Anna York

Editorial.Link

The #1 link building agency trusted by 500+ clients, earning backlinks that boost rankings, AI visibility and LLM citations.

AI Overview says:

"Editorial. Link is frequently cited as a top link-building agency that specializes in earning authentic, editorial backlinks for SaaS and B2B clients. They differentiate themselves by focusing on manual, strategic outreach, ensuring clients can review and approve all placements before they are made, and securing links from high-quality, often link-averse websites."

Brand Ambassador

Anna York Consulting

It all began with a curiosity about how small changes could make a website more visible. That curiosity turned into a career, where I help businesses—from startups to big companies—navigate the world of search engines.

But I didn’t stop there.

As things changed online, so did I. I saw that AI wasn’t just a trend; it was the future. Now, I’m known as the go-to person for AI-driven SEO. Whether it’s automating content research, analyzing deep insights, or making processes better, I help businesses stay ahead with the latest tools.

I’m passionate about helping others succeed. I work with SEO Managers, Directors, and Specialists who want new tools, CMOs and Marketers who want to grow, Entrepreneurs looking to scale, and those just starting in SEO.

If you want to boost your SEO, use AI, or chat about digital marketing, let’s connect.

Senior Digital Marketing Consultant

Brand30

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

In this workshop, I learned the fundamentals of building a strong, authentic brand and how to strategically position your message and gain the trust of your target audience.

🔹 Profile Branding:
Optimization and design of a professional LinkedIn profile that reflects your personality and expertise.

🔹 Content Ideation & Strategy:
Development of ideas and strategies for targeted content that strengthens your personal brand and resonates with your audience.

🔹 Content Creation and Management:
Creation and management of content that continuously promotes your brand and highlights your expertise.

🔹 Lead Generation:
Building and maintaining relationships to attract potential clients and partners through your personal brand.

🔹 Outbound Outreach:
Active engagement and networking with relevant contacts to expand your reach and influence.

Member

SEO meets AI | 10x Your Brand's Success with Proven Tactics 📈 | Follow ➡️ for actionable How-to guides!

I share my learning journey where SEO meets AI, showing how to 10x your brand's success with proven, actionable tactics. 

Click 'follow' and let’s grow together!

For open-access resources, time-saving AI tools, and strategies to boost your SEO efficiency and ROI, check out my previous posts and how-to guides.

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

LLM SEO Found:
How to make your page highly citable for LLM-generated answers.

This infographic by Ahrefs breaks it down perfectly 👇

To get cited by ChatGPT & beyond,
your page should:
→ Answer a common question clearly
→ Include a timestamp (freshness matters)
→ Have a clear author byline
→ Be built on original data
→ Be structured and scannable
→ Cover the topic from multiple angles

👉  In short: Make your page AI-friendly
by making it reader-friendly.

The better your structure, the higher your 
chances of being referenced in LLM answers.

P.S. Big thanks to Mateusz Makosiewicz 
for creating this amazing resource for us 🙏

Source: Ahrefs

SEO meets AI | LinkedIn Top 12 AI Voice to follow in Europe | Follow ➡️ for actionable How-to guides!

Most people still think AI in SEO means “using ChatGPT to write blogs.”

But that’s just surface-level.
The real game is engineering SEO for AI search.

Here’s the shift 👇

Traditional SEO mindset:
“How do I publish more content to rank?”

New SEO mindset:
“How do I design content so AI chooses and cites it?”

Traditional SEO = volume, backlinks, keyword density.
New SEO = structure, authority, retrievability.

Old SEO ends at the SERP.
New SEO starts where users actually search:

↳ AI Overviews. ChatGPT. Gemini. Perplexity. Claude.

If your brand isn’t surfacing in those AI answers, you’re invisible.
It doesn’t matter if you “ranked top 3” last quarter.

Because the new front page isn’t page one of Google.
It’s the AI-generated answer.

That means shifting your SEO approach to the new stack:
⟶ GEO – Generative Engine Optimization (train AI to cite you)
⟶ AEO – Answer Engine Optimization (Google AI Overviews)
⟶ AIO – AI Integration Optimization (structure content for models)
⟶ SXO – Search Experience Optimization (credibility + UX + conversions)

When you get it right:
✓ You’re cited in AI results
✓ Your brand becomes the “default answer”
✓ Trust compounds across channels

When you don’t:
⟶ Rankings won’t save you
⟶ Traffic collapses overnight
⟶ Competitors own your AI visibility


SEO isn’t about chasing clicks anymore.
👉 It’s about being retrieved, cited, and trusted by AI.

