Anna Burgess Yang

ABY Creative

I am a niche writer in fintech, banking, and product management. My areas of subject matter expertise include mortgage origination, commercial lending, risk management, payments, open banking, product ops, product analytics, and payroll technology.

Learn more: annabyang.com

𝗙𝗶𝗻𝘁𝗲𝗰𝗵/𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Ramp, Mercury, Independent Banker, BankBeat

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Zapier, Mixpanel, Writer, Gorgias, OpenPhone

(and a lot more!)

Fintech Writer + Product-Led Content

Tinkering With Ideas

I share practical how-to guides: how to set up different tools, how to improve your workflows, and how to incorporate automation. Bi-weekly newsletter and weekly step-by-step tutorials. 

www.tinkeringwithideas.io

Chief Everything Officer

Campfire Labs

I developed relationships with current and potential clients, chatted about content strategy, scoped out projects, and worked with an amazingly talented team of creatives.

- Built out the sales function, including strategy and process
- Introduced a new retainer model to meet customer demand and increase average deal size

Account Director

Animalz

I provided high-quality content (blog posts, eBooks, pillar pages) for clients, with a specific focus on product management, product adoption, and product analytics. My background as a product manager put me in a unique position to write from knowledge and experience.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Appcues, Amplitude

Content Marketing Manager

Suntell

I was the intersection of products and services within the company.  I managed the customer service department, ensuring overall customer satisfaction from implementation to support.

Director of Customer Success

As a product manager, I identified ongoing product needs, including clearly identifying scope and resources.

Product Manager

Senior Implementation / Training Specialist

Park Bank

I conducted internal reviews for compliance exceptions and implemented a bank-wide risk management solution. I also processed mortgage loans, from underwriting to preparing loan docs for closing. Prior to that, I worked as a teller/customer service representative.

Loan Processor/Loan Operations

Freelance Fintech Writer + Product-Led Content | Operations Advice for Solopreneurs | Career pivots are fun. 🎉

I'm a freelance content marketer and journalist.
I share practical tips for solopreneurs.
I also like naps.

In 2021, I quit my job as a corporate executive at a fintech and pivoted to an entirely new career. 18 months later, I decided to bet on myself. I became a full-time freelance writer and solopreneur.

My solo business grew quickly because of my former exec experience. I can do more with my time because I know how to use tools and automate processes. Solopreneur life has always felt freeing for me, instead of overwhelming.

I want to empower other one-person businesses to take control of their time, streamline their processes, and free themselves from boring/tedious work.

I create resources for other solopreneurs including eBooks, courses, and my newsletter. I also provide 1:1 consulting for people looking to improve their business operations.

Gain freedom in your solopreneur life through optimization. Check out my resources here. ⏬

start.annabyang.com

Content Workflow Consultant

I help content creators, freelancers, and agencies manage their content - for themselves and their clients.

- I can build a 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝘁𝗼 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁. Publish a thing? I'll use automation to build a to-do for you on future date(s) to turn that blog post into two LinkedIn posts. Or turn a LinkedIn post into a Tweet. Or re-share a link to your Substack. Repurposing is easy. I'll make the repurposing calendar a piece of cake.

- I can build a 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆. Everything you publish on your blog, Substack, newsletter, etc. will automatically feed into a list. I use automation to connect links to drafts, artwork, clients, and more. No more digging: one central location to manage all of your content.

- I can do a 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗥𝗲𝘃𝗶𝗲𝘄. We'll do a video call and you show me what you're currently doing. I'll prepare a doc with recommendations for improvement, tools to check out, and other tips to simplify your life.

DTC Mom

Copywriting, content marketing, and editorial for brands in DTC/ecommerce and tech including: Lalo, Huhu, House of Wise, Native, Parentaly, buddhi, Cord, and more.

