI execution. 

There are 2 ways I can help.

AI: 
Bespoke AI content systems that save you 70% more time with a 3X increase in ROI.

Human: 
Done-for-you copywriting to 10x conversion rates of your landing pages, ads and funnels. 

Drop me a DM with "copywriting services". 

Or visit: www.closewithcopy.co

Audrey Chia

How to Optimise Your LinkedIn Profile For 2026 
(Bonus ChatGPT Prompts included) 

You’ve built your business on referrals.
But deep down, you know that’s not sustainable.

And LinkedIn feels overwhelming.
You’ve tried posting, maybe even hired a ghostwriter.
But nothing worked in 2025. 

So if you're starting this journey in 2026. 
Here's the ONE thing you need to do. 

You need to turn your LinkedIn profile into your landing page. 
 And it needs to convert.

So I broke down everything in this carousel 👇

🔧 1. BANNER
 Craft a high-converting value prop in one line

🧠 2. HEADLINE
 Make it crystal clear what you do 

📖 3. ABOUT SECTION
 Plug-and-play formula to turn your bio into a conversion asset

🔗 4. LINK STRATEGY
 Don’t waste traffic. Send your prospects somewhere.

📌 5. FEATURED SECTION
 Lead magnets, Testimonials or Case studies 
 
You don’t need to become a LinkedIn influencer.
You just need a profile that sells for you while you sleep.

It's 1st Jan & you’ve got two options:

1️⃣ Try the prompts for yourself 
2️⃣ Work with me (& save months of testing) 

If option 2 sounds smarter:
Comment or DM me “2026”
 and let’s turn your LinkedIn into an inbound asset.

Building Brands that Convert | Positioning + Strategy + Copywriting | Human X AI Workflows | Your Growth Partner 💛

How to Optimise Your LinkedIn Profile For 2026 

9 ChatGPT Prompts For Copywriting 🤓
(Save this post for later.) 

Everyone's using ChatGPT
but not everyone knows how to use it well.

When it comes to copy, context is queen. 

We often expect AI to know what we want 
but it can only write with the right inputs. 

If your AI copy still sounds generic:
1)  Start with the outcome you want (sales, clicks, leads)
 2) Choose the asset you’re writing (ad, email, page)
 3) Use a prompt that guides thinking  

This cheatsheet is only the tip of the iceberg.
But it's good enough to help you get started. 

Strategy-led prompts = Sharper first drafts.
Always remember to add your human touch. 

Tell me, what's your favourite AI tool for copy? ✏️

Building Brands that Convert | Positioning + Strategy + Copywriting | Human X AI Workflows | To God Be The Glory 💛

Most AI content flops because it lacks one thing 👇 
YOU. 

ChatGPT isn’t always the problem.
The way you’re using it probably is.

Here are 5 common mistakes you might 
be making (and how to fix them):

🔻 Mistake 1: Relying Too Much on AI
You let ChatGPT decide what to say and how to say it.
✅ Add your POV.
 Start with your perspective. 
Ask AI to build on it, not for you.

🔻 Mistake 2: Speaking to Everyone
If your content is for everyone, it speaks to no one.
✅ Pick one ICP.
Talk to a specific person, solve their specific pain.

🔻 Mistake 3: Using AI Copy As-Is
AI is your intern, not your editor-in-chief.
If you’re publishing without rewriting, it shows.
✅ Edit like a human.
Add your personal point of view. 

🔻 Mistake 4: Too Much Fluff
AI mirrors unclear prompts.
Vague inputs = vague outputs.
✅ Start with a strong idea.
If it doesn’t add value, delete it.

🔻 Mistake 5: Copying AI’s Tone of Voice
If your post sounds like ChatGPT, 
no one is going to read it. 
✅ Use your own voice.
Run it through a human lens.
Remove "buzzwords" (Hehe) 

Great AI content doesn’t start with a prompt.
It starts with you.

