Anna Burgess Yang

ABY Creative

I am a niche writer in fintech, banking, and product management. My areas of subject matter expertise include mortgage origination, commercial lending, risk management, payments, open banking, product ops, product analytics, and payroll technology.

Learn more: annabyang.com

𝗙𝗶𝗻𝘁𝗲𝗰𝗵/𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Ramp, Mercury, Independent Banker, BankBeat

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Zapier, Mixpanel, Writer, Gorgias, OpenPhone

(and a lot more!)

Fintech Writer + Product-Led Content

Tinkering With Ideas

I share practical how-to guides: how to set up different tools, how to improve your workflows, and how to incorporate automation. Bi-weekly newsletter and weekly step-by-step tutorials. 

www.tinkeringwithideas.io

Chief Everything Officer

Campfire Labs

I developed relationships with current and potential clients, chatted about content strategy, scoped out projects, and worked with an amazingly talented team of creatives.

- Built out the sales function, including strategy and process
- Introduced a new retainer model to meet customer demand and increase average deal size

Account Director

Animalz

I provided high-quality content (blog posts, eBooks, pillar pages) for clients, with a specific focus on product management, product adoption, and product analytics. My background as a product manager put me in a unique position to write from knowledge and experience.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Appcues, Amplitude

Content Marketing Manager

Suntell

I was the intersection of products and services within the company.  I managed the customer service department, ensuring overall customer satisfaction from implementation to support.

Director of Customer Success

As a product manager, I identified ongoing product needs, including clearly identifying scope and resources.

Product Manager

Senior Implementation / Training Specialist

Park Bank

I conducted internal reviews for compliance exceptions and implemented a bank-wide risk management solution. I also processed mortgage loans, from underwriting to preparing loan docs for closing. Prior to that, I worked as a teller/customer service representative.

Loan Processor/Loan Operations

Freelance Fintech Writer + Product-Led Content | Operations Advice for Solopreneurs | Career pivots are fun. 🎉

I'm a freelance content marketer and journalist.
I share practical tips for solopreneurs.
I also like naps.

In 2021, I quit my job as a corporate executive at a fintech and pivoted to an entirely new career. 18 months later, I decided to bet on myself. I became a full-time freelance writer and solopreneur.

My solo business grew quickly because of my former exec experience. I can do more with my time because I know how to use tools and automate processes. Solopreneur life has always felt freeing for me, instead of overwhelming.

I want to empower other one-person businesses to take control of their time, streamline their processes, and free themselves from boring/tedious work.

I create resources for other solopreneurs including eBooks, courses, and my newsletter. I also provide 1:1 consulting for people looking to improve their business operations.

Gain freedom in your solopreneur life through optimization. Check out my resources here. ⏬

start.annabyang.com

Content Workflow Consultant

I help content creators, freelancers, and agencies manage their content - for themselves and their clients.

- I can build a 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝘁𝗼 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁. Publish a thing? I'll use automation to build a to-do for you on future date(s) to turn that blog post into two LinkedIn posts. Or turn a LinkedIn post into a Tweet. Or re-share a link to your Substack. Repurposing is easy. I'll make the repurposing calendar a piece of cake.

- I can build a 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆. Everything you publish on your blog, Substack, newsletter, etc. will automatically feed into a list. I use automation to connect links to drafts, artwork, clients, and more. No more digging: one central location to manage all of your content.

- I can do a 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗥𝗲𝘃𝗶𝗲𝘄. We'll do a video call and you show me what you're currently doing. I'll prepare a doc with recommendations for improvement, tools to check out, and other tips to simplify your life.

Sarah Brooks

I help SMBs, B2B SaaS companies, and agencies create customer-led, insights-backed content:
〰️ content writing
〰️ website development
〰️ copywriting
〰️ content strategy
〰️ ghostwriting
〰️ consulting

ready to create content that converts your audience and build long-term results?

start at sarahbrookswrites.com or DM me to see what we can do together.

client/project roster, past and present: wonderlic, beam content, 1o8, 86 repairs, inspirato, o'keefe reinhard & paul, socially authentic, mary grace allerdice, sister seasons, tgthr collective, marita rae coaching, chicago marketing consultancy, awake powerful & free, grasshopper goods, fontenelle art

Freelance Content Writer & Storytelling Strategist

Beam Content 💡

I write engaging, informative thought leadership and long-form blog content for B2B SaaS companies across the beam content portfolio.

