Director of Growth @ Node Media | Performance Marketing Expert | Scaling US-Based Brands from 1x to 10x

📌I currently manage growth for Hume Health Body Pod while overseeing $8M+ monthly ad spends, across US, CA, AUS, UK and other Key English Markets. 

📩 amishra@cubert.co 
📞 Book a call: https://calendly.com/talk-to-ani

Get my Meta Ads Toolkit for all the valuable resources: https://ani7ruddha.gumroad.com/l/ultimate-meta-ads-toolkit

Aniruddha Mishra

Reducing CAC by 28% isn’t a creative problem.
It’s a reaction-time problem. 

Stop waiting 7 days to “review” your paid ads performance.
Your best media buyer shouldn’t be your best data detective.

But in most paid ads teams, that’s exactly what happens.
Hours spent digging. Cross-checking dashboards. 

Explaining performance shifts to clients. Instead of optimizing.
By the time insights are surfaced, performance has already drifted.

CAC creeps up. Budget leaks. Fatigue builds.
Not because your team lacks skill. Because your decisions move too slowly.

We normalized weekly hindsight in a real-time environment.
The shift for me?

Turning performance into a live loop: 
Signal → Diagnose → Act → Repeat.

That’s how we reduced CAC by 28%  
not with new creative, but faster decisions.

If you want to see what we’re using, comment “PILOT.”

Brand partnership • Director of Growth @ Hume Health | English Markets

Lumidot

Sales And Marketing Specialist

Cocci Beauty

Cocci Beauty is one of the largest online beauty retailer of skincare, haircare, makeup, fragrance, personal care and wellness products in Nigeria. 

We currently stock 8644 products from over 387 brands that cuts across all price points, so we have products for the whole family and for every budget.

Cocci Beauty also produces her own line of skincare and hair care products and just recently launched a new brand of human hair extensions and braiding hair.

Director of Ecommerce

Lumidot Ecommerce Startup and Growth Agency

Founder and CEO Lumidot

Cocco Hair

I didn’t set out to become a chat sales consultant—but a single question changed everything:

How can real-time conversations transform the way businesses connect with customers at scale in a market that values authentic, human interaction?

At Cocci Beauty—a beauty brand we built from the ground up—I discovered early on that traditional ecommerce just wasn’t working for us. In our market, shoppers rarely follow the usual “add to cart and checkout” routine. Instead, they reach out directly via Instagram, live chat, or WhatsApp. When I returned from maternity leave two months after our launch, our inbox was buzzing with questions, yet we were barely making any sales. I could see the missed opportunities clearly.

Determined to turn things around, I dove into our chat data. I spent long hours analyzing every conversation and noticed things were off: responses were slow, messages inconsistent, and our follow-up process was missing entirely. I knew we needed a radical change. So, I rolled up my sleeves and built a structured chat sales system from scratch. I developed clear, persuasive scripts and a process that guided every inquiry through to a sale.

Over time, the improvements spoke for themselves. Conversion rates jumped dramatically from a negligible 0.001% to an impressive 8%. Average response times, which once hovered around 20 minutes, were slashed to less than 2 seconds. Our daily order volumes grew significantly, and today, 93% of our revenue comes from our chat channel—helping Cocci Beauty become an 8-figure business.

In the past few months, I’ve added a new tool to my toolkit: advanced AI technology. While AI is still a recent development in my approach, it has helped me fine-tune the customer experience even further, allowing for near-instant responses without losing the personal touch my team and I value so much.

Now, as an E-commerce Chat Sales & Customer Experience Consultant, my mission is to help high-ticket ecommerce brands overcome the same challenges I once faced. I build or optimize chat systems that not only convert inquiries into sales but also create unforgettable customer experiences. I’m passionate about using smart technology combined with a human touch to help businesses grow and thrive.

Let’s connect if you’re ready to unlock the full potential of your chat channels and transform every conversation into a win

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