The Musse Agency

Hi, I’m Anna Espina, Founder of The Musse Agency.

After 10+ years in Marketing across Australia, and Europe, I built The Musse from scratch, no contacts, no shortcuts, and scaled it to six figures in under a year. Now, I use that same proven strategy to help service-based businesses in wellness, beauty, and education grow, get booked, and make more sales.

As your Fractional CMO, I personally lead every project, bringing strategy, clarity, and creative direction at every step.

No cookie-cutter solutions. Just flexible, results-driven marketing designed for your business, creative, personalised, and built to scale.

The Musse Agency in numbers:

- Plus 10 mindful Startup and Business projects managed between Australia, The UK, and Spain: European Climate Foundation, Trust The Process, Austep Lighting, Credipiso, Prewaste, Arquer Institut.

Fractional CMO. Contact me for Freelancing Projects & On Going Management

Spritely Apps

Marketing lead, managing ads, creatives, and email marketing.

Marketing Advisor - Freelancer

Offshore Talent

Product Manager for Marketing Services.

I am the product manager for marketing services at Offshore Talent, a company that offers offshoring and CRM implementation solutions. I am responsible for developing and enhancing the new business product of marketing services, integrating them with the existing services. 

Objective: Develop and enhance business products within the marketing services domain.

Integration Focus: Seamlessly integrate new marketing services with existing offshoring solutions and CRM implementation.

Responsibilities:

* Envision, plan, and execute the entire product lifecycle.
* Conduct market research to identify trends and customer needs.
* Collaborate with cross-functional teams for organizational alignment.
* Oversee the implementation process from conception to delivery.

Strategic Approach:

* Bridge the gap between current services and evolving marketing trends.
Anticipate and address future market needs.

Collaboration:

* Work closely with teams to optimize workflows.
* Ensure data coherence and efficiency in marketing service delivery.

Value Proposition:

*Provide comprehensive solutions to clients.
* Strengthen market position through innovative products.

Commitment:

*Deliver cutting-edge solutions to empower clients in a competitive landscape.

Product & Marketing Manager - Australia

Digital Marketing lead. My tasks for this company are:

• Execute the Marketing Strategy, including post-campaign reporting and ensuring the marketing activity is planned, delivered, and effectively analyzed, in line with prospect and sales targets.

• Manage a complex 360 website project including regularly updating images, copy, website updates, plugins, and improving user experience.

• Manage a Marketing team of +6 people including the Paid Media Manager, Podcast Producer, Copywriter, Graphic Designer, Community Manager, and Development team. 

• Manage the Social Media channels including the creation of a Podcast. 

• Manage the brand's SEO and SEM across the Google Analytics platform with strong consideration of brand voice, aesthetic, performance, ROAS, and budget.

• Manage the brand's email scheduling and databases with a strong understanding of authentic communication in alignment with brand voice, aesthetic, and customer needs.

• Manage content pipeline with a strong sense of brand aesthetic and understanding of its importance to the overall marketing strategy.

• Create new products strategy including sales and marketing pitch decks.

• Contact with clients and follow up on complex Marketing projects.

Marketing Manager - Australia

Understanding of the market dynamics and the media landscape in the CXe sector and being responsible for driving proactive storytelling; partnering with the communications, marketing and sales teams to drive and support local campaigns.

• Strong relationships with key media across the region, experience working with external agencies, and an excitement to be part of a global Communications team. 

Key responsibilities:
• Implementation of new visual and verbal identity, including project managing with an external agency. 
• Marketing strategies to attract and keep high-quality B2B clients.
• Marketing strategies for significant eCommerce growth.
• Team Management of 4 people.
• Delivery of agreed outputs and outcomes within agreed timeframes and budgets.

Digital Marketing Manager - Australia

The Rootsons

Social Media Director at The Rootsons Agency.

Social Media Manager 

• Organise and supervise the Social Media team composed by 6 people: the Social Media Strategist, the Community Manager, a Social Media Creative Art Director, a Copywriter and the Social Listening and Media extern profiles from the Company.
• Supervise and manage the Social Media Content projects of the year and organise the teams for each content campaign: Events, Christmas Campaign, Product Launches etc.
• Present and negotiate (with specialized profiles if necessary) project plans and budgets.
• Arrange weekly status meetings with the client and be the day-to-day contact on the content projects.
• Keep an overview of project deadlines and requests whilst ensuring the client is informed.
• Develop and present recaps for the campaigns to check the achievement of the objectives.
• Work with the strategy team to brief the rest of the profiles involved in each of the projects.
• Present and defend agency ideas with conviction through a superior presentation and writing skills.
• Problem-solving with Creative, Production and Media departments to ensure smooth proceses within the agency and the client.
• Perform complex tasks which required great attention and management between local and foreign clients and suppliers from Germany.

Senior Account Executive 

Fuego Camina Conmigo

•	Lead the social media strategic plan for Decathlon and EAE Business School. 
•	Develop the social media, website and CRM strategies based on the brand objectives.
•	Develop recaps. Work with the same tools mentioned before.

Social Media Strategist

Expect more from your Marketing! Let's talk> Marketing Management and Consultancy

Hi, I’m Anna!

