Anna Furmanov

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

You’re not missing data. You’re missing clarity.

AI made it easy to create more content, more dashboards, more noise. But it didn’t make it easier to understand what your buyers actually want. And that’s the real problem.

I fix the Clarity Gap that slows your growth, using buyer truth, not internal guesswork.

Marketing teams are suffering from a clarity crisis:
- messaging that doesn’t land
- pipeline that feels unpredictable
- deals that stall for “mysterious” reasons
- sales rewriting everything marketing creates

This is the Clarity Gap: the gap between what companies think buyers want and what buyers actually want.

And the cost of that gap is massive:
- wasted spend
- slower revenue
- confused buyers
- internal misalignment
- a GTM engine that feels like it’s working way too hard for the results it produces

I fix the Clarity Gap that slows your revenue.

I use deep, whole-person buyer insights (the stuff no dashboard can show you) to realign your ICP, refresh your narrative, and give your GTM team the clarity it needs to create demand, win more deals, and move faster.

When companies see the real truth behind why people buy, everything becomes easier — messaging, sales, roadmaps, campaigns, prioritization, growth.

If your GTM feels busy but ineffective, or you’re guessing more than you want to admit, it’s not a channel problem. It’s a clarity problem. 

Go to market using research, not assumptions.

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
"What stood out most was her ability to uncover surprising insights and help the team sharpen our strategic bets. Anna is collaborative, organized, and grounded in how marketing work connects to tangible outcomes."
—VP of Marketing, Everyday Speech

★★★★★
"We were consistently impressed by her commitment to a user-centric marketing approach, with each step being deeply rooted in voice of customer research."
—Founder & CEO, Cognitive ToyBox

★★★★★
“What I appreciated most was how every part of her work tied back to the voice of the customer...She helped us operationalize that mindset, making our marketing more grounded, empathetic, and effective.
—Director of Growth Marketing, Everyday Speech

Founder

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

What I’ve learned over the last 20+ years is consistent - great people who are open-minded to new approaches and new technologies can go beyond what they thought imaginable with the right leadership and execution.  

Passionate about driving change, I started my career streamlining industrial operations with software and lean operating principles. That work opened the door to leading diverse development teams who built software that enhanced digital experiences. Software leadership created opportunities to lead global marketing for large software and services businesses.

What I enjoy most about marketing is the rapid rate of change that technology brings to the work. My experience & leadership in navigating this change includes:

Strategy & Execution – I build marketing plans aligned to the objectives of the business. Plans I know through experience can be resourced, measured, and executed successfully.

Brand & Positioning – I’ve built new brands and re-invigorated existing brands resulting in leadership in both market share and awareness. Balancing brand goals with market perception and developing a strategy to shift perception when necessary is critical.

Content-Lead Digital Marketing – I’ve executed multiple digital marketing strategies using SEO, social, email, marketing automation, and more. However, the key to digital is great content that leads the buyer to what you sell.

Product Marketing & Sales Support – I’ve built product marketing teams that align the business with a unified vision of the customer need, build great content which leads prospects through the buying journey and educate sales teams to support the journey.

Customer Engagement & Advocacy – in many companies, engaging the customer face-to-face is still required to close a sale and build advocacy. I’ve built programs that increased customer engagement and helped close multi-million dollar deals. 

When not working, I enjoy life outside Chicago with my patient wife and not-so-patient kids.

Cassidy Shield

I’ve been thinking a lot about how much public safety teams are asked to work around fragmented and outdated systems, and how normal we’ve made that.

Calls answered out of jurisdiction.
Manual relays.
Repeated questions.
Lost minutes no one can afford.

Historically, attempts to fix this challenge have been expensive, time-consuming, and brittle to support.
 
We at RapidSOS - with guidance from our 911 community - are solving this long-overdue challenge by leveraging our Harmony AI to enable Real-Time Interoperability within RapidSOS - used today by ~5700 911 centers covering 99%+ of the US population.

This conversation highlights why Real-Time Interoperability matters: not as a feature, but as a system-level shift toward shared context, continuity, and resilience across agencies.

When communities can stay aligned in real time, even when calls don’t move cleanly, public safety teams can focus on decisions, not coordination.

Worth a watch.

taplio

The Battle

Anna Furmanov

Cassidy Shield

Followers

Posts

Engagements

Likes

Performance ScoreCassidy Shield's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Anna Furmanov

Cassidy Shield

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cassidy Shield's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCassidy Shield's LinkedIn Performance