Director of Growth @ Node Media | Performance Marketing Expert | Scaling US-Based Brands from 1x to 10x

📌I currently manage growth for Hume Health Body Pod while overseeing $8M+ monthly ad spends, across US, CA, AUS, UK and other Key English Markets. 

📩 amishra@cubert.co 
📞 Book a call: https://calendly.com/talk-to-ani

Get my Meta Ads Toolkit for all the valuable resources: https://ani7ruddha.gumroad.com/l/ultimate-meta-ads-toolkit

Aniruddha Mishra

I've trained and upskilled 25+ Creatives Strategist. 💪 
Steal this framework on 
"How to Train Your Team to Create Winning Ad Creatives"
 
As a performance marketer, I get it. 
You know what works, 
but the creatives from your team aren't hitting the mark. 
 
So, how do you create an effective loop to find winning angles? 
 
Here’s the strategy that works: 
1️⃣ Define Creative Pillars 
2️⃣ Assess Awareness Stages 
3️⃣ Craft Targeted Hooks 
4️⃣ Track & Refine 
5️⃣ Clarify Roles 
 
🔄 Implement these steps and watch your team excel! 
 
*Giveaway is over*
Pls DM me if you commented before and 
didn't get the resource for some reason.

Director of Growth @ Hume Health | English Markets

2 months back, we were gifted with our first baby 🎉

And life has quietly (and loudly) changed.

1. My digital feed is now all about babies and all ads towards parenting products

2. Our schedule is crunched for sleep like crazy

3. Getting deja-vu from all mom and dad statements “You will only understand this, when you have your kid”. 

4. Every plan now comes with a silent disclaimer: “subject to baby mood.”

5. I’ve 10x more respect for all you ladies out there - for all you do. 

PS: Grateful to God and our family for all the love and support. ❤️

No alternative text description for this image

🚨REDDIT is a goldmine for creative insights. And I have curated 30+ handpicked prompts for detailed analysis. 👇 

✅ These prompts are segmented into:
 • Audience psychology
 • Pain points & objections
 • Language & inside jokes
 • Competitor perception
 • Hooks, ads & content ideas
 • Emotional triggers

✅ Designed for:
 • Meta & TikTok creatives
 • DTC & app marketers
 • Creative strategists tired of “vibes-based” research

*giveaway over*
If you commented already and didn’t get my resource for any reason pls DM me “Reddit”

11 years ago, when I started my career,
I was honestly lost.

I was studying Chemical Engineering,
and felt a quiet fear every single day.

“What if I’m stuck doing this forever?”

I spent 3 years coding websites,
telling myself I was learning a skill.

Truth was, I was just tweaking templates
and pretending I had it figured out.

I knew I didn’t want to work
with big IT tech giants.

But I also had no clue
what I wanted instead.

That uncertainty was heavy.
Watching others seem confident,
while I kept guessing.

The only thing I was sure about
was wanting to work with startups.

Fast. Messy. Real work.

Eventually, digital marketing found me.
Not as a plan - just an opportunity.

A rare mix of creativity,
numbers, and real feedback.

Slowly, the fog began to clear.

Looking back, this stands out:

Clarity doesn’t always come
from knowing what you want.

Sometimes it comes from being honest
about what drains you.

PS: That’s a 14-years-younger me,
back in undergrad.
Confused. Insecure. Still trying.

Most brands in 2026
aren’t losing because of bad ads. ❌ 

They’re losing because
their learning loop is broken.

They find one winner.
Then try to force-scale it.

🫠 Same format.
🫠 Same angle.
🫠 Same hook.

The algorithm learns fast.
The audience gets bored faster.

Creative diversity isn’t about
making the algo happy.

It’s about answering
multiple questions at once:
- What format sells trust?
- What angle creates intent?
- What hook stops the scroll?
- What proof removes friction?

If every ad answers
the same question,

You’re not testing.
You’re just spending.

The fastest-scaling brands I see
run creatives like experiments.

Each batch is designed to learn
something new, not repeat a win.

That’s how you turn ads into
a compounding system.

Not one lucky creative.
But a portfolio that keeps paying.

