The Musse Agency

Hi, I’m Anna Espina, Founder of The Musse Agency.

After 10+ years in Marketing across Australia, and Europe, I built The Musse from scratch, no contacts, no shortcuts, and scaled it to six figures in under a year. Now, I use that same proven strategy to help service-based businesses in wellness, beauty, and education grow, get booked, and make more sales.

As your Fractional CMO, I personally lead every project, bringing strategy, clarity, and creative direction at every step.

No cookie-cutter solutions. Just flexible, results-driven marketing designed for your business, creative, personalised, and built to scale.

The Musse Agency in numbers:

- Plus 10 mindful Startup and Business projects managed between Australia, The UK, and Spain: European Climate Foundation, Trust The Process, Austep Lighting, Credipiso, Prewaste, Arquer Institut.

Fractional CMO. Contact me for Freelancing Projects & On Going Management

Spritely Apps

Marketing lead, managing ads, creatives, and email marketing.

Marketing Advisor - Freelancer

Offshore Talent

Product Manager for Marketing Services.

I am the product manager for marketing services at Offshore Talent, a company that offers offshoring and CRM implementation solutions. I am responsible for developing and enhancing the new business product of marketing services, integrating them with the existing services. 

Objective: Develop and enhance business products within the marketing services domain.

Integration Focus: Seamlessly integrate new marketing services with existing offshoring solutions and CRM implementation.

Responsibilities:

* Envision, plan, and execute the entire product lifecycle.
* Conduct market research to identify trends and customer needs.
* Collaborate with cross-functional teams for organizational alignment.
* Oversee the implementation process from conception to delivery.

Strategic Approach:

* Bridge the gap between current services and evolving marketing trends.
Anticipate and address future market needs.

Collaboration:

* Work closely with teams to optimize workflows.
* Ensure data coherence and efficiency in marketing service delivery.

Value Proposition:

*Provide comprehensive solutions to clients.
* Strengthen market position through innovative products.

Commitment:

*Deliver cutting-edge solutions to empower clients in a competitive landscape.

Product & Marketing Manager - Australia

Digital Marketing lead. My tasks for this company are:

• Execute the Marketing Strategy, including post-campaign reporting and ensuring the marketing activity is planned, delivered, and effectively analyzed, in line with prospect and sales targets.

• Manage a complex 360 website project including regularly updating images, copy, website updates, plugins, and improving user experience.

• Manage a Marketing team of +6 people including the Paid Media Manager, Podcast Producer, Copywriter, Graphic Designer, Community Manager, and Development team. 

• Manage the Social Media channels including the creation of a Podcast. 

• Manage the brand's SEO and SEM across the Google Analytics platform with strong consideration of brand voice, aesthetic, performance, ROAS, and budget.

• Manage the brand's email scheduling and databases with a strong understanding of authentic communication in alignment with brand voice, aesthetic, and customer needs.

• Manage content pipeline with a strong sense of brand aesthetic and understanding of its importance to the overall marketing strategy.

• Create new products strategy including sales and marketing pitch decks.

• Contact with clients and follow up on complex Marketing projects.

Marketing Manager - Australia

Understanding of the market dynamics and the media landscape in the CXe sector and being responsible for driving proactive storytelling; partnering with the communications, marketing and sales teams to drive and support local campaigns.

• Strong relationships with key media across the region, experience working with external agencies, and an excitement to be part of a global Communications team. 

Key responsibilities:
• Implementation of new visual and verbal identity, including project managing with an external agency. 
• Marketing strategies to attract and keep high-quality B2B clients.
• Marketing strategies for significant eCommerce growth.
• Team Management of 4 people.
• Delivery of agreed outputs and outcomes within agreed timeframes and budgets.

Digital Marketing Manager - Australia

The Rootsons

Social Media Director at The Rootsons Agency.

Social Media Manager 

• Organise and supervise the Social Media team composed by 6 people: the Social Media Strategist, the Community Manager, a Social Media Creative Art Director, a Copywriter and the Social Listening and Media extern profiles from the Company.
• Supervise and manage the Social Media Content projects of the year and organise the teams for each content campaign: Events, Christmas Campaign, Product Launches etc.
• Present and negotiate (with specialized profiles if necessary) project plans and budgets.
• Arrange weekly status meetings with the client and be the day-to-day contact on the content projects.
• Keep an overview of project deadlines and requests whilst ensuring the client is informed.
• Develop and present recaps for the campaigns to check the achievement of the objectives.
• Work with the strategy team to brief the rest of the profiles involved in each of the projects.
• Present and defend agency ideas with conviction through a superior presentation and writing skills.
• Problem-solving with Creative, Production and Media departments to ensure smooth proceses within the agency and the client.
• Perform complex tasks which required great attention and management between local and foreign clients and suppliers from Germany.

