Anna York

SEO meets AI | 10x Your Brand's Success with Proven Tactics 📈 | Follow ➡️ for actionable How-to guides!

I help brands and marketers stay visible as search shifts from clicks to AI answers.

At the intersection of SEO and AI, I create practical strategies so your content appears in AI answers, gets cited, and drives measurable ROI.

I’m currently writing Become AI Visible, a hands-on guide to being seen in AI systems.
Updates and early access are shared via the waitlist.

Member

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

12 elements your landing page needs to be visible in AI search 👇 

Most pages are built for Google only.
Not for ChatGPT.
Not for Perplexity.
Not for Gemini.

That means no visibility in AI answers.
No recommendations.
No new organic traffic.

Search has changed.
Ranking keywords is no longer enough.

You now need an AI-Visible landing page.

A page that does three things:

→ Builds trust for humans and AI
→ Answers real questions, not just keywords
→ Converts high-intent organic traffic

I’m currently writing Become AI-Visible.
A practical guide on how to show up inside AI answers.

This checklist is a direct excerpt from the guide.

Here’s my 12-point checklist 👇

1. Headline + subheadline
Clear outcome.
Entity-based language.
Specific audience.

Example:
“The AI-Powered SEO Strategy for B2B SaaS Teams.”

2. A real hero asset
Not a stock image.
A video, diagram, or data.
Something AI would actually cite.

3. Above-the-fold CTA
One clear action.
No scrolling needed.

4. Authority signals
Client logos.
Media mentions.
Podcast appearances.

5. Problem → solution in Q&A
Ask the question your buyer asks AI.
Answer it clearly.

6. Features → outcomes
What does this enable?
What changes after using it?

7. Case studies
Real people.
Real names.
Real numbers.

8. Clear pricing
No confusion.
Anchor price to value and ROI.

9. Final CTA + intent offer
Repeat the action.
Offer a high-value resource.

10. Human support
Live chat.
Clear contact.
Real experts behind the page.

11. SEO basics still matter
Speed.
Mobile.
Clean structure.

12. AI visibility elements
Entity schema.
Structured data.
Consistent messaging everywhere.


This is the new SEO.

I’m sharing updates and early access to Become AI-Visible via the waitlist.

👉  If you want the guide first, join here:  https://lnkd.in/exGt-VAK


P.S. When you join, you’ll also get a high-resolution infographic with a detailed explanation for each point.

—

 #AIVisible #SEO #AI #LLM #FutureOfSearch #DigitalMarketing

SEO meets AI | LinkedIn Top 12 AI Voice to follow in Europe | Practical guides

Google dropped 10 Free AI Training every Marketer should know

No sign-up.
No theory.

Just workflows you can apply this week.

If you work in marketing, this is worth saving 🔖


1) Gemini Gems: Marketing Sidekick
Automate repetitive marketing tasks with agents.
Think: briefs, summaries, content prep, analysis.
↳ https://lnkd.in/g67UER6T

2) Pro Prompting in Google Workspace
How to use prompts inside Docs, Sheets, Gmail, Slides.
This is where AI actually saves time.
↳ https://lnkd.in/gQpHhmEV

3) Easy Content Generation with Gemini
Create drafts, variations, and content formats faster.
Useful for blogs, social, and internal docs.
↳ https://lnkd.in/gs8gQSG8

4) Personalization with Custom Prompts
Learn how to tailor AI outputs by audience, tone, and intent.
This is where generic AI turns into brand-aligned content.
↳ https://lnkd.in/gvqaw69U

5) Email Content Creation
Write, refine, and optimize emails with AI
Great for newsletters and campaigns.
↳ https://lnkd.in/g6uAJUCt

6) AI for Inbox Management
Use AI to prioritize, respond, and clean up inbox overload.
Underrated productivity win for marketers.
↳ https://lnkd.in/g56PR6hE

7) Exec Summaries with Gemini Gems
Turn messy notes and long documents into clear summaries.
Perfect for reporting, strategy docs, and stakeholder updates.
↳ https://lnkd.in/gqKYV-9B

8) Gemini Slide Summaries
Generate concise summaries from presentations in Slides.
Useful when decks pile up faster than time.
↳ https://lnkd.in/gaxGQctq

9) Create Docs in Seconds
Generate outlines and first drafts for Docs using AI.
Great starting point for SOPs, content, and strategy docs.
↳ https://lnkd.in/gCgFPpRm

10) Gemini Image-to-Sheets Hack
Extract data from images and convert it directly into Google Sheets.
Useful for audits, screenshots, and reports.
↳ https://lnkd.in/gN5xgm3u


Bigger picture:
AI isn’t replacing marketers.
It’s replacing manual work inside the tools we already use.

