The Musse Agency

Hi, I’m Anna Espina, Founder of The Musse Agency.

After 10+ years in Marketing across Australia, and Europe, I built The Musse from scratch, no contacts, no shortcuts, and scaled it to six figures in under a year. Now, I use that same proven strategy to help service-based businesses in wellness, beauty, and education grow, get booked, and make more sales.

As your Fractional CMO, I personally lead every project, bringing strategy, clarity, and creative direction at every step.

No cookie-cutter solutions. Just flexible, results-driven marketing designed for your business, creative, personalised, and built to scale.

The Musse Agency in numbers:

- Plus 10 mindful Startup and Business projects managed between Australia, The UK, and Spain: European Climate Foundation, Trust The Process, Austep Lighting, Credipiso, Prewaste, Arquer Institut.

Fractional CMO. Contact me for Freelancing Projects & On Going Management

Spritely Apps

Marketing lead, managing ads, creatives, and email marketing.

Marketing Advisor - Freelancer

Offshore Talent

Product Manager for Marketing Services.

I am the product manager for marketing services at Offshore Talent, a company that offers offshoring and CRM implementation solutions. I am responsible for developing and enhancing the new business product of marketing services, integrating them with the existing services. 

Objective: Develop and enhance business products within the marketing services domain.

Integration Focus: Seamlessly integrate new marketing services with existing offshoring solutions and CRM implementation.

Responsibilities:

* Envision, plan, and execute the entire product lifecycle.
* Conduct market research to identify trends and customer needs.
* Collaborate with cross-functional teams for organizational alignment.
* Oversee the implementation process from conception to delivery.

Strategic Approach:

* Bridge the gap between current services and evolving marketing trends.
Anticipate and address future market needs.

Collaboration:

* Work closely with teams to optimize workflows.
* Ensure data coherence and efficiency in marketing service delivery.

Value Proposition:

*Provide comprehensive solutions to clients.
* Strengthen market position through innovative products.

Commitment:

*Deliver cutting-edge solutions to empower clients in a competitive landscape.

Product & Marketing Manager - Australia

Digital Marketing lead. My tasks for this company are:

• Execute the Marketing Strategy, including post-campaign reporting and ensuring the marketing activity is planned, delivered, and effectively analyzed, in line with prospect and sales targets.

• Manage a complex 360 website project including regularly updating images, copy, website updates, plugins, and improving user experience.

• Manage a Marketing team of +6 people including the Paid Media Manager, Podcast Producer, Copywriter, Graphic Designer, Community Manager, and Development team. 

• Manage the Social Media channels including the creation of a Podcast. 

• Manage the brand's SEO and SEM across the Google Analytics platform with strong consideration of brand voice, aesthetic, performance, ROAS, and budget.

• Manage the brand's email scheduling and databases with a strong understanding of authentic communication in alignment with brand voice, aesthetic, and customer needs.

• Manage content pipeline with a strong sense of brand aesthetic and understanding of its importance to the overall marketing strategy.

• Create new products strategy including sales and marketing pitch decks.

• Contact with clients and follow up on complex Marketing projects.

Marketing Manager - Australia

Understanding of the market dynamics and the media landscape in the CXe sector and being responsible for driving proactive storytelling; partnering with the communications, marketing and sales teams to drive and support local campaigns.

• Strong relationships with key media across the region, experience working with external agencies, and an excitement to be part of a global Communications team. 

Key responsibilities:
• Implementation of new visual and verbal identity, including project managing with an external agency. 
• Marketing strategies to attract and keep high-quality B2B clients.
• Marketing strategies for significant eCommerce growth.
• Team Management of 4 people.
• Delivery of agreed outputs and outcomes within agreed timeframes and budgets.

Digital Marketing Manager - Australia

The Rootsons

Social Media Director at The Rootsons Agency.

Social Media Manager 

• Organise and supervise the Social Media team composed by 6 people: the Social Media Strategist, the Community Manager, a Social Media Creative Art Director, a Copywriter and the Social Listening and Media extern profiles from the Company.
• Supervise and manage the Social Media Content projects of the year and organise the teams for each content campaign: Events, Christmas Campaign, Product Launches etc.
• Present and negotiate (with specialized profiles if necessary) project plans and budgets.
• Arrange weekly status meetings with the client and be the day-to-day contact on the content projects.
• Keep an overview of project deadlines and requests whilst ensuring the client is informed.
• Develop and present recaps for the campaigns to check the achievement of the objectives.
• Work with the strategy team to brief the rest of the profiles involved in each of the projects.
• Present and defend agency ideas with conviction through a superior presentation and writing skills.
• Problem-solving with Creative, Production and Media departments to ensure smooth proceses within the agency and the client.
• Perform complex tasks which required great attention and management between local and foreign clients and suppliers from Germany.

