Hume Health

Director of Growth | Body Pod

GrowthMentor

Mentor

Pee Safe

Angel Investor

Node Media

🚀 As Director of Growth, I drive Node Media's expansion by developing and executing effective strategies to increase revenue, expand our client base, and help them achieve their goals. 

🧠 Leveraging my expertise in performance marketing via research, analytics, and account management, I work closely with the leadership team to identify new opportunities for growth.

🤝 I build strong relationships with key partners and stakeholders to ensure Node Media is positioned for success.

📊 With a focus on data-driven decision-making, I use my performance expertise to continually improve Node Media's clients' strategies and stay at the forefront of the ever-changing media landscape.

Director of Growth

RocketShip HQ - Mobile User Acquisition Agency

- Key Account Manager for 7 clients
- Managing monthly marketing budget of more than $250,000+ USD 
- Verticals around - FinTech, Dating, Gaming, e-Commerce, Fitness, Hyperlocal markets
- Across Various Platforms such as Facebook ads, Google UAC, TikTok ads, ASA, Snap
- In markets across US, UK, AU, Africa, and other tier-1/2 GEOs
- Competitor analysis, worked on sales proposals

Gaming clients:
Hyperhippo Studios - Adventure Capitalist, Adventure Communist, Idle clicking games.
Gods of Olympus - strategy game

Sr Mobile Marketing Manager

Coreah.AI

Clientele:
- QuackQuack.in - India's fastest-growing Dating apps (FB/Google UA) - 11 Million++ Users
- RummyPassion.com - Performance Marketing, (FB, Google Ads)

Founder

MoneyTap

MoneyTap is one of the leading Fintech startups in India providing credit to salaried and self employed professionals 

- Handling ASO, organic visibility of the app
- Ranking in the top 5 positions for the top 10 important keywords on Google Play Store
- Trending #1 in Finance in the month of July 2018 on Google Play Store
- Optimizing the organic visibility of our moneytap.com website. Handling the on-page and off-page SEO 
- Content marketing across relevant channels
- Analyzing the website with Heatmaps, scroll maps to suggestion optimizations on the website
- Hands-on with analytics tools like Google analytics, Appsflyer, Appsalar etc
- Handling Google UAC, Quora, Twitter as a part of new sources for growth 
- Successfully scaled Google UAC acquisition contribution by 100% at an optimal CPA

Growth Marketing Manager

Sportskeeda

- Handling digital marketing activities across all the platforms
- Android app marketing via Facebook ads, Adwords, other third-party ad networks
- Scaled Sportskeeda's organic traffic by 20% 
- Google Play Editor's Choice Award for Sportskeeda Hindi App
- Global Content Syndication Partnerships
- Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) and popular social media management tools (TweetDeck, HootSuite, etc) 
- Leadership skills: Managed a 16-member team
- Have handled upto $100k monthly marketing budgets
- Heading Pro-Wrestling (WWE/TNA/ROH/NJPW etc) for Sportskeeda
- Proficient in Microsoft Excel (advanced), SQL, Adobe Photoshop, InDesign, Wordpress, SEMRush, AHref
- Email marketing tools like MailChimp
- Implementing and scaling spends with Marketing Automation Tools
- Hands-on experience in AdOps worked on AdX, DFP and a few RTBs
- Handled growth for developed geographies like the United States, UK, Australia,

Digital Marketing Manager (Organic and Paid Acquisition)

Bollywood Masti (Subsidary of AirStream)

My job responsibility was to:
1. Manage content for the website coordinating with writers
2. Get traffic via various organic/non-organic sources
3. Optimize Google adsense revenue (RPM)
4. Find out alternative networks with higher RPM

Content & Growth Manager

AirStream - Stream PC and Cloud on Mobile

Digital Marketing Manager

Director of Growth @ Node Media | Performance Marketing Expert | Scaling US-Based Brands from 1x to 10x

📌I currently manage growth for Hume Health Body Pod while overseeing $5M+ monthly ad spends, across US, CA, AUS, UK and other Key English Markets. 

📩 amishra@cubert.co 
📞 Book a call: https://calendly.com/talk-to-ani

Get my Meta Ads Toolkit for all the valuable resources: https://ani7ruddha.gumroad.com/l/ultimate-meta-ads-toolkit

Aniruddha Mishra

Sovran

Creative is king. We’re building modular performance video software to enable growth marketers to run video ad experiments without slow, costly, and error-prone manual work. 

I’ve been a growth marketer and creative strategist at Calm and Cash app. I’ve briefed over 4,473 performance video ads.

As marketers, we all know to constantly be testing hooks, messages, ad types, copywriting frameworks, and visual concepts.

Most video ads created don’t follow the proven structure of hook → body → call to action. 

If you don’t know how to structure a performance video ad, then you don’t know what to change to improve its performance.

Sovran lets you mix-and-match your hook, body, audio, and call to action clips to find the optimal video ad variations. Each variation comes with its unique naming convention so you don’t lose track of learnings.