The advantage now isn’t “knowing AI.”
It’s designing better workflows.

P.S. Save this. You’ll come back to it. 🙋

6 of Google’s most powerful SEO tools (100% free)

Most SEO teams pay thousands for tools
that try to guess what Google wants.

Meanwhile, Google already tells you, for free.

If you want to win SEO in 2026, you don’t need more software.

You need to master these 6 tools:

1️⃣ Google Search Console
 This is Google talking to you directly.
→ Rankings, indexing, crawl issues, real queries.

2️⃣ Google Analytics 4
 Traffic doesn’t matter. Behavior does.
→ Engagement, drop-offs, conversions, and user journeys that explain why pages fail or win.

3️⃣ PageSpeed Insights
 Slow pages don’t rank. Period.
→ Core Web Vitals + exact fixes Google expects you to make.

4️⃣ Google Trends
 Search volume is lagging data.
→ Trends show demand before everyone else reacts.

5️⃣ Google Tag Manager
 Bad tracking = bad SEO decisions.
→ Full control over data without waiting on developers.

6️⃣ Looker Studio
 If insights aren’t visible, they don’t exist.
→ Dashboards that turn GSC + GA4 into decisions, not PDFs no one reads.


Hard truth:
These tools aren’t “beginner SEO.”
They’re the foundation of every serious SEO strategy.

Your turn:
 → Which one do you use daily?
 → Which one is still underused on your team?

Drop it in the comments. 👇 


P.S. Building "Become AI-Visible" , a practical guide to ranking inside AI answers.

👉 Sharing progress + early access via the waitlist ↓
https://lnkd.in/eCm-wuAf


----

#SEO #GoogleTools #SEO2026 #DigitalMarketing #SEOTools #AISEO

AI SEO Checklist (2026):
How to make your brand visible in AI search 👇

In 2026, visibility is about 
authority, clarity, and structure.

I’m currently writing Become AI-Visible.
A practical guide on how to show up inside AI answers.

This checklist is a direct excerpt from the guide.

The AI SEO Checklist (2026).
Here’s the breakdown 👇

1. Entity authority & brand definition
 AI doesn’t rank pages.
 It recognizes entities.

▫️ Consistent brand definitions everywhere
▫️ Topical clusters with strong pillar pages
▫️ Semantic internal linking
▫️ Wikipedia / Wikidata presence
▫️ Original research and case studies

2. GEO & citation strategy
 AI prefers answers, not fluff.

▫️ Answer-first content structure
▫️ High fact density
▫️ Authoritative citations
▫️ Expert quotes and testimonials
▫️ Zero ambiguity

3. Content structure & format
 If it’s hard to scan, AI skips it.

▫️ Short semantic paragraphs
▫️ Question-based headers
▫️ Lists, tables, step-by-steps
▫️ Deep FAQ sections
▫️ Video transcripts

4. Platform-specific optimization
 Each AI system pulls from different sources.

▫️  Google AI Overviews = E-E-A-T
▫️  Perplexity = Reddit + freshness
▫️  ChatGPT = Wikipedia-style clarity
▫️  Monitor global AI differences

5. Local SEO & multi-channel presence
AI validates you across the web.

▫️ NAP consistency
▫️ Optimized Google Business Profile
▫️ Local long-tail keywords
▫️ Local backlinks and citations
▫️ Updated directories

6. Owned channels & community
AI trusts brands with direct audiences.

▫️ Email list growth
▫️ Active communities
▫️ Interactive content
▫️ Referral loops
▫️ Live sessions and challenges

7. Technical & AI crawlability
If AI can’t crawl you, you don’t exist.

▫️ AI bots allowed in robots.txt
▫️ Schema (FAQ, HowTo, Article)
▫️ Fast, mobile-first pages
▫️ Server log monitoring
▫️ CDN compatibility

8. Monitoring & performance
What you don’t track, you can’t win.

▫️ AI citations and mentions
▫️ AI share of voice
▫️ AI bot traffic in GA4
▫️ Summary accuracy checks
▫️ Reverse-engineer what works

This is modern SEO.