Senior Account Executive 

Fuego Camina Conmigo

•	Lead the social media strategic plan for Decathlon and EAE Business School. 
•	Develop the social media, website and CRM strategies based on the brand objectives.
•	Develop recaps. Work with the same tools mentioned before.

Social Media Strategist

Expect more from your Marketing! Let's talk> Marketing Management and Consultancy

Hi, I’m Anna!

I help brands and business owners grow through digital marketing, turning strategies into results. With 10 years of experience in marketing and growth, I specialize in:

→ Driving leads and sales with digital marketing
→ Creating data-driven strategies for sustainable business growth
→ Managing and implementing social media strong strategies
→ Partnering with purpose-driven brands in wellness, sustainability, and ethical business
→ Leveraging AI to enhance marketing efficiency and impact

Working remotely with brands across Australia, Europe, and LATAM

As the founder of The Musse Agency, I work with businesses ready to scale while staying aligned with their mission and values. 
Whether you need a hands-on marketing strategist or a growth consultant, let’s connect and explore how I can help you

Let’s connect and turn your growth goals into reality
💌 DM me to explore how we can work together!

Anna Espina

Daniela Luque Marca Personal

I help executives to build their profiles, content and communication strategy to strengthen their personal brand on LinkedIn.

I do it from my experience in this network, in which I have grown from 700 connections through my own method of organic growth.

To do this, I capitalize on my 2 decades of experience in marketing, operations and team management to tailor my services to the needs of my clients.

Today I work with LinkedIn users around the world, from Chile to Australia, covering almost every country in Latin America. Helping professionals from the Spanish-speaking world to boost their digital reputation, bringing their offline experience and values to the world of LinkedIn.

My coaching method is designed to accompany anyone who wants to deepen their knowledge of how this network works through programs of 5 or 10 sessions.

When they prefer, I also accompany them on a monthly basis in their content strategy if the client wants a permanent strategy to organically and sustainably grow their personal brand, community and reach on the network.

For those who seek specific help, for example when looking for a job, I also guide them through single-use products such as:

- Video-diagnosis, to detect areas for profile improvement,
- Power-call, a 90-minute strategy and profile improvement video call,
- Profile upgrade, the complete re-engineering of the user profile completely done by me.

In all cases, working with my clients allows me to see their accounts grow tangibly and quickly as they implement the method we work on together, becoming a satisfying experience for both of us.

Because my job is to help them grow, and as they grow and see their results, so do I.

LinkedIn Coach

Kind App

While completing the second half of my Master in Entrepreneurship and Innovation at Lund University in Sweden (2021-2022), I was hired by a startup in the health communication sector to work on their marketing strategy for the Spanish-speaking market.

Working with international teams around the world, I proved once again my ability to adapt to work with professionals from multiple backgrounds and backgrounds.

Developing the company's marketing strategy, I observed how practically all of my colleagues, clients and prospects in the network had incomplete or poor profiles that did not convey the reality of the people with whom I interacted.

I knew I had to start a business to help solve this problem.

And I jumped right into it, exploring the tool in depth while holding this part-time position and finishing my graduate thesis. I made this decision because LinkedIn is the main tool in social networks to find new job opportunities, clients in the B2B world and, in short, many other opportunities.

Therefore, having a serious digital imprint that explains who the professionals we meet in our professional life are, beyond their rigid CVs and incomplete profiles, is a task that I thought would add value for many.

As soon as I finished my Master in the summer of 2022 I decided to dedicate myself full time to continue growing the business opportunity that I identified.

Digital Marketing Specialist

Sten K. Johnson Centre for Entrepreneurship at Lund University

This was the third master that I completed in my professional career. 

I started it at the age of 40, being the oldest in the class. Along with 61 other students from all over the world, I was accepted out of more than 1,500 applications. 

I considered it a privilege and it helped me make the decision to leave the Middle East, after almost a decade in the desert of the United Arab Emirates. 

