Director of Growth @ Node Media | Performance Marketing Expert | Scaling US-Based Brands from 1x to 10x

📌I currently manage growth for Hume Health Body Pod while overseeing $8M+ monthly ad spends, across US, CA, AUS, UK and other Key English Markets. 

📩 amishra@cubert.co 
📞 Book a call: https://calendly.com/talk-to-ani

Get my Meta Ads Toolkit for all the valuable resources: https://ani7ruddha.gumroad.com/l/ultimate-meta-ads-toolkit

Aniruddha Mishra

Reducing CAC by 28% isn’t a creative problem.
It’s a reaction-time problem. 

Stop waiting 7 days to “review” your paid ads performance.
Your best media buyer shouldn’t be your best data detective.

But in most paid ads teams, that’s exactly what happens.
Hours spent digging. Cross-checking dashboards. 

Explaining performance shifts to clients. Instead of optimizing.
By the time insights are surfaced, performance has already drifted.

CAC creeps up. Budget leaks. Fatigue builds.
Not because your team lacks skill. Because your decisions move too slowly.

We normalized weekly hindsight in a real-time environment.
The shift for me?

Turning performance into a live loop: 
Signal → Diagnose → Act → Repeat.

That’s how we reduced CAC by 28%  
not with new creative, but faster decisions.

If you want to see what we’re using, comment “PILOT.”

Brand partnership • Director of Growth @ Hume Health | English Markets

Fitmint

1) Helping with user acquisition for web2 & web3 users
2) Handling discord & telegram community
3) Handling twitter handle and growing follower number
4) Partnering with twitter crypto influencers

Growth Manager

ShopSe Digital Finance

Performance Marketing Manager

Atmana

1) Helping with user and product growth.
2) Improved ARPU by 200% by running pricing experiments
3) Improved iOS conversion rate by 100% by running paywall experiments
4) Optimization of marketing funnels and product funnels 
5) Designing and executing Email and push notifications campaigns 
6) ASO for Android and iOS apps (Contributing 60% of the Installs)
7) Paid campaigns for app installs and in-app purchases on UAC, Facebook & ASA 
8) Display, Video and search campaigns on Google 
9) Partnered with 50 YT influencers 
10) 80% of the campaigns with + ROI at scale

AVP Growth & Product

Rizzle

1. Handling Monthly budget of more than 50 lacs in Digital advertising.
2. Achieved CPI as low as INR 2 with facebook ads and INR 3 with UAC ads in India.
3. Achieved CPI as low as $1 with facebook ads in USA.
4. Partnered with affiliate for CPA&CPI campaigns in India and USA.
5. Scaled from 50k downloads to more than a million downloads on Play store within 3 months.
6. Achieved CPI as low as INR 5 with tiktok ads in India.
7. Achieved creator to install ratio from 20% to 30% with facebook and tiktok ads.

GyanApp

1. Grew organic traffic on website from zero to 30k+ unique visits daily.
2. Grew App installs from zero to half a million with D1 retention of more than 50% within 6 month.
3. Achieved CPI as low as INR 2 with facebook ads by doing multiple experiment with ad copy, placement, audience, creatives and ad copy.
4. Achieved CPI as low as 3 INR with UAC.
5. Handled push notification activity with avg CTR of more than 6%
6. Improved organic App installs from 20% to 40% of total installs
7. Used CleverTap for product growth

chaiwaalas

1. Learning was invaluable.
2. Pricing experiments to maximize ROI and revenue.
3. Scaled up to 200 paid monthly subscribers.

Co-Founder

P2 Power Solutions Pvt. Ltd.

1. Installation of harmonic filters on site
2. Visited 20+ sites across India for installation of machines
3. Installed more than 100 Active harmonic filters successfully

Electrical Engineer

As a growth-driven marketing leader with a strong background in App marketing and management, I have a proven track record of scaling SaaS products and mobile apps. With a focus on driving sustainable revenue growth, I specialise in optimising the AARRR funnel across multiple industries, including B2C SaaS, and consumer apps.

Over the past few years, I have successfully led growth strategies for 10+ apps across different categories, achieving remarkable results. For example, I grew BlockerX’s monthly revenue from $10K to $150K in less than two years while keeping all marketing channels ROI positive.

At Fitmint, I drove a 5x increase in user growth through a mix of data-driven acquisition and retention strategies.

My expertise spans the entire marketing funnel, from acquisition to retention and referral, always ensuring ROI-positive growth. I thrive in fast-paced startup environments where innovation and scalability are key.

Let’s connect if you’re looking for someone who can bring growth, strategy, and execution together to create long-term value.

taplio

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The Battle

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