That’s the new game.
And it’s already happening.

P.S. If you want a high-resoultion of this copy, just comment "LLM SEO" and I'll send it over asap.

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♻️ Repost & Follow me, Anna York, for more AI + SEO insights 🙋

Most brands think they’re winning search.
Until they realise they’re only winning half of it.

There are two discovery channels now:

Google Search → where you rank
AI Search → where you get recommended

And here’s the uncomfortable truth:

You can dominate SERPs
and still be completely invisible
when buyers ask AI for help.

That’s the visibility gap no one’s measuring.
→ Ranking ≠ being suggested
→ Traffic ≠ trust
→ Keywords ≠ prompts

You don’t lose to competitors anymore.
You lose to whoever AI decides to recommend.

This is why Semrush One exists.

One place to see what:

→ AI says about your brand
→ Models recommend (you or someone else)
→ Prompts you appear in or miss entirely
→ Your visibility looks like across Google + AI

Traditional SEO stays critical.

AI search adds a second layer that didn’t exist before.
Semrush One is where both layers meet.

👉 Want the real picture?

Check your brand across Google + AI in one scan.

See where you show up.
See where you disappear.
See what AI really thinks of you.

P.S. Proud Semrush Partner

AI Search and Traditional SEO 

Chris Hackett

Firm Growth

Founder

Face Digital

Face Digital is an SEO and CRO agency helping companies in financial and legal services create high performance websites that drive revenue.

Our work helps you to make better investment decisions based on long-term objectives and commercial rationale. 

Our knowledge and experience is developed from building an online business in financial services that generated over 1.2m visitors and over 300k online customers. 

Fully versed in financial compliance as well as SEO, we are just as likely to tell you not to spend money if we believe it is the right thing for your business.

If you feel your business should be more successful online and want to build the value of your online equity, we would be happy to see if we can help.

Monaco Solicitors (UK)

Our mission is helping employees to get fair deals when leaving their jobs. We do this by negotiating settlement exit packages for our clients, and also by publishing our knowledge on the internet for free for people to represent themselves.

Our articles and letter templates are provided free of charge because we passionately believe in levelling the playing field between employees and employers.

Head Of Marketing

Digitonomy

Following company acquisition, I continued to drive SEO performance, doubling monthly traffic volumes and growing the website to the 2nd largest in the sector (by organic volume) in just under 12 months. 
 
•	49.6% growth - total organic traffic volume YOY 
•	Media coverage: Daily Mail, Sun, Mirror, Forbes, Yahoo, Ladbible
•	22% reduction in operating costs

SEO Director

Money Gap Ltd

Executed company turnaround plan, over 1 million customers served, negotiated eventual sale of business to Digitonomy in Oct 2019. 

CF1 director function (FCA approved person regime). Full P&L responsibility. Management of Legal, HR and, compliance. Active member of the Consumer Finance Association. 

Directed brand & acquisition strategy. Circa £1.5m annual marketing budget to drive growth across organic, paid media, CRM, television & PR. Management of all commercial partnerships and new business.

Leading an awesome team, we achieved great things in a very challenging and competitive market.

Managing Director

Tamar SEO, Social & Mobile

WE CREATE DIGITAL BRAND LEGENDS

Team Tamar love working with brands who take digital seriously. Our mission is 'igniting digital brands'. Throughout our history we've taken new digital brands (or brands moving into digital) and been the rocket fuel that has turned them into the stuff of online legend. Just take a look at some of the digital brands we've helped to send into orbit and you'll understand what we mean.

Business Director

Pay4Later

Pay4Later (now DEKO) is a leading Fintech company helping retailers convert more customers at POS and grow their business via multi-channel retail finance solutions. As a disruptor in the market, we were able to compete against much larger financial institutions (Barclays, Hitachi) and rapidly scale the business to over 1400 accounts. 

●	Major accounts won include: Mothercare, TrueShopping, Cotswold Company

Business Director - Retail

Hotcow

Hotcow is an award winning Experiential Marketing agency, responsible for delivering remarkable brand experiences through great service, expert knowledge and cutting edge insights. 

Our mission is to deliver 50% more ROI for our clients, than they would find with any other agency. 

We accomplish this through our unique ‘R.A.R.E Advantage™’ platform. 