The master was 1 year long and I did it in parallel to the part-time job I had at Kind and starting the construction of my current business. 

Also, being a mother of 2, I remember this time as a period of intense learning that catalyzed a new stage in my professional life. 

When I started the master I knew that when I finished it I would not look for a job, but I would establish my own business. It was what I wrote in my application.

 I was, then, already writing my destiny.

Masters in Entrepreneurship & Innovation

New York University Abu Dhabi

Being the center of operations for 52 professors and researchers from one of the world's leading universities was one of the toughest jobs of my career. And also one of the most satisfying.

He helped them manage the resources of their research projects, including budgets, personnel, and tools, simultaneously coordinating hundreds of activities for the highest levels of the academic world.

Working across multiple systems and platforms, across asynchronous time zones, and in the midst of the 202 pandemic made that role a fascinating and challenging juggling act.

Without knowing it, I was building the foundations of my current business in personal branding, since I became a coach for my teachers.

They took my suggestions and recommendations to develop their project strategies from an operational point of view. I created with them solid relationships of trust and quick understanding with minimal direction. It is what I do today in my company.

This work was key to being able to direct the personal brand strategy of dozens of clients around the world today, giving each one the same personalized and close treatment that each one deserves.

With what I learned then and the agile and flexible rhythm to which I got used to, I built the foundations that my activity needs today.

To this I added my knowledge in marketing and communications from previous positions because having a strong presence on LinkedIn requires both types of knowledge.

Operations Coordinator - Arts & Humanities

Monitoring & Control Center

I was in charge of coordinating different urban security projects, mainly controlling the complex technical documentation they required.

Being my employer a government agency, I had to work with local and international teams for the daily execution of my tasks.

I learned technical details about a sector that I was unaware of but, above all, I collected multiple cultural lessons from the local scene in Abu Dhabi.

That position prepared me for the challenges of my later responsibility at NYU and helped me build professional relationships and friendships that continue today.

The value of the community that I built then was the basis of the part of my method dedicated precisely to the establishment of lasting links in this network.

Project Manager

Aïta

While pregnant, I was commissioned to complete an ambitious project: the design and coordination of the production of a collection of accessories for this Spanish brand.

I not only needed to use my aesthetic background in design, but also my experience in project management to oversee production milestones and targets, as well as manage communication with suppliers in China.

The experience of completing ambitious goals in a short time was very satisfying.

I was in charge of managing the production of technical marketing proposals for multinational and government clients, coordinating the design, cost and production team.

Prepared million-dollar proposals that secured new accounts for the company, leading the pitching presentations to those who made the award decisions for the contracts.

I was also responsible for implementing many of the proposals we won, bringing ideas from the proposals to reality, orchestrating vendors and contractors of all kinds on projects that almost always had to be executed against the clock.

With this, my job was to provide 360º support during the complete cycle of proposals and projects, consolidating my profile as an integral project manager, from commercial design to execution and after-sales.

Project Manager – Events & Marketing

Eurofragance SLU

My first job in the Middle East, after moving from Barcelona to Dubai, was giving operational support to the office in the Emirates of a Catalan company that produces fragrances.

I was hired to act as the main point of contact between the main office and the Dubai branch, coordinating multiple projects and tasks that required effective collaboration between the staff of both locations.

Since then I began my work as an ambassador between different worlds, connecting common points, discovering synergies and facilitating communication to take advantage of opportunities.

I was also involved in the company's marketing actions, helping to expand the business in a growing market that required order and systematization to ensure the smooth running of operations.

Marketing & Operations Middle East

croxé

Without a doubt, this was the most pleasant experience of my professional life before my current occupation. And they are similar: both are my ventures.

Croxé was born from a hobby of designing jewelry and grew into a business that eventually employed 15 people, exported to 25 countries and exceeded 7-figure sales in just a few years. 

My work focused on all the creative aspects of the company, from the design of the collections to the implementation of communication and marketing strategies.

We had a hectic calendar of international fairs that followed the different European fashion seasons, which forced me to execute permanent changes for new launches, and coordinate strategies for multiple markets.

That first company I launched in my early twenties kept me with an entrepreneurial spirit even as an employee. 

But, because my essence is that of an entrepreneur, today my personal brand business is greatly nourished by the first company I founded, Croxé.

Co-founder

Artelista.com

I was commissioned to start an internet business from scratch: artelista.com. A website that today has more than a million works and 150,000 artists. I was the one who contacted and affiliated the first users and personally uploaded the first works.