Learn to teach AI like your intern. 
That’s how you scale content without losing your soul.

Tell me, what other tips would you add?

Why your AI content isn't Converting 

I built my own team of GPT writers.
(That saves me 10+ hours a week on content.)

If you’ve watched Big Hero 6, you’d remember Baymax,
the soft-spoken, inflatable robot companion. 

Now imagine if Baymax could write for you. 
That's what I did with my own custom GPTs. 

Audri 2.0 is part of my growing team of custom GPTs.

Each one built with a specific skill
🧠 One handles storytelling
 📈 Another knows visual analogies
 🎯 And one is trained to write conversion-first copy

It’s like having a team of AI assistants 
that actually sound like me.

But I always tell my clients this, 
AI alone isn’t enough.

You can have the best GPT on earth.
But without  strategy, it’s like putting Baymax 
in a boxing ring with no clear plan of attack.

No positioning.
 No audience insight.
 No clarity.

That’s why  AI only works when paired with human strategy.
🧩 Funnel design
 🧩 Positioning clarity
 🧩 ICP-focused copywriting  

Want to build a brand strategy that’s powered by AI 
with a GPT content system that actually converts?

DM or comment “2026” and let's get growing.

How To Build a Custom GPT Writing BAE

Content isn’t your problem.
Conversion is.

You’re showing up and posting.
But your content isn’t working hard enough.
And you’re not seeing results.

Most business owners confuse content with copy.

They educate, but don’t convert.
They post, but don’t persuade.
They show up, but don’t sell.

Because copywriting isn’t just about writing.
It’s about psychology, structure, and strategy.

That’s why I created this carousel:
 6 Proven Copywriting Frameworks
to help you turn impressions into leads.

Inside, you’ll get:
 → The exact formulas I use for sales pages, emails, and ads
 → When to use each one (based on your funnel stage)
 → Plug-and-play examples so you’re never stuck again

Think of it as a conversion toolbox for business owners 
who want to drive more leads, booked calls and revenue. 

Try these frameworks for yourself. 

Or if you're stuck with a brand that isn’t converting, 
DM me “copy” and I’ll walk you through how to fix it 💛

6 Proven Copywriting Frameworks 

Want copy that sells for you?
Write it like a TACO 🌮

If your content isn’t getting results, 
it’s probably missing one thing. 
The right copy layers.

Here’s my delicious TACO framework you can steal: 

🥙 Shell = The Problem
Grab their attention with their problem
what’s keeping them up at night?
 Go deep.

🌶️ Filling = The Agitation
 Turn up the heat.
 What happens if they don’t solve it?
 Make them FEEL what’s at stake.

🥑 Sauce = The Solution
Now and only now,
talk about your offer.
Position it as the fix.
Use proof, not promises.

If even one layer is missing, your copy will fall flat. 
(Like a sad and dry Taco.) 

P.S.What's your favourite Mexican food? 

 _
Need help you turn your content into clients?
Comment or DM me “🌮” and let's get your pipeline full.

The TACO Copywriting Framework  

Being a creator is easier than ever.
Standing out is now harder than ever.

AI has lowered the barrier to entry.
 Anyone can publish. Everyone has tools. Output is fast and constant.

But that’s exactly why strategy matters more than ever.

I was reminded of this last week speaking at Because It’s Christmas, a lovely event hosted by Eldred Wee and Sabrina Princessa Wang.

During the panel on the Speaker–Creator Economy & AI, I had the privilege of sharing the stage with Cindi Wirawan 林幸妮 and De Zhong Chia.

Throughout the discussion, one common thread kept surfacing.

AI can amplify your voice. But it can’t tell you what you stand for.

Sabrina Princessa Wang posed this question,

"If you cloned yourself using AI, would your clone still be an authentic version of you?" 

I personally think that in a world of AI content, authenticity becomes your differentiator.
Your voice, perspectives and lived experiences. 