In our Creative Strategy bootcamp
for 6 weeks we tap on each of these pillars. 
DM me if you want to get a link to the course. 

Curious how others are
structuring their learning loops 👇

Creative Diversity in 2026 

Life of a performance marketer: Meta launched a powerful feature (squencing)

Life of a performance marketer: I tested sequencing for 30 days - here's why it didn't work.

Wish we see more of #2.

They say “Paid ads in 2026 are dead.”
Yeah.

Of course you can handle all this by yourself:

- Attribution accuracy
- Tracking that actually works
- Clean event setup
- Signal quality
- Conversion rates
- Landing pages
- Funnel leaks
- Creative fatigue
- Scaling without breaking efficiency
- Revenue, not vanity metrics

Paid ads aren’t dead.
Amateur systems are.

What’s harder for a performance marketer?
Getting an apology from your partner
OR
Getting one from the Meta Ads team?

At least your partner eventually says:
 “Okay fine, I’m sorry… but you also did something.”

Meta Marketing "PROs" say:
 - Nothing changed on our end.
 - Performance fluctuations are expected.
 - Have you tried broad?

or even worse you are not trying our revolutionary "AI enhancement features"

*rant over*

When performance is down, how your team or agency reacts tells you everything about how invested they are.

Reactive teams wait for numbers to recover.
- They blame seasonality, platforms, or “the algo.”
- They pause or reduce spend, swap creatives randomly, and hope tomorrow looks better.

Proactive teams assume responsibility.
- They diagnose before defending.
- They pull breakdowns, isolate variables, and come to you with a plan not an excuse.

The difference shows up fast:

• Do they surface issues before you ask?
• Do they bring hypotheses, not just reports?
• Do they test with intent, not panic?
• Do they protect learnings even when results dip?

Anyone can manage an account when ROAS is green.

Real test is when you turn that red to green.

They say a performance marketers mood is directly correlated to the performance of their ads. 

How’s your mood now - yay or nay?

80% of paid marketers don’t understand this:
your creative didn’t fail, your market level changed.

When creative fatigues
Most teams respond by

refreshing creatives
- Same claims
- Same angles
- Same thinking

But markets don’t get tired
They get smarter

What worked last quarter
feels invisible today

The real question isn’t
“What new ad should we make?”

It’s
“What level is our market in now?”

Because each stage demands
a different message

Winning brands don’t get stuck because
They stay one level ahead
That’s how you win long term.

Repost if this was valuable.

The latest Meta ads drop has been disastrous. I am finding an interesting pattern. 👇 

Safari UTM capture dropped from ~66-70% to ~50% starting January 9th — a ~17 % point decline.

Root Cause Indicators
1. Safari ITP (Intelligent Tracking Prevention) is likely stripping UTMs on redirect chains or after 7+ days of no user interaction

2. Facebook/Meta Safari traffic hit hardest: -36% session drop with UTMs

3. AppLovin Safari traffic: -23% with proper UTMs

Anyone else noticing this?

This is one of the 100s of ads we produced in-house. Do you think it's a winner or loser? 

And why.

MS Clarity Shopify app developers are so lazy they didn't even care about removing "prod" from the app slug. smh!

I’ve spent years inside Meta’s ecosystem.
Pixels. CAPI. Events. Audiences. Signals.

Platforms see far more than users realize
and far less than marketers wish.

DigiSlash

Researched who our audience is and what our competitors are doing to make plans for our clients' marketing.

Worked with designers and creators to make sure our ads looked good and said the right things.

Help the senior media buyer with the Facebook ad campaign.

Conduct audience research, and competitor research and create marketing plans for clients.

Design, schedule, and publish posts across different social media channels.

Junior Media Buyer

GetUP

Brainstormed innovative marketing ideas to boost brand visibility and engagement.

Assisted in optimizing Facebook ad campaigns for maximum impact.

Evaluated campaign metrics and refined successful creatives collaboratively.

Conducted audience and competitor research to craft client marketing plans.

Managed five client social media accounts, ensuring consistent messaging and engagement.

Led market research to uncover unique brand propositions.

Developed engaging ad angles and integrated brand messaging effectively.

Directed creative development in collaboration with designers and creators.

