The Musse Agency

Hi, I’m Anna Espina, Founder of The Musse Agency.

After 10+ years in Marketing across Australia, and Europe, I built The Musse from scratch, no contacts, no shortcuts, and scaled it to six figures in under a year. Now, I use that same proven strategy to help service-based businesses in wellness, beauty, and education grow, get booked, and make more sales.

As your Fractional CMO, I personally lead every project, bringing strategy, clarity, and creative direction at every step.

No cookie-cutter solutions. Just flexible, results-driven marketing designed for your business, creative, personalised, and built to scale.

The Musse Agency in numbers:

- Plus 10 mindful Startup and Business projects managed between Australia, The UK, and Spain: European Climate Foundation, Trust The Process, Austep Lighting, Credipiso, Prewaste, Arquer Institut.

Fractional CMO. Contact me for Freelancing Projects & On Going Management

Spritely Apps

Marketing lead, managing ads, creatives, and email marketing.

Marketing Advisor - Freelancer

Offshore Talent

Product Manager for Marketing Services.

I am the product manager for marketing services at Offshore Talent, a company that offers offshoring and CRM implementation solutions. I am responsible for developing and enhancing the new business product of marketing services, integrating them with the existing services. 

Objective: Develop and enhance business products within the marketing services domain.

Integration Focus: Seamlessly integrate new marketing services with existing offshoring solutions and CRM implementation.

Responsibilities:

* Envision, plan, and execute the entire product lifecycle.
* Conduct market research to identify trends and customer needs.
* Collaborate with cross-functional teams for organizational alignment.
* Oversee the implementation process from conception to delivery.

Strategic Approach:

* Bridge the gap between current services and evolving marketing trends.
Anticipate and address future market needs.

Collaboration:

* Work closely with teams to optimize workflows.
* Ensure data coherence and efficiency in marketing service delivery.

Value Proposition:

*Provide comprehensive solutions to clients.
* Strengthen market position through innovative products.

Commitment:

*Deliver cutting-edge solutions to empower clients in a competitive landscape.

Product & Marketing Manager - Australia

Digital Marketing lead. My tasks for this company are:

• Execute the Marketing Strategy, including post-campaign reporting and ensuring the marketing activity is planned, delivered, and effectively analyzed, in line with prospect and sales targets.

• Manage a complex 360 website project including regularly updating images, copy, website updates, plugins, and improving user experience.

• Manage a Marketing team of +6 people including the Paid Media Manager, Podcast Producer, Copywriter, Graphic Designer, Community Manager, and Development team. 

• Manage the Social Media channels including the creation of a Podcast. 

• Manage the brand's SEO and SEM across the Google Analytics platform with strong consideration of brand voice, aesthetic, performance, ROAS, and budget.

• Manage the brand's email scheduling and databases with a strong understanding of authentic communication in alignment with brand voice, aesthetic, and customer needs.

• Manage content pipeline with a strong sense of brand aesthetic and understanding of its importance to the overall marketing strategy.

• Create new products strategy including sales and marketing pitch decks.

• Contact with clients and follow up on complex Marketing projects.

Marketing Manager - Australia

Understanding of the market dynamics and the media landscape in the CXe sector and being responsible for driving proactive storytelling; partnering with the communications, marketing and sales teams to drive and support local campaigns.

• Strong relationships with key media across the region, experience working with external agencies, and an excitement to be part of a global Communications team. 

Key responsibilities:
• Implementation of new visual and verbal identity, including project managing with an external agency. 
• Marketing strategies to attract and keep high-quality B2B clients.
• Marketing strategies for significant eCommerce growth.
• Team Management of 4 people.
• Delivery of agreed outputs and outcomes within agreed timeframes and budgets.

Digital Marketing Manager - Australia

The Rootsons

Social Media Director at The Rootsons Agency.

Social Media Manager 

• Organise and supervise the Social Media team composed by 6 people: the Social Media Strategist, the Community Manager, a Social Media Creative Art Director, a Copywriter and the Social Listening and Media extern profiles from the Company.
• Supervise and manage the Social Media Content projects of the year and organise the teams for each content campaign: Events, Christmas Campaign, Product Launches etc.
• Present and negotiate (with specialized profiles if necessary) project plans and budgets.
• Arrange weekly status meetings with the client and be the day-to-day contact on the content projects.
• Keep an overview of project deadlines and requests whilst ensuring the client is informed.
• Develop and present recaps for the campaigns to check the achievement of the objectives.
• Work with the strategy team to brief the rest of the profiles involved in each of the projects.
• Present and defend agency ideas with conviction through a superior presentation and writing skills.
• Problem-solving with Creative, Production and Media departments to ensure smooth proceses within the agency and the client.
• Perform complex tasks which required great attention and management between local and foreign clients and suppliers from Germany.