Senior Account Executive 

Fuego Camina Conmigo

•	Lead the social media strategic plan for Decathlon and EAE Business School. 
•	Develop the social media, website and CRM strategies based on the brand objectives.
•	Develop recaps. Work with the same tools mentioned before.

Social Media Strategist

Expect more from your Marketing! Let's talk> Marketing Management and Consultancy

Hi, I’m Anna!

I help brands and business owners grow through digital marketing, turning strategies into results. With 10 years of experience in marketing and growth, I specialize in:

→ Driving leads and sales with digital marketing
→ Creating data-driven strategies for sustainable business growth
→ Managing and implementing social media strong strategies
→ Partnering with purpose-driven brands in wellness, sustainability, and ethical business
→ Leveraging AI to enhance marketing efficiency and impact

Working remotely with brands across Australia, Europe, and LATAM

As the founder of The Musse Agency, I work with businesses ready to scale while staying aligned with their mission and values. 
Whether you need a hands-on marketing strategist or a growth consultant, let’s connect and explore how I can help you

Let’s connect and turn your growth goals into reality
💌 DM me to explore how we can work together!

Anna Espina

Hospital psiquiátrico Dr. Philippe Pinel 

Psicólogo especializado en organizaciones

Universidad Católica Cardenal Raúl Silva Henríquez

Investiga, planifica y desarrolla workshop de cine y psicología en programa de vida estudiantil

Fortalece y fomenta competencias asociadas a creatividad, resolución de conflictos trabajo en equipo, ciudadanía responsable, pensamiento crítico, comunicación efectiva, mediante la creación critica de un cortometraje.

Entrega conocimientos teóricos y prácticos relacionados al lenguaje cinematográfico, psicología, para la creación de un cortometraje.

Coordinador Workshop Cine y Psicología

Agrosuper

Desarrolla como función principal la coordinación de selección y capacitaciones de nuevos ingresos correspondiente a personal técnico y operarios en selección masiva.
- Genera el levantamiento de perfil, publicación de ofertas, screening telefónico, selección por competencias, ingreso de personal a sistema, coordinación de capacitaciones y procesos de onboarding y finalizando con el seguimiento de desempeño de los nuevos ingresos
- Coordina comunicaciones internas, confeccionando planes comunicacionales para distintas áreas de la empresa e implementando el plan comunicacional, con foco en la promoción y engagement corporativo

Coordinador de Selección  y Comunicaciones 

Tarragona

Activa procesos de búsqueda y selección para, proyecto de apertura de nuevos locales ubicados en el sector oriente de Santiago.
- Realiza la publicación de ofertas laborales, screening telefónico, entrevista por competencias, aplicación de test psicológicos, realización de informes psico-laborales, enfocado en cargos profesionales, técnicos, operarios calificados y operarios en selección masiva, para el rubro de Retail alimenticio

Psicólogo, analista en selección (Proyecto) 

ATCOM Chile

Activa procesos de búsqueda y selección para clientes acreedores de los servicios de ATCOM
- Publica ofertas laborales, realiza screening telefónico, entrevista por competencias, aplica test psicológicos, realiza informes psico-laborales, ingreso de personal a sistema, enfocados en cargos profesionales, técnicos, y operarios en selección masiva, para clientes de áreas productivas y tecnológicas

Psicólogo, analista en selección 

Universidad Central (CL)

El centro de atención psicológica y estudios, perteneciente a U. Central. Es un centro especializado en ser un espacio formativo para psicólogos, desde un enfoque clínico-terapéutico. Aquí pude desempeñarme como psicólogo clínico, abordando diversas problemáticas, trabajando con niños, adolescentes y adultos.

Psicólogo clínico

Omil, Santiago

En la Oficina Municipal de Información laboral, perteneciente a Santiago, me desempeñe como tiene orientador laboral. Las tareas principales son la búsqueda en la inserción laboral en sistemas de RR.HH. Para los vecinos de Santiago, mediante  coaching laboral y orientaciones individuales, pesquisando necesidades de los usuarios. Por otra parte, prestaba ayuda en procesos de selección por competencias, los servicios de outsourcing.

Piscólogo, orientador laboral  

Psicólogo con 2 años de experiencia en empresas de rubros, productivos, retail, servicios transitorios, servicio público, académico. Cuento con conocimientos en la coordinación, búsqueda y selección de personal, en entrevistas masivas y cargos profesionales, mediante entrevista por competencias, modelo STAR y confección de informes psico-laborales, (Procesos R&S End to End), evaluación de competencias, evaluaciones de desempeño, coordinación de comunicaciones internas, aplicación de talleres y capacitaciones, enfocado en áreas de logística, tecnología producción, académico y público. Destaco por mi efectividad, orientación al logro, tolerancia al trabajo bajo presión y trabajo en equipo.

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The Battle

Anna Espina

HERNALDO ESTEBAN ZAMORANO MURILLO

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