Arvato Systems

Innovation Lead Emerging Tech

NFT.Art.Prize

Co-Founder

Business Women Region Quickborn

A business network for female entrepreneurs in our region to support each other.

Manager

MISA.ART

Director of NFT

ANNA

Entwicklung von neuen Kommunikationskonzepten für lokale Unternehmen durch Netzwerkarbeit online und offline. Entwicklung neuer Vertriebskonzepte für kleine und mittelständische Unternehmen.

Unternehmensinhaber

Ichkauflokal by ANNA

Ichkauflokal - unser Shop vor Ort und online (ichkauflokal.Shop) aus Quickborn mit tollen Produkten kleiner Unternehmen und Start-Ups.

ASG - Anerkannte Schulgesellschaft MbH

Marketing Manager

Das Café

Unterstützung beim Aufbau von "Das Café" - Aufbau des Social Media Auftritts -Organisation und Verbesserung der Abläufe

Co Managing Partner

Innovation lead web3 & metaverse| Arvato Systems| Bertelsmann| Digital Art - Strategic Consultant and Facilitator. I love to create, connect and innovate.

I love to talk about: sustainability, innovation, the future, AR, XR, VR, Spatial, Web3, AI  and how we can make the world a better place 🧡


Anna Graf

Creative Exploration Club

CxC - Creative Exploration Club
Today’s world is more intricate than ever, and we're here to help you navigate it with clarity and purpose. In this new setting, it’s time to work differently — to connect authentically and discover what the 'new us' can accomplish together. Creative impact with purpose and precision.

Our work-streams and areas of expertise + focus is: 
1. Product Creation - ‘X’ As A Service – From Vision to reality, we bring ideas to life.
2. Digital Worlds - Sense making and superior consumer engagement
3. Progressive Consultancy - Creative Solutions for Complex Situations

Founder

Vans, a VF Company

•	Set a new vision for APAC Product and merchandising and create the future of Vans being more connected-, engaging-, and an agile organization. 
•	Lead the strategic business and integrated product plan, delivering profitability, consumer advocacy, growth, and market share in region.
•	Create and implement the APAC Product strategy, and operational model for Omni-channel (both DTC B&M and Ecom), DTP, Multichannel, and distributors across all Asia, and generate mechanisms to grow business while creating deeper consumer connections. 
•	Manage MFP and P&L and key KPIs (NetSales, Comp growth, Sell thru, gross margin, inventory).
•	Exceptional data analytics and start all product work-streams through consumer insights. 
•	Implement a scalable assortment plan, inline optimization both top-/bottom line growth and expand product-, and purchase experiences embedded in youth culture “off the wall” spirit. 
•	Regional spokesperson for VF circularity and sustainability efforts. Curate innovation concepts. 
•	Initiate and manage regional collaborations and partners (both contractually, creative, creation).
•	Integrate the Tokyo Design Collective and amplify through Japanese crafting excellence.
•	Hire, manage, and lead the regional and territory product and merchandising teams.
•	Grow capabilities, capacity, and fuel motivation to drive high performing teams.

Vice President of Product and Merchandising VANS APAC

Converse

- Converse Asia Leadership & Global Merchandising   
- Develop strategy and direction for Regional Product Creation Asia.
- Create, lead, and drive vision, strategic objectives/actions and financial targets.
- Lead the full spectrum of Regional Product Creation for Asia Pacific and help inform the 
  Global Product Line (Men’s/ Women’s/ Kids / Unisex) and xBusinessUnit (Footwear/Apparel/Equipment).
- Curate and Create Concepts for hyperlocal and culturally relevant propositions rooted in deep consumer insights, key market trends (macro/micro) in speed.  
- Establish speed innovation and fast to market product creation mechanisms / responsive manufacturing B&M and DIGITAL ecosystem
- End-to-end innovation and fashion concepts (collaborations, co-creations with designers, platforms, and communities) #shanghaifashionweek 
- Build and grow a powerful team. #CollectiveGenius

Head of Regional Product Creation & Creative ASIA / Converse LT

Nike

- Innovation across Enterprise  
- Consumer and Market Expert China
- Support the Consumer Direct Offense 2x Innovation 2x Speed 2x Consumer (Triple Double).
- New Technologies (BlockChain, Crypto, Digital, VR/AR)
- Lead the team(s)

Inline Innovation Lead Nike China

Create the future, lead the way with superior product propositions, next level materials, and take the consumer to a new place. 

Responsible for category innovation $1B.

Lead and inspire the team.
Partner with industry leading companies & experts
Collaborate, innovate, repeat

Inline Innovation Lead WHQ

- Apparel Innovation and Product Management 
- Cross Categorical Leadership to drive the modern uniform of sport. 
- Focus on physiological parameters and performance enhancing solutions for the athlete. 
- Work close with Tier 0 athletes such as Neymar Jr., Lebron James, Wayne Rooney, as well as  local high school athletes. 
- Create market and consumer trends, think Digital first.  
- Closed a 60% market-share-gap in 3 years
- Innovate for Global Sport Events such as World Cup Global Football, Olympics, etc.
- Create and execute Merchandising and Sales strategies specific focus on Brazil

Sr. Global Product Manager

•	Manage large and complex product line in Football (soccer) 
•	Drive and manage Promo, Inline, Gameday, Training, and Sportswear collections
•	Developed and execute quick turn programs

Global Product Lead & Product Manager Apparel

Commercialization, sourcing, and manufacturing for high profitability and bottom line growth.

Global Product Developer

b-squared fashion and business consulting

B-squared Fashion & Business Consultancy is an agency. 
- Developed business from zero to multi million $ revenue  
- Created and consulted End-in-mind apparel business concepts including feasibility and profitability
  analysis, three years liquidity planning and full assortment planning
- Supplychain, sourcing and manufacturing solutions  
- Merchandising and Retail planning for private labels

Entrepreneur - B-squared Fashion and Business Consulting

Textilio.com

Textilio.com AG worlds leading eBusiness and eCommerce marketplace for the textile and apparel industry. Specialized in eBusiness (B2B, B2C, Online consumer experience and sales)
- Set up the Turkey office and recruit team
- Create and implement digital / eBusiness solutions 
- Best sales manager award in 2001

Key Account Manager and Jr. Country Manager at Textilio.com

A LITTLE BIT ABOUT MYSELF...I was born in Turkey and moved to Germany when i was in toddler age. Next to these two countries, I lived and worked in Switzerland, Netherlands, USA, and now moved to Shanghai-China. 
Speaking several languages and working in global operating + industry leading companies made me who i am today -> a real global experienced citizen of this world.

I am an innovator, engineer, strategists, and story teller aka marketer. 
I am a passionate individual with both a high IQ and high EQ. 
I am a self-starter, flexible thinker, and outstanding communicator who is comfortable to work cross-functionally and influences/ enables different personalities and perspectives.

Innovation is oxygen. I strive for lighter, faster, bigger, smarter, more efficient, more sustainable innovation. Performance meets style and creating unique consumer experiences (On and Offline). 

Last but not least: My personal motivation is to change this world to a better, healthier, and more safer place. Education and physical activity is key!

*All captions and posts are my personal opinion. 

taplio

The Battle

Anna Graf

Hasan Boylu

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?