The Musse Agency

Hi, I’m Anna Espina, Founder of The Musse Agency.

After 10+ years in Marketing across Australia, and Europe, I built The Musse from scratch, no contacts, no shortcuts, and scaled it to six figures in under a year. Now, I use that same proven strategy to help service-based businesses in wellness, beauty, and education grow, get booked, and make more sales.

As your Fractional CMO, I personally lead every project, bringing strategy, clarity, and creative direction at every step.

No cookie-cutter solutions. Just flexible, results-driven marketing designed for your business, creative, personalised, and built to scale.

The Musse Agency in numbers:

- Plus 10 mindful Startup and Business projects managed between Australia, The UK, and Spain: European Climate Foundation, Trust The Process, Austep Lighting, Credipiso, Prewaste, Arquer Institut.

Fractional CMO. Contact me for Freelancing Projects & On Going Management

Spritely Apps

Marketing lead, managing ads, creatives, and email marketing.

Marketing Advisor - Freelancer

Offshore Talent

Product Manager for Marketing Services.

I am the product manager for marketing services at Offshore Talent, a company that offers offshoring and CRM implementation solutions. I am responsible for developing and enhancing the new business product of marketing services, integrating them with the existing services. 

Objective: Develop and enhance business products within the marketing services domain.

Integration Focus: Seamlessly integrate new marketing services with existing offshoring solutions and CRM implementation.

Responsibilities:

* Envision, plan, and execute the entire product lifecycle.
* Conduct market research to identify trends and customer needs.
* Collaborate with cross-functional teams for organizational alignment.
* Oversee the implementation process from conception to delivery.

Strategic Approach:

* Bridge the gap between current services and evolving marketing trends.
Anticipate and address future market needs.

Collaboration:

* Work closely with teams to optimize workflows.
* Ensure data coherence and efficiency in marketing service delivery.

Value Proposition:

*Provide comprehensive solutions to clients.
* Strengthen market position through innovative products.

Commitment:

*Deliver cutting-edge solutions to empower clients in a competitive landscape.

Product & Marketing Manager - Australia

Digital Marketing lead. My tasks for this company are:

• Execute the Marketing Strategy, including post-campaign reporting and ensuring the marketing activity is planned, delivered, and effectively analyzed, in line with prospect and sales targets.

• Manage a complex 360 website project including regularly updating images, copy, website updates, plugins, and improving user experience.

• Manage a Marketing team of +6 people including the Paid Media Manager, Podcast Producer, Copywriter, Graphic Designer, Community Manager, and Development team. 

• Manage the Social Media channels including the creation of a Podcast. 

• Manage the brand's SEO and SEM across the Google Analytics platform with strong consideration of brand voice, aesthetic, performance, ROAS, and budget.

• Manage the brand's email scheduling and databases with a strong understanding of authentic communication in alignment with brand voice, aesthetic, and customer needs.

• Manage content pipeline with a strong sense of brand aesthetic and understanding of its importance to the overall marketing strategy.

• Create new products strategy including sales and marketing pitch decks.

• Contact with clients and follow up on complex Marketing projects.

Marketing Manager - Australia

Understanding of the market dynamics and the media landscape in the CXe sector and being responsible for driving proactive storytelling; partnering with the communications, marketing and sales teams to drive and support local campaigns.

• Strong relationships with key media across the region, experience working with external agencies, and an excitement to be part of a global Communications team. 

Key responsibilities:
• Implementation of new visual and verbal identity, including project managing with an external agency. 
• Marketing strategies to attract and keep high-quality B2B clients.
• Marketing strategies for significant eCommerce growth.
• Team Management of 4 people.
• Delivery of agreed outputs and outcomes within agreed timeframes and budgets.

Digital Marketing Manager - Australia

The Rootsons

Social Media Director at The Rootsons Agency.

Social Media Manager 

• Organise and supervise the Social Media team composed by 6 people: the Social Media Strategist, the Community Manager, a Social Media Creative Art Director, a Copywriter and the Social Listening and Media extern profiles from the Company.
• Supervise and manage the Social Media Content projects of the year and organise the teams for each content campaign: Events, Christmas Campaign, Product Launches etc.
• Present and negotiate (with specialized profiles if necessary) project plans and budgets.
• Arrange weekly status meetings with the client and be the day-to-day contact on the content projects.
• Keep an overview of project deadlines and requests whilst ensuring the client is informed.
• Develop and present recaps for the campaigns to check the achievement of the objectives.
• Work with the strategy team to brief the rest of the profiles involved in each of the projects.
• Present and defend agency ideas with conviction through a superior presentation and writing skills.
• Problem-solving with Creative, Production and Media departments to ensure smooth proceses within the agency and the client.
• Perform complex tasks which required great attention and management between local and foreign clients and suppliers from Germany.

