Helping people stop overthinking LinkedIn and show up as themselves | Personal Brand Coach & Strategist | LinkedIn Content Strategy | Solopreneur @ The Content Brew | Humanizing your Thoughts in the World of Bots

From “I don’t know what to post” to showing up confidently on LinkedIn.

LinkedIn isn’t hard.
We just turned it into something it was never meant to be.

Hi, I’m Ankita. 👋

I help people stop overthinking what to post, stop copying others,
and start showing up as themselves - consistently.

Because the feed doesn’t need more noise.
It needs more real people.

From busy B2B founders to C-suite execs - become clear and confident LinkedIn voices - without the overwhelm, the jargon, or the humble-brag circus. 

"I had the pleasure to collaborate with Ankita and it turned out to be an absolute delight. I was having challenges in finding a skilled content writer. She was in the top 10 performers in India when I googled about her..."

I’ve rebuilt myself in the content world - skill by skill - and now I help leaders do the same on LinkedIn.

𝐏𝐫𝐨𝐨𝐟 𝐈 𝐝𝐨𝐧’𝐭 𝐦𝐚𝐤𝐞 𝐭𝐡𝐢𝐬 𝐮𝐩:
• 36M+ cumulative impressions.
• 100+ founders in SaaS, Consulting, Immigration, and Tech companies
• $750K+ revenue generated for clients through LinkedIn positioning. (avg. deal size: $100k)

If you want less hustle and more strategy → slide into my DMs, email ankitaahuja@contentbrew.in, or hit “Submit your Service Request.” I’ll help you turn the expertise you already have into influence people remember.

"There are 1001 content strategists out there, with the best for the skills, but I am fairly certain that Ankita is one of the few who take complete ownership of their work." 

𝐖𝐡𝐚𝐭 𝐈 𝐝𝐨 (𝐧𝐨 𝐟𝐥𝐮𝐟𝐟):
LinkedIn Full-stack Optic Management
LinkedIn Marketing 
Ghostwriting 
Content Strategy 

𝐖𝐡𝐨 𝐈 𝐯𝐢𝐛𝐞 𝐛𝐞𝐬𝐭 𝐰𝐢𝐭𝐡:
B2B founders, startup teams, VCs, and C-suite execs who have stories - but no time to tell them.

"She helped us plan, implement and execute our posts, articles and appearance including the content and time frame for any posts, articles."

✨ If you’ve been lurking, overthinking, or telling yourself  “I’ll start posting when I’m ready” - this is for you.

(Book a call because → I smile a lot, I bring coffee, and I make complicated ideas sound like conversation. Let’s make your LinkedIn enjoyable again.) 😊

Ankita Ahuja

Founder & CEO at The Growth Cradle | Personal Branding for Founders & C-suite Leaders | Strong, Real, Distinct - Just Like My Tea | LinkedIn Top Voice | Linkedin Branding Strategist | Speaker | Career Guidance

The 'A' in my name, Aaina, stands for authentic storytelling - a craft I've perfected over years.

I firmly believe that behind every successful brand lies a compelling narrative rooted in authenticity.

And that's exactly what I do best. 

As a personal branding strategist, I position you as a top industry leader through strategic storytelling that showcases your expertise and builds trust with your audience.

Consider me your not-so-average storyteller with a strategic edge, making LinkedIn work for you.

With more than six years of experience under my belt, I've mastered the art of writing, content strategy, and storytelling, delivering impactful results for a diverse clientele, from budding entrepreneurs to established industry leaders.

🟣Here's how I can support you:

1️⃣LinkedIn Ghostwriting that gets results:

If you want to grow your personal brand with an organic content engine without the time 
investment, my ghostwriting service delivers authentic posts (in your voice) that’ll engage your audience and drive leads for your business 

2️⃣End to end LinkedIn profile management:

It covers everything from crafting content to engaging with your audience to networking and outreach.

3️⃣LinkedIn Profile Optimization:

I help transform your profile into a 24/7 effective landing page.

4️⃣Corporate Sessions/College Workshops on Personal Branding

Apart from Personal branding expertise and LinkedIn Ghostwriting, you can also rely on me to produce compelling content for your brand, including blogs and website content. 

🟣My clients include:

- CEO’s|Founders
- Corporate Executives
- Coaches|Consultants 
- Marketers
- Agency Owners
- Actors

🟣Why should you work with me-

🔸I’m hardworking, reliable, and fun to work with.

🔸Extensive experience partnering with over 100 brands and scaling them through impactful content.

🔸Recognized as one of India's Top 10 content writers in 2020.

🔸Won the unstoppable creator of the year, Personal Branding Award, 2023 at the Global Startup summit.

🔸Acknowledged as a Top Personal Branding and Brand Strategy voice in 2023.

🔸Contributed to the success of 50+ startups in their journey from 1-100 as a branding consultant|team member.

🔸Successfully built my own brand from ground zero to 90,000+ followers using strategic storytelling and targeted content.

When I'm not writing, you can catch me watching reruns of Billions, Friends, hanging out with my daughter and enjoying tea☕

If you are looking for tailored personal branding solutions and consultation or any content needs, reach out to me at aaina.cw@gmail.com

Aaina Chopra✨

Yesterday, I came across something that genuinely shocked me.

Indian Fanta versus European Fanta is not the same.

Per 300 ml, European Fanta has roughly 3 teaspoons of added sugar. The Indian version? Close to 10. More than 3x the amount.