We have worked across FMCG brands, tech brands, automotive brands, health & beauty brands, leisure brands, entertainment brands & fashion brands, delivering highly targeted, successful, consumer brand experiences. 

Hotcow’s expertise covers all aspects of live marketing, including: 

 Product sampling
 Road shows
 Live events 
 PR stunts
 Guerrilla marketing
 Ambient installations
 Product demonstration
 Pop up shops
 Mystery shopping
 Logistical fulfilment 	

Hotcow’s in-house Experiential ecosystem allows us to provide and deliver: 

 Planning & Strategy 
 Award winning creatives
 Location planning
 Experiential marketing insights
 Promotional staff
 Event managers
 Promotional staff training 
 Production
 Logistical solutions
 Measurement
 Detailed reporting & evaluation 
 Benchmarking

At Hotcow, we want to change the way Experiential marketing is utilised by brands and educate people to fully understand why Experiential marketing should form the cornerstone their marketing strategy. 

Bold ambitions need bold, ambitious thinking. 

Putting consumer experience at the heart of everything is how brands can truly gain trust and build advocacy with an audience. Doing so differentiates your brand from the competition. To achieve this, Hotcow deliver robust, experience-led strategies, that align with your broader marketing objectives and deliver 50% greater value using our R.A.R.E. Advantage™ model.  

At Hotcow, my role is to introduce brands and agencies to Hotcow & develop relationships with strategic partners who want to maximise the impact of Experiential.

Head of Business Development - Hotcow Experiential Marketing

Space and People PLC

Working in the Brand Experience team, I work alongside the account managers to provide agencies & brands with insights into how they can maximise the effectiveness of their experiential campaigns and activities. By using SpaceandPeople to research and identify the right venues, we can match campaign objectives with the most responsive audience.

●	50% sales growth across £900k portfolio
●	Conceived “micro immersion” product offering

Business Development Manager - Brand X

Retail Profile Europe Limited

Responsible for leasing Retail Merchendising Units (RMU's) across a broad portfolio of shopping centres in the south of England.

●	Over £4m revenue achieved. 
●	Exceeded sales targets every year
●	Consistent turnaround of multiple sites/ portfolio

Regional Manager

Founder @ Firm Growth - Helping legal firms growing at less than 10% a year increase opportunities, revenue and profitability.

“Where the hell is our time, money, and attention going — and why doesn’t it feel like we’re growing properly?”

Too many firms are playing growth roulette.

You’ve got revenue. A decent client base. A solid reputation.

But under the surface, it’s messy.

👉 Projects that drain more than they pay
👉 Pricing that doesn’t reflect your real value
👉 A team stretched thin across low-margin effort
👉 Marketing spend that feels busy, not effective

No system. No control. Just a lot of expenditure, crossed fingers, and hope.

In 2016, I built a six-person team that helped over a million people.

No waste. No chaos. No surprises.

In 2024, I realised something:

It wasn’t just marketing that drove our success. 

It was how we allocated capital and energy.

We outperformed competitors much larger than us because we were able to minimise wasted energy and double down on things that drove greater returns. 

We weren’t guessing. We were engineering.

Every pound was a lever. Every dial had a purpose.

If you’re working hard, spending money, but growth feels foggy — you probably don’t have a marketing problem.

You have an underlying strategy issue. 

So let’s fix that.

I help service businesses stop leaking revenue, identify growth levers in the business and re-direct wasted energy to higher returning investments. 

If you want to find out where your revenue is leaking, what’s quietly working, and where to reallocate energy for better results, book a Revenue Clarity Session. 

In just 90 minutes we will identify the areas you need to focus on to drive better business results. 

📩 To find out more message me here or email: chris@firmgrowth.co

Face Digital is an SEO consultancy helping companies in financial services develop strategy for organic growth.

Our work helps you to make better SEO investment decisions based on long-term objectives and commercial rationale. 

Our knowledge and experience is developed from building an online business in financial services that generated over 1.2m visitors and over 300k online customers. 

Fully versed in financial compliance as well as SEO, we are just as likely to tell you not to spend money if we believe it is the right thing for your business.

If you feel your business should be more successful online and want to build the value of your online equity, we would be happy to see if we can help.

taplio

The Battle

Anna York

Chris Hackett

Followers

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Performance ScoreAnna York's LinkedIn Performance

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taplio

The Battle

Anna York

Chris Hackett

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anna York's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnna York's LinkedIn Performance