Anna Furmanov

Furmanov Marketing Consulting

Positioning and messaging that's backed by customer research. 

Most positioning and messaging is driven by assumptions (Assumption Marketing). FMC is a customer insights and strategy firm that helps B2B startups translate their confusing business jargon into simple and clear positioning and messaging that your buyers will understand.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 faster sales cycle
👉 closed deals

Founder

Building With Buyers

47k+ downloads + rated Top 5% podcast globally + very close to 5 stars

Host

Navattic

Navattic lets people get hands-on with your product earlier in the buying journey through no-code interactive demos.

Marketing Advisor

Riverside.fm

Riverside is your all-in-one podcast and video platform, and they just launched Magic Clips which is their AI powered video clips maker for social media.

Ambassador

Alumni Ventures

Limited Partner

MKT1

FuelK12

Helping edtech companies build scalable revenue engines to drive meaningful growth. Customers include Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more.

Marketing Instructor

Forum Ventures

Startup Mentor

SignalFire

GrowthMentor

Growth is tough, and sometimes, you just want to talk to someone. Get unstuck quickly with 1:1 advice from vetted startup mentors. Check out my 5-Star reviews: https://app.growthmentor.com/mentors/anna-furmanov

Mentor

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

Most early stage startups face the same problem: 

People who need your product don’t understand what it is or why it matters, so they end up not caring.

Why?

We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused).

And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already.

Big mistake.

The most successful startups are *obsessed* with their customers.

We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy?

A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand and act on.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 closed deals

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
“Highly recommend Anna to any startup looking to up their marketing game."
—Head of Growth, Navattic

★★★★★
"I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." 
—Founder, Copybara

Book a call here: https://calendly.com/furmanovmarketing/45min

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

AK Copywriting

When you see the copy on your website, do you try and look the other way?
Do you look forward to checking your conversion rates like a cold-shower?
Are your users churning like your stomach after a dodgy burger?

It’s because your copy isn’t hitting the mark.

I write clear, compelling, data-driven copy with the messaging your prospects need to hear to convert. And become loyal customers.

I’ll get up close and personal with their most pertinent pain-points and deepest desires. Then I’ll craft the perfect pitch to send them down the page with heads nodding on auto-pilot all the way to the checkout.

I want your business to grow. I care about your success. I’ve spent hundreds of hours and thousands of dollars to make sure you get the ROI you deserve.

Messaging Strategist & Conversion Copywriter

CopyTribe

As an alumnus of last years' course, the CopyTribe team reached out to me to moderate the Men's Slack Channel for this year's cohort. This includes - 

- Answering questions about copywriting and being a business owner.
- Supporting and encouraging the group the course.
- Reviewing copy assignments.

Moderator for Men's Slack Channel, CopyTribe 4.0

Vanquishing vague home page messaging for B2B SaaS 🔎 Certified SaaS Copywriter & Messaging Consultant 🔎 Copy Coach 🔎 Messaging Audits 🔎 Messaging Guides 🔎 Home pages 🔎 Need copy ASAP? Ask me about my VIP Day offer

Your product *is* unique. Your messaging isn’t. And it’s costing you conversions.

It’s time to fix that — 

I’ll help you figure out what to say to stand out in a crowded market and attract more ideal customers.

Fact: 78% of B2B SaaS buyers only demo 3 products.

If you can’t *clearly* communicate your differentiated value, you won’t make the shortlist. (Your competitors’ websites are already open in the next tabs.) 

- What's your ICP?
- Why do companies choose *you*?
- Which capabilities do top users love most?

Most B2B SaaS guess. The results? A bland, buzzwordy mess.

How so?

Because your most compelling messages aren’t created in your conference room. They live in the minds and mouths of your best customers. 

I help you reveal, refine, and *own* them.

✭ 𝗧𝗵𝗲 𝗺𝗲𝘁𝗵𝗼𝗱 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲:

- I meet with your founder and team members to go deep into your product, market, and mission
- Uncover your audience’s pains, desires, and JTBD through customer interviews, demo call & chat log analysis, review mining for VoC
- Craft a unique POV & hierarchy for your most effective messages
- Translate this strategy into a compelling homepage, core web pages & additional assets

✭ 𝗛𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽:

🧭 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗮𝘂𝗱𝗶𝘁
Optimize your homepage messaging & UX with actionable insights for improving clarity, specificity, relevance, differentiation, value, and credibility.
(Incl. video review, written report & re-write of 1 section.)

🧭 𝗖𝗼𝗿𝗲 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁
Clarify your ICP, craft a strategic narrative, nail your value props, own your onlyness, tackle objections, and create a brand voice that resonates. 

Using customer research, behavioral psychology, and copywriting best practices, I’ll transform your confused website messaging into high-converting clarity. 

🧭 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗦𝘂𝗽𝗽𝗼𝗿𝘁
Need to roll out or test your messaging across multiple assets? I work with your team to ensure your messaging stays consistent, on-brand, and optimized for conversion.

✭ 𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻 𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂?
⚡A POV you can align on
⚡More sign-ups, demos & closed-wons
⚡Lower CAC 

✭ 𝗪𝗵𝗼'𝘀 𝗮 𝗴𝗼𝗼𝗱 𝗳𝗶𝘁
Growing B2B SaaS with PMF + paying customers but messaging suffering from samey-SaaSitis. And a soft spot for some tough love.

✭ 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲
Helios & Rafft (both acquired), n8n, Defendify, Neptune, Chargezoom, Clockshark, Coast

Sounds like we’re a fit?

✉️ adam@adamkirsch.co
🌐 adamkirsch.co
Let’s chat: https://calendly.com/adamkirsch/20min

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Anna Furmanov

Adam Kirsch

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