Anna York

Editorial.Link

The #1 link building agency trusted by 500+ clients, earning backlinks that boost rankings, AI visibility and LLM citations.

AI Overview says:

"Editorial. Link is frequently cited as a top link-building agency that specializes in earning authentic, editorial backlinks for SaaS and B2B clients. They differentiate themselves by focusing on manual, strategic outreach, ensuring clients can review and approve all placements before they are made, and securing links from high-quality, often link-averse websites."

Brand Ambassador

Anna York Consulting

It all began with a curiosity about how small changes could make a website more visible. That curiosity turned into a career, where I help businesses—from startups to big companies—navigate the world of search engines.

But I didn’t stop there.

As things changed online, so did I. I saw that AI wasn’t just a trend; it was the future. Now, I’m known as the go-to person for AI-driven SEO. Whether it’s automating content research, analyzing deep insights, or making processes better, I help businesses stay ahead with the latest tools.

I’m passionate about helping others succeed. I work with SEO Managers, Directors, and Specialists who want new tools, CMOs and Marketers who want to grow, Entrepreneurs looking to scale, and those just starting in SEO.

If you want to boost your SEO, use AI, or chat about digital marketing, let’s connect.

Senior Digital Marketing Consultant

Brand30

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

In this workshop, I learned the fundamentals of building a strong, authentic brand and how to strategically position your message and gain the trust of your target audience.

🔹 Profile Branding:
Optimization and design of a professional LinkedIn profile that reflects your personality and expertise.

🔹 Content Ideation & Strategy:
Development of ideas and strategies for targeted content that strengthens your personal brand and resonates with your audience.

🔹 Content Creation and Management:
Creation and management of content that continuously promotes your brand and highlights your expertise.

🔹 Lead Generation:
Building and maintaining relationships to attract potential clients and partners through your personal brand.

🔹 Outbound Outreach:
Active engagement and networking with relevant contacts to expand your reach and influence.

Member

SEO meets AI | 10x Your Brand's Success with Proven Tactics 📈 | Follow ➡️ for actionable How-to guides!

I share my learning journey where SEO meets AI, showing how to 10x your brand's success with proven, actionable tactics. 

Click 'follow' and let’s grow together!

For open-access resources, time-saving AI tools, and strategies to boost your SEO efficiency and ROI, check out my previous posts and how-to guides.

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

LLM SEO Found:
How to make your page highly citable for LLM-generated answers.

This infographic by Ahrefs breaks it down perfectly 👇

To get cited by ChatGPT & beyond,
your page should:
→ Answer a common question clearly
→ Include a timestamp (freshness matters)
→ Have a clear author byline
→ Be built on original data
→ Be structured and scannable
→ Cover the topic from multiple angles

👉  In short: Make your page AI-friendly
by making it reader-friendly.

The better your structure, the higher your 
chances of being referenced in LLM answers.

P.S. Big thanks to Mateusz Makosiewicz 
for creating this amazing resource for us 🙏

Source: Ahrefs

SEO meets AI | LinkedIn Top 12 AI Voice to follow in Europe | Follow ➡️ for actionable How-to guides!

Most people still think AI in SEO means “using ChatGPT to write blogs.”

But that’s just surface-level.
The real game is engineering SEO for AI search.

Here’s the shift 👇

Traditional SEO mindset:
“How do I publish more content to rank?”

New SEO mindset:
“How do I design content so AI chooses and cites it?”

Traditional SEO = volume, backlinks, keyword density.
New SEO = structure, authority, retrievability.

Old SEO ends at the SERP.
New SEO starts where users actually search:

↳ AI Overviews. ChatGPT. Gemini. Perplexity. Claude.

If your brand isn’t surfacing in those AI answers, you’re invisible.
It doesn’t matter if you “ranked top 3” last quarter.

Because the new front page isn’t page one of Google.
It’s the AI-generated answer.

That means shifting your SEO approach to the new stack:
⟶ GEO – Generative Engine Optimization (train AI to cite you)
⟶ AEO – Answer Engine Optimization (Google AI Overviews)
⟶ AIO – AI Integration Optimization (structure content for models)
⟶ SXO – Search Experience Optimization (credibility + UX + conversions)

When you get it right:
✓ You’re cited in AI results
✓ Your brand becomes the “default answer”
✓ Trust compounds across channels

When you don’t:
⟶ Rankings won’t save you
⟶ Traffic collapses overnight
⟶ Competitors own your AI visibility


SEO isn’t about chasing clicks anymore.
👉 It’s about being retrieved, cited, and trusted by AI.

