The Musse Agency

Hi, I’m Anna Espina, Founder of The Musse Agency.

After 10+ years in Marketing across Australia, and Europe, I built The Musse from scratch, no contacts, no shortcuts, and scaled it to six figures in under a year. Now, I use that same proven strategy to help service-based businesses in wellness, beauty, and education grow, get booked, and make more sales.

As your Fractional CMO, I personally lead every project, bringing strategy, clarity, and creative direction at every step.

No cookie-cutter solutions. Just flexible, results-driven marketing designed for your business, creative, personalised, and built to scale.

The Musse Agency in numbers:

- Plus 10 mindful Startup and Business projects managed between Australia, The UK, and Spain: European Climate Foundation, Trust The Process, Austep Lighting, Credipiso, Prewaste, Arquer Institut.

Fractional CMO. Contact me for Freelancing Projects & On Going Management

Spritely Apps

Marketing lead, managing ads, creatives, and email marketing.

Marketing Advisor - Freelancer

Offshore Talent

Product Manager for Marketing Services.

I am the product manager for marketing services at Offshore Talent, a company that offers offshoring and CRM implementation solutions. I am responsible for developing and enhancing the new business product of marketing services, integrating them with the existing services. 

Objective: Develop and enhance business products within the marketing services domain.

Integration Focus: Seamlessly integrate new marketing services with existing offshoring solutions and CRM implementation.

Responsibilities:

* Envision, plan, and execute the entire product lifecycle.
* Conduct market research to identify trends and customer needs.
* Collaborate with cross-functional teams for organizational alignment.
* Oversee the implementation process from conception to delivery.

Strategic Approach:

* Bridge the gap between current services and evolving marketing trends.
Anticipate and address future market needs.

Collaboration:

* Work closely with teams to optimize workflows.
* Ensure data coherence and efficiency in marketing service delivery.

Value Proposition:

*Provide comprehensive solutions to clients.
* Strengthen market position through innovative products.

Commitment:

*Deliver cutting-edge solutions to empower clients in a competitive landscape.

Product & Marketing Manager - Australia

Digital Marketing lead. My tasks for this company are:

• Execute the Marketing Strategy, including post-campaign reporting and ensuring the marketing activity is planned, delivered, and effectively analyzed, in line with prospect and sales targets.

• Manage a complex 360 website project including regularly updating images, copy, website updates, plugins, and improving user experience.

• Manage a Marketing team of +6 people including the Paid Media Manager, Podcast Producer, Copywriter, Graphic Designer, Community Manager, and Development team. 

• Manage the Social Media channels including the creation of a Podcast. 

• Manage the brand's SEO and SEM across the Google Analytics platform with strong consideration of brand voice, aesthetic, performance, ROAS, and budget.

• Manage the brand's email scheduling and databases with a strong understanding of authentic communication in alignment with brand voice, aesthetic, and customer needs.

• Manage content pipeline with a strong sense of brand aesthetic and understanding of its importance to the overall marketing strategy.

• Create new products strategy including sales and marketing pitch decks.

• Contact with clients and follow up on complex Marketing projects.

Marketing Manager - Australia

Understanding of the market dynamics and the media landscape in the CXe sector and being responsible for driving proactive storytelling; partnering with the communications, marketing and sales teams to drive and support local campaigns.

• Strong relationships with key media across the region, experience working with external agencies, and an excitement to be part of a global Communications team. 

Key responsibilities:
• Implementation of new visual and verbal identity, including project managing with an external agency. 
• Marketing strategies to attract and keep high-quality B2B clients.
• Marketing strategies for significant eCommerce growth.
• Team Management of 4 people.
• Delivery of agreed outputs and outcomes within agreed timeframes and budgets.

Digital Marketing Manager - Australia

The Rootsons

Social Media Director at The Rootsons Agency.

Social Media Manager 

• Organise and supervise the Social Media team composed by 6 people: the Social Media Strategist, the Community Manager, a Social Media Creative Art Director, a Copywriter and the Social Listening and Media extern profiles from the Company.
• Supervise and manage the Social Media Content projects of the year and organise the teams for each content campaign: Events, Christmas Campaign, Product Launches etc.
• Present and negotiate (with specialized profiles if necessary) project plans and budgets.
• Arrange weekly status meetings with the client and be the day-to-day contact on the content projects.
• Keep an overview of project deadlines and requests whilst ensuring the client is informed.
• Develop and present recaps for the campaigns to check the achievement of the objectives.
• Work with the strategy team to brief the rest of the profiles involved in each of the projects.
• Present and defend agency ideas with conviction through a superior presentation and writing skills.
• Problem-solving with Creative, Production and Media departments to ensure smooth proceses within the agency and the client.
• Perform complex tasks which required great attention and management between local and foreign clients and suppliers from Germany.