I’m sharing updates + early access to 
Become AI-Visible via the waitlist.

👉 If you want the guide first, join here: 
https://lnkd.in/exGt-VAK


P.S. When you join, you’ll also get a 
high-resolution AI SEO Checklist 
with a detailed explanation for each point. 🙋

How to stay on top of search… 
even as AI replaces the top 10 results.

Search is moving faster than most teams realize.

The 10 blue links we chased?
AI is answering them now. 🤖

But your SEO foundation isn’t obsolete.

Look at this visual:

🔸 Left – Traditional SEO
User intent. 
Page experience. 
Keyword research. 

→ Still essential.

🔹 Right – AI & GEO
“Prompt gaps.” 
AI bot behavior. 
Passage-based content. 

→ Early adopters’ advantage.

💚 Center – The Sweet Spot
This is where fundamentals meet AI-ready strategies.
E-E-A-T. 
Site architecture. 
Structured data.

→ Machines love it. Humans engage with it.

Teams doubling down here?
They build brands machines trust and humans love.

So… where is your team investing this quarter?
Left 🔸   Right 🔹 Center 💚

---


P.P.S. Full explanation -> Read the full article 👇

P.P.S. Visual inspired by Screaming Frog.

Most marketing teams are still optimizing for 2022. But when AI answers the user’s question directly, the old SEO playbook doesn’t just fail, it disap

Open article: How to stay on top of search… even as AI replaces the top 10 results by Anna York • 2 min read

How to stay on top of search… even as AI replaces the top 10 results

Holistic email marketing for 6 & 7 fig e-com brands | CEO at GrowthTrigger

Are you a telehealth brand struggling with:

- High and rising customer acquisition costs.
- Low retention rates and declining lifetime value.
- Disconnected patient communication and retention workflows.
- Manual campaign management that drains internal resources.
- Lack of an in-depth retention marketing strategy or automation expertise.

You’ve come to the right place.

We help digital health brands scale profitably through automated, data-driven email & sms systems.

We’re NOT an email marketing agency. We’re your full-stack telehealth retention partner, combining deep technical execution with a performance-first mindset.

The Problem with Most Marketing Agencies

- Don't understand the unique nature or compliance requirements of telehealth.
- Try to apply traditional DTC/Ecom strategies to a telehealth context.
- Focus on front-loaded sales and short-term metrics instead of long-term retention.
- Rely on generic campaign calendars without data or lifecycle insights.
- Deliver “pretty” emails instead of conversion-optimized, personalized journeys.
- Require constant input and hand-holding from your team.

→ At best, leads to boosted attribution numbers on your email dashboard
→ Fails to have a real impact on business growth & profitability


The GrowthTrigger Difference

We guarantee measurable results that go beyond vanity metrics, building automated retention systems that truly move the needle for your business.

Our strategies focus on more than just revenue. We:

- Leverage 0-party data to personalize communication across every customer lifecycle stage.
- Capture more UGC to enhance your omnichannel experience.
- Automate customer support for improved loyalty and efficiency.
- Integrate education and compliance content to improve adherence and patient satisfaction.
- Drive retention with empowering onboarding sequences.
- Enable founders and clinical teams to focus on care delivery, not campaign execution.

→ The Result: Real, Business-Wide Impact

- Lower acquisition costs and higher marketing efficiency.
- Stronger patient retention and lifetime value.
- 25–50% increase in email-driven revenue within 30–90 days.
- Hands-free, automated retention systems running 24/7.
- Ultimately, a more scalable and profitable telehealth business.

Ready to grow profitably through automated retention systems?

We’re here to help.

- - - - -

Want a free consultation?

👉 Book a call from: https://calendly.com/verneri-growthtrigger/audit
👉 Visit our website: https://growthtrigger.xyz/

Or contact me via:

📧 Email: verneri@growthtrigger.xyz
💬 LinkedIn DMs

Verneri Brander

I used to think networking was stupid.
 