The other speaker, Vicky Vaswani also reminded us that selling is still about using your voice to build trust.

While Hitesh Ramchandani brought the room to a standstill with his personal journey of overcoming cerebral palsy. 

A super shoutout to Jeremiah 🔊 Su for being such an AMAZING host and bringing the room to life. 

What a meaningful way to close the year.
I can't wait to see what 2026 brings!

Because It's Christmas: A Party You Didn't Know You Needed

Most LinkedIn ChatGPT prompts don’t work.
Not because they’re badly written.
But because they’re not grounded in strategy.

They generate output without direction.
Volume without positioning.
Content without leverage.

That’s why I built a Deep Research Prompt for founders 
who want to generate strategic content. 

A prompt that forces you to think about:
👉 Market tension 
👉 Buyer psychology 
👉 Authority signals  

The reason this prompt works isn’t AI.
It’s because it’s anchored in a founder's positioning. 

AI just helps you execute faster once the thinking is clear.
Without strategy, AI amplifies noise.
With strategy, it becomes leverage.

I’ve turned this into a template that any founder can use
across industries, offers, and levels of maturity.

🎁 Grab Your Prompt Here🎁
https://lnkd.in/g3qvxnya ✨

Btw, if you're reading this post, you have 2 options. 
A) Figure out this year’s content strategy yourself 
B) Work with me so we can save you months of trial & error.

DM me "2026" if you're ready to build a brand that converts.

Walk into an Apple Store.
No discounts. No pushy sales reps.
Yet, you already believe it's the better choice. 

So what’s the difference between
 an Apple Store and a regular phone shop?

They sell similar products.
 In the same category.
 At similar technical specs.

But the experience is worlds apart.

Apple doesn’t win on features alone.
They win because of sharp branding & positioning.
In fact, Apple users show ~90% brand loyalty,
one of the highest retention rates in consumer tech.

Most founders still think branding is a nice-to-have.
 “Just logos, colours, and vibes.”

No. 

Branding (when paired with sharp positioning)
is what sells before the first sales call.

It answers the real buying questions:
 • Why should I trust you?
 • Why is this priced higher?
 • Why you, over 10 others?

Your product feels premium before it’s evaluated.
Your content pre-sells.
Your sales calls become confirmations.

If your company still feels like a “regular phone shop,”
 no amount of posting, ads, or AI tools will fix that.

You don’t need more marketing.
You need sharper positioning.

That’s exactly what we lock in during a
Brand Positioning Sprint.

We define how you stand out in a crowded market
and make you one of one, not one of many.

Comment or DM “APPLE” and I’ll show you how to make your brand
feel like the obvious choice. 

P.S. One of my clients got 4 inbounds instantly when we launched her new website. That's the power of content that converts 🍎

“𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗔𝗜 𝘁𝗼𝗼𝗹?”

Ashley asked me this question in her podcast
and my answer surprised her. It’s NotebookLM.

I use it as a second brain.

When I step into a client niche, I usually start with zero context.

Years ago that meant months of reading, interviewing, and messy research
before a single line of copy could be written.

Now I upload everything into NotebookLM:
• YouTube explainers
• briefs and Google Docs
• eBooks and decks
• internal notes

Then I interrogate it.
I ask questions like a curious operator would.
I get tight summaries.
I let it draft briefing outlines for presentations.

Sometimes I even generate audio so I can learn by listening instead of staring at the screen.

This helps me to understand the industry in days, not months.

AI doesn’t replace the craft.
It compresses the time needed to craft.

Your brain has limited capacity. Mine certainly does.
So I’d rather spend that capacity on strategy -
on how to position an offer and translate real human problems into copy that moves pipeline.

That’s the real leverage.

If your team already uses ChatGPT but still feels stuck, noisy, or slow to create quality content, the bottleneck is rarely the tool.

It’s the process you wrap around it.
Thank you for having me Ashley! 🤗 
Watch the full video below.

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