Senior Account Executive 

Fuego Camina Conmigo

•	Lead the social media strategic plan for Decathlon and EAE Business School. 
•	Develop the social media, website and CRM strategies based on the brand objectives.
•	Develop recaps. Work with the same tools mentioned before.

Social Media Strategist

Expect more from your Marketing! Let's talk> Marketing Management and Consultancy

Hi, I’m Anna!

I help brands and business owners grow through digital marketing, turning strategies into results. With 10 years of experience in marketing and growth, I specialize in:

→ Driving leads and sales with digital marketing
→ Creating data-driven strategies for sustainable business growth
→ Managing and implementing social media strong strategies
→ Partnering with purpose-driven brands in wellness, sustainability, and ethical business
→ Leveraging AI to enhance marketing efficiency and impact

Working remotely with brands across Australia, Europe, and LATAM

As the founder of The Musse Agency, I work with businesses ready to scale while staying aligned with their mission and values. 
Whether you need a hands-on marketing strategist or a growth consultant, let’s connect and explore how I can help you

Let’s connect and turn your growth goals into reality
💌 DM me to explore how we can work together!

Anna Espina

ADM Logistics Group

- Develops and implements comprehensive global procurement strategies, ensuring that sourcing initiatives align with ADM Group’s overarching logistical business objectives.
- Leads and mentors cross-functional teams in establishing innovative, agile procurement processes, promoting collaboration across diverse international markets.
- Champions sustainable sourcing and ethical supply chain practices, embedding core values into all procurement activities.
- Collaborates with key stakeholders and industry partners to identify new opportunities, streamline supplier relationships, and improve risk management.
- Promotes a culture of continuous improvement and operational excellence within the procurement function, driving strategic innovation and team development.

Global Procurement Director

Harmonised Success

- Designs and delivers coaching programs for individual and organisational leadership transformation, creating high-performing leaders and teams.
- Champions a culture of wellness and productivity through bespoke coaching for leaders and teams, prioritising well-being and self-care to harmonise their work and life.
- Drives transformation with customised leadership development programs, focusing on innovation and adaptability.
- Pioneers holistic wellness and self-care practices in organisations, creating a balanced environment for productivity and well-being.
- Works with leaders from industry-leading organisations, including Hyundai, Qatar Airways, ING, HSBC, Yokohama, Citigroup, Vodafone, Makita, O2, Bridgestone, Xiaomi, RyanAir, British Gas, and General Motors.

Founder, Senior Leader Developer, and Work-Life Harmoniser

Self-Employed Contractor

- Leads initiatives for UK and Middle Eastern companies, achieving 30-35% improvement in sales gross margin through customer-centric approaches.
- Creates high-performing sales and customer service teams, exceeding 90% customer satisfaction in multiple companies.
- Mentors leaders, promoting growth with personalised development and succession plans.
- Builds positive cultures, boosting employee retention and satisfaction across diverse environments.
- Implements performance management frameworks, increasing performance and productivity by 50% in multiple companies
- Designs, executes, and refines contact centres for startups and BPOs in the Middle East, driving operational excellence.
- Coaches individuals on leadership, sales, team building, culture creation, and well-being.

Senior Management/Business Consultant

Axle Group Holdings Ltd

- Led sales team overseeing distribution across 4 UK warehouses.
- Implemented a sales strategy that increased team performance by 35%.
- Achieved a 100% staff retention rate for 2 years with coaching and development plans.
- Grew market share of key accounts by 40% and increased credit spend from the Top 50 by £50m+.
- Implemented a wholesale strategy resulting in a 50% rise in bulk orders.
- Secured new stockist accounts, expanding market reach and product portfolio (premium & budget brands).
- Developed team members for senior roles, contributing to organisational growth.

Senior Director Sales Operations

Slipstream Global

- Led sales and marketing division with comprehensive oversight.
- Established and facilitated a leadership development program, grooming future operations delivery managers.
- Designed training and management programs, boosting employee retention by 70%.
- Implemented lead qualification strategies, improving lead quality by 50%.
- Increased lead generation quality scores by 20%, optimising divisional performance.
- Managed 10 simultaneous projects for major clients (Microsoft, Oracle, HP, IBM, SAS, and Fujitsu), delivering excellent service and client satisfaction.