Content Writer

Wonderlic

leveraging insights from I-O psychology, artificial intelligence, and machine learning, wonderlic aims to lower the barriers to entry of pre-employment assessment. I create clear, compelling content for wonderlic's blog.

Chicago Marketing Consultancy

a group of all-star hyatt coworkers created a dynamic digital marketing agency. I was tapped to lead content marketing efforts and developed full website copy and content strategies for hospitality clients across hotel brands like hyatt, opus, and weekender.

Director of Content

86 Repairs

86 repairs manages the entire repair process for restaurant groups. the service includes 24/7, end-to-end support from an expert team and actionable insights to improve back-of-house operations. I wrote SEO-optimized blog posts, case studies, and website copy for this fast-growing, innovative startup.

Grasshopper Goods

grasshopper goods is a wisconsin-based mobile boutique, brick-and-mortar retail location, and online shop, sourcing unique goods from makers, dreamers, and artisan producers. I contributed articles to the wise grasshopper blog, where stories of inspiration, joy, and love of the midwest converge.

Copywriter

Inspirato

a freelance writer I worked with closely during my time at hyatt hired me on as a freelancer for this project. (love those full-circle moments!) I crafted hotel descriptions that defined luxury hotels around the world for inspirato pass, a luxury travel subscription service.

Windy City Indie

I led communications efforts for a grassroots fundraising event that raised more than $100k for four nonprofit organizations. communications included a social media toolkit, organic and paid social media content, emails, a press release, website copy, and more.

Director Of Communications

O'Keefe Reinhard & Paul

I developed multichannel content strategies across digital and social, from landing pages to large-scale brand activations to twitter, instagram, and tiktok. I completed content audits, strategic frameworks, creative briefs, and editorial calendars. in february 2020, I managed a team of writers to develop content for a microsite and social media that won a webby award in 2021.

clients included: chili's, the illinois office of tourism, ace hardware, chervon, procter & gamble

Content Strategist

Columbia College Chicago

columbia college chicago is the largest arts and media college in the country. as copywriter and content strategist, I managed and created multichannel content across 60+ website pages as well as emails, print pieces, and video collateral shared throughout the student life cycle.

working closely with the admissions team, I created content to answer the value proposition of the college for prospective students and families, and contributed to the college’s first enrollment increase in over 10 years with my efforts.

freelance content writer & storytelling strategist

with more than 10 years of experience in the content marketing world, I write customer-led, insight-backed content for SMBs and B2B SaaS companies looking to grow their brand presence and their audience. I also work with agencies as an extension of their team for clients who need writing or strategy support.

I'm passionate about human-centric content that really focuses on your customer and their motivations. clients like beam content, wonderlic, and 86 repairs trust me to write words that resonate (and don't sound like an AI bot). my bread-and-butter content is website copywriting, but I also write blog posts, emails, linkedin profiles, and content strategy frameworks on a retainer or ad hoc basis. 

my approach is relational: I start all projects with an in-depth client interview and continue with competitive research and gathering insights from your customers. to create resonant content, we need to understand the foundations of your brand first.

other things I'm passionate about: sending clients early deliverables, absolutely nailing a brand tone of voice, donating 3% of my profits to mental health causes, and making my clients' days easier. outside of work, I love creating art (currently learning embroidery), yoga, and going to concerts. I live in milwaukee, WI, but can't forget my chicago roots (and watching the bears probably lose).

want to work together or learn more about my process? email me at sarahbrookswrites@gmail.com or book a free 20-minute discovery call at https://calendly.com/sarahbrookswrites/discovery 💌

taplio

The Battle

Anna Burgess Yang

sarah brooks

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?