As a versatile marketer and writer, I offer strategic content marketing solutions and copywriting to both B2B SaaS and consumer brands in tech and DTC/ecommerce industries. My expertise spans research, writing, and editing across a range of mediums, including website copy, long-form articles, product descriptions, packaging content, and email newsletters. Notable client projects include: 

Copy for CPG brand Native: lending my creative touch to their holiday campaign and Target end cap displays. I was instrumental in conceiving Baked by Melissa's compelling campaign and masterminded the messaging for the acclaimed Candy Shop collection scents, a cornerstone of their product line.

Thought leadership for Cord: crafting engaging blog posts and social content. My PR launch contributions surpassed expectations, resulting in doubled leads, a remarkable 20% boost in Twitter followers, an astonishing 5,700+ page views in a single day, and garnering features in 10 publications.

Marketing & Communications Consultant

Erudit

Erudit is an early-stage HR tech company focused on AI for the employee experience. I led the charge in content marketing, editorial direction, and brand enhancement. Major projects in my short time include a complete website overhaul, event marketing, workshop creation, and aiding in successfully launching a podcast. I also mentored and managed two talented content marketing freelancers and partnered with an SEO agency, refining our blog quality for engagement, thought leadership, and growth.

Head of Brand & Editorial

House of Wise

I promoted a community series for Wise Women affiliates and members, created an audio interview series for women, managed a successful weekly newsletter, developed compelling product and packaging copy, and curated impactful SEO blog content for a luxury CBD DTC startup, resulting in a successful launch day with sales exceeding $10,000.

Fractional Head of Content

MoneySolver

I led a team of four contributors and managed an external advertising vendor team for a national financial services firm. One of my significant achievements was successfully executing a rebranding strategy and coaching both marketing and internal teams to incorporate the new brand essence into their content. I created educational and compelling content, managed email campaigns to over 400,000 subscribers, and maintained social media presence across multiple platforms.

Reputation Ink

Executed content creation and communications campaigns for B2B and B2C clients, spanning global SaaS providers, A/E/C, and community development. Through a diverse array of mediums including blog posts, e-books, infographics, website copy, case studies, newsletters, and videos, I strategically crafted and disseminated thought leadership content. My expertise extends to securing press coverage, scripting executives, and fostering media relations. Using platforms like HubSpot, MailChimp, and WordPress, I've executed impactful lead-generation campaigns. Notably, my contributions have been acknowledged through awards such as the agency's national Gold-level ADDY Award and a National Marketing Communications Award.

Account Coordinator (Content Marketing & PR)

Stratton & Company

I implemented a diverse marketing strategy at the local retirement financial services firm to generate leads through print and digital campaigns, including email, PPC, and social media. Additionally, I organized and promoted successful events, including a well-attended local retirement convention.

Marketing Communications Coordinator

CarMax

Public Affairs

Marketing & communications leader with copywriting chops | Connecting people through content and community | Mom

#OpenToWork: My skills don't fit in a box—more like a diaper bag with lots of functional pockets.

Some keywords in my next role might include Content Marketing, Communications, Community, Editorial, Storytelling, Customer Communications, and Internal Communications. 

I spent the past decade diving into what makes various B2B and B2C content tick, from e-commerce to HR tech. As a skilled copywriter and marketing strategist, I've got a knack for relatable messaging and infusing brand personality where it’s harder to come by.

My innate passion for relationship-building and networking deems me a Super Connector, inside and outside the office walls. Most recently, I took my powers to Slack and created a DTC Women community (now 80+ members strong!).

More about me: My collaborative spirit means I’m easy to work with but know how to get stuff done. If you’re a personality-assessment nerd like me, you’d appreciate learning that I’m an Enneagram 3w2, ESTJ, Slytherin, and candied walnut salad topping (probably). 

Check out dtcmom.com/about for more.

Posts about: Community, content marketing, supporting women founders, parenting, working while parenting, leadership, Enneagram, and random musings.

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Anna Burgess Yang

Maria West

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