Anna Furmanov

Furmanov Marketing Consulting

Positioning and messaging that's backed by customer research. 

Most positioning and messaging is driven by assumptions (Assumption Marketing). FMC is a customer insights and strategy firm that helps B2B startups translate their confusing business jargon into simple and clear positioning and messaging that your buyers will understand.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 faster sales cycle
👉 closed deals

Founder

Building With Buyers

47k+ downloads + rated Top 5% podcast globally + very close to 5 stars

Host

Navattic

Navattic lets people get hands-on with your product earlier in the buying journey through no-code interactive demos.

Marketing Advisor

Riverside.fm

Riverside is your all-in-one podcast and video platform, and they just launched Magic Clips which is their AI powered video clips maker for social media.

Ambassador

Alumni Ventures

Limited Partner

MKT1

FuelK12

Helping edtech companies build scalable revenue engines to drive meaningful growth. Customers include Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more.

Marketing Instructor

Forum Ventures

Startup Mentor

SignalFire

GrowthMentor

Growth is tough, and sometimes, you just want to talk to someone. Get unstuck quickly with 1:1 advice from vetted startup mentors. Check out my 5-Star reviews: https://app.growthmentor.com/mentors/anna-furmanov

Mentor

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

Most early stage startups face the same problem: 

People who need your product don’t understand what it is or why it matters, so they end up not caring.

Why?

We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused).

And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already.

Big mistake.

The most successful startups are *obsessed* with their customers.

We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy?

A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand and act on.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 closed deals

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
“Highly recommend Anna to any startup looking to up their marketing game."
—Head of Growth, Navattic

★★★★★
"I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." 
—Founder, Copybara

Book a call here: https://calendly.com/furmanovmarketing/45min

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

Michelle Heath

Chief Marketing Officer

Growth Street

Get customer-obsessed to grow your business. When you want to increase revenue, decrease churn, lower acquisition costs or meet some other aggressive growth goal, customer-obsession is the answer. Our workshops, sprints and fractional engagements obsess over your ideal customer and engineer powerful new ways to grow trust and revenue. Giddy up! 🚀

CEO + Fractional CMO

AirWorks

Fractional CMO for disruptive tech company. Coaching Marketing Manager and building unrivaled market leader brand.

Fractional CMO

Harver

Leading B2B HR Tech Demand Gen team while leader is on maternity leave. Running paid and organic programming, coaching the team and optimizing for success.

Fractional Demand Gen Leader

Darwin Trust Company

Darwin Trust is a New Hampshire chartered trust company, based on the belief that everyone should have access to the benefits of trusts and strategic investing. Trusts are often thought of as something for only the ultra-rich. They see it differently. Learn more at www.darwintrust.com

Board Member

Cap8

Leading all strategic brand and go-to-market efforts. 

By harnessing the power of human and machine, Cap8 is built to predict market dynamics and adapt swiftly to deliver optimal risk-adjusted returns. Our approach is grounded in our commitment to science and technology, combined with the pursuit of continuous discovery, transparency and the utmost integrity in everything we do. Discover the Cap8 Way at cap-8.com.

Fractional CMO 

Alivia Analytics

Leading all strategic brand and go-to-market efforts. 

Alivia Analytics is the way to finally achieve healthcare payment integrity. By turning mountains
of data into actionable answers, Alivia Analytics does the heavy lifting – delivering the accuracy,
confidence and speed you need to solve your health care payment integrity challenges. By
putting powerful, easy-to-use, advanced technology into the hands of payment integrity
business leaders and experts, Alivia Analytics empowers you to go beyond recovery to
prevention and simulation within days. Achieve more with Alivia Analytics.

MITX

Launched first MITX InfluenceHER 2-day conference focused on workplace change and open dialogue for women. As a board member, I advised and drove programming and speakers, provided insight and feedback, participated on panel discussion and led a personal branding session. The event exceeded expectations, including coverage by The Boston Globe, and is a huge step forward for women in the Boston ecosystem.

Board Member, Board of Advisors - MITX InfluenceHER

E*TRADE from Morgan Stanley

Right-hand to E*TRADE SVP of Digital Strategy. Led team responsible for reinventing trading experience. Built and launched first Robo-Trading product.

Fractional Digital Strategy Leader

Currensee (Acquired by OANDA)

Employee #9 and member of executive team for the "Facebook for Forex traders", a unique social network focused on the foreign exchange market. Acquired by Oanda Financial in 2012. Built the industry's top trusted and transparent brand from scratch in a highly scandalized industry riddled with scams and lacking regulation. Drove revenue by developing affiliate channels and aiding in business development efforts. Built lead gen and acquisition machine through mix of direct sales, paid, email marketing and social. Built a nimble team of marketing pros. Participated financing pitches to secure A and B rounds. Directed PR and media strategy resulting in coverage in WSJ, Forbes, CNBC and Fox News. Created VIP events and unique experiences for high net worth clients and partners. Managed international brand & marketing expansion into Asia, Europe and the UK and led translation efforts of all marketing materials (online and offline) into 8 languages.

Matchmine

Led marketing efforts for online start-up in the media discovery space privately funded by the Kraft Group. Defined go-to-market strategy and launched the company at DEMOfall 2007 resulting in significant press coverage and customer acquisition. Built marketing and technology brand through bloggers and key influencers who helped us grow through word of mouth and PR. Led white-label initiatives and managed affiliate marketing partnerships to grow acquisition through partners. Created and executed a series of unique live event experiences to establish new market. Built a nimble team of content producers and designers. Funding was pulled in 2008 due to the economic crisis. Live and learn.

Vice President, Marketing

Hi, I’m Michelle, customer-obsessed growth leader 👋

I’m a former in-house CMO turned founder, CEO and fractional growth leader. I lived growth challenges  first-hand at both big companies and start-ups. What I learned through my experiences was that there was always one key ingredient in building a successful brand and growing a thriving business: customer-obsession. With it, you're the unrivaled market leader, playing your own game with customers who love you. Without it, you’re racing to the bottom on price and easily replaced when a better offer comes along. 

My expertise is steeped in an early indoctrination in customer and brand experience, usability and user-centered design, which shaped a unique way to tap into customer-obsession to drive business growth. I started my company in 2013 and am energized by working with curious people who want to find new ways to solve problems. My clients span just about every industry and growth stage and they trust me as their strategic growth partner.

If you're still reading, let's connect! Giddy up!🔥

Founder & CEO

Growth Street solidifies your business' position as the market leader. We pioneered the fractional growth leadership category in 2013 and our services are designed to collaboratively and quickly make an impact on your business. Knowing what to say is priceless. Together, we quickly surface opportunities to tell the market a unique story that evolves as your customers change. Gain a different competitive advantage. Giddy up!

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Anna Furmanov

Michelle Heath

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