I help brands and business owners grow through digital marketing, turning strategies into results. With 10 years of experience in marketing and growth, I specialize in:

→ Driving leads and sales with digital marketing
→ Creating data-driven strategies for sustainable business growth
→ Managing and implementing social media strong strategies
→ Partnering with purpose-driven brands in wellness, sustainability, and ethical business
→ Leveraging AI to enhance marketing efficiency and impact

Working remotely with brands across Australia, Europe, and LATAM

As the founder of The Musse Agency, I work with businesses ready to scale while staying aligned with their mission and values. 
Whether you need a hands-on marketing strategist or a growth consultant, let’s connect and explore how I can help you

Let’s connect and turn your growth goals into reality
💌 DM me to explore how we can work together!

Anna Espina

Being Authentic

How do I build a business that feels like home, not just a brand that looks good?

How do I lead without losing my voice, my soul, or my truth?

If you're asking these questions, you're already on the right path.

At Being Authentic, we believe your greatest strength isn't your tactics, it's your truth.

→ You want to align your offers, messaging, and growth with your deepest values.
→ You want to serve real clients, not just chase leads.
→ You want to build something that lasts beyond algorithms, a legacy of service and impact.

We help Executive Coaches, Business Leaders, and Professional Healers:

→ Clarify their voice and authentic positioning

→ Craft aligned offers that resonate deeply

→ Grow businesses rooted in trust, service, and soul

→ Build authority naturally without noise, gimmicks, or selling out

When you lead from who you truly are, you don't just attract clients. 

You inspire movements, shift industries, and change lives.

Ready to build a brand and business that feels like home?

Ready to lead from clarity, not confusion?

Message me with the words "Being Authentic", and let's begin.

Personal Branding Coach

How do I market my business without losing my soul?

How do I share my work without feeling fake, pushy, or disconnected?

If you're asking these questions, you're already part of the new wave of leadership.

At Being Authentic, we believe that true marketing doesn't manipulate, it magnifies integrity.

→ You want to attract clients who align with your values, not chase conversions
→ You want your messaging to feel as true as your mission
→ You want to lead conversations that build trust, not resistance

We help Business Leaders and Organizations:

Clarify their voice and values in the marketplace

Create messaging that resonates without resorting to pressure

Build marketing strategies rooted in transparency, service, and human connection

Grow audiences through trust, not tactics

When you market from truth, you don't just make sales. 

You build movements, deepen loyalty, and leave a legacy of authenticity.

Ready to market with integrity and build trust that lasts?

Ready to grow without sacrificing your values?

Message me with the words "Ethical Marketing", and let’s build your path together.

Ethical Marketing Consultant

Founder

The Heart Centered Tribe

The Heart-Centered Tribe is a space for those who lead with soul, serve with purpose, and refuse to trade authenticity for applause.

Built for coaches, creators, and conscious leaders, this is not a community for performance, it’s a sanctuary for truth.

Here, we grow businesses rooted in service, build brands aligned with our values, and connect beyond noise. This isn’t about hustle, hype, or hollow wins. It’s about building a life and business that feels like you.

If you’ve been craving a different way, one that honors depth, clarity, and integrity, you’ve just found your people.

Welcome home.

The Tech-Healer | Empowering Coaches, Consultants & Executives to Build Their Business by Aligning Their Expertise with Their Purpose and Ideal Clients' Challenges | DM "Empower" 2 Learn More

As a Certified Executive Coach, Leadership Development specialist, C-Suite Leader or heart-centered guide, you were never meant to just fit in.

You were born to lead, with truth, clarity, and quiet power.

But even with your heart in the right place, you might still be feeling this:

→ Struggling to position your true gifts in a noisy Personal Branding space
→ Creating coaching offers that look good, but don't feel like you
→ Sharing LinkedIn content that's "right," but doesn't resonate with your audience
→ Attracting clients who don't fully value your depth
→ Wondering if growing a coaching business means losing your soul

If any of the above resonates, I want you to know: There is another way.

You don't need louder tactics or clever branding. You need clarity, the kind that comes from building a business rooted in your truth.

Hi, I'm Naveed Shah. Personal Branding Coach & Leadership Positioning Specialist.
I help Executive Coaches, C-Suite Leaders, Keynote Speakers, and Service-Driven Entrepreneurs:

→ Find their authentic thought leadership voice
→ Craft premium coaching programs that reflect their deepest value
→ Build LinkedIn authority and digital presence
→ Attract right-fit clients who respect their work
→ Grow their consulting business without compromising their soul

Yes, LinkedIn optimization is part of the path. But the real work? It goes deeper.

It's about the legacy you're meant to leave, not just the brand you build.

Results my clients experience:
→  Greater inbound inquiries from high-value organizations
→  Stronger executive presence and authority positioning
→  Clear, compelling LinkedIn profiles that stand out in search
→  Business growth aligned with long-term impact
→ Clear roadmap for content strategy that builds consistent authority
→ Clear offer creation that converts aligned prospects into premium clients

Here's what clients have shared about this work:

"Naveed's thoughtful, authentic approach gave me exactly the clarity and structure I needed." Joseph Abourous

"Working with Naveed was like finding the missing piece I didn't even know I was searching for." Sadika Kebbi

"Your hard work, clarity, and dedication made this journey both enjoyable and impactful." Dr. Kenny Chong

What sets this work apart:
→ Service over selling
→ Truth over performance
→ Long-term relationships over short-term wins

Ready to build an authentic authority in your field?
DM me Serve and let’s see if we are aligned to work together. 

#ExecutiveCoaching #PersonalBranding #LinkedInStrategy

taplio

The Battle

Anna Espina

Naveed Shah

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?