Anna Burgess Yang

ABY Creative

I am a niche writer in fintech, banking, and product management. My areas of subject matter expertise include mortgage origination, commercial lending, risk management, payments, open banking, product ops, product analytics, and payroll technology.

Learn more: annabyang.com

𝗙𝗶𝗻𝘁𝗲𝗰𝗵/𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Ramp, Mercury, Independent Banker, BankBeat

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Zapier, Mixpanel, Writer, Gorgias, OpenPhone

(and a lot more!)

Fintech Writer + Product-Led Content

Tinkering With Ideas

I share practical how-to guides: how to set up different tools, how to improve your workflows, and how to incorporate automation. Bi-weekly newsletter and weekly step-by-step tutorials. 

www.tinkeringwithideas.io

Chief Everything Officer

Campfire Labs

I developed relationships with current and potential clients, chatted about content strategy, scoped out projects, and worked with an amazingly talented team of creatives.

- Built out the sales function, including strategy and process
- Introduced a new retainer model to meet customer demand and increase average deal size

Account Director

Animalz

I provided high-quality content (blog posts, eBooks, pillar pages) for clients, with a specific focus on product management, product adoption, and product analytics. My background as a product manager put me in a unique position to write from knowledge and experience.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Appcues, Amplitude

Content Marketing Manager

Suntell

I was the intersection of products and services within the company.  I managed the customer service department, ensuring overall customer satisfaction from implementation to support.

Director of Customer Success

As a product manager, I identified ongoing product needs, including clearly identifying scope and resources.

Product Manager

Senior Implementation / Training Specialist

Park Bank

I conducted internal reviews for compliance exceptions and implemented a bank-wide risk management solution. I also processed mortgage loans, from underwriting to preparing loan docs for closing. Prior to that, I worked as a teller/customer service representative.

Loan Processor/Loan Operations

Freelance Fintech Writer + Product-Led Content | Operations Advice for Solopreneurs | Career pivots are fun. 🎉

I'm a freelance content marketer and journalist.
I share practical tips for solopreneurs.
I also like naps.

In 2021, I quit my job as a corporate executive at a fintech and pivoted to an entirely new career. 18 months later, I decided to bet on myself. I became a full-time freelance writer and solopreneur.

My solo business grew quickly because of my former exec experience. I can do more with my time because I know how to use tools and automate processes. Solopreneur life has always felt freeing for me, instead of overwhelming.

I want to empower other one-person businesses to take control of their time, streamline their processes, and free themselves from boring/tedious work.

I create resources for other solopreneurs including eBooks, courses, and my newsletter. I also provide 1:1 consulting for people looking to improve their business operations.

Gain freedom in your solopreneur life through optimization. Check out my resources here. ⏬

start.annabyang.com

Content Workflow Consultant

I help content creators, freelancers, and agencies manage their content - for themselves and their clients.

- I can build a 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝘁𝗼 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁. Publish a thing? I'll use automation to build a to-do for you on future date(s) to turn that blog post into two LinkedIn posts. Or turn a LinkedIn post into a Tweet. Or re-share a link to your Substack. Repurposing is easy. I'll make the repurposing calendar a piece of cake.

- I can build a 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆. Everything you publish on your blog, Substack, newsletter, etc. will automatically feed into a list. I use automation to connect links to drafts, artwork, clients, and more. No more digging: one central location to manage all of your content.

- I can do a 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗥𝗲𝘃𝗶𝗲𝘄. We'll do a video call and you show me what you're currently doing. I'll prepare a doc with recommendations for improvement, tools to check out, and other tips to simplify your life.

Slalom

As a senior writer and content lead, I work with stakeholders and SMEs to share the work of our customers, partners, and employees through long- and short-form content.

Key responsibilities and accomplishments:
- Collaborating on partner campaigns, including writing copy for an email campaign that led to $230k+ in sales
- Managing the company’s blog program, including designing and implementing a new submission process in Smartsheet
- Writing the winning submission for a 2022 Salesforce Partner Innovation Award on our work with AARP
- Collaborating with adjacent teams on brand, content, and website strategy
- Ongoing development of content assets, including case studies, Q&As, thought leadership pieces, social posts, whitepapers, and video scripts

Content Lead, Global Marketing

I'm a Seattle-based freelance writer who primarily covers food, travel and culture in the Pacific Northwest and beyond. My work has been published in Travel + Leisure, Hemispheres, Brides, Lonely Planet, Budget Travel, Alaska Beyond, AAA Journey, the Omaha World-Herald and more. I also work with active lifestyle brands to help them achieve their content goals, whether it be creating social media posts and web copy or developing a comprehensive content plan.

Writer + Content Strategist

Notch Health

As the startup's content marketing lead, I spearheaded the development and implementation of Notch's content strategy. This included building a content calendar, creating writing guidelines, and crafting interesting, well-researched content that drove traffic to our website and retargeted users down the marketing funnel. I also launched an influencer program, helped drive our social media strategy, and engaged in other PR efforts.

My primary responsibilities and achievements included:
- Producing all copy for the website, email campaigns, blog posts, social media and written materials.
- Managing all editorial calendars and social media publishing platforms. 
- Collaborating with the Digital Marketing Manager on ad content, SEO best practices and monthly reports to gauge content performance.
- Managing external communications, including media outreach, influencer relations and social media partnerships.
- Producing an educational marketing video and monthly newsletter to build brand awareness.

Northwest Tennis Magazine

Editor and Publisher

Parsons + Co

Public Relations Consultant

Maxwell PR

Account Coordinator

Nebraska News Service

The Nebraska News Service is the state government news wire service provided by the University of Nebraska-Lincoln College of Journalism and Mass Communications. Reporters cover a wide range of state government news, including the Nebraska Legislature, the governor's office, state agencies, decisions by Nebraska's Supreme Court, and other news stories as they arise. NNS provides news and information in the form of stories, photos and video. Our current client list includes more than 100 newspapers throughout the state with a combined circulation exceeding 280,000, 16 radio stations and 6 television stations.

Reporter

Intern

Northwest Travel Magazine

Northwest Travel & Life Magazine is the informative and trusted resource in the Northwest for travel, food, drink, adventure and culture. We inspire 300,000 readers bimonthly with useful, fresh and compelling ideas for discovering our region.

Editorial Intern

Writer, Strategist & Creative Catalyst

I’m a data-driven writer and strategist with 8+ years of experience creating, curating, and leading content marketing initiatives for both small and large organizations. I’m extremely passionate about balancing proactive ideation and creation with repurposed content that drives meaningful impact for the business. 

My writing has been published in numerous prominent outlets, including Travel + Leisure, Lonely Planet, Hemispheres, Alaska Beyond, Brides, Outside, AAA publications, and more.

Skills: writing, editing, content strategy, content management, copywriting, B2B, DtC, journalism, content marketing, editorial strategy, SEO, thought leadership, social media, white papers, email marketing, case studies

taplio

The Battle

Anna Burgess Yang

Maggy (Lehmicke) Jain

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