Senior Account Executive 

Fuego Camina Conmigo

•	Lead the social media strategic plan for Decathlon and EAE Business School. 
•	Develop the social media, website and CRM strategies based on the brand objectives.
•	Develop recaps. Work with the same tools mentioned before.

Social Media Strategist

Expect more from your Marketing! Let's talk> Marketing Management and Consultancy

Hi, I’m Anna!

I help brands and business owners grow through digital marketing, turning strategies into results. With 10 years of experience in marketing and growth, I specialize in:

→ Driving leads and sales with digital marketing
→ Creating data-driven strategies for sustainable business growth
→ Managing and implementing social media strong strategies
→ Partnering with purpose-driven brands in wellness, sustainability, and ethical business
→ Leveraging AI to enhance marketing efficiency and impact

Working remotely with brands across Australia, Europe, and LATAM

As the founder of The Musse Agency, I work with businesses ready to scale while staying aligned with their mission and values. 
Whether you need a hands-on marketing strategist or a growth consultant, let’s connect and explore how I can help you

Let’s connect and turn your growth goals into reality
💌 DM me to explore how we can work together!

Anna Espina

Teguar Corporation

Technical sales Support of Medical, Industrial, and Rugged Tablets. I act as a Sales Engineer, Subject Matter Expert, Technical Expert, Application Engineer and at times Project Engineer. I maintain multiple hats and still have my main work goals each quarter of adding more product depth to our catalog internally in our business ERP and externally on our company Website. Teguar offers a High Level "White-Glove" customizable options and standard options as far as standard computer storage or RAM Components.
 Who needs Wikipedia, Google/ Bing / Yahoo or an Encyclopedia when you have a living breathing Teguar Product Specialist on the Product Management team at Teguar.
Fun fact, all of the Product Management team is Passionate about education of not only it's Sales team, but every other Department within Teguar. No one at Teguar goes One Day, One Hour, without learning something from the PM team.

Technical Product Specialist

Theo The Handyman, LLC

Handyman Jack of All, 
Painting to Carpentry to Home Theater 
to that annoying Drywall,
Theo The Handyman can do it all!!

CEO, Theo The Handyman

Mood Media

Working with all departments maintaining physical plant. Various construction projects with outside vendors and internal stakeholders. Maintenance of electrical, plumbing, security and issues as they arise. Use of Skyjack, various Forklifts, 26' box truck, all hand and power tools.

Facilities Coordinator

Computer and electronics repair, 
low voltage wiring, soldering, networking, software, firmware for all electronics types. Board level and Discreet component repair where Applicable. Schematic and Electronic schematic planning for special projects or Old product for Repair.

Electronics Repair Technician

Wiring diagram and Speaker Layout design in AutoCAD. Using Project site drawings across multiple file types and adapting to workforce for single strea, output, no matter the input. Gathering details of ABOVE Finished Floor elevation for drawings to location of head-end. Sometimes a head-end was just a single Volume Control, other times it was more complex with Digital Signal Processors and multiple zones with many amplifiers.
There was no Dead which could not be solved with a MOOD Head-End.

A/V System Design Engineer

Audio and Video equipment builds including programming BOSE, QSC, DBX & other audio Digital Signal Processor controls.

Master Rack Fabrication Technician

Supervisor of Digital signage device fulfillment across the entire Mood Media client portfolio.

Visuals Fulfillment Supervisor

Inventory Logistics across DMX Inc's entire platform porfolio

Platform Services Coordinator

Provided point of transfer for refurbished equipment back into inventory.  Lead in quality control standard by which all repairs must meet. Trained others in the use of the company’s internal systems.  Continued high standard of excellence in weekly quotas and reporting errors when necessary.   Provided basic cosmetic to board level repairs on audio source equipment to wireless headsets for 3M drive-thru systems.

Lead Repair and Fabrication Technician

Consistently strived for outstanding daily customer service to clients of DMX Inc.  Routinely assisted in troubleshooting proprietary systems over the phone to restore the client’s service to various DMX systems.  Trained others in the use of the company’s internal systems for their various needs within the company.  Daily use of the company’s internal system to track incoming calls and e-mail of client needs in the Customer Response Center which could be accessed by any employee of DMX for error checking.  Daily creation of work orders through which all work in the field was tracked and invoiced.

Customer Service Coordinator

TaskRabbit

Tasker

Goal and logistical oriented individual working with all groups to exceed expectations 
ready to 
"Take it to the Top" !!

Specialties: Seeing the forest thru the trees

taplio

The Battle

Anna Espina

Theo Hodges

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