Digital Marketing Intern

GlowRadius

Content Creation: Assist in developing and curating captivating and relevant content for our social media channels, including text posts, images, and videos.

Social Media Management: Monitor and manage our social media account, LinkedIn, responding to comments, messages, and mentions promptly while maintaining a positive and professional tone.

Scheduling and Publishing: Collaborate with the Social Media Manager to create a content calendar, schedule posts, and ensure consistent and timely publication of content on Linkedin.

Content Writer: Use ChatGPT prompts to craft engaging and compelling content for diverse platforms, including blog posts and LinkedIn articles.

Content Repurposing Specialist: Skillfully utilizing ChatGPT to repurpose and revamp LinkedIn posts, transforming them into captivating and impactful pieces that resonate with the target audience.

Content Admin

The Deviled Egg 

As a Content Researcher, I do several things:

Gathering clips surrounding a given video topic 

 Working with other team members to provide feedback on videos in production 

Looking at and analyzing trends on YouTube and other social media platforms

Analyzing video clips to determine what makes them engaging and high performing

Leaving notes for editors to add insight and implement strategies to videos that keep viewers engaged and interested.

Content Researcher

CR Advocates LLP

I work as a freelance video editor. I collect footage and mix them to create unique videos for YouTube and other social media platforms.

Creating social media ads.
Review of social media contents

Used editing software to digitize and import both audio and video footage

Trimming scenes and reviewing video footage before publication
Transcribe audio and add subtitles to the videos.

Video Editor

Advut Machine

Advutmachine is a technology-related YouTube channel. I write the script for their YouTube videos.

In Advutmachine, We post about upcoming technology and review mobile phones, laptops, smart TV, etc.
We talk about unique gadgets, bikes, cars, planes, and so on.

Our goal is to inform our audience regarding upcoming technology and inventions.

Script Writer

Watch&Gadget.com

I've created Created social media ads. 

Collected footage for creating unique content.

Enhance the quality of Watch&Gadget.com content.

I research online to find the perfect clip.

Musafir (Tour Friend)

As a Data Entry Operator, you will play a crucial role in ensuring the accuracy and completeness of our travel guide app's database. I was responsible for entering and updating information on various beautiful locations across Bangladesh, including details on how to travel, places to visit, hotel reviews, and recommendations on activities and attractions.

My responsibilities were:

Enter and update travel-related information, including descriptions, directions, contact details, and operating hours for various locations in Bangladesh.
As a Data Entry Operator, I meticulously gathered accurate and comprehensive information about different travel destinations in Bangladesh, such as descriptions, directions, contact details, and operating hours.
I efficiently entered this information into the Musafir (Tour Friend) travel guide app, ensuring that it was organized and easily accessible to users.
To maintain the highest level of accuracy, I cross-checked and verified the information from reliable sources, such as official websites, tourism boards, and reputable travel resources.

Conduct research to gather accurate and up-to-date information about popular tourist destinations, hotels, and attractions.
I proactively conducted extensive research to stay up-to-date with the latest information about popular tourist destinations, hotels, and attractions in Bangladesh.
By leveraging various resources, such as online travel portals, travel blogs, and local travel experts, I obtained reliable and relevant information to enhance the app's database.
I ensured that the information collected was current, reliable, and aligned with the app's standards, thus providing users with accurate and up-to-date details about various locations across Bangladesh.

Verify the accuracy of information entered into the app and rectify any errors or discrepancies.

Collaborate with the content team to ensure the quality and consistency of data across the app.

Data Entry Specialist

Digital Marketer - Content Admin

Dynamic and approachable professional dedicated to boosting landscaping businesses with quality leads.

🚀 Skilled in navigating Facebook ads with precision and expertise.
💬 Exceptional communicator and problem-solver, ready to tackle any challenge.
💼 Let's connect to ignite your business growth through effective lead-generation strategies!

taplio

The Battle

Aniruddha Mishra

Safiqul Islam

Followers

Posts

Engagements

Likes

Performance ScoreAniruddha Mishra's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aniruddha Mishra

Safiqul Islam

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aniruddha Mishra's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAniruddha Mishra's LinkedIn Performance