The Musse Agency

Hi, I’m Anna Espina, Founder of The Musse Agency.

After 10+ years in Marketing across Australia, and Europe, I built The Musse from scratch, no contacts, no shortcuts, and scaled it to six figures in under a year. Now, I use that same proven strategy to help service-based businesses in wellness, beauty, and education grow, get booked, and make more sales.

As your Fractional CMO, I personally lead every project, bringing strategy, clarity, and creative direction at every step.

No cookie-cutter solutions. Just flexible, results-driven marketing designed for your business, creative, personalised, and built to scale.

The Musse Agency in numbers:

- Plus 10 mindful Startup and Business projects managed between Australia, The UK, and Spain: European Climate Foundation, Trust The Process, Austep Lighting, Credipiso, Prewaste, Arquer Institut.

Fractional CMO. Contact me for Freelancing Projects & On Going Management

Spritely Apps

Marketing lead, managing ads, creatives, and email marketing.

Marketing Advisor - Freelancer

Offshore Talent

Product Manager for Marketing Services.

I am the product manager for marketing services at Offshore Talent, a company that offers offshoring and CRM implementation solutions. I am responsible for developing and enhancing the new business product of marketing services, integrating them with the existing services. 

Objective: Develop and enhance business products within the marketing services domain.

Integration Focus: Seamlessly integrate new marketing services with existing offshoring solutions and CRM implementation.

Responsibilities:

* Envision, plan, and execute the entire product lifecycle.
* Conduct market research to identify trends and customer needs.
* Collaborate with cross-functional teams for organizational alignment.
* Oversee the implementation process from conception to delivery.

Strategic Approach:

* Bridge the gap between current services and evolving marketing trends.
Anticipate and address future market needs.

Collaboration:

* Work closely with teams to optimize workflows.
* Ensure data coherence and efficiency in marketing service delivery.

Value Proposition:

*Provide comprehensive solutions to clients.
* Strengthen market position through innovative products.

Commitment:

*Deliver cutting-edge solutions to empower clients in a competitive landscape.

Product & Marketing Manager - Australia

Digital Marketing lead. My tasks for this company are:

• Execute the Marketing Strategy, including post-campaign reporting and ensuring the marketing activity is planned, delivered, and effectively analyzed, in line with prospect and sales targets.

• Manage a complex 360 website project including regularly updating images, copy, website updates, plugins, and improving user experience.

• Manage a Marketing team of +6 people including the Paid Media Manager, Podcast Producer, Copywriter, Graphic Designer, Community Manager, and Development team. 

• Manage the Social Media channels including the creation of a Podcast. 

• Manage the brand's SEO and SEM across the Google Analytics platform with strong consideration of brand voice, aesthetic, performance, ROAS, and budget.

• Manage the brand's email scheduling and databases with a strong understanding of authentic communication in alignment with brand voice, aesthetic, and customer needs.

• Manage content pipeline with a strong sense of brand aesthetic and understanding of its importance to the overall marketing strategy.

• Create new products strategy including sales and marketing pitch decks.

• Contact with clients and follow up on complex Marketing projects.

Marketing Manager - Australia

Understanding of the market dynamics and the media landscape in the CXe sector and being responsible for driving proactive storytelling; partnering with the communications, marketing and sales teams to drive and support local campaigns.

• Strong relationships with key media across the region, experience working with external agencies, and an excitement to be part of a global Communications team. 

Key responsibilities:
• Implementation of new visual and verbal identity, including project managing with an external agency. 
• Marketing strategies to attract and keep high-quality B2B clients.
• Marketing strategies for significant eCommerce growth.
• Team Management of 4 people.
• Delivery of agreed outputs and outcomes within agreed timeframes and budgets.

Digital Marketing Manager - Australia

The Rootsons

Social Media Director at The Rootsons Agency.

Social Media Manager 

• Organise and supervise the Social Media team composed by 6 people: the Social Media Strategist, the Community Manager, a Social Media Creative Art Director, a Copywriter and the Social Listening and Media extern profiles from the Company.
• Supervise and manage the Social Media Content projects of the year and organise the teams for each content campaign: Events, Christmas Campaign, Product Launches etc.
• Present and negotiate (with specialized profiles if necessary) project plans and budgets.
• Arrange weekly status meetings with the client and be the day-to-day contact on the content projects.
• Keep an overview of project deadlines and requests whilst ensuring the client is informed.
• Develop and present recaps for the campaigns to check the achievement of the objectives.
• Work with the strategy team to brief the rest of the profiles involved in each of the projects.
• Present and defend agency ideas with conviction through a superior presentation and writing skills.
• Problem-solving with Creative, Production and Media departments to ensure smooth proceses within the agency and the client.
• Perform complex tasks which required great attention and management between local and foreign clients and suppliers from Germany.