That’s the new game.
And it’s already happening.

P.S. If you want a high-resoultion of this copy, just comment "LLM SEO" and I'll send it over asap.

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♻️ Repost & Follow me, Anna York, for more AI + SEO insights 🙋

Most brands think they’re winning search.
Until they realise they’re only winning half of it.

There are two discovery channels now:

Google Search → where you rank
AI Search → where you get recommended

And here’s the uncomfortable truth:

You can dominate SERPs
and still be completely invisible
when buyers ask AI for help.

That’s the visibility gap no one’s measuring.
→ Ranking ≠ being suggested
→ Traffic ≠ trust
→ Keywords ≠ prompts

You don’t lose to competitors anymore.
You lose to whoever AI decides to recommend.

This is why Semrush One exists.

One place to see what:

→ AI says about your brand
→ Models recommend (you or someone else)
→ Prompts you appear in or miss entirely
→ Your visibility looks like across Google + AI

Traditional SEO stays critical.

AI search adds a second layer that didn’t exist before.
Semrush One is where both layers meet.

👉 Want the real picture?

Check your brand across Google + AI in one scan.

See where you show up.
See where you disappear.
See what AI really thinks of you.

P.S. Proud Semrush Partner

AI Search and Traditional SEO 

Business 737

Business 737 is  dedicated to make small businesses prosper. We provide business owners with step by step guidance to increase leads, revenues and profits. We can only win  when you win.

Founder of Business737.com

Uniao Engates

Strategic Advisor

Universal Music Group

Universal Music

Virgin

Virgin management

Business struggle is NOT for you || I help Founders & Solopreneurs turn their expert knowledge into a Successful Business || Monetize your skill set easily with Step by Step Systems || Founder @business 737

Attract Clients || Acquire Clients || Retain Clients
B2B + Corporate
Uniquely designed for your business from start to finish


Trusted  by +100 businesses to get clients, grow income & scale. 
Know what next steps to take without confusion and wasting money

This is not  a magic formula, it's a logical sequence that will drive results when hard focused work is applied

I have successfully served Coaches, Leadership Experts, HR & Legal Consultants, Copywriters, Financial Advisors, Marketing & Social Media Consultants, Tax Experts, Health & Wellbeing Professionals and many more.
Service-based businesses and product sellers attract more customers, increase revenue, and scale sustainably.


+20 years Business experience
Owner of multiple businesses
Supported 100+ Organisations
Graduate from Manchester Business School
University of Illinois -  Urbana Champaign -  Business School Alumni 
Founder of Business737 
Former Virgin Management &  Universal Music Group
Committed & dedicated to all clients


✅ Refine your B2B sales process
✅ Understand how to position yourself to decision-makers
✅ Structure proposals that demonstrate ROI
✅ Navigate long sales cycles & increase conversion rates
✅ Build a repeatable outreach strategy that leads to consistent bookings
✅ Consistently close high-value B2B & Corporate deals
✅ Build long-term client relationships, and position yourself as a go-to expert in the B2B / Corporate space.



Key Skills:

Client Acquisition 
B2B + Corporate
Customer Success Strategy
Problem Resolution and Clarity
Market Positioning & Opportunity Development
Lead Gen & Conversion
Communications Sequence & Messaging
Maximising Client LTV
Retention & Referral Strategies


Take control of your business & get results from all your hard work

DM is open feel free to get in touch

Adrian Dionisio

Do people really need more information?



It’s a  question I ask many of my clients.

Many have poured huge amounts of time, money and energy into building guides, courses, books etc.

These are great assets to have for sure.

But 2026 is here, and the last thing the world needs is more information.

People crave transformation.

They don’t need another framework.
They need help turning what they know into what they do.

That’s where real value lies, in the human-to-human element.

As the AI noise gets louder it’s the human guidance,  the support, the accountability, the care - that is becoming priceless.

If you’re a professional service provider, remember this:


You are the unique value proposition.


It’s not your content. It’s not your offer.


It’s you.

If you sell knowledge......



Stop selling ideas….


I tell many clients the same thing: imagine your service as a product you’ve invented

Be obsessed, be thorough, refine every step, polish every interaction. Know the mechanics inside out.

Then explain it simply, so people can understand it in seconds.