I saw it as purely transactional -
people meeting each other for the sole purpose of getting something from the other person.
 
That mindset stuck with me for a long time.
 
Then I moved to Barcelona.
When I arrived, I knew two people.
 
In 2025, I started going to a few business and networking events.
 
Not because I had some grand strategy -
mostly just to meet people and get out of my comfort zone.
 
Without those events, settling in would’ve been way harder.
 
Making friends.
Finding my people.
Building any kind of social life from scratch.
 
Fast forward to now.
A big part of my social circle consists of people I met at those events.
 
Founders. Operators. Builders.
People with similar mindsets, ambitions, and lifestyles.
 
Spending time together is genuinely fun.
And genuinely inspiring.
 
And today, I finally see it.
 
Networking doesn’t have to be that inauthentic, exploitative thing you imagine when you hear the word.
 
It can simply be about putting yourself in rooms with people you respect -
and seeing what happens when real relationships form.
 
Sometimes that leads to friendships.
Sometimes to business.
Sometimes to nothing at all.
 
And that’s okay.
 
As my business keeps evolving, so does my role.
 
2026 will likely mean more travel.
 
More time in places like Dubai, the US, and other hubs where the concentration of ambitious people in my niche is much higher.
 
Not to “network” in the traditional sense -
but to stay close to the kind of people and environments that raise your standards without saying a word.
 
Funny how something I once dismissed is now becoming a bigger and bigger part of the journey.
 
What do you think about networking? 💬

The Only Email & SMS Marketing Partner for Telehealth Companies | #1 Klaviyo & Customer.io Partner from Finland | CEO at GrowthTrigger

Every international email & sms marketing agency is going after the same crown.
 
They all focus on serving: 
- DTC brands
- Shopify brands
- Brands using Klaviyo
- Brands selling 6-8 figures
- English-speaking businesses
 
This market is already a red ocean, and the competition will only get bloodier.
 
Right now, these agencies are fighting against:
- A handful of high-level, established agencies
- Hundreds of ”email bros” dragging down the reputation of the whole business model
- Up-and-coming AI tools that will start replacing agencies in a lot of the repeatable, mechanical work.
 
Now, my point is not to say this isn’t a good market.
 
But to win in a red ocean, you need to outwork, outsmart, or outbid everyone.
 
And in the past 1.5 years, we decided to take a different approach at GrowthTrigger:
 
→ We searched and found the blue ocean where demand is higher than supply
→ We built a unique skillset and expertise in serving that hyper-specific niche
→ We repeated that in both the international and Finnish-speaking markets.
 
This has turned out to be the best decision we’ve ever made for the business.
 
In just about 1.5 years, we’ve become the best and the only email & sms marketing specialist for telehealth businesses in the US.
↪ Serving this market requires a level of understanding about compliance, telehealth funnel, and custom backend that takes 1000s of hours to garner
↪ After building this expertise, we have literally no competition that would be able to match our level of service
 
Meanwhile in the Finnish-speaking market, Olli Aaltonen has led the team in becoming the most trusted and reputable provider of lifecycle marketing for brands ranging from DTC brands to SaaS and service businesses & more.
↪ In Finland, simply our lifecycle marketing focus and expertise is unbeatable by anyone in the country.
 
Today, we still serve the traditional DTC brands just like we used to, but finding our unique advantages has completely changed the game, and is bringing +80% of our total revenue these days.
 
So if you’re...
1. A telehealth brand
2. A Finnish business looking for lifecycle marketing
... I can guarantee our expertise is unmatched.
 
📲 DM me or Olli Aaltonen and let’s chat!

No alternative text description for this image

How We Helped a Telehealth Brand Gain an Extra $205K in Sales in 15 Days

Find the video walkthrough of the whole strategy in the pinned comments 💬

Extra $205K in Sales in 15 Days for a Telehealth Brand

Your order confirmation email is wasted real estate.

It has 80–90% open rates on AVG.

And still... most order confirmation emails are just:

“Thanks for your order” + Logo + Receipt.