Senior Account Executive 

Fuego Camina Conmigo

•	Lead the social media strategic plan for Decathlon and EAE Business School. 
•	Develop the social media, website and CRM strategies based on the brand objectives.
•	Develop recaps. Work with the same tools mentioned before.

Social Media Strategist

Expect more from your Marketing! Let's talk> Marketing Management and Consultancy

Hi, I’m Anna!

I help brands and business owners grow through digital marketing, turning strategies into results. With 10 years of experience in marketing and growth, I specialize in:

→ Driving leads and sales with digital marketing
→ Creating data-driven strategies for sustainable business growth
→ Managing and implementing social media strong strategies
→ Partnering with purpose-driven brands in wellness, sustainability, and ethical business
→ Leveraging AI to enhance marketing efficiency and impact

Working remotely with brands across Australia, Europe, and LATAM

As the founder of The Musse Agency, I work with businesses ready to scale while staying aligned with their mission and values. 
Whether you need a hands-on marketing strategist or a growth consultant, let’s connect and explore how I can help you

Let’s connect and turn your growth goals into reality
💌 DM me to explore how we can work together!

Anna Espina

Rafa Calle

magnettu

AI software can help analyze and optimize employee personal branding efforts to enhance brand authority.

CEO & Co-Founder

Bea3

We specialize in investing in real estate assets and early-stage startups, with a particular focus on Barcelona, Madrid, and Bogotá.

Miembro del Consejo de Administración

EU Business School

Lecturer to  MSc students in Entrepreneurship, Business & Innovation.

Lecturer -  Entrepreneurship, Business & Innovation (MSc students)

Entrepreneur in residence

Draper VC stands out as one of the most active and widely recognized venture capital firm in the United States. Operating from Silicon Valley, they organize acceleration programs that extend invitations to talented entrepreneurs from around the world. These programs serve as a catalyst for startups, igniting their growth and empowering participants with essential management and leadership skills.

Engel & Völkers

Digital Marketing Manager - Iberia. I visioned Engel & Völkers Digital strategy. Leading an international team, focusing on Data Analysis, Digital Transformation, UX, SEO, SEM and Content Marketing.

Digital Marketing Manager Spain, Portugal & Andorra. Franchise Network & Market Centers

Engel & Völkers is a German real estate company with presence in more than 30 countries. As Digital Marketing Manager, I lead a team to meet Engel & Völkers' expansion and consolidation objectives in Spain, Portugal, and Andorra.

We work in different areas such as SEM, SEO, SMM, Automation, CRM, Content Marketing, and web analytics.

Digital Marketing Manager Franchise Network Spain & Portugal

EL ESPAÑOL

Columnist on digital economy and entrepreneurship for Crónica Global del Español.

Columna negocios digitales - Crónica Global - Sección economía

PageGroup

Digital & Media Executive - Southern Europe, Turkey & Poland

PageGroup is a recruitment company based in the UK. With more than 10,000 employees and presence in over 40 countries, it is one of the main references in the sector. I was responsible for the execution of their digital strategy for Spain, Portugal, Italy, Turkey, and Poland.

 Digital & Media Executive - Southern Europe, Turkey & Poland 

CityXerpa

CityXerpa, the largest marketplace in Andorra, offers a wide range of products and services from food delivery to electronics. As a co-founder and CMO, I played a critical role in executing our go-to-market strategy, helping us grow from 0 to over 2,000 clients in 2 years.

CMO & Co-founder 

Noves Idees ADR

Noves Idees is a company based in Andorra, dedicated to the creation of technology-based projects. As CMO, I co-founded 3 companies in about 3 years (City Xerpa, Makeyoursuit, TedClothing).

Today City Xerpa is the main home delivery platform in Andorra and continues to expand. I was responsible for leading the marketing department and developing all digital strategies (SEM, SEO, SMM, CRM, Content Marketing, UX).

Head Of Digital Marketing

Hockerty

Hockerty is the world's leading company in the sale of custom-made suits online. As Online Marketing Specialist I was in charge of their SEO, CRM, SMM, Content, and Customer Loyalty strategies.

The main markets I specialized in were: Italy, France, Spain, UK, and Germany.

Online Marketing Specialist

CEO & Co-Founder | Our software creates content to help your company and employees grow on social networks | SaaS | Martech | Startups

I lead magnettu - software to boost personal brands on LinkedIn.

I also post daily about leadership and personal branding, as well as publicly sharing my journey as an entrepreneur in the tech industry.

taplio

The Battle

Anna Espina

Rafa Calle

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