Anna Burgess Yang

ABY Creative

I am a niche writer in fintech, banking, and product management. My areas of subject matter expertise include mortgage origination, commercial lending, risk management, payments, open banking, product ops, product analytics, and payroll technology.

Learn more: annabyang.com

𝗙𝗶𝗻𝘁𝗲𝗰𝗵/𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Ramp, Mercury, Independent Banker, BankBeat

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Zapier, Mixpanel, Writer, Gorgias, OpenPhone

(and a lot more!)

Fintech Writer + Product-Led Content

Tinkering With Ideas

I share practical how-to guides: how to set up different tools, how to improve your workflows, and how to incorporate automation. Bi-weekly newsletter and weekly step-by-step tutorials. 

www.tinkeringwithideas.io

Chief Everything Officer

Campfire Labs

I developed relationships with current and potential clients, chatted about content strategy, scoped out projects, and worked with an amazingly talented team of creatives.

- Built out the sales function, including strategy and process
- Introduced a new retainer model to meet customer demand and increase average deal size

Account Director

Animalz

I provided high-quality content (blog posts, eBooks, pillar pages) for clients, with a specific focus on product management, product adoption, and product analytics. My background as a product manager put me in a unique position to write from knowledge and experience.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Appcues, Amplitude

Content Marketing Manager

Suntell

I was the intersection of products and services within the company.  I managed the customer service department, ensuring overall customer satisfaction from implementation to support.

Director of Customer Success

As a product manager, I identified ongoing product needs, including clearly identifying scope and resources.

Product Manager

Senior Implementation / Training Specialist

Park Bank

I conducted internal reviews for compliance exceptions and implemented a bank-wide risk management solution. I also processed mortgage loans, from underwriting to preparing loan docs for closing. Prior to that, I worked as a teller/customer service representative.

Loan Processor/Loan Operations

Freelance Fintech Writer + Product-Led Content | Operations Advice for Solopreneurs | Career pivots are fun. 🎉

I'm a freelance content marketer and journalist.
I share practical tips for solopreneurs.
I also like naps.

In 2021, I quit my job as a corporate executive at a fintech and pivoted to an entirely new career. 18 months later, I decided to bet on myself. I became a full-time freelance writer and solopreneur.

My solo business grew quickly because of my former exec experience. I can do more with my time because I know how to use tools and automate processes. Solopreneur life has always felt freeing for me, instead of overwhelming.

I want to empower other one-person businesses to take control of their time, streamline their processes, and free themselves from boring/tedious work.

I create resources for other solopreneurs including eBooks, courses, and my newsletter. I also provide 1:1 consulting for people looking to improve their business operations.

Gain freedom in your solopreneur life through optimization. Check out my resources here. ⏬

start.annabyang.com

Content Workflow Consultant

I help content creators, freelancers, and agencies manage their content - for themselves and their clients.

- I can build a 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝘁𝗼 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁. Publish a thing? I'll use automation to build a to-do for you on future date(s) to turn that blog post into two LinkedIn posts. Or turn a LinkedIn post into a Tweet. Or re-share a link to your Substack. Repurposing is easy. I'll make the repurposing calendar a piece of cake.

- I can build a 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆. Everything you publish on your blog, Substack, newsletter, etc. will automatically feed into a list. I use automation to connect links to drafts, artwork, clients, and more. No more digging: one central location to manage all of your content.

- I can do a 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗥𝗲𝘃𝗶𝗲𝘄. We'll do a video call and you show me what you're currently doing. I'll prepare a doc with recommendations for improvement, tools to check out, and other tips to simplify your life.

Greengress

Director

Top Agency

- Worked directly under the Head of Content at National Today.

- Researched and wrote about holidays and significant days of the year for a diverse audience of 2 million readers.

- Assisted National Today in its content creation efforts

- Crafted long-form content on lifestyle and other topics that resulted in a significant increase in website views.

Contributing Author

Pepper Content

- Crafted sales-driven B2B articles for top brands, including Adani Airports, TagMango, Chegg, Konnect Insights, RankMeUp, and Wint Wealth

- Collaborated with cross-functional teams to align content with marketing strategies

- Optimized content for SEO, enhancing search engine visibility and organic traffic

- Monitored content performance and delivered results that exceeded client expectations

- Successfully crafted and presented content proposals for prominent brands, including Zetwork and Indian Marketers

B2B Content Writer 

College Dunia Web Private Limited

- Researched and authored informative content about universities in India and worldwide.

- Provided valuable insights to help students make informed decisions about their higher education.

- Contributed to College Dunia's mission of guiding students toward successful academic journeys.

Freelance Writer

STAGE - OTT for Bharat (Previously WittyFeed)

- Authored over 300 articles that garnered 50+ million views.

- Worked closely with the distribution team and brainstormed engaging thumbnails and creatives to enhance content visibility and engagement.

- Collabed with top brands like Amazon Prime, ALT Balaji, Men's Company, Havells, and others. 

- Managed social media pages for brand pages (Instagram:829K+ and Facebook: 5M+)

Chief Writer 

Freelance Climate Tech Writer and Sustainability Copywriter. Put Your Money Where Your Future Is.

Hi! I work as a content marketing specialist for climate tech brands, as a part of my mission to create better outcomes for my planet and the human race.  

As a climate tech brand, you either want to market your consultancy services, raise money, or spread the word about your enterprise solutions. That’s noble. You have the technology, or the product, or the service, but you don’t know how to create compelling copy that's attached with facts, figures, and emotional triggers that gets people to believe in your vision. 

Here’s where a professional like me comes in. In me, you'll find a content partner who deeply believes in your mission - and has the right words to inspire and drive change. 

I create emotion driven content for sales pages, email sequences, brochures, social media copy, and so much more. I write articles, white papers, thought leadership pieces, and everything in between, and guide you in building a thorough content library that educates consumers and converts customers.

Right now, content around climate tech is sparse. Having a content marketing plan for climate tech in 2024 will push your brand ahead and give you an early bird advantage of SEO channels that are largely unclaimed. Let me help you in snagging the top ranking search engine spots for your climate tech brand with content that educates the crowd and builds your authority in your respective space.

DM me 'Sustain' to get started. 

My Services: 

- Newsletter Writing
- Blog Posts
- Website pages
- Landing pages
- Social Media Content Ideation
- Sales Pages
- Product Tutorials
- Webinar Planning 
- Ebooks
- Whitepaper
- Podcast Scripting 

I Write About 

- Climate Tech 
- Climate Tech Funding
- Sustainability Storytelling
- Sustainability Reporting
- Content Strategy 
- Customer Behaviour 
- Media Relations
- Digital Writing and AI

If you're ready to invest in quality content that persuades readers, moves buyers, and drives change, let's connect.

taplio

The Battle

Anna Burgess Yang

Shavy Jain 🍃

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