If you’re running a telehealth brand, here’s how to turn that first email into a high-retention touchpoint:

→  𝐀𝐝𝐝 𝐭𝐫𝐞𝐚𝐭𝐦𝐞𝐧𝐭-𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐠𝐮𝐢𝐝𝐚𝐧𝐜𝐞
Give clear next steps based on what they just purchased.
Why? To reduce post-purchase anxiety and cut support tickets.

→ 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐚 𝐂𝐓𝐀 𝐭𝐨 𝐬𝐮𝐩𝐩𝐨𝐫𝐭, 𝐨𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 𝐯𝐢𝐝𝐞𝐨𝐬, 𝐨𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐚𝐜𝐜𝐞𝐬𝐬
Reinforce that they’re not alone in this journey.
Why? You’ll earn trust and cut churn, straight from the get go.

→ 𝐒𝐭𝐚𝐫𝐭 𝐚 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧
Ask a question. Invite replies.
Why? Build relationships & prime inbox engagement for future emails.

That one simple order confirmation email?
It’s your highest visibility real estate.
Don’t waste it.

90% of brands put their email CTAs in this one spot because it "looks good." 

But on mobile, it's literally unreachable. 

Here's the placement mistake costing you clicks:

Some years give you numbers.
Others give you answers.

I’ve had both.

And here’s one thing I keep learning:
Nothing is good or bad by default.
Nothing is a failure or a win in isolation.

It’s just... data.

It’s what you decide to do with it that defines the story.

You can call the last 12 months a loss.
Or you can call it a live-fire test of what doesn’t work...
so you're one iteration closer to the thing that will.

Because the truth is:

→ A year “wasted” on the wrong biz might be the only reason you recognize the right one.
→ A failed launch might give you the clarity that years of theory never could.
→ And the thing that broke you might be the thing that builds the next version of you.

Perspective is the real leverage.

You can’t always control what happens.
But you can always choose what it means.

And that choice?
That’s the difference between quitting at chapter two…
or writing a story worth telling.

Most telehealth emails are still stuck in “generic + boring” mode.

But they don’t have to be.

Even a basic product showcase becomes 10x more engaging when you match the season, moment, or mindset your audience is in.

In these two recent campaigns, we:
 → Used generative AI to make the design timely
 → Aligned copy with cold season + post-holiday reset mindset
 → Turned boring emails into something people actually want to engage with

Same product.
Way better delivery.

Stop sending emails that look like everyone else's.

Most ecom brands kill their email conversions with this one design element. 

They think they're being helpful by adding it at the top. But it's tanking click rates by 20-50%. 

Here's the counterintuitive fix:

There's a psychology trick hiding in every product photo you use. 

Most brands never think about it. The ones who do see instant click rate improvements.

Here's the detail making or breaking your conversions:

If your telehealth brand only captures emails and phone numbers after someone starts your health questionnaire...
You're leaving tens or hundreds of thousands in revenue on the table, every month.

Here’s why:
→ The questionnaire takes minutes to complete.
→ It filters in only the 𝐡𝐨𝐭𝐭𝐞𝐬𝐭, most sales-ready traffic.
→ Everyone else? They bounce. And you never see them again.

Which is wild when you think about it - because you paid to get them there.

Most of them 𝐚𝐫𝐞𝐧’𝐭 𝐫𝐞𝐚𝐝𝐲 to fill out a multi-step form on the first visit.

But they might be ready to:
→ See how it works
→ Hear from a real patient
→ Learn more about the results
→ Get a limited-time offer or incentive

All you need is a low-friction, high-converting email & SMS popup.

Not some generic “10% off” banner.

But something designed to:
✅ Speak to the core desire (weight loss, longevity, better hair/skin...)
✅ Offer real value or insight
✅ Give you a second chance to build trust and retarget

That’s how you grow a 𝐦𝐚𝐬𝐬𝐢𝐯𝐞 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞 of warm, owned leads - instead of paying $X per click just to lose them forever.

And when done right?

We’ve seen this one change add 6 figures in monthly revenue by turning cold traffic into high-intent flows that nurture, educate, and convert.

Stop chasing only the 1% ready to convert today.
Start capturing the 99% who just need a bit more time.

The Only Email & SMS Marketing Partner for Telehealth Companies | #1 Klaviyo & Customer.io Partner | CEO at GrowthTrigger

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The Battle

Anna York

Verneri Brander

Followers

Posts

Engagements

Likes

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