The Musse Agency

Hi, I’m Anna Espina, Founder of The Musse Agency.

After 10+ years in Marketing across Australia, and Europe, I built The Musse from scratch, no contacts, no shortcuts, and scaled it to six figures in under a year. Now, I use that same proven strategy to help service-based businesses in wellness, beauty, and education grow, get booked, and make more sales.

As your Fractional CMO, I personally lead every project, bringing strategy, clarity, and creative direction at every step.

No cookie-cutter solutions. Just flexible, results-driven marketing designed for your business, creative, personalised, and built to scale.

The Musse Agency in numbers:

- Plus 10 mindful Startup and Business projects managed between Australia, The UK, and Spain: European Climate Foundation, Trust The Process, Austep Lighting, Credipiso, Prewaste, Arquer Institut.

Fractional CMO. Contact me for Freelancing Projects & On Going Management

Spritely Apps

Marketing lead, managing ads, creatives, and email marketing.

Marketing Advisor - Freelancer

Offshore Talent

Product Manager for Marketing Services.

I am the product manager for marketing services at Offshore Talent, a company that offers offshoring and CRM implementation solutions. I am responsible for developing and enhancing the new business product of marketing services, integrating them with the existing services. 

Objective: Develop and enhance business products within the marketing services domain.

Integration Focus: Seamlessly integrate new marketing services with existing offshoring solutions and CRM implementation.

Responsibilities:

* Envision, plan, and execute the entire product lifecycle.
* Conduct market research to identify trends and customer needs.
* Collaborate with cross-functional teams for organizational alignment.
* Oversee the implementation process from conception to delivery.

Strategic Approach:

* Bridge the gap between current services and evolving marketing trends.
Anticipate and address future market needs.

Collaboration:

* Work closely with teams to optimize workflows.
* Ensure data coherence and efficiency in marketing service delivery.

Value Proposition:

*Provide comprehensive solutions to clients.
* Strengthen market position through innovative products.

Commitment:

*Deliver cutting-edge solutions to empower clients in a competitive landscape.

Product & Marketing Manager - Australia

Digital Marketing lead. My tasks for this company are:

• Execute the Marketing Strategy, including post-campaign reporting and ensuring the marketing activity is planned, delivered, and effectively analyzed, in line with prospect and sales targets.

• Manage a complex 360 website project including regularly updating images, copy, website updates, plugins, and improving user experience.

• Manage a Marketing team of +6 people including the Paid Media Manager, Podcast Producer, Copywriter, Graphic Designer, Community Manager, and Development team. 

• Manage the Social Media channels including the creation of a Podcast. 

• Manage the brand's SEO and SEM across the Google Analytics platform with strong consideration of brand voice, aesthetic, performance, ROAS, and budget.

• Manage the brand's email scheduling and databases with a strong understanding of authentic communication in alignment with brand voice, aesthetic, and customer needs.

• Manage content pipeline with a strong sense of brand aesthetic and understanding of its importance to the overall marketing strategy.

• Create new products strategy including sales and marketing pitch decks.

• Contact with clients and follow up on complex Marketing projects.

Marketing Manager - Australia

Understanding of the market dynamics and the media landscape in the CXe sector and being responsible for driving proactive storytelling; partnering with the communications, marketing and sales teams to drive and support local campaigns.

• Strong relationships with key media across the region, experience working with external agencies, and an excitement to be part of a global Communications team. 

Key responsibilities:
• Implementation of new visual and verbal identity, including project managing with an external agency. 
• Marketing strategies to attract and keep high-quality B2B clients.
• Marketing strategies for significant eCommerce growth.
• Team Management of 4 people.
• Delivery of agreed outputs and outcomes within agreed timeframes and budgets.

Digital Marketing Manager - Australia

The Rootsons

Social Media Director at The Rootsons Agency.

Social Media Manager 

• Organise and supervise the Social Media team composed by 6 people: the Social Media Strategist, the Community Manager, a Social Media Creative Art Director, a Copywriter and the Social Listening and Media extern profiles from the Company.
• Supervise and manage the Social Media Content projects of the year and organise the teams for each content campaign: Events, Christmas Campaign, Product Launches etc.
• Present and negotiate (with specialized profiles if necessary) project plans and budgets.
• Arrange weekly status meetings with the client and be the day-to-day contact on the content projects.
• Keep an overview of project deadlines and requests whilst ensuring the client is informed.
• Develop and present recaps for the campaigns to check the achievement of the objectives.
• Work with the strategy team to brief the rest of the profiles involved in each of the projects.
• Present and defend agency ideas with conviction through a superior presentation and writing skills.
• Problem-solving with Creative, Production and Media departments to ensure smooth proceses within the agency and the client.
• Perform complex tasks which required great attention and management between local and foreign clients and suppliers from Germany.