Senior Account Executive 

Fuego Camina Conmigo

•	Lead the social media strategic plan for Decathlon and EAE Business School. 
•	Develop the social media, website and CRM strategies based on the brand objectives.
•	Develop recaps. Work with the same tools mentioned before.

Social Media Strategist

Expect more from your Marketing! Let's talk> Marketing Management and Consultancy

Hi, I’m Anna!

I help brands and business owners grow through digital marketing, turning strategies into results. With 10 years of experience in marketing and growth, I specialize in:

→ Driving leads and sales with digital marketing
→ Creating data-driven strategies for sustainable business growth
→ Managing and implementing social media strong strategies
→ Partnering with purpose-driven brands in wellness, sustainability, and ethical business
→ Leveraging AI to enhance marketing efficiency and impact

Working remotely with brands across Australia, Europe, and LATAM

As the founder of The Musse Agency, I work with businesses ready to scale while staying aligned with their mission and values. 
Whether you need a hands-on marketing strategist or a growth consultant, let’s connect and explore how I can help you

Let’s connect and turn your growth goals into reality
💌 DM me to explore how we can work together!

Anna Espina

BrainStorm Creative Agency

Design and implement remote solutions to help startups and tech companies simplify operations.

Support business growth by streamlining project management and delivering tailored services.

Optimize workflows and processes to enhance efficiency and achieve business goals.

Collaborate with cross-functional teams to ensure alignment with client objectives.

Use advanced digital tools and data-driven insights to offer smart, effective solutions.

Empower businesses to succeed by improving scalability, productivity, and client satisfaction.

Founder

Hello Infantry

Improved the "cancellation due to 'condition/quality' rate" from 13% to 5.5% in less than a year.

Led a team of 13 staff members to increase workplace engagement and enhance customer service metrics and productivity.

Managed a team of 10 employees to achieve weekly sales goals of $35,000 to $40,000. Assisted with sales, inventory, training, and scheduling for a staff of 20 employees.

Assisted with sales, inventory, training, and scheduling of 13 employees; created weekly/quarterly staffing forecasts, resulting in on-budget success.

Conducted system integration, user acceptance, and quality assurance testing for enterprise implementations with up to 12,000 global users.

Quality Assurance Supervisor

Accelerant Sales Group

Achieved sales targets exceeding 10-20% through excellent customer service, salesmanship, and dynamic presentation skills.

Achieved 70% of the resolution time goal by ensuring timely and professional responses to all complaints, requests, and queries received.

Facilitated daily professional development classes for clients after completing extensive training hours.

Assisted with onboarding and professional development for a marketing team. Conducted employee reviews for a team.

Executed numerous short-term projects for professional development and community service.

Sales Professional

ibex.digital

Consistently met and exceeded sales quotas set by management, achieving strong sales each quarter.

Gained valuable knowledge in sales, marketing, service, and business development through intensive training.

Ranked as the top performer among competitors in terms of overall sales.

Contributed to a significant increase in brand loyalty by focusing on relationship management practices.

Played a key role in increasing monthly sales revenue through strategic efforts.

Helped the team achieve sales goals using my extensive knowledge of retail products and services.

Exceeded individual sales targets by a significant margin.

Sales Management Specialist

ePlanet Communications Inc

Completed a customer service representative program for several weeks.

Successfully resolved a high volume of customer issues daily, resulting in significant improvements.

Improved customer service reviews and maintained an excellent customer service fill rate.

Provided outstanding customer service and successfully sold multiple products.

Created a database to resolve customer and product queries efficiently, ensuring consistent and reliable service while increasing efficiency.

Cultivated strong customer relationships and resolved service requests in a timely manner, leading to a notable increase in yearly sales.

Coached and developed a team of sales and customer service representatives, fostering their growth and success.

Customer Service Executive

Sainsbury's

Managed and accounted for a large number of transactions while providing customer service support.

Supported a team by keeping their workflow organized, which helped maintain effective customer service.

Led a team and oversaw site operations and customer service for an extended period.

Collaborated with a team to enhance machine efficiency and improve the customer experience regarding parts and service ownership.

Trained a team in customer service, sales, and product quality.

Nominated for the 'Service Champion' award and achieved the highest customer service ranking among multiple branches during my employment.

Customer Service Team Lead

I help startups, B2B, and tech companies grow with remote services and digital strategies | 🔔 for growth tips and tech insights

I help startups and software companies simplify their projects and reduce stress with smart remote solutions.

My mission is to make work easier, faster, and more organized so businesses can focus on growth and success.

As the founder of Brainstorm Creative, I have extensive experience collaborating with tech companies and startups to solve challenges and deliver results.

I take the time to understand each business's unique needs and tailor solutions that work best for them.

If you're looking for support to manage projects more effectively or streamline your processes, let's connect. I’m here to help your business thrive with efficient and innovative remote solutions.

Thank you,
Ehsan Vohra

taplio

The Battle

Anna Espina

Ehsan Vohra

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?