Without knowing it consciously, since I had graduated very recently, I was already in my first "startup growth" job, coordinating business development and marketing strategies to achieve the objectives set before the launch of the web.

The result in just a few months was spectacular and the only reason I left that exciting job was because I decided to start my own company from a hobby that quickly turned into more profitable income than my salary.

Business Development Manager

LinkedIn Growth | Personal Branding

98% of LinkedIn profiles are incredibly boring and predictable. 

Chances are, yours is too. Don't take offense; it's just statistics.

But it's not entirely your fault. You've been sold the same generic recipe as everyone else:

"Be very professional." 
"Look serious in your photo."
"Use your profile as your virtual CV." 

❌ This doesn't work. At least, not anymore.

LinkedIn is saturated with corporate zombies. Profiles that breathe, but don't live. That exist, but don't contribute or impact.

It's a digital graveyard of lost opportunities.

And you're here reading this because you don't want to be just another lost soul. It's possible.

💪 What you need is authenticity 
💪 Courage to be different 
💪 And a bit of expert help 

I've helped 200+ professionals increase their visibility 10X in just a matter of weeks. 

I'm not your typical "LinkedIn consultant." I won't sell you magic formulas or promise you enormous figures in impressions, followers, and sales in just a few weeks.

My guide is simple: A good digital shake-up to wake your profile and community from their coma.

This is done with tactics (working hard) and strategy (thinking and analyzing a lot).

I've developed a method that I've applied to myself and has been my best success story. I'll share it with you following the structure that has worked for me and my clients:

→ Your profile will make readers stop and think, "Wow, I need to know this person." I know how to do this since I've grown my community to over 400,000 followers in 31 months with 100 % organic growth.

→ Your posts will generate real conversations, not just likes. I generate a profitable business thanks to my interactions on LinkedIn.

→ You'll have a network that seeks you out, not the other way around. I've gained hundreds of prospects thanks to my content. 

You already know me; you've come this far because you like what I do and what I write.

What I offer is a diagnostic conversation where you'll do most of the talking, and based on your objectives, we'll know if I can help you. It isn't free because you'll take value from it. 

A DM is a good start to see where we could go. I can't wait to meet you.

Daniela Luque Díaz

En 2030, el 40% de las habilidades actuales quedarán obsoletas.

Más de la mitad de los trabajadores necesitarán recapacitarse.

Y 1 de cada 5 no recibirá esa oportunidad.

Esto no es una predicción. Es el escenario al que ya llegamos.

La inteligencia artificial está reconfigurando el trabajo tal como lo conocemos:

86% de las empresas planean transformarse con tecnologías de procesamiento de datos y AI.

La inteligencia artificial no solo está transformando el trabajo.
También está transformando la forma en que accedemos a él.

Hoy, los profesionales que dominan la IA:

✅ Automatizan tareas.
✅ Aprenden más rápido.
✅ Se hacen visibles en el mercado.
✅ Y construyen una marca personal magnética.

Mientras otros siguen puliendo el CV de forma arcaica, ellos usan herramientas como ChatGPT para pensar mejor, escribir mejor y posicionarse mejor.

El mercado busca perfiles adaptativos, con pensamiento crítico, ética y capacidad de aprender a aprender.

Y los que usan la tecnología para amplificar su perfil están ganando las mejores oportunidades.

Aprende a mostrar tu talento. Las herramientas están, úsalas. 

..................................................................................................
Clica Daniela Luque Díaz + Seguir + 🔔 
Posicionamiento estratégico | Marketing de autoridad 
Agencia, academia y consultoría
……………………………………………………………………………

📌 📌 Potencia una marca personal tan sólida en LinkedIn que las oportunidades te busquen a ti. Para posicionarte como referente en tu sector aplica aquí: https://lnkd.in/dGBP9nGc

.

LinkedIn Growth | Personal Branding | Founder of an agency, academy and consulting practice specialized in authority marketing and LinkedIn positioning

Mi equipo es 100% remoto.
Y confío en él 100%. 💙

Ellos saben lo que hacen. No necesito "controlarlos".

Con la libertad que tienen, son más creativos y me sorprenden a diario.

Confiar en el equipo les permite manejarse con autonomía y flexibilidad.

Pero construir un equipo así no fue casualidad.

