The Musse Agency

Hi, I’m Anna Espina, Founder of The Musse Agency.

After 10+ years in Marketing across Australia, and Europe, I built The Musse from scratch, no contacts, no shortcuts, and scaled it to six figures in under a year. Now, I use that same proven strategy to help service-based businesses in wellness, beauty, and education grow, get booked, and make more sales.

As your Fractional CMO, I personally lead every project, bringing strategy, clarity, and creative direction at every step.

No cookie-cutter solutions. Just flexible, results-driven marketing designed for your business, creative, personalised, and built to scale.

The Musse Agency in numbers:

- Plus 10 mindful Startup and Business projects managed between Australia, The UK, and Spain: European Climate Foundation, Trust The Process, Austep Lighting, Credipiso, Prewaste, Arquer Institut.

Fractional CMO. Contact me for Freelancing Projects & On Going Management

Spritely Apps

Marketing lead, managing ads, creatives, and email marketing.

Marketing Advisor - Freelancer

Offshore Talent

Product Manager for Marketing Services.

I am the product manager for marketing services at Offshore Talent, a company that offers offshoring and CRM implementation solutions. I am responsible for developing and enhancing the new business product of marketing services, integrating them with the existing services. 

Objective: Develop and enhance business products within the marketing services domain.

Integration Focus: Seamlessly integrate new marketing services with existing offshoring solutions and CRM implementation.

Responsibilities:

* Envision, plan, and execute the entire product lifecycle.
* Conduct market research to identify trends and customer needs.
* Collaborate with cross-functional teams for organizational alignment.
* Oversee the implementation process from conception to delivery.

Strategic Approach:

* Bridge the gap between current services and evolving marketing trends.
Anticipate and address future market needs.

Collaboration:

* Work closely with teams to optimize workflows.
* Ensure data coherence and efficiency in marketing service delivery.

Value Proposition:

*Provide comprehensive solutions to clients.
* Strengthen market position through innovative products.

Commitment:

*Deliver cutting-edge solutions to empower clients in a competitive landscape.

Product & Marketing Manager - Australia

Digital Marketing lead. My tasks for this company are:

• Execute the Marketing Strategy, including post-campaign reporting and ensuring the marketing activity is planned, delivered, and effectively analyzed, in line with prospect and sales targets.

• Manage a complex 360 website project including regularly updating images, copy, website updates, plugins, and improving user experience.

• Manage a Marketing team of +6 people including the Paid Media Manager, Podcast Producer, Copywriter, Graphic Designer, Community Manager, and Development team. 

• Manage the Social Media channels including the creation of a Podcast. 

• Manage the brand's SEO and SEM across the Google Analytics platform with strong consideration of brand voice, aesthetic, performance, ROAS, and budget.

• Manage the brand's email scheduling and databases with a strong understanding of authentic communication in alignment with brand voice, aesthetic, and customer needs.

• Manage content pipeline with a strong sense of brand aesthetic and understanding of its importance to the overall marketing strategy.

• Create new products strategy including sales and marketing pitch decks.

• Contact with clients and follow up on complex Marketing projects.

Marketing Manager - Australia

Understanding of the market dynamics and the media landscape in the CXe sector and being responsible for driving proactive storytelling; partnering with the communications, marketing and sales teams to drive and support local campaigns.

• Strong relationships with key media across the region, experience working with external agencies, and an excitement to be part of a global Communications team. 

Key responsibilities:
• Implementation of new visual and verbal identity, including project managing with an external agency. 
• Marketing strategies to attract and keep high-quality B2B clients.
• Marketing strategies for significant eCommerce growth.
• Team Management of 4 people.
• Delivery of agreed outputs and outcomes within agreed timeframes and budgets.

Digital Marketing Manager - Australia

The Rootsons

Social Media Director at The Rootsons Agency.

Social Media Manager 

• Organise and supervise the Social Media team composed by 6 people: the Social Media Strategist, the Community Manager, a Social Media Creative Art Director, a Copywriter and the Social Listening and Media extern profiles from the Company.
• Supervise and manage the Social Media Content projects of the year and organise the teams for each content campaign: Events, Christmas Campaign, Product Launches etc.
• Present and negotiate (with specialized profiles if necessary) project plans and budgets.
• Arrange weekly status meetings with the client and be the day-to-day contact on the content projects.
• Keep an overview of project deadlines and requests whilst ensuring the client is informed.
• Develop and present recaps for the campaigns to check the achievement of the objectives.
• Work with the strategy team to brief the rest of the profiles involved in each of the projects.
• Present and defend agency ideas with conviction through a superior presentation and writing skills.
• Problem-solving with Creative, Production and Media departments to ensure smooth proceses within the agency and the client.
• Perform complex tasks which required great attention and management between local and foreign clients and suppliers from Germany.

Senior Account Executive 

Fuego Camina Conmigo

•	Lead the social media strategic plan for Decathlon and EAE Business School. 
•	Develop the social media, website and CRM strategies based on the brand objectives.
•	Develop recaps. Work with the same tools mentioned before.

Social Media Strategist

Expect more from your Marketing! Let's talk> Marketing Management and Consultancy

Hi, I’m Anna!

I help brands and business owners grow through digital marketing, turning strategies into results. With 10 years of experience in marketing and growth, I specialize in:

→ Driving leads and sales with digital marketing
→ Creating data-driven strategies for sustainable business growth
→ Managing and implementing social media strong strategies
→ Partnering with purpose-driven brands in wellness, sustainability, and ethical business
→ Leveraging AI to enhance marketing efficiency and impact

Working remotely with brands across Australia, Europe, and LATAM

As the founder of The Musse Agency, I work with businesses ready to scale while staying aligned with their mission and values. 
Whether you need a hands-on marketing strategist or a growth consultant, let’s connect and explore how I can help you

Let’s connect and turn your growth goals into reality
💌 DM me to explore how we can work together!

Anna Espina

Luis Fernandez Garcia

HOTEL CASA LORENZO SL

Director de hotel

Dirctor de Hotel

Habitus Hotels

Hotel Director

Miembro de la red de hoteles independientes Habitus. The Smile Hotels

Director de proyecto

TuriSCool

#TheHospitalityMBA

The Luxury Network International

International Development Manager

Credit Suisse

Ejecutivo comercial

Con más de dos décadas al frente de HOTEL CASA LORENZO SL y recientemente expandiendo mi horizonte como Director de Proyecto en Habitus Hotels, he forjado una carrera robusta en la industria de la hospitalidad. Mi enfoque se centra en la excelencia operativa y la satisfacción del cliente, habilidades que he tenido la oportunidad de perfeccionar y que son esenciales para el éxito de cualquier establecimiento hotelero.

Nuestro equipo ha logrado implementar estrategias innovadoras que se traducen en una experiencia única para nuestros huéspedes, gracias a una visión que combina los fundamentos tradicionales de la hospitalidad con las nuevas tendencias del mercado. En este viaje, la transformación digital ha sido un aliado clave, permitiendo a nuestros proyectos mantenerse a la vanguardia y superar las expectativas en un sector tan competitivo como el de la hostelería y la hospitalidad.

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The Battle

Anna Espina

Luis Fernandez Garcia

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