“I am so happy that we use the Sovran platform. It took our designers an hour to create one variation. Now even creative managers can do it, and just for 10-15 minutes, we have 2-3 resizes. So it’s 4 times faster with Sovran.” - Viktoriia Niemaia, Creative Marketing Team Lead, GeoZilla 

“I created a bunch of variations last week and a handful have outperformed the control significantly. Saving tons of time!” - Nabeel Ismail, Paid Social Director, Factor

Book a meeting with me directly at https://calendly.com/mansonchen/30

Send me an email directly at: manson@sovran.ai

Parabolica

Before we came onboard, ROAS averaged 0.60 the last 3 weeks of April.


Unsustainable.


Their ad account was plagued by the usual:

- Too many active ads per ad set at their daily budget
- Running unprofitable products
- Too many audience types
- No testing campaign


What we did:

+ Reactivated historically good products
+ Consolidated the account structure
+ Paused historically bad products
+ Reactivated strong ads

Rocket science? No.
Simple media-buying fundamentals.

The result?:

1️⃣ ROAS increased 155%, from 0.58 to 1.48.
2️⃣ Spend increased 90%, from $5,838.67 to $11,134.45.
3️⃣ They can refocus on making the world a happier and healthier place.

Cash App

Led performance creative strategy team at Cash App
Data-driven creative concepting and iteration on paid social, UAC, mobile programmatic

Growth Marketing Lead, Creative Strategy

Calm

Paid Social Growth & Performance Creative Strategy

FB/IG iOS, Android, Web
International (ES, DE, FR, PT, KR, JP)

Growth Marketing

Smartly.io

Clients included - Uber, DoorDash, StubHub, Fabletics

Pod Lead - Managed Services

We are on a mission to make online advertising easy, efficient, and enjoyable across all major platforms. Easy as in automated, efficient as in constantly driving performance, and enjoyable through the best user experience and service in the market. We do this by combining creative automation, ad operations, and outstanding customer service to help brands scale their results – not headcount.

Great people choose us and stay with us because they like our company culture and how we tackle challenges of huge scale at speed. Learn more about how we work at smartly.io/culturehandbook.

Accomplishments
Scale Pinterest paid social operations for TechStyle brands to ~$1MM/mo
Drive product development of Smartly's nascent Pinterest ad buying platform 
Developed custom script to streamline Pinterest ad optimization workflow 
Management of Facebook branding/direct response strategies across accounts including Uber, DoorDash, and StubHub

Sr. Customer Success Manager, Managed Services

Dstillery

- Manage and nurture largest west coast customers through day to day communication and programmatic display expertise
- Partner with Account Executives and nurtured spend on key accounts by 5x YoY and 40% QoQ respectively
- Present quarterly business reviews to top west coast customers 
- Collect customer feedback and work with Product team to prioritize new features
- Provide best practice and use cases for internal and external end users on new platform features

Customer Success Manager

Brand Networks

- Develop, execute and optimize $500K+ monthly budget advertising initiatives for Realtor.com, LiveNation, New York Times, Marriott, Starwood
- Provide media planning, strategy, analysis, and post-buy reviews
- Maintain trusting relationships with clientele and ensuring satisfaction to keep Brand Networks top of mind for new business
- Collaborate cross-functionally (Customer Success and Professional Services) on plan execution including ad development and selection

Manager, Media Services

Applied Analytix

- Develop and maintain IBM Cognos TM1 databases (developed Sony Playstation’s Supply Chain Model, Portola Pharmaceuticals’ Finance/Forecasting Model)
- Lead training classes for clients (1-5 people) on how to use IBM Cognos TM1 software
- Program custom scripts using the built-in ETL (Extract, Transform, Load) tool, ‘Turbo Integrator’, to move data from SQL databases into TM1
- Build custom, automated, Excel reports using TM1 as the backend database (P&L, Net Income, Headcount, Balance Sheet, etc)
- Wrote user-friendly documentation detailing how different components interact within the TM1 database

Database Implementation Consultant

Santa Cruz Chamber of Commerce

Business Administration Intern

Founder, Sovran.ai | Make winning video ads 4x faster by remixing your clips without a big team. Automating modular video ads.

✔︎ What does Sovran do?

Creative is king. Sovran is a self-serve platform that enables you to scale multivariate video ad tests without compromising on quality.

✔︎  How does it help?

Our software allows you to upload video building blocks to combine into variations to increase creative production, testing speed, and efficient scale.

✔︎  What users are saying

“I am so happy that we use the Sovran platform. It took our designers an hour to create one variation. Now even creative managers can do it, and just for 10-15 minutes, we have 2-3 resizes. So it’s 4 times faster with Sovran.” - Viktoriia Niemaia, Creative Marketing Team Lead, GeoZilla

“I created a bunch of variations last week and a handful have outperformed the control significantly. Saving tons of time!” - Nabeel Ismail, Paid Social Director, Factor

✔︎  Interested in learning more:

Book a meeting with me directly at https://calendly.com/mansonchen/30
Send me an email directly at: manson@sovran.ai

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Aniruddha Mishra

Manson Chen

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