Sales/Marketing Operations Director

Convergys Intelligent Contact

- Led a large contact centre (200+ staff, 20 managers) to operational excellence, exceeding client expectations.
- Achieved consistent recognition, with the team winning "Outsourcing Contact Centre of the Month" multiple times for major clients.
- Engineered a remarkable 35% increase in employee retention and maintained exceptional churn below 5%, fostering a highly motivated workforce.
- Created a robust talent pipeline by mentoring future contact centre team managers.
- Implemented innovative incentive programs, leading to a 25% productivity surge, 35% sales growth, and 30% improvement in customer satisfaction.
- Managed P&L effectively, achieving a 25% increase in CPS through fixed and hybrid models, ensuring optimal profitability.
- Improved quality standards by improving monitoring (30% advisor score improvement) and setting new service benchmarks.
- Designed and implemented diverse coaching programs, optimising employee development and solidifying succession plans.

Site General Manager

- Led a team of 100+ and 10 managers, achieving "Outsourcing Contact Centre of the Month" multiple times for several clients, including British Gas, O2, and Sky.
- Boosted employee retention by 30%, keeping churn below 5%, and fostered a motivated team.
- Mentored team members into management roles, demonstrating a commitment to internal talent growth.
- Implemented incentive programs that increased productivity by 25%, sales by 35%, and customer satisfaction by 30%.
- Managed floor P&L, raising CPS by 25% for clients through fixed and hybrid models, ensuring profitability.
- Improved quality through improved monitoring (30% advisor score improvement) and coaching models, setting new service standards company-wide.

Sales & Customer Service Contact Centre - Floor Manager

- Led high-performing team of 20, exceeding sales and retention targets for industry leaders (British Gas, O2, Sky, Shop Direct). Team consistently received "Team of the Month" honours.
- Implemented strategies that reduced churn to under 5% and boosted employee retention by 50%, fostering a motivated team.
- Developed team through coaching, elevating several members to senior roles. Pioneered new KPIs to improve performance.
- Played key role in recruiting & onboarding over 100 staff, ensuring a competent workforce.
- Shadowed managers and took on additional responsibilities, demonstrating a commitment to continuous learning.

Sales & Customer Service Contact Centre - Team Manager

- Led sales team as Senior Advisor, boosting overall success and efficiency.
- Consistently exceeded targets in outbound sales & inbound retention campaigns.
- Perfect attendance record: Demonstrated unwavering commitment.
- Shadowed manager, led team briefings, revamped scheduling & implemented incentives (to boost performance & motivation).
- Managed team seamlessly in manager's absence, ensuring continuity.
- Coached & supported team members, significantly improving their skills & performance

Sales & Customer Service Contact Centre - Senior Sales Advisor (Team Leader)

Oracle Advertising

- Exceeded daily sales targets (8+) for Sky, BT & Dogs Trust campaigns.
- Promoted to Team Leader, training new recruits with my expertise.
- Optimised outreach by mapping strategic areas for door-to-door activities.
- Earned "Salesperson of the Day" multiple times for exceeding expectations

Field Sales Team Leader

Top 35 UK Leadership Creator (Favikon) | Global Procurement Director | Manchester Native Experiencing The Middle East

Leadership that can align both personal and professional success begins with you.



Ever felt like you’re sprinting in a marathon you didn’t sign up for?

I’ve been there, grinding through sales floors in the UK, tackling cross-border business, and convincing myself I was “just fine” while running on fumes. 

Spoiler alert: I wasn’t fine. 

Burnout hit me like a freight train, and I realised that chasing success without personal harmony is a fast track to nowhere.

That epiphany changed everything.

Over the past 15+ years, I’ve hopped between sales leadership, management consulting, and founding my own coaching platform, Harmonised Success. It turns out that leading from a place of harmony and authenticity is the difference between thriving and merely surviving.

Now, while working full-time as a Global Procurement Director, I’m blending operational grit with a passion for leadership that doesn’t devour your life. 

My days are spent steering global sourcing strategies and guiding senior leaders to find that sweet spot where drive and well-being fuel each other. 

Yes, it’s possible. Really.

If you’re tired of juggling tight deadlines while your sanity slowly slips away, I’m here to help. 

Together, we’ll reclaim your focus, boost your team’s performance, and develop a leadership style that doesn’t compromise your life outside the office. 

Because being “unreachable on weekends” shouldn’t be your only strategy for self-care.

Ready to break free from the burnout cycle for good? 

Let’s make your leadership journey feel as fulfilling on the inside as it looks on the outside.

Book your free 30-minute clarity call: https://www.harmonisedsuccess.com/booking

Or DM me the word Harmony, and let’s start building a future where your leadership thrives without personal compromise.

P.S. Join 7,000+ recieving tips on leadership and work-life harmony through e-mail and social. 

Follow me on LinkedIn and Subscribe to my Free Newsletter here: https://harmonisedsuccess.beehiiv.com/subscribe

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Anna Espina

Saieed Sadeghzadeh

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