Anna Furmanov

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

You’re not missing data. You’re missing clarity.

AI made it easy to create more content, more dashboards, more noise. But it didn’t make it easier to understand what your buyers actually want. And that’s the real problem.

I fix the Clarity Gap that slows your growth, using buyer truth, not internal guesswork.

Marketing teams are suffering from a clarity crisis:
- messaging that doesn’t land
- pipeline that feels unpredictable
- deals that stall for “mysterious” reasons
- sales rewriting everything marketing creates

This is the Clarity Gap: the gap between what companies think buyers want and what buyers actually want.

And the cost of that gap is massive:
- wasted spend
- slower revenue
- confused buyers
- internal misalignment
- a GTM engine that feels like it’s working way too hard for the results it produces

I fix the Clarity Gap that slows your revenue.

I use deep, whole-person buyer insights (the stuff no dashboard can show you) to realign your ICP, refresh your narrative, and give your GTM team the clarity it needs to create demand, win more deals, and move faster.

When companies see the real truth behind why people buy, everything becomes easier — messaging, sales, roadmaps, campaigns, prioritization, growth.

If your GTM feels busy but ineffective, or you’re guessing more than you want to admit, it’s not a channel problem. It’s a clarity problem. 

Go to market using research, not assumptions.

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
"What stood out most was her ability to uncover surprising insights and help the team sharpen our strategic bets. Anna is collaborative, organized, and grounded in how marketing work connects to tangible outcomes."
—VP of Marketing, Everyday Speech

★★★★★
"We were consistently impressed by her commitment to a user-centric marketing approach, with each step being deeply rooted in voice of customer research."
—Founder & CEO, Cognitive ToyBox

★★★★★
“What I appreciated most was how every part of her work tied back to the voice of the customer...She helped us operationalize that mindset, making our marketing more grounded, empathetic, and effective.
—Director of Growth Marketing, Everyday Speech

Founder

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

I'm a revenue minded marketer, focused on delivering ROI and creating great experiences for prospective customers.

I co-founded Demand Gen London, a local community for marketers. We meet in-person once a quarter to discuss marketing tactics & share insights. My goal is to create a safe space for marketers to share challenges & wins with one another. And, help connect fellow marketing leaders with great talent and helpful resources. If you'd like to sponsor a meetup - send me a DM.

*Disclaimer: All opinions and views are my own.

Sarah Breathnach

“We don’t have enough leads” is the no.1 thing I hear on a first call with a sales leader.

But, generating 'more leads' won’t fix their problem…

Unless they use a strong 'marketing framework'.

3 months ago I pitched ‘SPEED’ to a new team:

(S) Story
Impressive ARR growth despite low brand awareness…
Improving the story & storytelling was the top priority.

(P) Personality
Amplify the storytellers that resonate with the ICP.
Personal branding for CEO, Field CISO, Senior Researcher.

(E) Essential Channels
Focus on running a monthly ‘live show’ (aka webinar).
Run effective advertising to generate good ‘leads’ quickly.

(E) Effective Conversion
Not seeing ROI from marketing efforts… Hired a strong SDR.
SDRs that report to Demand Gen get ROI. (Make it their job).

(D) Desired Outcomes
More ICP meetings converting to qualified opportunities.
After 90 days this team is starting to see strong results.

Marketing teams start to crumble...

When they're not following a clear framework.

Companies that win in 2026 will be less 'spray & pray'...

And, more intentional about 'framework marketing'.

Global VP of Demand Gen | Storyteller | Cyber Security Community Builder | Founder of DG London Community

LinkedIn ADs don’t work…

Unless they're backed by a solid strategy.

And, enough patience to let results happen over time.

Rob Muldoon talked about clients that ‘give up’ on advertising without giving their ADs enough time to 'work'. Versus those that stick with a strategy long enough to see the positive impact. 

Strategy + Patience = ROI

Eavan Healy shared a sneak peek into LinkedIn’s roadmap.

Hint: It's the year of the ‘LinkedInfluencer'.

Thanks to Rob & Eavan for hosting a great event.

P.S. Very cool to see Demand Gen London folks in the audience.

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The Battle

Anna Furmanov

Sarah Breathnach

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taplio

The Battle

Anna Furmanov

Sarah Breathnach

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Breathnach's LinkedIn Performance

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Performance ScoreSarah Breathnach's LinkedIn Performance