Fue resultado de contratar personas que sabían comunicar 3 cosas desde la primera conversación:

💙 Su capacidad para trabajar autónomamente sin supervisión constante

💙 Sus sistemas personales para gestionar tiempo y entregas

💙 Su proactividad para resolver problemas sin esperar instrucciones

El trabajo remoto podría ser para ti.

Mi invitación: aprende a comunicar que podrías trabajar así mediante tu marca personal.

Te harás un profesional altamente deseable. 🙌 

P.S. Comparte con tu red si tú también crees en el poder de equipos confiables operando desde cualquier rincón del mundo. 

..................................................................................................
Clica Daniela Luque Díaz + Seguir + 🔔 
Posicionamiento estratégico | Marketing de autoridad 
Agencia, academia y consultoría
……………………………………………………………………………

📌 📌 Potencia una marca personal tan sólida en LinkedIn que las oportunidades te busquen a ti. Para posicionarte como referente en tu sector aplica aquí: https://lnkd.in/dGBP9nGc

.

Tu jefe no es tu “amigo” ❌
Tu oficina no es tu “hogar” ❌
Tus colegas no son “familia” ❌

¿Por qué?

Porque las familias no hacen evaluaciones, despiden por recortes ni te reemplazan en 24 horas.

Un trabajo puede ser humano y respetuoso. Pero sigue siendo un intercambio profesional: Tú das talento. Ellos, compensación.

No confundas:

- Buen ambiente con amistad
- Compromiso con sacrificio
- Lealtad con sumisión

Pon límites. Date tu lugar.

Porque tu tiempo, tus metas y tu carrera son tuyos.

..................................................................................................
Clica Daniela Luque Díaz + Seguir + 🔔 
Posicionamiento estratégico | Marketing de autoridad 
Agencia, academia y consultoría
……………………………………………………………………………

Si tu perfil digital no refleja tu nivel, seguirás compitiendo como uno más. Potencio marcas personales de autoridad para empresarios y profesionales, ayudándoles con su estrategia en LinkedIn. Aplica aquí:  https://lnkd.in/dGBP9nGc

.

El inglés abre puertas. 
Usa esta guía a tu favor para mejorar tu nivel. 
(No importa si tu nivel es básico) 🙏

Muchos se detienen, pensando que es demasiado difícil, pero no tiene por qué ser así. Hay muchos recursos buenos. 

NIVEL BÁSICO
👉 https://hubs.ly/Q02t01Pf0

NIVEL INTERMEDIO
👉 https://hubs.ly/Q02s_ZFn0

NIVEL AVANZADO
👉 https://hubs.ly/Q02t03Ck0

INGLÉS PARA PROFESIONALES TI - Da certificado
👉 https://hubs.ly/Q02s_V0y0

POTENCIA TU INGLÉS X10 - Da certificado
👉 https://hubs.ly/Q02s_YGD0

Herramientas que te ayudarán en el proceso:

Diccionario
https://hubs.ly/Q02t02h50

Conjugador de tiempos verbales
https://hubs.ly/Q02s_ZZV0

Diccionario de sinónimos y antónimos
https://hubs.ly/Q02s_ZBB0

BONUS: 

Cursos gratuitos: recursos sobre IA y tecnología, gratuitos y certificados por Desafío Latam.

👉 https://lnkd.in/dyXp3jJx]

Tu marca personal la refuerzas con nuevas habilidades, aprendizajes y experiencias. Sigue en tu camino de crecimiento y cuéntaselo al mundo. ❤️

Comparte con tu red para que otros se beneficien. ♻️

...................................................................................................
Clica Daniela Luque Díaz + Seguir + 🔔 
Posicionamiento estratégico | Marketing de autoridad 
Agencia, academia y consultoría
……………………………………………………………………………

Si tu perfil digital no refleja tu nivel, seguirás compitiendo como uno más. Potencio marcas personales de autoridad para empresarios y profesionales, ayudándoles con su estrategia en LinkedIn. Aplica aquí: https://lnkd.in/dGBP9nGc

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Trabajo remoto:⬇️ ⬇️ ⬇️ 
Menos estrés, mejor calidad de vida.
(25 portales para encontrar empleo)

remote.co
nodesk.co
workster.co
workew.com
flexjobs.com
remoters.net
pangian.com
remotive.com
justremote.co
jobspresso.co
jobgether.com
wellfound.com
remoteok.com
powertofly.com
skipthedrive.com
dynamitejobs.com
citizenremote.com
euremotejobs.com
workingnomads.com
virtualvocations.com
weworkremotely.com
inclusivelyremote.com
remotenomadjobs.com
opentoworkremote.com
remotehealthcarejobs.com

Un último consejo que podría cambiar tu búsqueda por completo: apuesta por LinkedIn.

