Anna Furmanov

Furmanov Marketing Consulting

Positioning and messaging that's backed by customer research. 

Most positioning and messaging is driven by assumptions (Assumption Marketing). FMC is a customer insights and strategy firm that helps B2B startups translate their confusing business jargon into simple and clear positioning and messaging that your buyers will understand.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 faster sales cycle
👉 closed deals

Founder

Building With Buyers

47k+ downloads + rated Top 5% podcast globally + very close to 5 stars

Host

Navattic

Navattic lets people get hands-on with your product earlier in the buying journey through no-code interactive demos.

Marketing Advisor

Riverside.fm

Riverside is your all-in-one podcast and video platform, and they just launched Magic Clips which is their AI powered video clips maker for social media.

Ambassador

Alumni Ventures

Limited Partner

MKT1

FuelK12

Helping edtech companies build scalable revenue engines to drive meaningful growth. Customers include Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more.

Marketing Instructor

Forum Ventures

Startup Mentor

SignalFire

GrowthMentor

Growth is tough, and sometimes, you just want to talk to someone. Get unstuck quickly with 1:1 advice from vetted startup mentors. Check out my 5-Star reviews: https://app.growthmentor.com/mentors/anna-furmanov

Mentor

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

Most early stage startups face the same problem: 

People who need your product don’t understand what it is or why it matters, so they end up not caring.

Why?

We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused).

And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already.

Big mistake.

The most successful startups are *obsessed* with their customers.

We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy?

A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand and act on.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 closed deals

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
“Highly recommend Anna to any startup looking to up their marketing game."
—Head of Growth, Navattic

★★★★★
"I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." 
—Founder, Copybara

Book a call here: https://calendly.com/furmanovmarketing/45min

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

Hyro

Helping us scale up ToFU (top of funnel) lead generation and working closely with the BDRs and Sales teams to create the ultimate sales pipeline to help us reach our ARR targets!

Senior Growth Marketing Manager

Thebrandformer

Owner

Walnut

Led B2B demand generation strategy and execution; managed outsourced team, PPC, and SEO| 
Built ABM account lists, streamlined lead handoff with sales, and developed lead scoring systems|
Achieved a 500% increase in pipeline amount by increasing SQLs by 150% and reducing cost per SQL by 20%; Improved LinkedIn performance by cutting CP MQL by 50% and boosting MQLs by 13%.

Demand Generation Lead

Perimeter 81

Foster a team culture, which gives each team player the ability to express himself at his best, which would excel in performance while being a great place to work | Increased monthly new opportunities by 6x through acquisition channel optimization, reflecting an increase in the demand generation budget

Demand Gen Team Leader

Planing, Executing and managing PPC activities in-house for Google Ads (Paid Search, Display & YouTube), LinkedIn Ads, Facebook Ads and Microsoft Advertising.
Responsible for the lead nurturing process - Using Marketo and coordinating with SDRs.
Close collaboration internal company department -  SDR, sales, product, design, and more.
In-depth analysis - Using Salesforce and Locker to build reports, and set up the growth road map

Senior Demand Gen Digital Campaign Manager

Lead the team to great results
Take care, guide and develop the team members
Corporate with digital marketing suppliers – negotiating, wright agreements and ongoing communication

Head of Acquisitions

Implemented all PPC activity in-house
Managed digital campaigns for all the company insurance
products
Analyze and optimize the online digital campaigns

PPC Campaign  Manager

YoYo - Data Driven Technology

Account Executive

GO Internet Marketing

Responsible for clients PPC  account (Google AdWords and MSN), managing them  and optimizing.

SEM Account Manager

Wesell

Responding, finding new and relevant affiliates, giving direction and improving the performance of the affiliates. 
Tracking and strengthening campaign progress – Increasing campaign performance, responding to the needs of a marketing campaign and finding the traffic most suitable to the nature of the campaign.

Affiliate Manager

Thebrandformer.com 🍐

At Walnut, our team's B2B demand generation strategies achieved a 500% pipeline increase and a 150% surge in SQLs, all while reducing costs. Our success is built on collaborative efforts to refine PPC and SEO, cutting LinkedIn's CP MQL by half and increasing MQLs by 13%.

Previously, at Perimeter 81, I amplified new opportunities sixfold through meticulous acquisition channel optimization. My leadership fostered a culture that empowered team members to excel, contributing to a significant increase in our demand generation budget and overall team performance.

Experience in Media Management:

SEO
PPC: Google Ads, Meta Ads, LinkedIn Ads, Taboola, and Outbrain, DV 360
Email Marketing

Marketing Tech Stacks:

Excel (High Proficiency)
Google Analytics
Tableau
WordPress
HubSpot
Salesforce
Zapier
Optimizely
Google Tag Manager

ABM Platforms:

Proficient in 6sense, Influ2, Meta Data, and ZoomInfo

taplio

The Battle

Anna Furmanov

Liran Kabilo

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