The European version has no artificial colours. Indian one uses Colour 110, an additive multiple studies have linked to long-term health concerns.

And this isn't just Fanta.

Pringles in India use palm oil. The US version doesn't. KitKat in Australia has more milk and cocoa. The Indian version quietly reduces both.

Different markets, same brand, very different standards.

For years, this has been explained away with phrases like "local preferences" and "price sensitivity."

But if we're honest, what's really at play is a simple assumption: Indian consumers won't notice. Won't question. Won't demand better.

But life already comes with enough compromises and food doesn't need to add to that.

That's why brands like Go Zero matter. 

Not because we market ourselves as "healthy." But because we choose not to compromise. 

Zero added sugar. No hidden ingredients. Same standards, always.

The real issue isn’t sugar or colours.
It’s the belief that Indians will accept less without asking why.

That belief needs to change.
Because better standards shouldn’t depend on geography.
They should be same for everyone.

Kiran Shah 

#health #wellness #food #india #market #consumer

I’m a big Shark Tank fan, and I rarely miss an episode.

Because Shark Tank isn’t about pitching.
It’s about volunteering to walk into a room built to question you.

To put your idea, your numbers, your confidence, sometimes even your self-belief - on a national stage, knowing it will be paused and dissected.

Jitna bada sapna, utni badi kasauti.
That courage deserves to be acknowledged.

Especially after 2025. A year that hasn’t been kind to startups. Funding winters. Slower yeses. Sharper scrutiny.

And yet, Shark Tank India still does something rare.
It keeps founders visible.
It keeps entrepreneurship human.

Across the first few episodes this season, the Kalam Labs episode refused to leave me.

Because in a room built for performance, these three founders - Sashakt Tripathi, Harshit Awasthi and Ahmad Khan chose intent.

They spoke about kids, science, space, curiosity, without dressing it up.
It didn’t feel like a pitch.
It felt like belief, unfiltered.

We keep saying, “India has so much potential.”
We don’t.
We have unused potential.
There’s a difference.

We’ve built systems that tell kids:
Wait your turn.
Clear this exam.
Fit this mould.
Don’t touch. Don’t try. Don’t break.
And then we act surprised when innovation feels rare.

Simple hai, “बीज को जमीन नहीं मिलेगी तो फसल कैसे होगी?”

We love celebrating “young achievers.”
We’re far less interested in building systems that produce them consistently.
Kalam Labs pointed at the very blind spot we’ve normalised.

That when kids don’t get space to try, they don’t become less intelligent.
They just stop experimenting.

Why the pitch worked?
✅ They didn’t sell a product. They revealed a gap we’ve learned to ignore.
✅ They didn’t lean on the “Indian kids are smart” trope. They spoke about what blocks smart kids from becoming creators.
✅ They focused on conditions, not outcomes. That’s long-term thinking.
✅ They didn’t pitch scale. They pitched necessity.
✅ They respected the room. No jargon. No buzzwords. They trusted the Sharks to connect the dots.

Sometimes the most powerful pitches don’t ask for attention. They ask for reflection.

Kalam Labs didn’t try to win the room.
They held up a mirror.
And once you see it,
it’s hard to unsee.

That’s the quiet magic of Shark Tank.
Every night at 8 PM, someone watching feels a little less alone in their doubt.
That’s why this show still works.

You’re not watching ideas.
You’re watching people bet on themselves.
And somewhere between the ads and the asks, someone at home gathers the nerve to try.

If you’re building right now (quietly, imperfectly), know this: showing up is already an act of courage.

#SharkTankIndia #5yearsofSharkTankIndia

#startups #innovation #india #entrepreneurship #funding #edtech

In India, spicy food comes with an unspoken rule.

Pehle hero bante ho.
Baad mein kuch fizzy dhundhte ho.

Aur phir poochte ho -
“Sprite hai?”

𝐒𝐩𝐢𝐜𝐲 𝐤𝐨 𝐝𝐞 𝐒𝐩𝐫𝐢𝐭𝐞 𝐤𝐚 𝐓𝐚𝐝𝐤𝐚

Sprite didn’t try to interrupt that behaviour.
They didn’t dramatise it.
They didn’t explain it.
They simply showed up exactly where that moment already existed.

🔸On food apps like Zepto, where Spicy Hours  paired spicy orders with Sprite.
🔸 Across snack brands and food favourites like Ching’s, JoloChip, Mr. Makhana, Too Yumm, Naagin Sauce, Burger King (all leaning into the same cultural truth)
🔸 Through creators and chaos - RJ Kisna, The Rebel Kid (Apoorva), Niharika, Natasha Gandhi, where spicy food wasn’t just eaten, it had opinions.

Different platforms.
Different formats.
Same reflex.

Everywhere spice isn’t a trend.
It’s a habit.

That’s what made this campaign work.

Sprite didn’t try to convince people.
They aligned with something India already does - instinctively.

When a brand meets you at the moment of reflex, it doesn’t feel like marketing.

It feels like common sense.

And common sense compounds:)

#SpriteKaTadka
#psychology #india #culture #marketing #brandstorytelling #fmcg

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The Battle

Ankita Ahuja

Aaina Chopra✨

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taplio

The Battle

Ankita Ahuja

Aaina Chopra✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaina Chopra✨'s LinkedIn Performance

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Performance ScoreAaina Chopra✨'s LinkedIn Performance