Anna Burgess Yang

ABY Creative

I am a niche writer in fintech, banking, and product management. My areas of subject matter expertise include mortgage origination, commercial lending, risk management, payments, open banking, product ops, product analytics, and payroll technology.

Learn more: annabyang.com

𝗙𝗶𝗻𝘁𝗲𝗰𝗵/𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Ramp, Mercury, Independent Banker, BankBeat

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Zapier, Mixpanel, Writer, Gorgias, OpenPhone

(and a lot more!)

Fintech Writer + Product-Led Content

Tinkering With Ideas

I share practical how-to guides: how to set up different tools, how to improve your workflows, and how to incorporate automation. Bi-weekly newsletter and weekly step-by-step tutorials. 

www.tinkeringwithideas.io

Chief Everything Officer

Campfire Labs

I developed relationships with current and potential clients, chatted about content strategy, scoped out projects, and worked with an amazingly talented team of creatives.

- Built out the sales function, including strategy and process
- Introduced a new retainer model to meet customer demand and increase average deal size

Account Director

Animalz

I provided high-quality content (blog posts, eBooks, pillar pages) for clients, with a specific focus on product management, product adoption, and product analytics. My background as a product manager put me in a unique position to write from knowledge and experience.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Appcues, Amplitude

Content Marketing Manager

Suntell

I was the intersection of products and services within the company.  I managed the customer service department, ensuring overall customer satisfaction from implementation to support.

Director of Customer Success

As a product manager, I identified ongoing product needs, including clearly identifying scope and resources.

Product Manager

Senior Implementation / Training Specialist

Park Bank

I conducted internal reviews for compliance exceptions and implemented a bank-wide risk management solution. I also processed mortgage loans, from underwriting to preparing loan docs for closing. Prior to that, I worked as a teller/customer service representative.

Loan Processor/Loan Operations

Freelance Fintech Writer + Product-Led Content | Operations Advice for Solopreneurs | Career pivots are fun. 🎉

I'm a freelance content marketer and journalist.
I share practical tips for solopreneurs.
I also like naps.

In 2021, I quit my job as a corporate executive at a fintech and pivoted to an entirely new career. 18 months later, I decided to bet on myself. I became a full-time freelance writer and solopreneur.

My solo business grew quickly because of my former exec experience. I can do more with my time because I know how to use tools and automate processes. Solopreneur life has always felt freeing for me, instead of overwhelming.

I want to empower other one-person businesses to take control of their time, streamline their processes, and free themselves from boring/tedious work.

I create resources for other solopreneurs including eBooks, courses, and my newsletter. I also provide 1:1 consulting for people looking to improve their business operations.

Gain freedom in your solopreneur life through optimization. Check out my resources here. ⏬

start.annabyang.com

Content Workflow Consultant

I help content creators, freelancers, and agencies manage their content - for themselves and their clients.

- I can build a 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝘁𝗼 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁. Publish a thing? I'll use automation to build a to-do for you on future date(s) to turn that blog post into two LinkedIn posts. Or turn a LinkedIn post into a Tweet. Or re-share a link to your Substack. Repurposing is easy. I'll make the repurposing calendar a piece of cake.

- I can build a 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆. Everything you publish on your blog, Substack, newsletter, etc. will automatically feed into a list. I use automation to connect links to drafts, artwork, clients, and more. No more digging: one central location to manage all of your content.

- I can do a 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗥𝗲𝘃𝗶𝗲𝘄. We'll do a video call and you show me what you're currently doing. I'll prepare a doc with recommendations for improvement, tools to check out, and other tips to simplify your life.

Notch Content

Founder 

Pareto.AI

Pareto is an AI & LLM training platform that matches companies with expert-vetted labelers and annotators. 

I help researchers and AI companies discover Pareto and how we can assist them in achieving their groundbreaking AI models through premium training. 

On a day-to-day basis, this is what I'd be doing.

✅Community promotion Reddit, Quora, and Slack.
✅Linkbuilding outreach.
✅Content optimization
✅Blog creation
✅Launching email outreach campaigns
✅Sourcing for guest posting opportunities
✅Creating guest posts in AI, LLM, machine learning, and crowdsourcing.

Growth Marketer

800.com

The role involves creating SEO optimized BOFU listicles for one of the largest telecommunication company in the US.

SEO content writer 

Content Growth

✅Customer research for the agency's clients.
✅Content research for content
✅Writing conversion-focused BOFU content.
✅Create visuals like infographics, featured images and epic screenshots to supplement what's missing.

BOFU Content writer

Voila Norbert

Create highly researched long-form content for Voila Norbert. 

The type of content I work on is mainly BOFU listicles to increase sign-ups. 

This means comparing multiple SaaS products competing with Voila Norbert by delving deeper to study customer feedback and features.

Long-Form Content Writer

Right Inbox 

I create original SEO content with the goal of driving sign-up for the Right Inbox email outreach tool.

Some of the content I work on include:

✅SEO blog posts
✅Long form BOFU content
✅Guest posts
✅Round-up posts

SEO Content Writer

Dominate With SEO

Content Writer

LAND & WATERSHEDS

Vice President and content strategist

Upwork

Freelance Writer

Scaling B2B SaaS companies with content that defines who they are, what they do, and how they're changing the world 🌎

So you have an awesome SaaS or B2B product.

The market has shown some interest in it. 

You're sure you'll make a kill with it.

So you start planning what you'll do with your money. 

Maybe get yourself a green lime Lambo. Or buy a vacation house on a beach in Bali.

I can see you smile as you nod in agreement.

But before your thoughts can come to reality, you realize you have a few problems.

❌You don’t know how to convey your message in a way that your target audience will understand. 

❌You don’t know to create epic content that will quickly convert the hot leads.

❌You’re afraid that you’ll invest in content marketing and get no ROI. 

❌Your website doesn't get any traffic, hence no sign-up for your product.

Now I see your heart beating hard as a cold chill goes down your spine.

Luckily, these are the problems I've been solving for B2B and SaaS companies.

I want to do the same for you.

But wait! Aren't you a content writer? 

Yes, I am. But, I have a copywriter's mind. 

So here's my approach to creating conversion-focused content.

✅Customer Research

You have a specific customer in my mind. 

I want to know who they are and what pain points they have. 
The goal is to know why they need your product and the challenges they get from other providers.

✅Understanding your product

I want to delve deeper into your product to understand what it does and how the benefits tie in with your customer's pain points.

✅Create a Lead-Focused Content Strategy

I take the insights from the above two steps to determine the best type of content to create. 

The content strategy I'll create is fully-fledged and tackles all three stages of the sales funnel.

✅Keyword Research

You still need to make our uncle in a rainbow coat happy.

Using SEMrush, I'll do in-depth SEO research to determine profitable keywords that will shoot your traffic to the skies.

✅Create Actionable Content

This is where the magic happens.

Your content marketing effort is deemed successful if you have numbers to show.

My final step is to bring this to reality by creating targeted content that drives traffic and sign-ups.

In short, here's what I offer for B2B and SaaS companies.

🔥Content strategy🔥
🔥SEO blog posts🔥
🔥Long-form content🔥
🔥Social Media posts🔥
🔥Guest Post writing🔥
🔥Content repurposing🔥
🔥Content editing🔥

So whether you're looking to increase your site traffic or get more sign-ups for your product, I'm up for grabs.

Feel free to DM me or send me an email at mtncontent18@gmail.com

Cheers!

taplio

The Battle

Anna Burgess Yang

Martin Angila

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