Anna Burgess Yang

ABY Creative

I am a niche writer in fintech, banking, and product management. My areas of subject matter expertise include mortgage origination, commercial lending, risk management, payments, open banking, product ops, product analytics, and payroll technology.

Learn more: annabyang.com

𝗙𝗶𝗻𝘁𝗲𝗰𝗵/𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Ramp, Mercury, Independent Banker, BankBeat

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Zapier, Mixpanel, Writer, Gorgias, OpenPhone

(and a lot more!)

Fintech Writer + Product-Led Content

Tinkering With Ideas

I share practical how-to guides: how to set up different tools, how to improve your workflows, and how to incorporate automation. Bi-weekly newsletter and weekly step-by-step tutorials. 

www.tinkeringwithideas.io

Chief Everything Officer

Campfire Labs

I developed relationships with current and potential clients, chatted about content strategy, scoped out projects, and worked with an amazingly talented team of creatives.

- Built out the sales function, including strategy and process
- Introduced a new retainer model to meet customer demand and increase average deal size

Account Director

Animalz

I provided high-quality content (blog posts, eBooks, pillar pages) for clients, with a specific focus on product management, product adoption, and product analytics. My background as a product manager put me in a unique position to write from knowledge and experience.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Appcues, Amplitude

Content Marketing Manager

Suntell

I was the intersection of products and services within the company.  I managed the customer service department, ensuring overall customer satisfaction from implementation to support.

Director of Customer Success

As a product manager, I identified ongoing product needs, including clearly identifying scope and resources.

Product Manager

Senior Implementation / Training Specialist

Park Bank

I conducted internal reviews for compliance exceptions and implemented a bank-wide risk management solution. I also processed mortgage loans, from underwriting to preparing loan docs for closing. Prior to that, I worked as a teller/customer service representative.

Loan Processor/Loan Operations

Freelance Fintech Writer + Product-Led Content | Operations Advice for Solopreneurs | Career pivots are fun. 🎉

I'm a freelance content marketer and journalist.
I share practical tips for solopreneurs.
I also like naps.

In 2021, I quit my job as a corporate executive at a fintech and pivoted to an entirely new career. 18 months later, I decided to bet on myself. I became a full-time freelance writer and solopreneur.

My solo business grew quickly because of my former exec experience. I can do more with my time because I know how to use tools and automate processes. Solopreneur life has always felt freeing for me, instead of overwhelming.

I want to empower other one-person businesses to take control of their time, streamline their processes, and free themselves from boring/tedious work.

I create resources for other solopreneurs including eBooks, courses, and my newsletter. I also provide 1:1 consulting for people looking to improve their business operations.

Gain freedom in your solopreneur life through optimization. Check out my resources here. ⏬

start.annabyang.com

Content Workflow Consultant

I help content creators, freelancers, and agencies manage their content - for themselves and their clients.

- I can build a 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝘁𝗼 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁. Publish a thing? I'll use automation to build a to-do for you on future date(s) to turn that blog post into two LinkedIn posts. Or turn a LinkedIn post into a Tweet. Or re-share a link to your Substack. Repurposing is easy. I'll make the repurposing calendar a piece of cake.

- I can build a 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆. Everything you publish on your blog, Substack, newsletter, etc. will automatically feed into a list. I use automation to connect links to drafts, artwork, clients, and more. No more digging: one central location to manage all of your content.

- I can do a 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗥𝗲𝘃𝗶𝗲𝘄. We'll do a video call and you show me what you're currently doing. I'll prepare a doc with recommendations for improvement, tools to check out, and other tips to simplify your life.

https://hollyestanley.com/

I'm a B2B SaaS content writer for brands like:
Ahrefs
AppSumo
Clearscope
Hootsuite
Shopify
Vimeo
Writer

B2B Content Writer

Vimeo

Freelance Content Writer

impact.com

Shopify

Hootsuite

AppSumo

Digifianz Inbound Marketing

- Writing web content for multiple client accounts (healthcare, technology & beauty industries). 
- Researching statistics and reports to a high level.
- Adhering to best SEO practices (writing meta descriptions, using keywords, including links and writing alt. descriptions). 
- Adapting to different voices for target markets. 
- Managing multiple tight deadlines. 
- Optimising copy for social media. 
- Writing social media copy. 
- Following formatting guidelines and sourcing suitable stock images.

Copywriter Freelance

Grow Hack Scale

- Creating content on a range of different SEO and digital marketing topics including SEMrush alternatives, keyword research, link building tools, and content optimization.

Content Writer

Tonic3, the UX division of W3

- Writing blog posts and articles on subjects including nearshore outsourcing, AR, VR, UX, agile methodology, and Java development.

Freelance Copywriter

Plan South America

- Managing and growing social media channels (Instagram, Facebook). 
- Writing engaging and evocative copy for the website directed at the target audience.
- Creating Facebook Ad campaigns to generate leads and traffic to the website. 
- Managing a WordPress site and adhering to SEO best practises.
- Producing marketing material (presentations & brochures). 
- Compiling regular newsletter (every 6 weeks). 
- Fielding calls from new enquiries via telephone or email. 
- Planning complex continent-wide itineraries, requiring meticulous attention to detail.
- Managing travelling clients (24/7 on-call).

Content & Travel Designer

I write actionable and educational long-form content for ecommerce, SaaS, and marketing brands. I specialize in data-driven deep dives that require a journalistic approach. 

Looking for results? Here are some recent stats...

1. Increased organic search traffic by 1515% following a  blog post refresh

2. Ranked for 14,921 organic keywords in one blog post

3. Snagged featured snippet spots for competitive keywords like "AI Content Generation" and "shipping trends"

4. Reached $66,000 in page traffic value for a piece on Facebook advertising

5. Increased search traffic from 2 monthly visits to 2,200 following a blog post refresh

So, how do I achieve these results? 

A huge part of my process is dedicated to researching industry reports, finding stats, speaking with SMEs, and creating helpful visuals. 

Currently, I achieve results like these for industry-leading brands like Shopify, Clearscope, Hootsuite, HubSpot, Convictional, Ahrefs, and more.

Ready to achieve similar results? Send me a DM.

taplio

The Battle

Anna Burgess Yang

Holly Stanley

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