Senior Account Executive 

Fuego Camina Conmigo

•	Lead the social media strategic plan for Decathlon and EAE Business School. 
•	Develop the social media, website and CRM strategies based on the brand objectives.
•	Develop recaps. Work with the same tools mentioned before.

Social Media Strategist

Expect more from your Marketing! Let's talk> Marketing Management and Consultancy

Hi, I’m Anna!

I help brands and business owners grow through digital marketing, turning strategies into results. With 10 years of experience in marketing and growth, I specialize in:

→ Driving leads and sales with digital marketing
→ Creating data-driven strategies for sustainable business growth
→ Managing and implementing social media strong strategies
→ Partnering with purpose-driven brands in wellness, sustainability, and ethical business
→ Leveraging AI to enhance marketing efficiency and impact

Working remotely with brands across Australia, Europe, and LATAM

As the founder of The Musse Agency, I work with businesses ready to scale while staying aligned with their mission and values. 
Whether you need a hands-on marketing strategist or a growth consultant, let’s connect and explore how I can help you

Let’s connect and turn your growth goals into reality
💌 DM me to explore how we can work together!

Anna Espina

Suzuki Auto Co.

Build market share and the value of that share.
Build an internal and external team that live and breath the same vision.
Make things happen.

Marketing Manager

Off the Bench NZ

Off the Bench is a marketing service partner that will drive your business forward. We are small, nimble and experienced, and know how to deliver real value in everything we do for our clients. We are based in Auckland but can provide services across New Zealand.

Pride, passion and commitment to delivering success stories. That’s our daily mindset.

Off the Bench have a strong network of experts that can be called upon to build the ‘right sized’ team. Our services can then be tailor-made to suit a client’s specific needs. Nothing is over-engineered. No wasted expenditure.

Off the Bench. Game changing marketing services.

Owner

Volkswagen New Zealand

Marketing Project & Partnership Lead

Volkswagen Passenger Vehicles
- Effectively manage the marketing functions for Volkswagen to an industry leading standard to achieve Volkswagens business objectives and KPIs. 
- Manage all marketing strategy planning for Volkswagen from long term to annual plans including all research planning. 
- Manage all national communication campaigns with agency partners including both product and brand 
- Provide Volkswagens customer facing digital strategy  
- Management of all Agency Partners including yearly annual performance reviews. 
- Control of the annual fixed marketing budgets, including monthly updates on expenditure against budget. 
- Reporting to management and Volkswagen AG regarding the above.

Self Employed

Freelance Marketing Consultant

Volkswagen Commercial Vehicles NZ

Brand Strategy
Manage all marketing strategy, growth direction and budgeting. 

Brand and Retail Communications 
Start to finish creation, management, execution and ROI reporting of ATL/BTL communication activities both at a national or local level.  

Digital
Owned and paid media content management/creation including CMS experience (Umbraco), social media, SEM and SEO. Lifecycle touchpoint and lead management strategy/execution. Marketing automation deployment (Marketo).

Sponsorships
Investigation and negotiation of new sponsorship opportunities. Management, effective leveraging and ROI reporting of all sponsorship properties including ambassadors.

Stakeholder Relationships
Management of key relationships including Global HQ, senior management colleagues, creative/media agencies and Dealer Network partners.

Responsibilities include;

- National Volkswagen Dealer Network Marketing Strategy
- Creation, implementation and budget management of ATL/BTL campaign activation. 
- Sponsorship management (liaison and leveraging) including ambassador care.
- Key contact points including creative and media agencies, press and Volkswagen factory.

Senior Brand Manager

European Motor Distributors

Responsible for; Brand and communications development, product marketing/management, motivation and support to our sales network, lease companies and corporate partners, attainment of sales/profit objectives, creating/implementing sales incentive programs, maintain open factory dialogue on market actual and planned activities.

Brand Manager - Volkswagen Commercial Vehicles

Volkswagen Product Manager

Brand Manager

With vast experience as a commercially driven marketing professional, I have a proven track record of building strategies for a global brand, managing and implementing national campaigns and motivating multiple stakeholders to enable tangible business results. 

I relish the ability to collaborate with people to generate real-world business outcomes by way of effective marketing strategies. In short, I like to get stuff done, without the stress or drama.

My background also covers sales and product management, within both B2C and B2B environments. 

I'm super passionate about sport, health, family (being a dad) and friends.

taplio

The Battle

Anna Espina

Jake Tobin

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