Toda mi empresa es remota. Estamos en distintos países, horarios y culturas.

¿El punto en común?

A todos los encontré en LinkedIn.

Trabajar remoto es completamente posible y en empleabilidad 360 te ayudo a lograrlo.

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Clica Daniela Luque Díaz + Seguir + 🔔 
Posicionamiento estratégico | Marketing de autoridad 
Agencia, academia y consultoría
……………………………………………………………………………………….

Si tu perfil digital no refleja tu nivel, seguirás compitiendo como uno más. Potencio marcas personales de autoridad para empresarios y profesionales, ayudándoles con su estrategia en LinkedIn. Aplica aquí: https://lnkd.in/dGBP9nGc

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25 portales para encontrar trabajo remoto.pdf

10 técnicas para aumentar tu CARISMA: ❤️

Trabajar en estas 10 áreas me ha ayudado a mejorar mi carisma (y no, no es algo innato, así que puedes entrenarlo):

1️. ESCUCHA ACTIVA

- Regla 2:1, escucha el doble de lo que hablas
- No interrumpas, solo escucha de verdad

2️. LENGUAJE CORPORAL

- 60% del carisma es no verbal
- Contacto visual directo
- Postura erguida
- Sonríe más

3️. DOMINA EL SILENCIO

- Pausa 3 segundos antes de responder
- Proyecta seguridad, no urgencia

4️. USA LOS NOMBRES

- Menciona el nombre de con quién conversas
- Activa la dopamina del otro

5️. COMUNICA CON PODER

- Elimina muletillas
- Habla más despacio
- Cuenta historias

6. USA TUS MANOS

- Gesticula con propósito
- Evita movimientos nerviosos

️7. VISUALÍZATE

- 7 minutos diarios
- Imagina tu versión carismática
- El cerebro se adapta

8️. ATENCIÓN TOTAL

- Guarda el móvil
- Sé 100% presente

9️. ACEPTA TU VULNERABILIDAD

- El carisma no es perfección
- Admite errores
- Comparte tu historia real

10. DIFUNDE TU BUENA ENERGÍA

- Hazte ver en plataformas como LinkedIn
- Te llegarán oportunidades escondidas.

El carisma cambia tu carrera. Lideras mejor, te respetan más y capturas la atención de forma natural. Y cuando ese carisma se refleja en tu marca personal, tu impacto profesional se multiplica.

Ahí es donde tu empleabilidad se fortalece: porque no solo inspiras confianza, también te conviertes en alguien que abre puertas y genera oportunidades en cualquier contexto.

...................................................................…..
Clica Daniela Luque Díaz + Seguir + 🔔
Potencio tu marca personal en LinkedIn
........................................................................

Apúntate a mi newsletter diaria y gratuita para potenciar tu mentalidad, tu marca personal y tu LinkedIn: https://lnkd.in/dG_xYnaz

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Ayer un candidato me agradeció por... rechazarlo.

"Al menos no me hiciste ghosting como las otras 12 empresas."

¿Así estamos en 2025? 😶

Los reclutadores que desaparecen después de entrevistas no entienden algo básico:

El ghosting laboral es poco profesional y directamente irrespetuoso.

Lo que el candidato vive cuando no recibe respuesta:

😢Incertidumbre prolongada
😢Imposibilidad de cerrar ciclos
😢Esperanza que se desvanece lentamente
😢Sensación de que su tiempo no valió nada

Un simple email de 2 minutos marca la diferencia entre:

✅ Una empresa profesional
❌ Una organización que no valora a las personas

Y recuerda:

Ese candidato que rechazas hoy podría ser tu cliente mañana, tu colaborador en otra empresa o incluso tu próximo jefe en un futuro.

El mercado laboral es más pequeño de lo que parece y la forma en que tratas a los candidatos dice más de tu empresa que cualquier declaración de valores corporativos.

El respeto no cuesta nada, pero su ausencia tiene un precio muy alto.

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Clica Daniela Luque Díaz + Seguir + 🔔 
Posicionamiento estratégico | Marketing de autoridad 
Agencia, academia y consultoría
……………………………………………………………………………...

