Anna Furmanov

Furmanov Marketing Consulting

Positioning and messaging that's backed by customer research. 

Most positioning and messaging is driven by assumptions (Assumption Marketing). FMC is a customer insights and strategy firm that helps B2B startups translate their confusing business jargon into simple and clear positioning and messaging that your buyers will understand.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 faster sales cycle
👉 closed deals

Founder

Building With Buyers

47k+ downloads + rated Top 5% podcast globally + very close to 5 stars

Host

Navattic

Navattic lets people get hands-on with your product earlier in the buying journey through no-code interactive demos.

Marketing Advisor

Riverside.fm

Riverside is your all-in-one podcast and video platform, and they just launched Magic Clips which is their AI powered video clips maker for social media.

Ambassador

Alumni Ventures

Limited Partner

MKT1

FuelK12

Helping edtech companies build scalable revenue engines to drive meaningful growth. Customers include Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more.

Marketing Instructor

Forum Ventures

Startup Mentor

SignalFire

GrowthMentor

Growth is tough, and sometimes, you just want to talk to someone. Get unstuck quickly with 1:1 advice from vetted startup mentors. Check out my 5-Star reviews: https://app.growthmentor.com/mentors/anna-furmanov

Mentor

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

Most early stage startups face the same problem: 

People who need your product don’t understand what it is or why it matters, so they end up not caring.

Why?

We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused).

And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already.

Big mistake.

The most successful startups are *obsessed* with their customers.

We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy?

A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand and act on.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 closed deals

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
“Highly recommend Anna to any startup looking to up their marketing game."
—Head of Growth, Navattic

★★★★★
"I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." 
—Founder, Copybara

Book a call here: https://calendly.com/furmanovmarketing/45min

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

Quicki

Head of Marketing responsible for all marketing operations in service of the development, launch, and growth of a new SaaS solution and brand in the emerging async video communication space.

Vice President of Marketing

Exela Technologies

Acting head of global marketing. Director of Marketing in North America with supporting teams in EMEA and APAC. Member of the Global Business Strategy Team.

Key industries: Financial services, healthcare, insurance, legal services, and the public sector.

Main areas of responsibility: branding, corporate marketing and communications, product marketing, sales enablement, proposal strategy and collateral, demand gen, investor and analyst relations.

Marketing Director

Member of the U.S. Business Strategy Team driving marketing and branding strategy. Primarily responsible for product marketing strategy and collateral, website content, presentations, and thought leadership.

Product Marketing Manager

AmeriHome Mortgage Company, LLC

Principal channel and content manager, writer, and editor. Contributed to the correspondent LOB and helped launch the retail (DTC) LOB.

Marketing Manager

First Page Sage (SEO Company) | Chair 10 Marketing | Glowforge | Edge Advertising

Writing, copywriting, content creation, SEO, PPC, infographics, social media management, reputation management, event management, brand evangelism, promotions, and sales.

Freelance Marketing & Sales

University of Washington

Course focus: Formal Logic · Practical Reasoning · Critical Thinking · Political Philosophy

Also lectured and tutored at the Center for Learning and Undergraduate Enrichment

Lecturer

D.D. Culp Apartments

Managed all business aspects of a 36-unit building, including marketing, sales, finance, and daily operations.

Business Manager

Recovering academic turned versatile marketer and strategist with a 10+ year track record of exceeding KPI targets from the top of the funnel to the bottom in B2B and B2C via inbound, outbound, paid, and organic. Well-rounded skill set and diverse experience across numerous industries, gained within companies as small as boutique marketing agencies and early-stage startups, and as large as global enterprises. Highly effective leader, exceptional communicator, creative idea generator, affable colleague, and productive blend of artist and data scientist.

taplio

The Battle

Anna Furmanov

Mitchell Kaufman, PhD

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