A  paradox yes

But when you explain it, make it simple, fast and tangible, something prospects can picture, touch, and feel. 

Describe it like you’re speaking to an 11-year-old.


Too much detail creates confusion. Clarity creates trust.

How do you make your service feel tangible to prospects?

Enjoy the rest of the week!

We all have competitors,  every single one of us...  

 

Your potential clients always have choices: A, B, C, or D at the very least.

So when I work with clients, the first thing we get clear on is why someone would pay attention to them in the first place.

What sparks interest? What makes someone stop scrolling, lean in, and think, “Tell me more”?

Once we identify that, the next step is turning attention into revenue. That’s where most people get stuck — not because they lack skill, but because they lack a structure that moves someone from curious… to convinced… to client.

So I help them build that framework.

The messaging, the positioning, the offer structure, the simple steps that guide a prospect from first contact to paid engagement.

When this is in place, competition matters a lot less. Now you’re the option that makes the most sense.

 

Why should your target client pay attention to you, let alone give you their money?

Are you a knowledge-based business?


Do you sell your insight, expertise, and experience?

Early in the journey, when inbound is slow and referrals aren’t consistent, one thing matters more than anything:

Positioning.

You might be able to help people in 20 different ways…

…but what are you going to lead with?

Think about it:

If you had a problem with your foot, would you rather see a GP,

or the foot specialist?

Exactly.

People want certainty.

They buy from the person who clearly knows this problem better than anyone else.

It may feel counterintuitive, but in a noisy market, the specialist always wins.

 

Who do you help the most? What problem do you solve best? And how will you position yourself as the specialist they trust?

Everyone around you says, “This is fantastic, it will work!”.....



A great idea, a clever angle, a solid product or service.


Your partner thinks it’s great. Your friends think it’s great. You think it’s great.

But these are all assumptions.

We all make them.

The only real judge is the market.

 The market is the final arbiter.

And this is why I push my clients to test, measure, and gather real feedback. Not the polite feedback you get from people who care about you — the honest, sometimes brutal truth that only paying customers will give you.

That truth gives you the clarity to refine, iterate, and improve. It shows you what actually creates value, not what you hoped would create value. It helps you build something customers genuinely want and need.

So yes, we can all make assumptions — you, me, everyone.


But the market decides. 

And that’s exactly why understanding your customer inside out is everything.

Have a great week

One of the things I love most about my work is seeing the people I support start winning....



What always fascinates me is how it happens.

Sowly at first, quietly building behind the scenes… then suddenly everything moves at once.

New clients. New leads. New offers. New referrals. 

It’s like a silent momentum that builds and builds until—boom—it all comes flooding in.

 And yes, it can feel overwhelming. New problems, new challenges, new decisions.
But these are the best problems to have.



It's great to be able to share these moments of success with people. Long may it continue, for you, for me, for all of us.

Have a great week.

Can we all agree?


Customers don’t buy products.
They buy solutions.

So the real game is understanding what truly matters to them.

 

What is the real problem you solve, how important it is in your customer’s life and what would people actually do if your product or service didn’t exist?

I help my clients see where the real opportunity is in their market. Make the solution so clear and so necessary that it cuts straight through the noise.

And for smaller businesses or startups, I guide them to the spaces the big players avoid. The niches, the flexible models, the things the giants can’t or won’t do. That’s where their competitive edge usually sits.

This is the work:

Understand the problem.
Clarify the solution.
Position it where it becomes the obvious choice.

In my experience this is how to get traction, even in crowded markets.

Enjoy the rest of your week!

If you had a problem — with your back, your fridge, or even your laptop — who would you trust to fix it?

 A generalist, or a specialist?

If your fridge breaks down, would you call a general electronics expert or someone who specialises in fridges? Who inspires more confidence? Who do you trust more?

It’s exactly the same for your business. 

You might be able to do many things, but clients place their trust in specialists; people  solve a specific problem exceptionally well.


Explore three things to define your specialist area: experience, track record, and what you  enjoy doing. Then position. Always from the perspective of what your customers truly want and need.

 Clients stop guessing, prospects feel confident and business grows in a way that’s predictable, scalable and rewarding.

taplio

The Battle

Anna York

Adrian Dionisio

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taplio

The Battle

Anna York

Adrian Dionisio

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anna York's LinkedIn Performance

Performance ScoreAdrian Dionisio's LinkedIn Performance

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Performance ScoreAnna York's LinkedIn Performance