Si tu perfil digital no refleja tu nivel, seguirás compitiendo como uno más. Potencio marcas personales de autoridad para empresarios y profesionales, ayudándoles con su estrategia en LinkedIn. Aplica aquí: https://lnkd.in/dGBP9nGc

.

.

12 verdades incómodas que todo empleador debe leer: 

1. La confianza se nota a la legua; si tienes problemas con el trabajo remoto, lo que enfrentas es un problema de confianza, no de ubicación.

2. La cultura de una empresa no son sillas más cómodas, pizzas los viernes o membresías a un gimnasio. Se construye sobre valores y prácticas auténticas.

3. El pago justo es no negociable. Si no valoras a tus empleados como se merecen, alguien más lo hará.

4. El "micromanagement" es otro signo de falta de confianza. La productividad surge de la libertad y la autonomía.

5. Las acciones de los líderes deben reflejar los valores de la empresa. Se lidera con ejemplo. 

6. La salud y el bienestar de los empleados nunca deberían penalizarse con la deducción de sus vacaciones anuales.

7. Cuidar de tu equipo garantiza que ellos cuiden de tus clientes.

8. Un programa de incorporación robusto es necesario para que los nuevos empleados comiencen bien y puedan crecer. 

9. Tolerar y recompensar comportamientos tóxicos es el camino más rápido hacia la destrucción de la cultura empresarial.

10. Invertir en tus empleados desde el principio evita costos mayores a largo plazo debido al alto precio de la rotación.

11. La peor estrategia es esperar hasta que un empleado esté saliendo para ofrecerle mejoras salariales o promociones.

12. Si quieres fidelizar el talento, asegúrate de reconocer su valor desde el inicio, no cuando estén a punto de irse.

Cuál te parece la más importante? 

Cuando aprendes a comunicar tu valor con claridad, eliges mejor dónde trabajar y quién merece tu talento.

Eso es lo que construimos en Empleabilidad 360: que tu voz pese tanto como tu experiencia.

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Clica Daniela Luque Díaz + Seguir + 🔔 
Posicionamiento estratégico | Marketing de autoridad 
Agencia, academia y consultoría
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📌📌ANALIZARÉ TU PERFIL DE LINKEDIN EN LA MARATÓN DEL SÁBADO 22 DE NOVIEMBRE. Regítrate aquí: https://lnkd.in/dgWA6yD3

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Tenía 23 años y una maestría.
Había servido mesas mientras estudiaba.
No sabía si aplicar a una oferta que descubrí.

Era una posición de desarrollo de negocio en una empresa líder online. No contaba con la experiencia que el puesto requería y por eso dudé en aplicar.

Pero el carácter que describían en la oferta era el mío.

💛 Había volado joven de casa para buscarme la vida.
💛 Sabía relacionarme con gente
💛 Aprendía rápido.

Al final, decidí postularme.

No se enfocaron en mi falta de experiencia. Se fijaron en mis actitudes. En mi potencial. Contra todo pronóstico, me dieron el trabajo.

Esa firma siguió creciendo, años después de que me fui. Llegó muy lejos. Nunca me sorprendió.

Porque cuando las empresas creen en lo que las personas pueden LLEGAR A SER, más allá de lo que YA HAN SIDO, son pioneras.

Y es que apostar por el potencial de otros antes que los demás tiene frutos incalculables. 

Todos ganan. 

Hoy sé que no tuve "suerte". Fue saber traducir quién era en valor para esa empresa. Era mi marca personal hablando por mi antes de saber que tenía una.

Tu marca personal es la diferencia entre quedarte afuera o que apuesten por ti cuando no tienes "todo" en el CV.

Impúlsala. Te ayudamos, si quieres. 🙌  

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Clica Daniela Luque Díaz + Seguir + 🔔 
Posicionamiento estratégico | Marketing de autoridad 
Agencia, academia y consultoría
……………………………………………………………………………

Si tu perfil digital no refleja tu nivel, seguirás compitiendo como uno más. Potencio marcas personales de autoridad para empresarios y profesionales, ayudándoles con su estrategia en LinkedIn. Aplica aquí: https://lnkd.in/dGBP9nGc

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Daniela Luque Díaz

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The Battle

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Daniela Luque Díaz

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniela Luque Díaz's LinkedIn Performance

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